During a 2025 survey among senior-level marketers in the United States, approximately 56 percent said direct mail provided the largest average order values compared to the rest of their omnichannel mix. Similarly, 55 percent of respondents stated that direct mail presented the greatest return on advertising spending; the same share of participants said it reached larger or more diverse prospecting audiences. According to the same study, direct mail's effectiveness by category in the U.S. benefited mostly physical and financial products.

During a survey published in August 2024, around 38 percent of responding adult consumers in the United States said featuring a product or service they had previously purchased made a direct mail piece most appealing. Images of events or places that were local to them ranked second, mentioned by 36 percent of respondents. According to the same study, six out of 10 U.S. consumers perceived the frequency to which they received direct mail as the right amount.

Number of Businesses statistics on the Direct Mail Advertising industry in the US

During a survey published in August 2024, around ** percent of responding consumers in the United States said that, after receiving direct mail, they visited the sender's website. Approximately ** percent reported searching for the sending brand online. According to the same study, catalogs and magazines were U.S. consumers' favorite direct mail formats.

The Direct Mail Advertising market has emerged as a vital component of modern marketing strategies, uniquely blending traditional communication methods with the innovations of today. This market represents the use of physical mail to deliver promotional materials, making it a powerful tool for businesses aiming to e

In an April 2024 survey among consumers in the United States, around ** percent of respondents said they appreciated direct mail because they could keep an interesting piece and refer to it later. Around ** percent reported they visited the URL included on a direct mail piece, and ** percent reported having scanned a QR code on a mail piece during 12 months preceding the survey.

Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing.

The benefits of data-driven marketing and especially data-driven advertising are significant. More efficient media buying. Data-driven marketing is probably the most advanced in the programmatic buying sector. By leveraging algorithms and machine learning, ad agencies and marketers are removing a lot of the guesswork from media planning and buying.

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In 2024, direct mail marketing spending in the United States amounted to an estimated **** billion U.S. dollars, up from **** billion dollars a year earlier. Despite the annual growth, the latest result remained below 2019 pre-pandemic ***** billion-dollar revenues.

Comprehensive dataset containing 3,499 verified Direct mail advertising businesses in United States with complete contact information, ratings, reviews, and location data.

Direct Mailing Lists and Direct Email Lists. 40K plus filters. Search using detailed Demographic criteria and Geographic information on ProMarketing Leads.

In April 2020, a survey was conducted among marketers with decision-making authority in the United States from four different industries to find out about their marketing objectives with direct mail. Purchase turned out to be the leading objective for direct marketing used by retail and travel marketers - with ** percent of respondents and ** percent, respectively, choosing it as their main goal.

Graph and download economic data for Total Revenue for Direct Mail Advertising, All Establishments, Employer Firms (REVEF54186ALLEST) from 1998 to 2022 about postal, advertisement, employer firms, accounting, revenue, establishments, services, and USA.

Market Size statistics on the Direct Mail Advertising industry in Canada

Comprehensive dataset containing 80 verified Direct mail advertising businesses in Netherlands with complete contact information, ratings, reviews, and location data.

Discover the booming Direct Mail Fulfillment Service market! Explore key trends, growth drivers, and leading companies shaping this $5 billion industry. Learn about market segmentation, technological advancements, and future projections for 2025-2033.

In 2023, direct mail advertising spending in the United Kingdom stood at ***** million British pounds, experiencing a decrease of ** percent. In 2024, it is forecast to see negative growth of five percent.

Direct mail advertising refers to postal material that is sent directly to a mailing address. The majority of postal services try to opt out of this form of mailing as they see it to have a negative environmental impact. Different forms of mail advertising include plastic mailers, coupons, envelopes, catalogs, normal commercial advertising and pre-approved credit card applications. Sometimes direct mail advertising can be sent to pre-selected individuals, or it can be sent out to a whole neighborhood.

Comprehensive dataset containing 12 verified Direct mail advertising businesses in New Mexico, United States with complete contact information, ratings, reviews, and location data.

Premium B2C Consumer Database - 269+ Million US Records

Supercharge your B2C marketing campaigns with comprehensive consumer database, featuring over 269 million verified US consumer records. Our 20+ year data expertise delivers higher quality and more extensive coverage than competitors.

Core Database Statistics

Consumer Records: Over 269 million

Email Addresses: Over 160 million (verified and deliverable)

Phone Numbers: Over 76 million (mobile and landline)

Mailing Addresses: Over 116,000,000 (NCOA processed)

Geographic Coverage: Complete US (all 50 states)

Compliance Status: CCPA compliant with consent management

Targeting Categories Available

Demographics: Age ranges, education levels, occupation types, household composition, marital status, presence of children, income brackets, and gender (where legally permitted)

Geographic: Nationwide, state-level, MSA (Metropolitan Service Area), zip code radius, city, county, and SCF range targeting options

Property & Dwelling: Home ownership status, estimated home value, years in residence, property type (single-family, condo, apartment), and dwelling characteristics

Financial Indicators: Income levels, investment activity, mortgage information, credit indicators, and wealth markers for premium audience targeting

Lifestyle & Interests: Purchase history, donation patterns, political preferences, health interests, recreational activities, and hobby-based targeting

Behavioral Data: Shopping preferences, brand affinities, online activity patterns, and purchase timing behaviors

Multi-Channel Campaign Applications

Deploy across all major marketing channels:

Email marketing and automation

Social media advertising

Search and display advertising (Google, YouTube)

Direct mail and print campaigns

Telemarketing and SMS campaigns

Programmatic advertising platforms

Data Quality & Sources

Our consumer data aggregates from multiple verified sources:

Public records and government databases

Opt-in subscription services and registrations

Purchase transaction data from retail partners

Survey participation and research studies

Online behavioral data (privacy compliant)

Technical Delivery Options

File Formats: CSV, Excel, JSON, XML formats available

Delivery Methods: Secure FTP, API integration, direct download

Processing: Real-time NCOA, email validation, phone verification

Custom Selections: 1,000+ selectable demographic and behavioral attributes

Minimum Orders: Flexible based on targeting complexity

Unique Value Propositions

Dual Spouse Targeting: Reach both household decision-makers for maximum impact

Cross-Platform Integration: Seamless deployment to major ad platforms

Real-Time Updates: Monthly data refreshes ensure maximum accuracy

Advanced Segmentation: Combine multiple targeting criteria for precision campaigns

Compliance Management: Built-in opt-out and suppression list management

Ideal Customer Profiles

E-commerce retailers seeking customer acquisition

Financial services companies targeting specific demographics

Healthcare organizations with compliant marketing needs

Automotive dealers and service providers

Home improvement and real estate professionals

Insurance companies and agents

Subscription services and SaaS providers

Performance Optimization Features

Lookalike Modeling: Create audiences similar to your best customers

Predictive Scoring: Identify high-value prospects using AI algorithms

Campaign Attribution: Track performance across multiple touchpoints

A/B Testing Support: Split audiences for campaign optimization

Suppression Management: Automatic opt-out and DNC compliance

Pricing & Volume Options

Flexible pricing structures accommodate businesses of all sizes:

Pay-per-record for small campaigns

Volume discounts for large deployments

Subscription models for ongoing campaigns

Custom enterprise pricing for high-volume users

Data Compliance & Privacy

VIA.tools maintains industry-leading compliance standards:

CCPA (California Consumer Privacy Act) compliant

CAN-SPAM Act adherence for email marketing

TCPA compliance for phone and SMS campaigns

Regular privacy audits and data governance reviews

Transparent opt-out and data deletion processes

Getting Started

Our data specialists work with you to:

1. Define your target audience criteria

2. Recommend optimal data selections

3. Provide sample data for testing

4. Configure delivery methods and formats

5. Implement ongoing campaign optimization

Why We Lead the Industry

With over two decades of data industry experience, we combine extensive database coverage with advanced targeting capabilities. Our commitment to data quality, compliance, and customer success has made us the preferred choice for businesses seeking superior B2C marketing performance.

Contact our team to discuss your specific targeting requirements and receive custom pricing for your marketing objectives.

Employment statistics on the Direct Mail Advertising industry in Canada