During a survey published in August 2024, around ** percent of responding consumers in the United States said that, after receiving direct mail, they visited the sender's website. Approximately ** percent reported searching for the sending brand online. According to the same study, catalogs and magazines were U.S. consumers' favorite direct mail formats.

Global Direct Mail Advertising market to reach $77.57B by 2029 at 2.8% CAGR, segmented by type: postcards, self-mailers, letters, dimensional mailers, catalogs.

Direct mail advertising in Canada has contended with fierce competition from alternative advertising formats over the past five years. Still, advertisers have benefited from technological advancements, which have given way to integrated marketing campaigns. Lacklustre response rates to digital marketing campaigns have also highlighted the effectiveness of direct mail advertising, which garners much more frequent responses from young adults. As digital marketing grows more saturated, revenue for Canada's Direct Mail Advertising industry has inflated at a CAGR of 0.1% over the past five years, reaching an estimated $1.5 billion in 2024. Improving macroeconomic conditions in 2024 will facilitate revenue growth, leading to a 1.8% gain as profit slides to 8.2%. Over the past five years, corporate profit and retail sales expansions have supported demand for direct mail advertising from retailers and financial institutions. Still, intensifying competition from other advertising methods, mainly digital advertising, has stifled profit growth for direct mail advertisers. Technological advancements have paved the way for other cost-effective methods of product promotion, like daily deals websites, e-mail marketing campaigns and mobile advertising. Direct mail advertisers have integrated technologies, like QR codes, into their campaigns to keep up with digitalization. Although COVID-19 briefly curbed revenue growth, pent-up demand following the pandemic boosted advertising expenditure. Canada's Direct Mail Advertising industry will remain viable over the next five years, especially as the cracks in digital advertising begin to grow. Canadians prefer receiving advertising related to health, financial services, insurance, prescription and personal care through direct mail. The key benefits of direct mail advertising, which include the ability to precisely target potential customers and a higher response rate than other forms of advertising, will continue to drive demand. Over the next five years, revenue for Canada's direct mail advertisers will swell at a CAGR of 2.4% to reach an estimated $1.7 billion in 2029.