As of February 2025, 5.56 billion individuals worldwide were internet users, which amounted to 67.9 percent of the global population. Of this total, 5.24 billion, or 63.9 percent of the world's population, were social media users. Global internet usage Connecting billions of people worldwide, the internet is a core pillar of the modern information society. Northern Europe ranked first among worldwide regions by the share of the population using the internet in 20254. In The Netherlands, Norway and Saudi Arabia, 99 percent of the population used the internet as of February 2025. North Korea was at the opposite end of the spectrum, with virtually no internet usage penetration among the general population, ranking last worldwide. Eastern Asia was home to the largest number of online users worldwide – over 1.34 billion at the latest count. Southern Asia ranked second, with around 1.2 billion internet users. China, India, and the United States rank ahead of other countries worldwide by the number of internet users. Worldwide internet user demographics As of 2024, the share of female internet users worldwide was 65 percent, five percent less than that of men. Gender disparity in internet usage was bigger in African countries, with around a ten percent difference. Worldwide regions, like the Commonwealth of Independent States and Europe, showed a smaller usage gap between these two genders. As of 2024, global internet usage was higher among individuals between 15 and 24 years old across all regions, with young people in Europe representing the most significant usage penetration, 98 percent. In comparison, the worldwide average for the age group 15–24 years was 79 percent. The income level of the countries was also an essential factor for internet access, as 93 percent of the population of the countries with high income reportedly used the internet, as opposed to only 27 percent of the low-income markets.

To help you get the biggest takeaways from all of these digital marketing stats, I want to share some trends in marketing that’s working for businesses right now.

As of January 2024, there were approximately 331 million internet users in the United States. Meanwhile, around 239 million were social media users. As of the third quarter of 2022, over 90 percent of U.S. internet users accessed the internet via any mobile phone.

Introduction

Digital Content Creation Statistics: Digital content creation encompasses the production of diverse media content for online consumption, spanning written articles, videos, podcasts, graphics, and interactive experiences.

With the proliferation of digital platforms and increased internet penetration, demand for engaging content is surging.

Video content remains dominant, with platforms like YouTube and TikTok driving engagement. While emerging formats like live streams and AR offer new engagement opportunities.

Content creators, platforms, agencies, and technology providers constitute the market landscape. Navigating challenges such as content saturation and algorithmic changes while capitalizing on opportunities in monetization models and emerging technologies like Generative AI and VR.

Understanding these dynamics is crucial for businesses and creators aiming to thrive in the competitive digital content space.

I have compiled a list of over 150+ digital marketing statistics to help you see how others are leveraging digital marketing for their own businesses today.

Introduction

Social Media Marketing Statistics: Social media marketing is a key part of any digital marketing plan today. With over 50% of the world’s population using social media, brands need to be active on these platforms. But it’s not just about making profiles and posting content. Effective social media marketing involves keeping up with changing algorithms and trends and understanding the behaviors of your target audience. Social media’s interactive and engaging nature helps businesses connect with their audience in ways they couldn’t before.

This opens up new opportunities for engaging with people, building the brand, and doing direct marketing. We shall shed more light on Social Media Marketing Statistics through this article.

People think of paid advertising as the holy grail of digital marketing. The truth is that paid ads can deliver excellent results for your business very quickly. Here are some digital marketing statistics about paid advertising to keep in mind.

The average daily time spent with digital media in the United States is expected to increase from 439 minutes (seven hours and 19 minutes) in 2022 to close to eight hours in 2025. Higher online media consumption in 2020 was partially attributed to the coronavirus outbreak.

Impact of COVID-19 on media consumption

In-home media consumption grew sharply in March 2020 in the first stages of the COVID-19 pandemic. More than 40 percent of U.S. respondents reported spending more time watching shows and films on streaming services, and 25 percent were reading books or listening to audiobooks more than usual. Despite predictions that this spike in media usage would fall after the initial implementation of shelter-in-place orders, consumers also continued spending more time with media in the summer of 2020.

The same survey, held in July that year, also asked participants about their plans to continue with their increased media consumption after the pandemic has run its course. This garnered different responses, with only a handful of U.S. adults planning to carry on investing more time in most media activities. Again though, watching movies and shows on streaming platforms and reading or listening to books were the most popular options.

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E-signature and Digital Document Statistics: In the rapidly evolving digital landscape, electronic signatures and digital document processes have emerged as transformative technologies, reshaping how businesses and individuals handle documentation. By going through E-Signature and Digital Document Statistics, we can learn about the global shift towards digital transformation, accelerated by the COVID-19 pandemic, which has fundamentally changed how organizations approach document management, verification, and collaboration.

Hence, we can explore the current state of digital signatures, revealing critical insights into market trends, adoption rates, regional variations, and the technological innovations driving this digital revolution.

Introduction

Digital Signage Statistics: Digital signage transforms how businesses communicate with their audience. Whether in retail outlets or busy airports, digital screens have become a popular tool for instantly delivering advertisements, updates, and key information. Their vibrant visuals grab attention, updates can be made effortlessly, and they can reach a wide audience quickly, all while being cost-effective and efficient.

As more companies switch from printed to digital signs, digital signage grows fast worldwide. This article looks at key statistics that show how popular and effective digital signage has become. It also helps explain why more industries are investing in this smart technology to improve customer experience and boost sales.

Introduction

Digital Footprint Statistics: A digital footprint is the trail of information people leave behind when using the internet. It includes everything from social media posts to online searches, websites visited, and emails sent. Some of this data is shared intentionally, like posting on Facebook, while other parts are collected automatically, like tracking cookies from websites.

A digital footprint can be active, meaning data is shared by choice, or passive, meaning it is collected without you realizing it. It's important to manage your digital footprint because it can affect your privacy, reputation, and even job opportunities in the future. Understanding it helps you stay safe online.

The Blockchain in Digital Rights Management (DRM) market is rapidly evolving, driven by the necessity for more secure, transparent, and efficient systems for managing digital content rights. As digital content consumption continues to surge, so do challenges related to copyright infringement and piracy. Blockchain t

Introduction

Digital Nomad Statistics: Remote working and traveling: who doesn’t love this combo? The COVID-19 pandemic just brought one good thing: the remote work culture! Before this, only top-level managers were allowed to work from home. However, since then, there has been a significant increase in the number of nomads, digital nomads, who live and work in the countries they travel to. These digital nomads earn their livelihood by working remotely and traveling simultaneously.

What do you need to become a digital nomad? It’s just some finance, a laptop, a working internet connection, and a passion for travel, that’s all! Let’s see if these Digital Nomad Statistics make you want to turn your life into a digital nomad!

How many people use social media? Social media usage is one of the most popular online activities. In 2024, over five billion people were using social media worldwide, a number projected to increase to over six billion in 2028.

Who uses social media? Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at 59 percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe.

How much time do people spend on social media? Social media is an integral part of daily internet usage. On average, internet users spend 151 minutes per day on social media and messaging apps, an increase of 40 minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media.

What are the most popular social media platforms? Market leader Facebook was the first social network to surpass one billion registered accounts and currently boasts approximately 2.9 billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

How much time do people spend on social media? As of 2024, the average daily social media usage of internet users worldwide amounted to 143 minutes per day, down from 151 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of three hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just two hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

Introduction

Digital Marketing Statistics: In 2024, the digital marketing landscape experienced significant growth, reflecting the increasing reliance on online platforms for business engagement. Global internet users reached 5.35 billion, marking a 1.8% increase from the previous year. Social media usage also expanded, with over 5 billion active user identities, accounting for 62.3% of the global population.

Digital advertising budgets saw a 10% increase between 2023 and 2024, indicating a strategic shift towards online marketing channels. Mobile advertising spending reached a record USD 327 billion worldwide in 2023, while global mobile internet advertising spending surpassed USD 400 billion.

The influencer marketing industry grew substantially, with the global market estimated at USD 24 billion in 2024. Additionally, as of September 2024, 2.71 billion people were shopping online, representing about 34% of the global population.

These statistics underscore the pivotal role of digital marketing in today's business environment, highlighting the necessity for companies to adapt and invest in online strategies to remain competitive. So, let's buckle up because we're diving into the fascinating world of digital marketing statistics to show you why it's more important than ever.

As of April 2024, around 16.5 percent of global active Instagram users were men between the ages of 18 and 24 years. More than half of the global Instagram population worldwide was aged 34 years or younger. Teens and social media As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2020, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, second to Snapchat and TikTok. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens report feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious. Social media can have negative effects on teens, which is also much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.

Content marketing is a core part of a digital marketing strategy. 62% of marketers plan to increase content marketing budgets within the next fiscal year.

Comprehensive collection of Digital PR statistics covering global market trends, social media usage, financial metrics, and technology adoption in the PR industry. Includes data on PR market valuation, agency challenges, professional practices, and AI integration in PR.

Introduction

Digital Payment Adoption Statistics: Digital payments are experiencing rapid growth worldwide. Increasingly, people are opting to pay with their phones, cards, and online apps rather than using cash. By 2025, the number of users and the total value of transactions in the digital payment market are expected to be very high. This indicates that people trust digital methods more because they are convenient, efficient, and secure.

As technology continues to improve, an increasing number of businesses and customers are transitioning to digital payments daily. In this article, we will examine key statistics that illustrate the global shift in digital payment adoption and what the future may hold.