As of February 2025, 5.56 billion individuals worldwide were internet users, which amounted to 67.9 percent of the global population. Of this total, 5.24 billion, or 63.9 percent of the world's population, were social media users. Global internet usage Connecting billions of people worldwide, the internet is a core pillar of the modern information society. Northern Europe ranked first among worldwide regions by the share of the population using the internet in 20254. In The Netherlands, Norway and Saudi Arabia, 99 percent of the population used the internet as of February 2025. North Korea was at the opposite end of the spectrum, with virtually no internet usage penetration among the general population, ranking last worldwide. Eastern Asia was home to the largest number of online users worldwide – over 1.34 billion at the latest count. Southern Asia ranked second, with around 1.2 billion internet users. China, India, and the United States rank ahead of other countries worldwide by the number of internet users. Worldwide internet user demographics As of 2024, the share of female internet users worldwide was 65 percent, five percent less than that of men. Gender disparity in internet usage was bigger in African countries, with around a ten percent difference. Worldwide regions, like the Commonwealth of Independent States and Europe, showed a smaller usage gap between these two genders. As of 2024, global internet usage was higher among individuals between 15 and 24 years old across all regions, with young people in Europe representing the most significant usage penetration, 98 percent. In comparison, the worldwide average for the age group 15–24 years was 79 percent. The income level of the countries was also an essential factor for internet access, as 93 percent of the population of the countries with high income reportedly used the internet, as opposed to only 27 percent of the low-income markets.

The number of users is forecast to experience significant growth in all segments in 2027. Especially notable is the remarkably robust growth observed in the Video-on-Demand segment as we approach the end of the forecast period. This value, reaching *** million users, stands out significantly compared to the average changes, which are estimated at **** million users. Find other insights concerning similar markets and segments, such as a comparison of average revenue per user (ARPU) in the United States and a comparison of number of users in Poland. The Statista Market Insights cover a broad range of additional markets.

As of February 2025, Mexico had an online population of approximately *** million users and counted over *** million cellular mobile connections. This ranked Mexico as the second Latin American country with the most mobile internet users. Furthermore, when considering the amount of social media identities rather than the number of unique individuals on these platforms, social network users in the North American country amounted to ** million.

The number of users is forecast to experience significant growth in all segments in 2027. Upon closer observation, the relatively weak increase of the segment ePublishing stands out explicitly. the indicator in this segment experiences visibly smaller growth compared to the average, with a value of ***** million users. Find other insights concerning similar markets and segments, such as a comparison of revenue in Germany and a comparison of revenue worldwide.The Statista Market Insights cover a broad range of additional markets.

As of January 2025, the United Kingdom had approximately **** million internet users in total. Meanwhile, there were **** million active social media users as of the reported period, which accounted for around ** percent of the total population.

The number of users in the digital payments market in Indonesia was estimated to reach around *** million in 2024. Notably, the number of users in this market was projected to continuously increase and reach around *** million users by 2030.

The number of digital banking users in the U.S. increased sharply between 2017 and 2023, exceeding ** million by 2023. According to Statista, the user base of digital banks will increase further in the coming years, reaching ** million by 2028.

In the third quarter of 2023, consumers in Norway were the top purchasers of digital content. Whether it is movies, music, streaming services, etc., nearly ** percent of Norwegian internet users purchased this type of content in the past month. Mexican and Chilean consumers ranked second and third, at **** and **** percent respectively. Digital content market Between 2023 and 2027, the revenue from media and digital content is expected to soar, with consumers projected to spend about **** trillion U.S. dollars on services with recurring payments. This growth is indicative of the increasing reliance on digital platforms for entertainment and information. Furthermore, the shift towards subscription-based models for digital content underscores the evolving consumer preferences and the potential for sustained growth in this sector. Different products In the third quarter of 2023, approximately **% of global internet users had paid monthly for movie and series streaming services, while over **% had done the same for music streaming and download services. This data underscores the specific preferences of consumers in terms of digital content, with streaming services emerging as a particularly popular choice for expenditure.

As of January 2024, there were approximately 331 million internet users in the United States. Meanwhile, around 239 million were social media users. As of the third quarter of 2022, over 90 percent of U.S. internet users accessed the internet via any mobile phone.

The global number of users in the digital media market was forecast to continuously increase between 2024 and 2027 by in total *** billion users (+***** percent). After the fifth consecutive increasing year, the indicator is estimated to reach **** billion users and therefore a new peak in 2027. The Statista Market Insights cover a broad range of additional markets.

The number of users in the digital media market in Bangladesh was forecast to continuously increase between 2024 and 2027 by in total **** million users (+***** percent). After the tenth consecutive increasing year, the indicator is estimated to reach **** million users and therefore a new peak in 2027. Notably, the number of users of the digital media market was continuously increasing over the past years. The Statista Market Insights cover a broad range of additional markets.

This statistic shows the share of population using digital banking in the United States from 2018 to 2022, by generation. In 2018, almost ** percent of Millennials in the U.S. used digital banking, which is set to rise to **** percent by 2022.

The number of digital banking users was forecast to surpass *** million in the United States in 2019. This represents more than a twenty percent increase from 2014. Two factors lead to this increase in digital banking. One is the increased prevalence of smartphones and other digital technologies, and the other is an increase in financial technology (fintech) firms.

Mobile phones and mobile banking

Traditional banks, such as Bank of America, are seeing an increased number of mobile banking users. The increased number of mobile phone users motivates this shift, but it fits both users and banks well. Users do not have to worry about finding a physical branch and are therefore able to bank on their own schedule. Banks can decrease staff at these branches, shifting resources to information technology platforms that can service a greater number of users at a lower cost.

The influence of Fintech

Fintech firms are cutting into the market share of established banks through a variety of channels. Most directly, these non-traditional financial firms are providing banking products and services, but only focusing on one product. For example, fintech firms are providing a growing share of personal loans. These companies are often agile startups that have lower overheads than the existing banks. However, as the established banks adopt the technologies of the fintechs, they may be able to win back some of the digital banking users that this statistic presents.

Digital banking has taken the financial world by storm, with the United States leading the charge. In 2024, the U.S. boasted an estimated **** million digital banking users, narrowly edging out Brazil's ** million. This digital banking revolution has spread globally, with countries like Russia, the United Kingdom, and India also seeing significant user adoption. The stark contrast between the top two countries and the rest of the world highlights the rapid growth and acceptance of digital banking in certain markets. Pandemic-driven acceleration The COVID-19 pandemic acted as a catalyst for digital banking adoption. In April 2020, ** percent of customers worldwide reported increased use of mobile banking apps compared to the previous year. While only ** percent expected to maintain this higher usage post-pandemic, the trend has clearly shifted towards digital banking solutions. This surge in adoption aligns with the growing number of digital banking users observed across various countries, indicating a lasting change in consumer banking habits. Leading digital banks WeBank, a Chinese digital bank, stands out as the leading digital bank in terms of users, with an impressive *** million customers reported at the end of 2024. Other major players include Rakuten with ***** million customers and Nubank with 100 million users. In Europe, Revolut was the digital bank with the widest customer base, with ** million customers at the end of 2024.

According to a survey conducted in 2022, e-commerce was the most popular digital service category in use among urban digital users in Indonesia, as reported by ** percent of respondents. Online transport and food delivery services were the next most used digital services among users in the country.

As of February 2025, Sweden had over ** million internet users, which was over ** percent of the country's total population. Furthermore, the country's active social media users amounted to **** million, approximately ** percent of the population.

Over the last two observations, the number of users is forecast to significantly increase in all segments. Concerning the four selected segments, the segment Video-on-Demand has the largest number of users with ***** million users. Contrastingly, Digital Music is ranked last, with ***** million users. Their difference, compared to Video-on-Demand, lies at ***** million users. Find other insights concerning similar markets and segments, such as a comparison of number of users in France and a comparison of countries or regions regarding number of users.The Statista Market Insights cover a broad range of additional markets.

In the third quarter of 2024, roughly ** percent of global internet users had paid monthly for movie and series streaming services. Music streaming and download services followed in the ranking of most popular types of digital content, with just over ** percent of web users.

The number of users in the 'Digital Fitness & Well-Being' segment of the digital health market in the United States was forecast to continuously increase between 2024 and 2029 by in total **** million users (+***** percent). After the tenth consecutive increasing year, the indicator is estimated to reach ****** million users and therefore a new peak in 2029. Notably, the number of users of the 'Digital Fitness & Well-Being' segment of the digital health market was continuously increasing over the past years.Find further information concerning the number of users in the 'Fitness Trackers' segment of the digital health market in Germany and the number of users in the 'Fitness Trackers' segment of the digital health market in Indonesia. The Statista Market Insights cover a broad range of additional markets.

How many people use social media? Social media usage is one of the most popular online activities. In 2024, over **** ******* people were using social media worldwide, a number projected to increase to over *** billion in 2029. Who uses social media? Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at ** percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe. How much time do people spend on social media? Social media is an integral part of daily internet usage. On average, internet users spend *** minutes per day on social media and messaging apps, an increase of ** minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media. What are the most popular social media platforms? Market leader Facebook was the first social network to surpass *** billion registered accounts and currently boasts approximately *** billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.