Explore the Digital Video Advertising Market trends! Covers key players, growth rate 34.5% CAGR, market size $458.37 Billion, and forecasts to 2034. Get insights now!

The ad spending in the 'Digital Video Advertising' segment of the advertising market in France was forecast to continuously increase between 2024 and 2030 by in total 953.8 million U.S. dollars (+39.26 percent). After the tenth consecutive increasing year, the ad spending is estimated to reach 3.4 billion U.S. dollars and therefore a new peak in 2030. Notably, the ad spending of the 'Digital Video Advertising' segment of the advertising market was continuously increasing over the past years.Find further information concerning the reach by social network in the 'Facebook' segment of the advertising market in Saudi Arabia and the average ad spending per internet user in the 'Social Media Advertising' segment of the advertising market in Canada. The Statista Market Insights cover a broad range of additional markets.

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Digital Video Advertising Market Size 2024-2028

The digital video advertising market size is forecast to increase by USD 527.6 billion at a CAGR of 48.05% between 2023 and 2028. The market is experiencing significant growth due to increasing spending on online video and connected television (CTV) advertising. Technical improvements, such as enhanced targeting capabilities and better ad delivery, are driving this trend. Market expansion hinges on various factors, notably the surge in app advertising, rising adoption of mobile computing devices, and heightened awareness of digital native advertising. However, hindrances like ad blocking solutions and the need for high-quality content and volume of traffic continue to pose challenges for small businesses entering this market. Leading platforms like YouTube and Facebook dominate the digital video advertising landscape, offering businesses a wide reach and advanced targeting options. To stay competitive, it is crucial for businesses to keep up with these trends and invest in creating engaging and high-quality video content. Despite these opportunities, obstacles like ad-blocking solutions and the need for superior content and substantial traffic persist, posing challenges for small businesses. Prominent players like YouTube and Facebook lead the digital video advertising sector, providing businesses with extensive reach and sophisticated targeting capabilities. To succeed, companies must remain abreast of these trends and focus on creating compelling and top-notch video content.

What will be the Size of the Market During the Forecast Period?

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The market is experiencing significant growth, driven by several key factors. Enterprises are increasingly allocating larger budgets toward video advertising to engage with their audience and boost brand awareness. One of the primary factors fueling the growth of the market is the increasing video consumption by internet users. According to recent studies, US internet users spend an average of 6 hours and 43 minutes per week watching digital video content. This trend is expected to continue as more consumers turn to non-conventional platforms such as social media applications and OTT media platforms for their media consumption.

Additionally, another factor contributing to the growth of the market is the changing consumer behavior. Consumers are no longer passive viewers but are increasingly engaging with digital content, making video advertising an effective way for enterprises to reach their target audience. Moreover, the e-commerce sector is also driving the growth of the market. With the rise of online shopping, enterprises are investing in digital video advertising to promote their products and services to potential customers. The production costs associated with digital video advertising have been decreasing due to advancements in technology and the availability of cost-effective production tools.

Additionally, agency commissions and rebates have become more common, making digital video advertising a more affordable marketing option for enterprises. Taxes and production costs are two significant expenses for enterprises in the market. However, the benefits of increased engagement rates and improved brand awareness far outweigh these expenses. The service delivery methodologies in the market have evolved, with broadcasters and digital video content providers offering more flexible and customizable solutions to meet the unique needs of enterprises. Desktops and mobile phones are the most common devices used for digital video advertising. Enterprises can reach their audience through various digital channels, including desktops, mobile phones, social media applications, and OTT media platforms.

In conclusion, the market in the US is experiencing significant growth due to increasing video consumption, changing consumer behavior, and the affordability of digital video advertising. Enterprises across various industries are investing in digital video advertising to boost brand awareness, engage with their audience, and reach potential customers in the e-commerce sector.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

End-user

  Retail
  Consumer goods and electronics
  Media and entertainment
  Automotive
  Others


Type

  Desktop
  Mobile


Geography

  North America

    US


  APAC

    China
    Japan


  Europe

    Germany
    UK


  South America



  Middle East and Africa

By End-user Insights

The retail segment is estimated to witness significant growth during the forecast period. In the United States, the market has witnessed significant growth, particularly in the retail sector. This grow

The ad spending in the 'Video Advertising' segment of the digital advertising market in the United States was forecast to continuously increase between 2023 and 2028 by in total 35.8 billion U.S. dollars (+46.51 percent). After the ninth consecutive increasing year, the indicator is estimated to reach 112.77 billion U.S. dollars and therefore a new peak in 2028. Notably, the ad spending of the 'Video Advertising' segment of the digital advertising market was continuously increasing over the past years.Find other key market indicators concerning the average ad spending per internet user (ARPU) and ad spending growth. The Statista Market Insights cover a broad range of additional markets.

The global digital video advertising market size was valued USD 10.22 billion in 2023 and is expected to rise to USD 52.34 billion by 2032 at a CAGR of 19.9%.

As per Cognitive Market Research's latest published report, the Global Digital Video Advertising market size was USD 55.81 Billion in 2022 and it is forecasted to reach USD 424.96 Billion by 2030. Digital Video Advertising Industry's Compound Annual Growth Rate will be 29.1 % from 2023 to 2030. Factors Impacting on Digital Video Advertising Market

Increasing usage of social media and e-commerce sector adoption is the key factor boosting the demand in the digital video advertising market. In addition, increasing internet use and penetration of smartphones across the globe are likely to fuel the growth of the digital video advertising market.

Digital Video Advertising Market Opportunities:

Increasing innovation in the digital advertising sector and rising new technology adoption by the major player are expected to create growth opportunities for the digital video advertising market in the forecast period.

Digital Video Advertising Market Restraints:

Increasing safety incidents on networks and increasing the price of digital video advertising are hindering the digital video advertising market growth. In addition, digital video ads are banned, and various popular channels including Facebook, YouTube, and others require large investments expected to hinder the growth of the digital video advertising market. What is Digital Video Advertising?

Digital video advertising is known as online video advertising, which is an advertising strategy for a service and specific product in a video format. The video is programmed on several social media platforms including Instagram, games, news websites, Facebook, and mobile applications. In addition, digital video advertising includes online display advertisements on websites and applications this occurs during, after, and before the video stream on the internet.

Global Digital Video Advertising Market size & share value expected to touch USD 1,136.35 million by 2032, to grow at a CAGR of 39.40% during the forecast period.

Significant fluctuations are estimated for all segments over the forecast period for the ad spending. Only in the segment Video Advertising Mobile, a significant increase can be observed over the forecast period. In this segment, the indicator exhibits a difference of 152.3 billion U.S. dollars between 2019 and 2028. Find further statistics on other topics such as a comparison of the ad spending in Russia and a comparison of the ad spending in the United Kingdom. The Statista Market Insights cover a broad range of additional markets.

The global ad spending in the 'Digital Video Advertising' segment of the advertising market was forecast to continuously increase between 2024 and 2030 by in total 89.4 billion U.S. dollars (+46.72 percent). After the tenth consecutive increasing year, the ad spending is estimated to reach 280.76 billion U.S. dollars and therefore a new peak in 2030. Notably, the ad spending of the 'Digital Video Advertising' segment of the advertising market was continuously increasing over the past years.Find further information concerning the ad spending in the advertising market in the United States and the ad spending in the 'Search Advertising' segment of the advertising market in China. The Statista Market Insights cover a broad range of additional markets.

The global digital video advertising market is projected to reach a value of $38.19 billion by 2033, exhibiting a CAGR of 11.91% during the forecast period (2025-2033). The growth of the market can be attributed to the increasing popularity of video content, the proliferation of connected devices, and the rising adoption of digital advertising by businesses. Some of the key drivers of the digital video advertising market include the increasing popularity of online video, the growing adoption of mobile devices, and the rising popularity of programmatic advertising. Additionally, the increasing sophistication of video advertising technology is also expected to boost the market growth. The major players in the digital video advertising market include YouTube, Verizon Media, Facebook, LinkedIn, TikTok, Pinterest, Alibaba, Google, Twitter, Snap Inc., Hulu, Microsoft, Amazon, SpotX, and BrightRoll. Key drivers for this market are: 1. Mobile video advertising growth 2. Interactive video ad formats 3. Increased programmatic advertising adoption 4. Expansion in emerging markets 5. Enhanced analytics and targeting solutions. Potential restraints include: 1. Increase in mobile video consumption 2. Rise of programmatic advertising 3. Growth of social media platforms 4. Advancements in targeting technologies 5. Demand for personalized content.

In 2024, digital video advertising spending in the United States was estimated at 62.9 billion U.S. dollars. According to the source’s calculations, the spending doubled in the period 2020 to 2023. You say goodbye television, I say hello digital video Moving pictures have captured the attention of audiences and advertisers for decades. Still, ever since the internet made its way into millions U.S. households, the focus has gradually shifted away from traditional analog television. While TV remains a leading source of news and entertainment throughout the country, industry experts also agree that its golden age is slowly coming to an end. According to the latest forecasts, TV ad spend in the United States will begin shrinking starting with 2025. Consumer demand for digital video is insatiable Social media and prominent video streaming services have fostered the demand for digital video on a global scale. In addition to being able to choose freely from ever-expanding digital video catalogs, audiences are also enjoying the flexibility they get in terms of when, where, and on which device they want to consume the content. Advertisers are tapping into the vast user bases of SVOD and AVOD platforms such as YouTube, Disney+, and Amazon Prime Video to promote their products and services. What is more, marketers are increasingly embracing TikTok and other video-streaming apps that center around user-generated video content and capture the attention of millions of (young) online users each day.

The digital video advertising market is experiencing explosive growth, projected to reach $86.31 billion in 2025 and maintain a remarkable Compound Annual Growth Rate (CAGR) of 48.05% from 2025 to 2033. This expansion is fueled by several key factors. Firstly, the increasing consumption of video content across various platforms, including smartphones, tablets, and connected TVs, provides advertisers with an expansive and engaged audience. Secondly, advancements in programmatic advertising and data analytics allow for more targeted and effective campaigns, maximizing return on investment (ROI) for businesses. Thirdly, the rise of short-form video platforms and influencer marketing has created new avenues for creative and impactful advertising strategies. The market is segmented by end-user (Retail, Consumer Goods & Electronics, Media & Entertainment, Automotive, Others) and by type (Desktop, Mobile), each segment contributing to the overall market expansion at varying rates. North America, particularly the US, and APAC regions, especially China and Japan, represent significant market shares, driven by high internet penetration and digital adoption rates. While competitive pressures among established players like Google, Meta, and Amazon are inevitable, the market's dynamism continues to draw new entrants, fostering innovation and further market expansion. The robust growth trajectory is, however, subject to certain constraints. Data privacy concerns and regulations, like GDPR and CCPA, are influencing advertising practices and necessitate more transparent and user-centric approaches. Further challenges include ad fraud and brand safety issues, requiring robust verification and monitoring systems. Despite these challenges, the long-term outlook for the digital video advertising market remains exceptionally positive, propelled by continuous technological innovation, evolving consumer behavior, and the increasing sophistication of advertising technologies. The integration of video advertising into emerging technologies like virtual reality (VR) and augmented reality (AR) promises to further unlock new avenues for growth in the coming years. The forecast period of 2025-2033 anticipates consistent expansion across all segments and geographical regions, driven by the factors outlined above.

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Online Ad Spending Market Size 2024-2028

The online ad spending market size is forecast to increase by USD 244.5 billion at a CAGR of 11.1% between 2023 and 2028.

The market has experienced significant growth due to the increasing usage of the internet and the shift of consumers towards digital platforms. One of the key trends driving this market is the rise of video ads on search engines and social media sites. As more consumers engage with digital content, advertisers have recognized the potential of artificial intelligence and video advertising to capture their attention. However, this growth comes with challenges, such as the issue of click fraud and the need for brands to navigate the complex digital advertising landscape. Despite these challenges, the market is expected to continue its expansion, with digital ad spending projected to surpass traditional ad spending in the coming years. As consumers become more engaged with digital content, it is essential for businesses to adapt and invest in effective digital advertising strategies to reach their audience.

What will be the Size of the Market During the Forecast Period?

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The market has witnessed significant growth over the past few years, driven by the increasing popularity of smartphone and digital channels for reaching consumers. According to recent studies, digital ad expenditure is projected to continue its upward trend, surpassing traditional advertising methods. Digital marketing strategies have become essential for businesses aiming to engage customers effectively. Marketers are increasingly focusing on digital ad campaigns to reach their target audience, with mobile advertising leading the charge. In fact, mobile advertising is expected to account for a significant portion of digital ad expenditure due to the widespread use of smartphones and tablets. Measuring the return on investment (ROI) of digital ad campaigns is a critical aspect of digital marketing. Marketers use various metrics, such as click-through rates, cost per click, and conversion rates, to evaluate the success of their campaigns. By analyzing these metrics, marketers can optimize their ad spend to maximize ROI. Ethical considerations are also essential in the digital advertising market. Marketers must ensure that their digital ad campaigns are transparent, respect user privacy, and comply with relevant regulations.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Platform

  Mobile devices
  Desktops


Geography

  North America

    Canada
    US


  APAC

    China
    India
    Japan


  Europe



  South America



  Middle East and Africa

By Platform Insights

The mobile devices segment is estimated to witness significant growth during the forecast period.

The digital advertising market, particularly online spending, is experiencing significant growth due to the increasing usage of the internet and the popularity of digital platforms among consumers. Video ads on these platforms have gained considerable traction, with search engines continuing to dominate as the primary avenue for online advertising. According to recent studies, mobile devices, specifically smartphones, are driving this growth. In 2023, over 1.17 billion smartphone units were shipped worldwide, leading to a wave in mobile internet usage and, consequently, mobile advertising.

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The mobile devices segment was valued at USD 164.90 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 41% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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In the global digital marketplace, North America holds a substantial share in online ad spending. The region's growth can be attributed to the widespread adoption of smartphones and advanced broadband infrastructure. Traditional advertising mediums, such as print newspapers and radio, are becoming saturated, leading companies to shift their focus towards digital channels. Mobile advertising is a significant driver of the regional market, as more individuals spend an increased amount of time using mobile devices for daily activities and content consumption. As a result, marketing efforts will continue to integrate into mobile devices throughout the forecast period.

Market Dynamics

Our researchers analyzed the data wi

The ad spending in the 'Digital Video Advertising' segment of the advertising market in China was forecast to continuously increase between 2024 and 2030 by in total 21.8 billion U.S. dollars (+40.76 percent). After the tenth consecutive increasing year, the ad spending is estimated to reach 75.29 billion U.S. dollars and therefore a new peak in 2030. Notably, the ad spending of the 'Digital Video Advertising' segment of the advertising market was continuously increasing over the past years.Find further information concerning the average ad spending per internet user in the 'Social Media Advertising' segment of the advertising market in Australia and the average ad spending per capita in the 'Out-of-Home Advertising' segment of the advertising market in the United States. The Statista Market Insights cover a broad range of additional markets.

From the selected regions, the ranking by ad spending in the 'Video Advertising' segment of the digital advertising market is led by Brazil with 2.31 billion U.S. dollars and is followed by Mexico (1.84 billion dollars). In contrast, the ranking is trailed by Belize with 2.25 million U.S. dollars. Find other insights concerning similar markets and segments, such as a ranking by country regarding ad spending in the search advertising segment of the digital advertising market and a ranking by country regarding revenue in the classifieds segment of the digital advertising market.The Statista Market Insights cover a broad range of additional markets.

The Indonesian Digital Advertising Market Report is Segmented by Type (Audio Advertising, Video Advertising, Influencer Advertising, Banner Advertising, Search Advertising, and Classifieds), Platform (Desktop and Mobile), and Industry (FMCG, Telecom, Healthcare, Media and Entertainment, and Others). The Market Size and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

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Digital Advertisement Spending Market Size 2024-2028

The digital advertisement spending market size is forecast to increase by USD 570.7 billion at a CAGR of 18.51% between 2023 and 2028. The digital advertising spending market is experiencing significant growth, driven by several key trends and factors. One major factor is the decline in offline ad spending as businesses increasingly shift their budgets toward digital channels. Another trend is the evolution of programmatic advertisement buying, which allows for more targeted and efficient ad placements. However, the market also faces challenges, particularly in the area of OTT (over-the-top) advertising. Video advertising, including photo and video ads, has gained immense popularity due to the rise of streaming platforms and smartphone devices. With the proliferation of streaming services and cord-cutting, advertisers are seeking effective strategies to reach audiences in this new media landscape. Overall, the digital advertising market is poised for continued growth, but advertisers must navigate these trends and challenges to maximize their impact and ROI.

Market Analysis

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The digital advertising spending market is a significant segment of the digital media industry, driven by the increasing usage of social media, video, search engines, mobile devices, laptops, and desktops. The market encompasses various sectors such as health care, media and entertainment, ecommerce websites, and technology infrastructure. In the digital world, advertisers invest heavily in online advertising, digital media, online portals, and digital marketplaces to reach their target audience. Social media platforms have also emerged as a major advertising channel, enabling businesses to engage with their customers in real-time.

The online population's growth and the shift from traditional television advertisement to digital video marketing are key factors driving the market's expansion. The digital advertising market is also influenced by technology advancements such as multifactor authentication, crypto currency, and digital creative services. These technologies provide enhanced security, convenience, and creativity, making digital advertising more effective and engaging for consumers. Overall, the digital advertising market is expected to continue growing, offering ample opportunities for businesses to reach their audience and thrive in the digital marketplace.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Type

  Display ad
  Search ad
  Others


Geography

  North America

    US


  APAC

    China
    Japan


  Europe

    Germany
    UK


  South America



  Middle East and Africa

By Type Insights

The display ad segment is estimated to witness significant growth during the forecast period. In the digital world, various forms of advertisement such as display, email, social media, video, and search engine advertising, are increasingly gaining popularity among businesses looking to reach their target audience online. According to recent studies, The market is projected to expand significantly over the next few years, driven by the widespread use of internet-connected devices like laptops, desktops, smartphones, and tablets. This growth can be attributed to the ability of digital media to provide targeted advertising through IP targeting, reaching both business-to-business (B2B) and business-to-consumer (B2C) customers directly. Digital ads come in various formats, including visual ads, photo video ads, and multifactor authentication ads, and can be found on online portals, ecommerce websites, streaming platforms, and technology and infrastructure websites.

The media and entertainment, health care, transport and tourism, IT and telecom industries are major contributors to the digital advertising market. Traditional television advertisement continues to coexist with digital video marketing, offering advertisers the flexibility to reach a mass audience through both channels. Moreover, the coronavirus pandemic has accelerated the shift toward digital advertising as businesses look for new ways to engage with their customers and adapt to changing consumer behavior. Digital creative services and strategic campaign development have become essential components of successful digital ad spending, ensuring that ads are tailored to the audience and delivered through the most effective channels.

Overall, the digital advertising market offers advertisers a cost-effective and measurable way to reach their target audience and drive conversions in the ever-evolving digital landscape.

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The display a

The United States is leading the ranking by ad spending in the 'Video Advertising' segment of the digital advertising market, recording 69 billion U.S. dollars. Following closely behind is China with 45.1 billion U.S. dollars, while Canada is trailing the ranking with 3.3 billion U.S. dollars, resulting in a difference of 65.7 billion U.S. dollars to the ranking leader, the United States. Find other insights concerning similar markets and segments, such as a ranking by country regarding ad spending in the digital advertising market and a ranking of subsegments in Worldwide regarding ad spending|revenue in the segment Banner Advertising | Video Advertising | Search Advertising | Social Media Advertising . The Statista Market Insights cover a broad range of additional markets.

Global Digital Advertising market size 2025 was XX Million. Digital Advertising Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

Global Digital Display Advertising market size 2025 was XX Million. Digital Display Advertising Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.