Digital Out of Home (OOH) Advertising Market is Segmented by Format (Digital Billboards, Transit Displays, and More), Screen Technology (LED, LCD, Projection), Location (Outdoor, Indoor), End-User Vertical (Retail, Healthcare and Pharmaceuticals, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

The North America Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising market is poised for robust growth, currently valued at an estimated $10.69 billion in 2025. The market is projected to expand at a Compound Annual Growth Rate (CAGR) of 4.97% from 2025 to 2033, indicating a sustained upward trajectory driven by technological advancements and evolving consumer behaviors. Digital Out-of-Home (DOOH) advertising, particularly through LED screens and programmatic OOH, is emerging as a dominant force, offering advertisers dynamic content, real-time targeting, and measurable campaign effectiveness. This shift is transforming traditional static OOH formats into more interactive and engaging experiences. Key growth drivers include the increasing adoption of programmatic advertising, which allows for more efficient media buying and optimization, and the integration of data analytics to personalize ad delivery. The expansion of DOOH infrastructure across various locations, including transit hubs, street furniture, and retail environments, is further fueling market expansion. The market’s evolution is further shaped by significant trends and strategic initiatives from leading companies. The rise of Programmatic OOH is a critical trend, enabling data-driven decision-making and programmatic ad buying. Furthermore, the integration of DOOH with mobile advertising and the increasing use of data analytics to understand audience demographics and behavior are key growth catalysts. While the market is experiencing strong demand, certain restraints, such as the initial investment cost for digital infrastructure and ongoing concerns about privacy in data utilization, need to be addressed. However, the inherent advantages of OOH and DOOH in reaching broad audiences with high impact, coupled with their increasing ability to offer targeted and measurable campaigns, position the market for continued strong performance. Major players like JCDecaux North America, Clear Channel Outdoor, and Lamar Advertising Company are actively investing in digital infrastructure and innovative solutions to capture a larger market share, contributing to the overall expansion and dynamism of the North American OOH and DOOH landscape. Here is a unique report description for the North America OOH and DOOH market, structured as requested and incorporating reasonable estimates based on industry knowledge. Key drivers for this market are: Ongoing Shift Toward Digital Advertising Aided by Increased Spending on Smart City Projects, Increase in Air Traffic Owing to Growth in the Tourism Industry Aided the Spending on Airport Advertisement in Vietnam. Potential restraints include: Ongoing Shift Toward Digital Advertising Aided by Increased Spending on Smart City Projects, Increase in Air Traffic Owing to Growth in the Tourism Industry Aided the Spending on Airport Advertisement in Vietnam. Notable trends are: The Digital OOH (LED Screens) Segment is Expected to Drive the Market.

Digital OOH (DOOH) Market size was valued at USD 9.58 Billion in 2024 and is projected to reach USD 18.13 Billion by 2032, growing at a CAGR of 8.3% from 2026 to 2032The market is witnessing substantial investments in innovative technologies, particularly in areas such as 3D displays, touchless interactive systems, and AI-powered content optimization. The focus on developing energy-efficient displays, implementing advanced audience measurement systems, and integrating mobile connectivity is creating new opportunities for market expansion.

France DOOH Advertising Market Report is Segmented by Technology (LED Display, LCD Display, and More), Format (Large-Format, Digital Billboards, Digital Street Furniture, and More), Location (Roadside/Outdoor, Indoor), Application (Billboard, Transit, and More), End-Use Industry (Retail, Healthcare/Pharmaceutical, and More). The Market Forecasts are Provided in Terms of Value (USD).

The United States Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising market is experiencing robust growth, driven by increasing digitalization and the need for impactful brand engagement. The market, valued at $7.95 billion in 2025, is projected to expand significantly over the forecast period (2025-2033), exhibiting a Compound Annual Growth Rate (CAGR) of 14.84%. This growth is fueled by several key factors. The proliferation of digital screens in high-traffic areas, such as airports, transit systems, and street furniture, offers advertisers highly targeted and measurable campaigns. Programmatic DOOH buying, allowing real-time optimization and data-driven decisions, further enhances the appeal of this medium. Furthermore, the increasing adoption of DOOH by various end-user industries, including automotive, retail, healthcare, and BFSI (Banking, Financial Services, and Insurance), contributes to market expansion. The shift towards data-driven advertising strategies and the ability to measure campaign effectiveness are key drivers of growth in the DOOH segment. While traditional static OOH advertising maintains a presence, the digital segment is poised for significant dominance in the coming years due to its flexibility and advanced targeting capabilities. However, challenges remain. Competition among established players like Clear Channel Outdoor, Outfront Media, and Lamar Advertising Company, alongside emerging tech-driven companies, necessitates continuous innovation and strategic partnerships. Economic downturns could potentially impact advertising spending, posing a restraint to market growth. Despite these factors, the overall outlook for the US OOH and DOOH market remains optimistic, with consistent growth expected throughout the forecast period, driven by technological advancements and the increasing demand for visually engaging and measurable advertising solutions. The segmentation of the market, encompassing various formats (billboards, transit advertising, street furniture) and diverse end-users, presents numerous opportunities for targeted campaigns and market penetration. Recent developments include: March 2024: DeepIntent, a Health DSP, partnered with Place Exchange, the SSP, for programmatic DOOH media. This collaboration empowers pharmaceutical advertisers with direct access to digital out-of-home (DOOH) inventory. It enables DeepIntent's clients, via Place Exchange, to tap into an extensive array of premium DOOH inventory. This includes prime placements in a variety of key venues and formats, spanning point-of-care facilities, pharmacies, gyms, transit hubs, retail outlets, airports, and billboards in city centers and along roads., March 2024: N-Compass TV, a player in community-based digital signage, forged a strategic partnership with iSite Media, a key player in sports arena digital advertising. This partnership marks a pivotal moment in the digital out-of-home (DOOH) advertising landscape. By merging N-Compass TV's broad retail network with iSite Media's sports venue reach, this partnership seeks to redefine the advertising terrain for both entities.. Key drivers for this market are: Ongoing Shift Toward Digital Advertising Aided by Increased Spending on Smart City Projects, Increase in Air Traffic Owing to Growth in Tourism Industry has Aided the Spending on Airport Advertisement in the United States. Potential restraints include: Ongoing Shift Toward Digital Advertising Aided by Increased Spending on Smart City Projects, Increase in Air Traffic Owing to Growth in Tourism Industry has Aided the Spending on Airport Advertisement in the United States. Notable trends are: Ongoing Shift Toward Digital Advertising Aided by Increased Spending on Smart City Projects.

The Digital Out-of-Home (DOOH) advertising market is experiencing robust growth, driven by the increasing adoption of digital display technologies and the shift towards data-driven advertising strategies. The market's expansion is fueled by several key factors. Firstly, the ability to target specific demographics and locations with dynamic, real-time content offers advertisers unparalleled precision and efficiency compared to traditional OOH. Secondly, the integration of programmatic buying and advanced analytics provides measurable results, enhancing the ROI for advertisers and attracting increased investment. Furthermore, the rising popularity of smart cities and connected infrastructure creates opportunities for the deployment of innovative DOOH formats, such as interactive displays and location-based advertising. While challenges such as high initial investment costs and the need for consistent technological upgrades exist, the overall market trajectory remains strongly positive. The competitive landscape is characterized by a mix of global players and regional specialists. Established companies like JCDecaux, Clear Channel Outdoor Holdings Inc., and Outfront Media dominate the market, leveraging their extensive network of digital billboards and strong client relationships. However, smaller, agile companies are also making significant inroads by offering specialized solutions and innovative formats. The market’s fragmentation is expected to continue, particularly as technological advancements lead to new opportunities for niche players. Geographic expansion, particularly into developing economies with rapidly growing urban populations, will be another significant driver of market growth. The strategic partnerships between DOOH providers and data analytics firms are also vital, unlocking further potential for targeted advertising and improved campaign performance. Predicting a specific market size without the initial value is impossible, but assuming a conservative CAGR of 15% and a base year of 2025 market size estimate of 5 billion USD would result in significant growth to approximately 10 Billion USD in 2033.

The source forecast that, between 2024 and 2032, the global digital out-of-home (DOOH) advertising market size value will grow at a compound annual growth rate (CAGR) of 13.2 percent. Meanwhile, in the Asia-Pacific (APAC) region, DOOH ad revenue's CAGR was projected to reach 19.1 percent, making it the fastest-growing market worldwide.

The German Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising market exhibits robust growth, projected to reach €1.3 billion in 2025, with a Compound Annual Growth Rate (CAGR) of 9.1% from 2025 to 2033. This expansion is fueled by several key factors. Increased investment in digital infrastructure is driving the adoption of DOOH, offering targeted advertising capabilities and real-time performance measurement previously unavailable in traditional OOH. The rising popularity of interactive and experiential advertising formats further enhances engagement and effectiveness. Furthermore, strategic partnerships between OOH companies and data analytics firms are enabling more precise audience targeting and campaign optimization. The growing urban population and increased foot traffic in major German cities contribute significantly to the market's growth potential. However, competition from other digital advertising channels, such as online video and social media, presents a challenge. Furthermore, regulatory changes and concerns regarding environmental impact of large-scale OOH installations could act as potential restraints on market growth in the coming years. The market is highly competitive, with key players such as JCDecaux SA, Ströer SE & Co KGaA, and WallDecaux dominating the landscape. These companies are actively investing in innovative technologies and expanding their network of advertising spaces to maintain their market share. The market segmentation includes various formats like billboards, street furniture, transit advertising, and DOOH screens, each exhibiting different growth trajectories depending on location and technological advancements. The ongoing integration of data analytics and programmatic buying is transforming the industry, paving the way for more data-driven and effective OOH advertising campaigns. The predicted growth trajectory reflects a positive outlook for the German OOH and DOOH market, although continued adaptation and innovation will be crucial to navigate evolving consumer preferences and competitive pressures. Key drivers for this market are: Ongoing Shift Towards Digital Advertising Aided By Increased Spending On Smart City Projects, Increase in Air Traffic owing to Growth in Tourism Industry has aided the spending on Airport Advertisement in Vietnam. Potential restraints include: Ongoing Shift Towards Digital Advertising Aided By Increased Spending On Smart City Projects, Increase in Air Traffic owing to Growth in Tourism Industry has aided the spending on Airport Advertisement in Vietnam. Notable trends are: Retractable Safety Syringes Segment Expected to Witness Significant Growth During the Forecast Period.

The Digital Out-of-Home (DOOH) advertising market is experiencing robust growth, projected to reach $23.06 billion in 2025 and exhibiting a Compound Annual Growth Rate (CAGR) of 15.20% from 2025 to 2033. This expansion is driven by several key factors. Firstly, the increasing adoption of programmatic advertising within the DOOH space allows for more targeted and efficient campaigns, mirroring online advertising strategies. Secondly, the enhanced measurability and analytics offered by digital displays provide advertisers with valuable data on campaign performance, leading to improved return on investment (ROI). Furthermore, the shift towards data-driven decision-making within marketing departments is fueling demand for the precise targeting capabilities of DOOH. Finally, the increasing urbanization and the consequent concentration of populations in urban centers create a highly attractive environment for DOOH advertising. The diverse application segments, including billboards, transit advertising, street furniture, and other placements, contribute to the overall market growth, as does the broad range of end-users spanning retail, healthcare, finance, automotive, telecom, and government sectors. The global nature of the market, with significant contributions from North America, Europe, and Asia-Pacific, suggests a sustained period of expansion. The market's growth trajectory is influenced by several factors. Technological advancements, such as the integration of artificial intelligence (AI) and machine learning (ML) in DOOH advertising, enable more sophisticated targeting and personalized content delivery. The rising adoption of mobile and connected devices further amplifies the impact of DOOH campaigns by fostering audience engagement and interaction. However, challenges remain, including the high initial investment costs for DOOH infrastructure and the competition from other advertising channels. Despite these challenges, the continued evolution of DOOH technology, coupled with the growing need for impactful and measurable advertising solutions, is poised to sustain its robust growth throughout the forecast period. The competitive landscape, with major players like JCDecaux, Clear Channel, and OUTFRONT Media, is characterized by innovation and strategic partnerships, further stimulating market expansion. Recent developments include: June 2022 - JCDecaux has announced the launch of its programmatic DOOH product for the Brazilian market in collaboration with VIOOH. JCDecaux will be able to offer its customers efficient programmatic digital out-of-home campaigns on its premium screens across Brazil using the VIOOH platform, assisting brands in making meaningful connections with people and ensuring they get the most out of their media expenditures., April 2022 - Adani Airports to offer Programmatic enabled Digital OOH Media through Lemma. Adani airports, an aviation business incubated by Adani Enterprises Ltd, a leader in integrated infrastructure and transportation companies, delivers digital OOH media with programmatic advertising throughout its portfolio of airports in India. Adopting programmatic advertising is a revolutionary step in the airport ecosystem, aiming to update India's main airports with the latest infrastructure and technology. With eight airports under management and expansion, AAHL is India's largest airport infrastructure firm, accounting for 25% of airport footfall, allowing brands and marketers to connect with varied audience segments via the programmatic channel.. Key drivers for this market are: Increase in Public Transit Infrastructure, Increasing Adoption of Digital Screens; High Advertising Flexibility with Connected Screens. Potential restraints include: Increase in Public Transit Infrastructure, Increasing Adoption of Digital Screens; High Advertising Flexibility with Connected Screens. Notable trends are: Transit Accounts for a Significant Share of Digital OOH Market.

France Digital Out-of-Home (DOOH) Advertising Market size was valued at USD 212 Million in 2024 and is projected to reach USD 428.66 Million by 2032, growing at a CAGR of 9.2% from 2026 to 2032.Urbanization and infrastructure development are major drivers of the France digital out-of-home (DOOH) advertising market, as growing cities result in increased foot traffic in commercial zones, transportation hubs, and entertainment districts. The growing number of digital billboards, interactive kiosks, and transit screens raises brand awareness, allowing advertisers to target urban customers with dynamic, real-time content. This expansion is accelerated by smart city efforts that integrate digital advertising networks.Furthermore, infrastructure development, such as smart public transportation systems and commercial real estate developments, opens up additional options for DOOH deployments in high-traffic areas. Advanced connectivity options, such as 5G and IoT, enable data-driven advertising, including real-time audience targeting and programmatic ad buying. The proliferation of digital signage in transit stations, shopping malls, and business centers has boosted the DOOH market, making it a crucial component of modern marketing strategies in France.

Digital Out-Of-Home Advertising Market Outlook

The global market size for Digital Out-Of-Home (DOOH) Advertising was valued at approximately USD 18.8 billion in 2023 and is projected to reach USD 42.5 billion by 2032, growing at a CAGR of 9.4% during the forecast period. This remarkable growth can be attributed to the increasing integration of digital technology with traditional advertising mediums, enabling more dynamic and interactive content delivery. Factors such as advancements in display technology, rising urbanization, and the proliferation of smart cities are significantly driving the market.

One of the primary growth drivers for the DOOH advertising market is the rapid urbanization and development of smart cities across the globe. Urban areas are becoming increasingly digitalized, with interactive billboards and digital screens being installed in various high-traffic locations such as shopping malls, airports, and public transport hubs. This transition from traditional to digital formats allows advertisers to engage with consumers in more innovative ways, enhancing the effectiveness of marketing campaigns.

Another major factor contributing to market growth is the technological advancements in display and connectivity solutions. High-definition digital displays, programmatic advertising, and real-time data analytics are transforming the advertising landscape. These technologies enable advertisers to deliver targeted and contextually relevant ads, thereby increasing engagement rates and ROI. Moreover, the integration of AI and machine learning in programmatic DOOH advertising allows for real-time ad adjustments based on audience demographics and behavior, optimizing campaign performance.

The increasing use of digital out-of-home advertising in various sectors such as retail, automotive, and healthcare is also driving market growth. Retailers are leveraging DOOH to attract and engage customers by displaying dynamic content, promotional offers, and product information. In the healthcare sector, digital screens in waiting rooms and pharmacies provide valuable health-related information and advertisements, enhancing patient experience and brand visibility. The automotive industry utilizes DOOH to showcase new models and features, driving consumer interest and engagement.

Outdoor Advertising Machines have become an integral part of the digital out-of-home advertising landscape. These machines, equipped with cutting-edge technology, are transforming the way advertisements are delivered in outdoor environments. They offer high-resolution displays and advanced connectivity options, allowing advertisers to present dynamic and interactive content to a wide audience. The versatility of outdoor advertising machines enables them to be strategically placed in high-traffic areas such as city centers, highways, and public squares, maximizing visibility and engagement. As urbanization continues to rise, the demand for these machines is expected to grow, providing advertisers with innovative ways to reach consumers in outdoor settings.

Regionally, North America holds a significant share of the DOOH advertising market, driven by the high adoption of advanced advertising technologies and a well-established advertising industry. The Asia Pacific region is anticipated to exhibit the highest growth rate during the forecast period, owing to rapid urbanization, increasing digitalization, and the growing adoption of smart city initiatives in countries like China and India. Europe also demonstrates substantial market potential, supported by a strong emphasis on digital transformation and sustainable advertising practices.

Format Analysis

The Digital Out-Of-Home Advertising market can be segmented by format into Billboards, Transit, Street Furniture, and Place-Based. Billboards are one of the most prominent formats, having been a staple in the advertising industry for decades. The transition from traditional to digital billboards has revolutionized the way advertisements are displayed, offering dynamic and interactive content. Digital billboards are equipped with high-resolution displays and advanced software that allow for real-time content updates, enhancing the reach and effectiveness of advertising campaigns.

Transit advertising, which includes digital screens

Digital Out Of Home (DOOH) Market Outlook

The global Digital Out Of Home (DOOH) market size was valued at USD 20.37 billion in 2023 and is projected to reach USD 45.38 billion by 2032, growing at a Compound Annual Growth Rate (CAGR) of 9.5% during the forecast period. The market is driven by factors such as increased urbanization, technological advancements in display technologies, and the growing preference for digital advertising over traditional formats.

One of the primary growth factors for the DOOH market is the rapid urbanization and expansion of smart cities across the globe. As cities grow and become more technologically integrated, the demand for digital advertising spaces in public areas increases significantly. Urban environments with high foot traffic offer prime opportunities for advertisers to reach a large, diverse audience through digital billboards and screens placed in strategic locations such as transportation hubs, shopping centers, and busy streets.

Technological advancements in display technologies are another major growth factor contributing to the expansion of the DOOH market. Innovations such as high-definition screens, LED displays, and interactive digital kiosks have revolutionized the way advertisements are presented to consumers. These advanced display technologies offer higher resolution, better brightness, and more engaging visual content, making digital advertisements more appealing and effective in capturing consumer attention compared to traditional static billboards.

Additionally, the increasing shift from traditional advertising formats to digital ones is propelling the growth of the DOOH market. Digital advertising provides several advantages over traditional methods, including better targeting, real-time content updates, higher engagement rates, and more precise measurement of advertising effectiveness. These benefits are highly attractive to advertisers looking to maximize their marketing return on investment (ROI). As a result, many businesses and brands are reallocating their advertising budgets toward digital signage and out-of-home digital displays.

Regionally, North America and Europe are expected to lead the DOOH market due to high technological adoption rates and the presence of numerous digital advertising companies. The Asia Pacific region, however, is anticipated to witness the highest growth rate during the forecast period. Factors such as rapid urbanization, increasing disposable income, and the expansion of smart city projects in countries like China and India are driving the growth of the DOOH market in this region.

Format Type Analysis

The DOOH market is segmented into various format types, including billboards, transit, street furniture, and place-based media. Billboards are one of the most prominent segments in the DOOH market. Digital billboards have evolved tremendously with advancements in technology, offering dynamic and interactive content that can be adjusted in real-time. These digital billboards are strategically placed in high-traffic areas such as highways, busy streets, and shopping districts, making them highly effective in reaching a wide audience. The capability of digital billboards to display multiple ads on a single screen also adds to their attractiveness for advertisers, providing them with flexible and dynamic advertising options.

The transit segment includes digital displays located in and around transportation hubs such as airports, train stations, bus stops, and subways. This segment is gaining significant traction due to the high footfall in these areas and the extended dwell time of commuters, which provides ample opportunity for advertisers to engage with their audience. Transit digital displays often feature real-time updates and interactive elements, making them highly engaging and effective in capturing the attention of on-the-go consumers. The integration of location-based services and mobile connectivity further enhances the effectiveness of transit DOOH advertising.

Street furniture, which comprises digital displays integrated into urban infrastructure such as bus shelters, kiosks, and public benches, is another important segment of the DOOH market. These digital installations blend seamlessly into the urban environment while providing valuable advertising space. Street furniture digital displays are particularly effective in urban areas with high pedestrian t

GCC Digital Out-of-Home (DOOH) Advertising Market size is estimated to grow at a CAGR of around 21% during the forecast period 2024-2030.

The Asia Pacific Digital-Out-Of-Home (DOOH) Market Report is Segmented by Location (Indoor, Outdoor), Format Type (Billboard, Transit, Street Furniture and More), Application (Dynamic Advertising, Real-Time Information and More), End User (Retail and E-Commerce, Automotive and More), Ownership Model (Media Owner Networks, Venue-Based Private Networks) and Country. The Market Forecasts are Provided in Terms of Value (USD).

The global Digital Out Of Home (DOOH) market is projected to reach a valuation of approximately $35 billion by 2033, growing at a compound annual growth rate (CAGR) of 11.5% from 2025 to 2033.

The Kingdom of Saudi Arabia (KSA) Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising market presents a significant growth opportunity, projected to reach a market size of $168.24 million in 2025, expanding at a Compound Annual Growth Rate (CAGR) of 6.20%. This robust growth is driven by several factors. Firstly, increased urbanization and a burgeoning population are fueling demand for impactful advertising solutions, with OOH playing a crucial role in reaching diverse demographics across the country. Secondly, the rapid adoption of digital technologies is transforming the OOH landscape, particularly with the rise of programmatic DOOH and innovative LED screen technologies offering targeted, data-driven campaigns. The diversification of the KSA economy, coupled with significant investments in infrastructure and tourism, further bolsters market expansion. Key segments within the market include billboards, transit advertising (airports and buses), street furniture, and place-based media, catering to various end-user industries like automotive, retail, healthcare, and BFSI. Competition is intensifying with established players like JCDecaux and Daktronics Inc. alongside local companies such as Arabian Contracting Services Co. and Saudi Signs Media vying for market share through innovative campaigns and strategic partnerships. While the market exhibits strong growth potential, several challenges remain. These include the relatively high cost of setting up and maintaining OOH infrastructure, particularly for DOOH installations. Further, regulatory hurdles and obtaining necessary permits for advertising placements can impact market expansion. However, the government's initiatives to promote digital transformation and foster economic diversification are expected to mitigate these challenges. The increasing adoption of data analytics and programmatic advertising capabilities is expected to enhance campaign effectiveness and attract more advertisers to the OOH and DOOH channels. The market's future trajectory hinges on the successful integration of technology, effective regulatory frameworks, and sustained investment in infrastructure development. Recent developments include: April 2024: Diriyah Season partnered with advertising powerhouses UM and FP7 McCann KSA to launch a groundbreaking campaign. This campaign, named "Out of Phone (OOP)," was a regional first, bridging TikTok and out-of-home (OOH) advertising. The primary goal was to transcend TikTok's digital boundaries. The campaign showcased Diriyah Season’s experiences through OOH ads, echoing the magnetic appeal of TikTok content., October 2023: Yazle announced a strategic partnership with Invenda, a key player in automated retail and programmatic digital out-of-home advertising. This move has been pivotal for Yazle, granting them access to programmatic DOOH screens in both the United Arab Emirates and Saudi Arabia. The partnership facilitated the commitment to advertisers by providing them with top-tier tools and premier advertising spaces.. Key drivers for this market are: Ongoing Shift Toward Digital Advertising, Growing Development of Public Transport Networks. Potential restraints include: Ongoing Shift Toward Digital Advertising, Growing Development of Public Transport Networks. Notable trends are: Retail and Consumer Goods Segment Holds the Largest Market Share.

The UAE DOOH Market Report is Segmented by Application (Billboard, Transit, and More), Installation (Indoor, Outdoor), End-User Industry (Retail and FMCG, Automotive, and More), and Display Type (LED, LCD). The Market Forecasts are Provided in Terms of Value (USD).

The source forecast that, in 2024, digital out-of-home (DOOH) advertising revenues worldwide will amount to an estimated **** billion U.S. dollars. The annual value was projected to continue to expand as the decade unfolds, reaching nearly ** billion dollars by 2029. When including traditional outdoor ad spending, the global OOH ad expenditure growth rate will stand at **** percent in 2024. DOOH media's global relevance The same study estimated China's share in the global DOOH ad market at almost ** percent, stressing the Asian economy's importance for the segment. However, DOOH's share in total OOH ad spending worldwide was expected to end the decade below ** percent, as different countries and territories adopt the technology at different paces and capacities. DOOH campaigns In 2023, more than **** out of ** marketers surveyed worldwide reported purchasing DOOH campaigns directly only, while ***** out of ** chose exclusively programmatic buys – when automated technology substitutes traditional sale methods. Within the programmatic digital out-of-home (prDOOH) campaigns alone, single-country campaigns made up the majority of prDOOH target market, at approximately ** percent.

The Malaysian Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising market presents a compelling growth opportunity, projected to reach a market size of $202.53 million in 2025, exhibiting a Compound Annual Growth Rate (CAGR) of 6.06%. This robust expansion is fueled by several key drivers. The increasing adoption of digital technologies in advertising, particularly the shift towards programmatic DOOH, allows for targeted and data-driven campaigns, enhancing ROI for advertisers. Furthermore, the growing urbanization and rising disposable incomes in Malaysia are expanding the reach and effectiveness of OOH advertising. The diversification of OOH formats, including billboards, transit advertising (airports and buses), street furniture, and other place-based media, caters to diverse advertising needs and ensures broad audience engagement. The retail and consumer goods sector, along with automotive and healthcare, are major end-users, driving significant demand for OOH/DOOH services. However, the market faces some challenges. Competition from digital advertising channels, the high cost of implementing and maintaining DOOH infrastructure, and regulatory hurdles relating to advertisement placement, are potential restraints on market growth. Nevertheless, the overall trend points to a continuously expanding market, with DOOH's share steadily increasing. The continued investment in smart city initiatives and the expansion of transportation networks will further propel the growth of the Malaysian OOH/DOOH advertising market over the forecast period (2025-2033). Innovative formats and data-driven targeting strategies will be key to unlocking the full potential of this dynamic market segment. The forecast period (2025-2033) suggests substantial expansion. Assuming a consistent CAGR of 6.06%, the market size will likely surpass $300 million by 2033. This signifies a strong investor interest and continued confidence in the long-term prospects of OOH and DOOH in Malaysia. The strategic segmentation by type (static vs. digital), application (billboards, transit, etc.), and end-user will enable companies to tailor their offerings to specific market needs. Major players like Big Tree Outdoor, PowerScreen, and JCDecaux are expected to play a pivotal role in shaping the industry landscape, driving innovation and competition. The successful integration of data analytics with DOOH advertising will significantly impact future market dynamics, enhancing campaign effectiveness and driving further adoption. Recent developments include: June 2024: The Outdoor Advertising Association of Malaysia (OAAM) launched Malaysia's first comprehensive audience measurement system for out-of-home (OOH) advertising to navigate the emerging challenges in outdoor advertising. This initiative aims to bolster the industry's sustainability and credibility. The pilot test for this measurement system began in July 2024, and full implementation is planned for 2025., December 2023: Unicom Marketing, an event management and DOOH company based in Kuala Lumpur and operating in Malaysia, Singapore, Vietnam, and Indonesia, partnered with Location Media Xchange (LMX), the supply-side arm of Moving Walls Group. This collaboration entails Unicom utilizing the LMX platform to enhance measurement and automation for its mobile LED truck screens., November 2023: foodpanda Malaysia unveiled its advanced Smart Rider Bags solution, a pioneering DOOH advertising platform. The introduction of Smart Rider Bags signified a significant leap for foodpanda's advertising suite, panda ads. It also exemplified its commitment to providing partners with scalable and programmatic DOOH advertising solutions. foodpanda planned to elevate panda ads further, ensuring brands and partners benefit from a comprehensive, omnichannel experience that seamlessly bridges the offline-online divide through multiple touchpoints.. Key drivers for this market are: Ongoing Shift Toward Digital Advertising Aided by Increased Spending On Smart City Projects​, Increase in Air Traffic Owing to Growth in Tourism Industry Aided the Spending on Airport Advertisement. Potential restraints include: Ongoing Shift Toward Digital Advertising Aided by Increased Spending On Smart City Projects​, Increase in Air Traffic Owing to Growth in Tourism Industry Aided the Spending on Airport Advertisement. Notable trends are: Billboards to Drive the Market.

Global Digital Out of Home DOOH market size 2021 was recorded $17397.2 Million whereas by the end of 2025 it will reach $27689 Million. According to the author, by 2033 Digital Out of Home DOOH market size will become $70139.7. Digital Out of Home DOOH market will be growing at a CAGR of 12.32% during 2025 to 2033.