The digital marketing tools market in Japan was valued at about 302 billion Japanese yen in 2023. Due to factors such as an increasing adoption at small and medium-sized enterprises (SMEs) and the use of generative artificial intelligence (AI) for automation purposes, it was expected that the market would grow further and reach a value of 501.6 billion yen by 2027.
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By leveraging them, you may remain competitive. Data can be used to discover what others are doing. It is always feasible to stay ahead of the competition. Using statistical data, you can prioritize your actions. To carry out a cross-marketing strategy, it is vital to compare the performance of various platforms.
When you have statistical support, it is easier to make effective decisions. Using digital marketing analytics can provide confidence in knowing what works. Reduce your time spent strategizing. With the time saved, it is able to accomplish other critical activities such as SEO or auditing.
Direct mail prompts the highest response rate in comparison to other digital direct marketing channels in the United States. In 2018, the response rate for direct mail marketing was calculated at nine percent, while e-mail, paid search and social media had a one-percent response rate each.
The average daily time spent with digital media in the United States is expected to increase from 439 minutes (seven hours and 19 minutes) in 2022 to close to eight hours in 2025. Higher online media consumption in 2020 was partially attributed to the coronavirus outbreak.
Impact of COVID-19 on media consumption
In-home media consumption grew sharply in March 2020 in the first stages of the COVID-19 pandemic. More than 40 percent of U.S. respondents reported spending more time watching shows and films on streaming services, and 25 percent were reading books or listening to audiobooks more than usual. Despite predictions that this spike in media usage would fall after the initial implementation of shelter-in-place orders, consumers also continued spending more time with media in the summer of 2020.
The same survey, held in July that year, also asked participants about their plans to continue with their increased media consumption after the pandemic has run its course. This garnered different responses, with only a handful of U.S. adults planning to carry on investing more time in most media activities. Again though, watching movies and shows on streaming platforms and reading or listening to books were the most popular options.
Success.ai’s B2B Marketing Data and Contact Data for Global Marketing Leaders empowers businesses to connect with chief marketing officers (CMOs), marketing strategists, and industry decision-makers worldwide. With access to over 170M verified profiles, including work emails and direct phone numbers, this dataset ensures your outreach efforts reach the right audience effectively.
Our AI-powered platform continuously updates and validates contact data to maintain 99% accuracy, providing actionable insights for marketing campaigns, sales strategies, and recruitment initiatives. Whether you’re targeting CMOs in Fortune 500 companies or strategists in innovative startups, Success.ai delivers reliable data tailored to meet your business goals.
Key Features of Success.ai’s Marketing Leader Contact Data - Comprehensive Coverage Across the Marketing Industry Access profiles for marketing leaders across diverse industries and regions:
Chief Marketing Officers (CMOs): Decision-makers shaping global marketing strategies. Marketing Strategists: Experts driving innovative campaigns and business growth. Digital Marketing Heads: Leaders overseeing digital transformation initiatives. Brand Managers: Professionals managing brand identity and outreach efforts. Content and SEO Specialists: Key contributors to content strategy and visibility.
AI-Validated Accuracy: Industry-leading AI technology ensures every contact detail is verified. Real-Time Profile Updates: Data is continuously refreshed to reflect the most current information. Reliable Engagement: Minimized bounce rates for seamless communication with decision-makers.
API Integration: Seamlessly integrate contact data into your CRM or marketing platforms. Custom Flat Files: Receive datasets customized to your specifications, ready for immediate use.
Why Choose Success.ai for Marketing Data?
Best Price Guarantee We provide the most competitive pricing in the industry, ensuring the best value for global, verified contact data.
Global Compliance and Ethical Practices Our data collection and processing adhere to strict compliance standards, including GDPR, CCPA, and other regional data regulations, ensuring ethical and secure usage.
Strategic Advantages for Your Business
Precise Marketing Campaigns: Create highly targeted campaigns that resonate with marketing leaders. Effective Sales Outreach: Accelerate sales processes with direct access to CMOs and strategists. Recruitment Efficiency: Source top-tier marketing talent with verified contact data. Market Intelligence: Leverage enriched data insights to understand industry trends and optimize strategies. Partnership Development: Build and nurture relationships with influential marketing professionals.
Data Highlights 170M+ Verified Professional Profiles 50M Work Emails 700M Global Professional Profiles 70M Verified Company Profiles
Key APIs for Enhanced Functionality
Enrichment API Keep your contact database updated with real-time enrichment capabilities, ensuring relevance for dynamic outreach efforts.
Lead Generation API Maximize your lead generation campaigns with accurate, verified data, including contact information for global marketing leaders. Our API supports up to 860,000 API calls per day, enabling robust scalability for your business.
Use Cases
Targeted Marketing Campaigns Reach CMOs and marketing strategists with personalized campaigns designed to deliver measurable ROI.
Sales Pipeline Acceleration Engage directly with decision-makers to shorten sales cycles and boost deal closure rates.
Talent Recruitment Identify and recruit top-tier marketing talent to strengthen your team.
Partnership Building Establish meaningful connections with global marketing leaders to foster collaboration.
Strategic Planning Utilize detailed firmographic and demographic insights for data-driven decision-making.
What Makes Success.ai Stand Out?
Success.ai’s B2B Contact Data for Global Marketing Leaders is your ultimate solution for connecting with top-tier marketing professionals. From CMOs driving global strategies to strategists shaping impactful campaigns, our database ensures you reach the right audience to grow your business.
No one beats us on price. Period.
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According to Cognitive Market Research, the global Digital Marketing Analytic market size will be USD 4518.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 20.90% from 2024 to 2031.
North America held the major market share, more than 40% of the global revenue, with a market size of USD XX million in 2024. It will grow at a compound annual growth rate (CAGR) of 1.6% from 2024 to 2031.
Europe accounted for over 30% of the global USD XX million market size.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.4% from 2024 to 2031.
Latin America's market will have more than 5% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 2.8% from 2024 to 2031.
The Middle East and Africa held the major market share, around 2% of the global revenue, with a market size of USD XX million in 2024. The market will grow at a compound annual growth rate (CAGR) of 3.1% from 2024 to 2031.
Social media marketing held the highest Digital Marketing Analytics market revenue share in 2024.
Key Drivers of Digital Marketing Analytics Market
Various Strategies Adopted by Key Players to Provide Viable Market Output
The Digital Marketing Analytics market is experiencing significant growth due to various strategies adopted by key players. These include investing in advanced analytics technologies such as artificial intelligence and machine learning, enhancing their product offerings with features like predictive analytics and real-time data visualization, expanding their global presence through partnerships and acquisitions, and focusing on customer-centric approaches to improve user experience and satisfaction. Overall, these strategies help companies stay competitive and meet the evolving needs of the market.
For instance, in May 2023, Mixpanel propounded the launch of marketing analytics. It enables brands to get insights into the channels that drive new user mergers through multi-touch attribution. It also helps brands increase their return on advertising spend by monitoring the performance of channels and campaigns. It allows brands to get their most valuable customer segments by finding demographic or behavioral cohorts.
(Source: https://mixpanel.com/blog/mixpanel-marketing-analytics/)
Rising Influence of Social Media to Propel Market Growth
The digital marketing analytics market is experiencing growth due to the influence of social media. As social media platforms continue to gain more, businesses are relying on them to connect with customers, get brand awareness, and drive sales. Consequently, there's a growing need for advanced analytics tools to track social media performance, engagement metrics, customer sentiment, and ROI. These analytics provide invaluable insights that enable companies to refine their marketing strategies, optimize campaigns, and enhance overall effectiveness in leveraging social media platforms for business growth. Thus, the escalating importance of social media underscores the increasing demand for sophisticated digital marketing analytics solutions.
For instance, in 2020, McDonald's India North and East started a social media advertisement campaign, McGrillis Back, to capture a major revenue share in the Quick Service Restaurant market. It helped the company gain 24,000 posts on Twitter and more than 200 followers on Instagram.
Restraint Factors of Digital Marketing Analytics Market
Lack of Skilled Talent to Restrict Market Growth
The digital marketing analytics market faces a challenge due to a need for more skilled talent. This scarcity hampers the effective utilization of analytical tools and platforms, hindering businesses from extracting valuable insights to optimize their marketing strategies. With skilled personnel adept at interpreting and applying analytics, organizations can leverage data-driven decision-making processes effectively. Addressing this talent gap through training programs and educational initiatives is essential to unlock the full potential of digital marketing analytics and drive business growth in the digital landscape.
Impact of COVID-19 on t...
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The Digital Marketing Analytics Market Size Was Worth USD 6.8 Billion in 2023 and Is Expected To Reach USD 31.3 Billion by 2032, CAGR of 18.5%.
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The global public relations (PR) tools market size was valued at USD 12.7 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 28.9 Billion by 2033, exhibiting a CAGR of 9.12% during 2025-2033. Asia Pacific currently dominates the market, holding a market share of over 36.5% in 2024. The public relations tools market share is driven by increasing demand for real-time communication, growing digitalization, and the rise of social media platforms. Additionally, data analytics and automation are boosting market growth.
Report Attribute
|
Key Statistics
|
---|---|
Base Year
|
2024
|
Forecast Years
|
2025-2033
|
Historical Years
|
2019-2024
|
Market Size in 2024
| USD 12.7 Billion |
Market Forecast in 2033
| USD 28.9 Billion |
Market Growth Rate 2025-2033 | 9.12% |
IMARC Group provides an analysis of the key trends in each segment of the global public relations (PR) tools market, along with forecast at the global, regional, and country levels from 2025-2033. The market has been categorized based on solution, deployment, application, and industry.
A survey conducted in the third quarter of 2023 revealed that over 68 percent of respondents in Indonesia had researched brands online before making a purchase. In comparison, around 14 percent of questioned Indonesian internet users clicked or tapped on a banner ad on a website in the past 30 days prior to the survey.
Success.ai’s Company Data and B2B Contact Data for Marketing Agencies Worldwide provides businesses with verified contact information for decision-makers at marketing agencies around the globe. With access to over 170 million verified professional profiles, this dataset includes essential details such as work emails, phone numbers, and key decision-maker profiles for marketing agency leads.
Whether you’re targeting agency owners, account managers, creative directors, or digital marketing experts, Success.ai’s B2B Contact Data ensures your outreach is precise, effective, and impactful.
Why Choose Success.ai’s Marketing Agencies Data?
AI-driven validation ensures 99% accuracy, giving you confidence in the reliability of the data.
Global Reach Across Marketing Functions
Includes profiles of agency owners, account managers, creative directors, digital strategists, and other key agency decision-makers.
Coverage spans regions like North America, Europe, Asia-Pacific, South America, and the Middle East.
Continuously Updated Datasets
Success.ai provides real-time updates to ensure your data is always fresh and relevant, helping you stay ahead in a fast-paced industry.
Ethical and Compliant
Adheres to GDPR, CCPA, and other global data privacy regulations, guaranteeing that all data is ethically sourced and used.
Data Highlights:
Key Features of the Dataset:
Reach out to key individuals driving agency operations, strategy, and client campaigns.
Advanced Filters for Precision Targeting
Filter by agency size, location, specialization (digital, SEO, content, etc.), and specific roles for highly tailored targeting.
AI-Driven Enrichment
Profiles are enriched with additional, actionable data, giving you deeper insights and more effective engagement strategies.
Strategic Use Cases:
Build relationships with agencies looking for new technology, software, or marketing strategies to enhance their client services.
Recruitment and Staffing for Marketing Roles
Target marketing agencies with recruitment services or staffing solutions, offering marketing talent for digital campaigns, content creation, and more.
Engage with HR and recruitment decision-makers at agencies to fill marketing roles efficiently.
Strategic Partnerships and Collaborations
Build partnerships with agencies for joint campaigns, co-branded content, or new business development opportunities.
Target marketing leaders looking for collaboration on campaigns, projects, or events.
Lead Generation and Business Development
Use the data for lead generation campaigns, targeting marketing decision-makers for higher engagement and conversions.
Reach out to marketing agency executives for business development, growth, and client acquisition opportunities.
Why Choose Success.ai?
With Success.ai’s Best Price Guarantee, you can access high-quality, verified marketing agency data at the most competitive prices in the market.
Seamless Integration
Integrate the verified contact data directly into your CRM via APIs or download it in the format of your choice for easy use.
Data Accuracy with AI Validation
Success.ai’s AI-driven validation ensures 99% data accuracy, providing you with reliable, up-to-date information for effective outreach.
Customizable and Scalable Solutions
Tailor the data to meet your specific needs, whether you're focusing on a particular agency size, location, or marketing specialty.
APIs for Enhanced Functionality:
Enhance your existing CRM records with verified marketing agency contact data for more targeted outreach.
Lead Generation API
Automate the generation of leads for marketing-specific campaigns and initiatives, improving efficiency and ROI.
Success.ai’s B2B Contact Data for Marketing Agencies Worldwide gives you the tools to connect with decision-makers and agency leads in the marketing sector. With ve...
In 2024, spending on advertising and marketing in digital and alternative media worldwide grew by over 13 percent. Meanwhile, investments in traditional media increased by little more than four percent. The same study projected that online and offline advertising and marketing combined global revenues would surpass 1.87 trillion dollars.
China's digital marketing was massive, surpassing one trillion yuan in market size in 2023. Some of the latest industry trends were content marketing with micro-influencers, personalized marketing campaigns, and the integration of virtual reality (VR) and augmented reality (AR).
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In 2019, Direct-To-Patient Digital Marketing was worth USD 2,550 Million. The market is predicted to expand by 18% to USD 8,000 Million by 2026.
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North America Marketing Automation Software Market size was valued at USD 2.11 Billion in 2024 and is projected to reach USD 5.5 Billion by 2031, growing at a CAGR of 10% from 2024 to 2031.
North America Marketing Automation Software Market Drivers
Growing Demand for Personalized Customer Experiences: Consumers today expect personalized experiences across all touchpoints. Marketing automation software enables businesses to personalize marketing messages, campaigns, and customer journeys, leading to increased engagement and conversions.
Rise of Digital Marketing Channels: The increasing importance of digital marketing channels, such as email, social media, and search engine marketing (SEM), necessitates the use of automation tools to effectively manage campaigns, track results, and optimize performance.
Need for Improved Customer Relationship Management (CRM): Marketing automation software integrates seamlessly with CRM systems, providing a 360-degree view of customer interactions. This allows businesses to better understand customer behavior, personalize their engagement, and improve customer relationships.
Data-Driven Decision Making: Marketing automation software provides valuable data and insights into customer behavior, campaign performance, and return on investment (ROI). This data-driven approach enables businesses to make informed decisions and optimize their marketing strategies.1
During a survey carried out in early 2023, 58 percent of responding retailers said that digital coupons or promotions were a part of their digital media monetization tactics. Various social media marketing strategies were used by 56 percent of respondents.
During a September 2024 survey carried out among digital media buyers from brands, agencies, and adtech from the United States, 30 percent named advertising fraud as one of the top four digital media challenges their organization would face in the upcoming 12 months; 24 percent of interviewees said that advertising adjacent to deep fakes would be one of the leading challenges.
Significant fluctuations are estimated for all segments over the forecast period for the revenue growth. The indicator is forecast to follow predominantly a negative trend. A closer examination reveals that the values decrease in more segments than they increase. For example, the segment Video-on-Demand experiences an exceptionally strong decrease at 2027, with a value of 1.7 percent. Find further statistics on other topics such as a comparison of the number of TV viewers in Bangladesh and a comparison of the average revenue per user in Canada. The Statista Market Insights cover a broad range of additional markets.
The number of users is forecast to experience significant growth in all segments in 2027. Especially notable is the remarkably robust growth observed in the Video-on-Demand segment as we approach the end of the forecast period. This value, reaching 151 million users, stands out significantly compared to the average changes, which are estimated at 66.7 million users. Find other insights concerning similar markets and segments, such as a comparison of average revenue per user (ARPU) in the United States and a comparison of number of users in Poland. The Statista Market Insights cover a broad range of additional markets.
During a survey carried out between October and November 2023 among brand and agency decision-makers in the United States, it was found that on average, respondents were planning to devote 78.4 percent of their media budgets to digital media. Podcasts were expected to account for 3.8 percent, on average.
A 2021 survey of global SMS found that 36.1 percent of respondents believed that e-mail marketing was the most effective id driving sales for them. At the same time,18.9 percent of SMBs thought that social media marketing was best at driving sales.
The digital marketing tools market in Japan was valued at about 302 billion Japanese yen in 2023. Due to factors such as an increasing adoption at small and medium-sized enterprises (SMEs) and the use of generative artificial intelligence (AI) for automation purposes, it was expected that the market would grow further and reach a value of 501.6 billion yen by 2027.