The global digital out-of-home (DOOH) advertising market size was USD 27.53 billion in 2024 & is projected to grow from USD 31.16 billion in 2025 to USD 84.03 billion by 2033.
Report Scope:

The source forecast that, in 2024, the global digital out-of-home (DOOH) advertising market size value will surpass **** billion U.S. dollars, up from around **** billion dollars in the previous year. The figure was projected to continue to expand in the following years, exceeding ** billion dollars by 2032.

Digital Out of Home (OOH) Advertising Market is Segmented by Format (Digital Billboards, Transit Displays, and More), Screen Technology (LED, LCD, Projection), Location (Outdoor, Indoor), End-User Vertical (Retail, Healthcare and Pharmaceuticals, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Digital OOH (DOOH) Market size was valued at USD 9.58 Billion in 2024 and is projected to reach USD 18.13 Billion by 2032, growing at a CAGR of 8.3% from 2026 to 2032The market is witnessing substantial investments in innovative technologies, particularly in areas such as 3D displays, touchless interactive systems, and AI-powered content optimization. The focus on developing energy-efficient displays, implementing advanced audience measurement systems, and integrating mobile connectivity is creating new opportunities for market expansion.

Global digital out of home market worth at USD 21.94 Billion in 2024, is expected to surpass USD 81.46 Billion by 2034, with a CAGR of 12.8% from 2025 to 2034.

The European Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising market is experiencing robust growth, driven by increasing digitalization, innovative ad formats, and a resurgence in foot traffic post-pandemic. The market, valued at €8.63 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 5.19% from 2025 to 2033. This growth is fueled by the expanding adoption of DOOH, particularly programmatic OOH, which offers greater targeting capabilities and measurable results compared to traditional static OOH. Key segments within the market include billboards, transit advertising (airports, buses, etc.), and street furniture, with significant contributions from the automotive, retail, and consumer goods sectors. The UK, Germany, and France represent the largest national markets within Europe, benefiting from high population density and advanced advertising infrastructure. While challenges exist, such as competition from digital channels and the need for consistent measurement standards across various OOH formats, the overall market outlook remains positive, driven by continuous technological advancements and creative campaign strategies. The competitive landscape is marked by both established global players like JCDecaux, Clear Channel International, and Stroer, and smaller specialized firms. These companies are continually investing in innovative technologies, such as data-driven programmatic buying platforms and interactive DOOH displays, to enhance the effectiveness and appeal of OOH advertising. The integration of DOOH with mobile technologies is another key trend, allowing for contextualized and personalized advertising experiences. The increasing focus on sustainability and responsible advertising practices will also shape the future of the European OOH and DOOH market, influencing both technological innovation and advertising strategies. Growth is expected across all segments, though DOOH will likely outpace traditional OOH in terms of expansion, driven by the increasing sophistication and measurable outcomes that this format provides to advertisers. This comprehensive report provides a detailed analysis of the European Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising market, covering the historical period (2019-2024), the base year (2025), and offering a forecast up to 2033. The report delves into market size, segmentation, key players, emerging trends, and growth drivers, providing invaluable insights for businesses and investors seeking to navigate this dynamic sector. The study uses data measured in millions (USD). Recent developments include: June 2024: Wavemaker UK, Global, and DOOH.com collaborated to launch a cutting-edge 3D programmatic digital out-of-home (DOOH) advertising campaign. The campaign is designed to unveil Volvic's latest offering, the 'Touch of Fruit Sparkling' range, right in time for the summer season. The immersive experience features strategically placed digital outdoor ads near retail outlets, enticing consumers to explore the refreshing new fruity beverages., June 2024 - Ocean Outdoor finalized its premium DOOH network in St James Quarter, Edinburgh, in anticipation of a lineup of international summer sports events, kicking off with the Euros and culminating in the Paris 2024 Olympics.. Key drivers for this market are: Ongoing Shift Toward Digital Advertising Aided by Increased Spending on Smart City Projects, Increase in Air Traffic Owing to Growth in the Tourism Industry has Aided the Spending on Airport Advertisement in Vietnam. Potential restraints include: Ongoing Shift Toward Digital Advertising Aided by Increased Spending on Smart City Projects, Increase in Air Traffic Owing to Growth in the Tourism Industry has Aided the Spending on Airport Advertisement in Vietnam. Notable trends are: The Digital OOH (LED Screens) Segment is Expected to Drive the Market.

France DOOH Advertising Market Report is Segmented by Technology (LED Display, LCD Display, and More), Format (Large-Format, Digital Billboards, Digital Street Furniture, and More), Location (Roadside/Outdoor, Indoor), Application (Billboard, Transit, and More), End-Use Industry (Retail, Healthcare/Pharmaceutical, and More). The Market Forecasts are Provided in Terms of Value (USD).

The source forecast that, between 2024 and 2032, the global digital out-of-home (DOOH) advertising market size value will grow at a compound annual growth rate (CAGR) of **** percent. Meanwhile, in the Asia-Pacific (APAC) region, DOOH ad revenue's CAGR was projected to reach **** percent, making it the fastest-growing market worldwide.

France Digital Out-of-Home (DOOH) Advertising Market size was valued at USD 212 Million in 2024 and is projected to reach USD 428.66 Million by 2032, growing at a CAGR of 9.2% from 2026 to 2032.Urbanization and infrastructure development are major drivers of the France digital out-of-home (DOOH) advertising market, as growing cities result in increased foot traffic in commercial zones, transportation hubs, and entertainment districts. The growing number of digital billboards, interactive kiosks, and transit screens raises brand awareness, allowing advertisers to target urban customers with dynamic, real-time content. This expansion is accelerated by smart city efforts that integrate digital advertising networks.Furthermore, infrastructure development, such as smart public transportation systems and commercial real estate developments, opens up additional options for DOOH deployments in high-traffic areas. Advanced connectivity options, such as 5G and IoT, enable data-driven advertising, including real-time audience targeting and programmatic ad buying. The proliferation of digital signage in transit stations, shopping malls, and business centers has boosted the DOOH market, making it a crucial component of modern marketing strategies in France.

The Asia Pacific Digital-Out-Of-Home (DOOH) Market Report is Segmented by Location (Indoor, Outdoor), Format Type (Billboard, Transit, Street Furniture and More), Application (Dynamic Advertising, Real-Time Information and More), End User (Retail and E-Commerce, Automotive and More), Ownership Model (Media Owner Networks, Venue-Based Private Networks) and Country. The Market Forecasts are Provided in Terms of Value (USD).

Discover the booming ASEAN Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising market. This in-depth analysis reveals key trends, growth projections, and leading players in this dynamic sector, highlighting opportunities and challenges for investors and advertisers alike. Explore market segmentation, regional breakdowns, and future forecasts for this rapidly expanding market. Recent developments include: March 2024: Adeffi, an out-of-home (OOH) advertising company based in Bangladesh, announced a major expansion of its services into India, Nepal, Thailand, and Vietnam. This strategic move aims to transform how companies in these five countries approach OOH advertising, offering them a robust platform to promote their brands regionally., March 2024: Singapore Tourism Board (STB) launched a series of 3D billboards – aimed at providing an immersive showcase of the island city’s iconic landmarks and culinary attractions – in five major cities worldwide. The digital out-of-home (DOOH) activation is part of STB’s latest “Made in Singapore” global campaign, which aims to inspire travelers to choose Singapore as their next holiday destination.. Key drivers for this market are: Ongoing Shift Toward Digital Advertising Aided by Increased Spending on Smart City Projects, Increase in Air Traffic Owing to Growth in Tourism Industry has Aided Spending on Airport Advertisements in ASEAN. Potential restraints include: Ongoing Shift Toward Digital Advertising Aided by Increased Spending on Smart City Projects, Increase in Air Traffic Owing to Growth in Tourism Industry has Aided Spending on Airport Advertisements in ASEAN. Notable trends are: Ongoing Shift Toward Digital Advertising Aided by Increased Spending on Smart City Projects.

The North American Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising market is experiencing robust growth, projected to reach a market size of $10.69 billion in 2025 and exhibiting a Compound Annual Growth Rate (CAGR) of 4.97% from 2025 to 2033. This expansion is driven by several key factors. Firstly, the increasing adoption of programmatic DOOH advertising allows for more targeted and efficient campaigns, mirroring digital trends in other advertising channels. Secondly, the continuous innovation in digital display technologies—higher resolution screens, interactive displays, and improved data analytics capabilities—enhances the effectiveness and appeal of DOOH for advertisers. Thirdly, the strategic placement of OOH and DOOH assets in high-traffic areas, particularly in major metropolitan centers, ensures maximum brand visibility and audience engagement. This is further strengthened by the growing integration of OOH and DOOH with other marketing strategies, creating synergistic effects and improved ROI. Finally, the shift towards data-driven decision making in the OOH/DOOH industry enables more precise targeting and better campaign performance measurement. The market segmentation reveals a dynamic landscape. While traditional static OOH (billboards, transit ads, street furniture) continues to hold significant value, the digital segment is experiencing considerably faster growth. Within DOOH, programmatic buying is gaining traction, enabling sophisticated targeting and real-time campaign optimization. The application segments, including billboards, transportation advertising (airports, transit), and street furniture, all contribute significantly, with transportation advertising benefiting from increasing passenger numbers and targeted advertising opportunities. Key end-user industries include automotive, retail & consumer goods, healthcare, and BFSI, each leveraging OOH/DOOH's unique reach and impact to engage specific target audiences. Major players like JCDecaux, Clear Channel Outdoor, Lamar Advertising, and OUTFRONT Media are shaping market trends through innovative formats and strategic partnerships, indicating a highly competitive yet dynamic market ripe for further expansion. This report provides a detailed analysis of the North American Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising market, covering the period from 2019 to 2033. It delves into market size, segmentation, trends, key players, and future growth projections, offering valuable insights for industry stakeholders. The report uses 2025 as its base year and leverages data from the historical period (2019-2024) to forecast market performance from 2025 to 2033. Key search terms included: North America OOH market, DOOH advertising trends, Programmatic OOH, OOH advertising revenue, Billboard advertising, Transit advertising. Recent developments include: June 2024: Stripe, the digital payment provider, initiated a transatlantic brand campaign. The campaign aims to showcase the diverse range of products and services Stripe offers to businesses across the world. The campaign started with a significant out-of-home presence in London and key US cities, notably New York City and Los Angeles, in collaboration with Wake the Bear.May 2024: CRAFTSMAN+, a prominent provider of creative advertising solutions, broadened its services to include creative advertising solutions for Connected TV (CTV) and Digital Out of Home (DOOH) platforms.. Key drivers for this market are: Ongoing Shift Toward Digital Advertising Aided by Increased Spending on Smart City Projects, Increase in Air Traffic Owing to Growth in the Tourism Industry Aided the Spending on Airport Advertisement in Vietnam. Potential restraints include: Ongoing Shift Toward Digital Advertising Aided by Increased Spending on Smart City Projects, Increase in Air Traffic Owing to Growth in the Tourism Industry Aided the Spending on Airport Advertisement in Vietnam. Notable trends are: The Digital OOH (LED Screens) Segment is Expected to Drive the Market.

The UAE DOOH Market Report is Segmented by Application (Billboard, Transit, and More), Installation (Indoor, Outdoor), End-User Industry (Retail and FMCG, Automotive, and More), and Display Type (LED, and LCD). The Market Forecasts are Provided in Terms of Value (USD).

GCC Digital Out-of-Home (DOOH) Advertising Market size is estimated to grow at a CAGR of around 21% during the forecast period 2024-2030.

The Middle East and Africa Digital Out of Home (DOOH) Market is Segmented by Location (Indoor and Outdoor), Application (Billboard, Transit, and Other Applications), Sales Channel (Direct Buys, Programmatic Guaranteed, and Real-Time Bidding), Format Type (Digital Billboards, Digital Posters, and More), End-User (Commercial, Institutional, and More), and Country. The Market Forecasts are Provided in Terms of Value (USD).

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Digital OOH Market Size 2025-2029

The digital ooh market size is forecast to increase by USD 34.4 billion, at a CAGR of 13.5% between 2024 and 2029.

The Digital Out-of-Home (OOH) market is experiencing significant shifts, driven by the decreasing adoption of traditional print advertising and the integration of Artificial Intelligence (AI) in OOH advertising. The shift from print to digital is a key trend, as businesses seek more interactive and targeted advertising solutions. AI's role in OOH advertising is also transformative, enabling real-time audience analysis and personalized content delivery, enhancing the overall advertising experience. However, the high cost of implementing digital OOH infrastructure remains a significant challenge for market entrants. This financial barrier can hinder the growth of smaller businesses and limit their ability to compete with larger players. To capitalize on market opportunities, companies must explore cost-effective digital OOH solutions and collaborative partnerships to share resources and expertise. Navigating this challenge requires strategic planning and a deep understanding of the evolving OOH landscape.

What will be the Size of the Digital OOH Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free SampleThe digital out-of-home (OOH) market continues to evolve, with dynamic applications across various sectors including retail environments, public transportation, healthcare facilities, corporate offices, and hospitality venues. Network infrastructure plays a crucial role in facilitating seamless connectivity solutions for digital signage, media buying, and programmatic advertising. Screen sizes and resolution vary, with high-resolution displays and video walls offering enhanced viewing experiences. LED displays, with their energy efficiency and brightness levels, are increasingly popular for outdoor applications. Outdoor enclosures ensure durability, while motion and proximity sensors optimize content based on audience presence. Power supplies and control systems ensure reliable operation, while compliance standards ensure regulatory adherence. Sunlight readability and heat dissipation are essential considerations for outdoor installations. Content management systems enable dynamic content and targeted advertising, while creative services and media planning maximize ROI. Power consumption and audience measurement tools provide valuable data for optimization and performance reporting. Maintenance costs and energy efficiency are ongoing concerns, with ongoing advancements in technology addressing these challenges. Environmental impact is also a growing consideration, with sustainable solutions gaining traction. LCD screens and software platforms continue to advance, offering improved functionality and interactivity. Ambient light sensors and interactive maps enhance user engagement, while customer support and performance reporting ensure optimal campaign execution. The OOH market's continuous dynamism is reflected in the evolving patterns of this ever-growing industry.

How is this Digital OOH Industry segmented?

The digital ooh industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. TypeIn-store advertisingOutdoor advertisingProductBillboardsShelterTransitStreet furnitureApplicationRetailRecreationBankingTransportationOthersGeographyNorth AmericaUSCanadaEuropeFranceGermanyUKAPACAustraliaChinaIndiaJapanSouth KoreaRest of World (ROW)

By Type Insights

The in-store advertising segment is estimated to witness significant growth during the forecast period.The digital out-of-home (OOH) market in the US is witnessing notable advancements, with in-store advertising emerging as a key growth driver. This segment utilizes digital screens and interactive displays to captivate consumers at the point of purchase in retail environments. The integration of real-time data analytics and artificial intelligence enables tailored, contextually relevant advertising, enhancing consumer engagement and boosting sales. Network infrastructure, including facial recognition technology and remote monitoring, ensures seamless connectivity and content delivery across various platforms. Public transportation and corporate offices serve as additional avenues for digital OOH advertising, catering to diverse audiences and offering opportunities for targeted campaigns. Screen sizes and resolutions, such as high-definition LCD screens and LED displays, provide enhanced visual experiences for viewers. Compliance standards and control systems ensure the delivery of appropriate content, while power consumption and connectivity solutions address operational

The India Digital Out-of-Home Advertising Market size was valued at around USD 284 million in 2024 and is projected to reach USD 620 million by 2030 with a CAGR of around 14%.

According to Cognitive Market Research, the global Digital Out of Home market size was USD 25142.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 11.50% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 10056.88 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.7% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 7542.66 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 5782.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 13.5% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 1257.11 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.9% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 502.84 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.2% from 2024 to 2031.
The retail sector is the dominant category within the Digital Out of Home (DOOH) market, driven by the increasing importance of customer engagement and brand visibility in a competitive landscape

Market Dynamics of Digital Out of Home Market

Key Drivers for Digital Out of Home Market

Growing Adoption of Programmatic Advertising to Boost Market Growth

The rise of programmatic advertising is a significant driver in the Digital Out of Home (DOOH) market. By enabling real-time ad placement based on data-driven targeting, programmatic platforms allow advertisers to deliver highly personalized and contextually relevant content. This capability maximizes ad engagement and effectiveness, especially as marketers increasingly prioritize precision in their campaigns. Programmatic DOOH also offers flexibility, allowing advertisers to adjust campaigns based on location, weather, or audience demographics. This adaptability enhances the appeal of DOOH, driving growth as advertisers seek smarter, data-led strategies for audience outreach. For instance, in November 2020, oOh! media Limited entered into a partnership with the National Gallery of Australia and google to showcase the future of out of home (OOH) advertising. This offers the public opportunity to interact and connect with the advertising by opening the app and direct their smartphone’s camera towards the panel to discover more. This has helped the company to deliver an interactive experience and to grow in the market

Technological Advancements in Digital Display Solutions to Drive Market Growth

Advancements in display technologies, such as high-resolution LED screens, interactive displays, and dynamic content systems, are fueling the growth of the DOOH market. These innovations allow advertisers to create immersive, visually engaging experiences that capture consumer attention in high-traffic environments. Digital displays are increasingly integrated with augmented reality (AR) and artificial intelligence (AI), enabling interactivity and personalization at unprecedented levels. As these technologies evolve, the capacity for DOOH to deliver richer, more engaging experiences continues to expand, driving further investment in digital advertising formats over traditional static billboards.

Restraint Factor for the Digital Out of Home Market

High Initial Investment Costs, will Limit Market Growth

A key restraint in the Digital Out of Home (DOOH) market is the high initial investment required for digital infrastructure and display installations. Setting up advanced digital billboards, interactive screens, and dynamic content delivery systems demands significant capital, which can be prohibitive for smaller advertisers and companies with limited budgets. In addition to hardware costs, ongoing maintenance and technological upgrades further add to the financial burden. As a result, many potential market participants, particularly in developing regions, may delay or avoid transitioning from traditional out-of-home advertising to digital formats due to these cost barriers.

Impact of Covid-19 on the Digital Out of Home Market

The COVID-19 pandemic had a profound impact on the Digital Out of Home (DOOH) market, primarily due to lockdowns, reduced mobility, and a significant drop in outdo...

Middle East & Africa Digital Out-of-Home Advertising market is projected to grow at a CAGR of around 23% during the forecast period 2024-2030.

According to Cognitive Market Research, the global Out of Home (OOH) Advertising market size was USD 28254.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 6.00% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 11301.80 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 8476.35 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 6498.54 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 1412.73 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.4% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 565.09 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.7% from 2024 to 2031.
The billboards is the fastest growing segment of the Out of Home (OOH) Advertising industry

Market Dynamics of Out of Home (OOH) Advertising Market

Key Drivers for Out of Home (OOH) Advertising Market

Increased consumer mobility to drive market growth

Increased consumer mobility significantly drives growth in the Out of Home (OOH) advertising market. As urban populations expand and lifestyles become more fast-paced, consumers are spending more time outside their homes, whether commuting to work, running errands, or socializing. This surge in mobility creates numerous opportunities for brands to capture consumer attention in public spaces. Advertisers can strategically position their messages in high-traffic areas, enhancing visibility and engagement. Furthermore, advancements in technology, such as mobile connectivity and location-based services, enable targeted advertising that resonates with on-the-go consumers. By leveraging data analytics, brands can tailor campaigns to specific demographics and behaviors, ensuring effective communication. As the trend of increased mobility continues, OOH advertising will become an even more crucial component of integrated marketing strategies, ultimately driving market growth.

Increasing adoption of digital innovation to boost market growth

The increasing adoption of digital innovation is a pivotal factor boosting growth in the Out of Home (OOH) advertising market. As technology evolves, advertisers are integrating digital platforms to create dynamic, engaging content that captures consumer attention more effectively than traditional methods. Digital billboards and screens allow for real-time updates, enabling brands to adjust messaging based on audience demographics, time of day, or current events. This flexibility enhances the relevance of advertising campaigns, driving higher engagement rates. Moreover, the integration of programmatic buying and data analytics allows for targeted advertising, optimizing ad placements for maximum impact. The growing emphasis on interactive and immersive experiences, such as augmented reality and gamification, further enhances consumer engagement. As brands increasingly invest in digital innovation, the OOH advertising market will continue to expand, offering fresh avenues for creative expression and audience interaction.

Restraint Factor for the Out-of-Home (OOH) Advertising Market

Concerns on regulatory restrictions to limit market growth

Concerns regarding regulatory restrictions are significant barriers limiting growth in the Out of Home (OOH) advertising market. Governments and local authorities often impose strict regulations on the placement, size, and content of outdoor advertisements to ensure public safety, aesthetics, and environmental considerations. These restrictions can lead to challenges for advertisers who aim to maximize visibility and reach. For instance, limitations on digital signage can hinder the ability to create dynamic, real-time content that engages consumers effectively. Additionally, the varying regulations across different regions complicate campaign strategies for national brands, requiring more resources for compliance and adaptation. This inconsistency can deter investments in OOH adverti...