During a survey published in August 2024, around 55 percent of responding consumers in the United States said that, after receiving direct mail, they visited the sender's website. Approximately 43 percent reported searching for the sending brand online. According to the same study, catalogs and magazines were U.S. consumers' favorite direct mail formats.

In an April 2024 survey among consumers in the United States, around 54 percent of respondents said they appreciated direct mail because they could keep an interesting piece and refer to it later. Around 42 percent reported they visited the URL included on a direct mail piece, and 23 percent reported having scanned a QR code on a mail piece during 12 months preceding the survey.

The Direct Mail Advertising market has emerged as a vital component of modern marketing strategies, uniquely blending traditional communication methods with the innovations of today. This market represents the use of physical mail to deliver promotional materials, making it a powerful tool for businesses aiming to e

A global database of Direct Marketing Data that provides an understanding of population distribution at administrative and zip code levels over 55 years, past, present, and future. Leverage up-to-date audience targeting population trends for market research, audience targeting, and sales territory mapping.

Self-hosted marketing population dataset curated based on trusted sources such as the United Nations or the European Commission, with a 99% match accuracy. The Demographic Data is standardized, unified, and ready to use.

Use cases for the Global Consumer Behavior Database (Direct Marketing Data)

• Ad targeting

• B2B Market Intelligence

• Customer analytics

• Audience targeting

• Marketing campaign analysis

• Demand forecasting

• Sales territory mapping

• Retail site selection

• Reporting

• Audience targeting

Demographic data export methodology

Our population data packages are offered in CSV format. All geospatial data are optimized for seamless integration with popular systems like Esri ArcGIS, Snowflake, QGIS, and more.

Product Features

• Historical population data (55 years)

• Changes in population density

• Urbanization Patterns

• Accurate at zip code and administrative level

• Optimized for easy integration

• Easy customization

• Global coverage

• Updated yearly

• Standardized and reliable

• Self-hosted delivery

• Fully aggregated (ready to use)

• Rich attributes

Why do companies choose our Consumer databases

• Standardized and unified demographic data structure

• Seamless integration in your system

• Dedicated location data expert

Note: Custom population data packages are available. Please submit a request via the above contact button for more details.

Direct Marketing Data. With over 30 years of expertise in political and charitable fundraising, this dataset represents an invaluable resource for organizations seeking to engage donors who demonstrate exceptional responsiveness and loyalty. Focused primarily on Democratic political fundraising, the data captures the behavior and preferences of telemarketing donors, who are widely recognized as the most versatile and high-performing contributors across multiple fundraising channels.

Telemarketing donors stand out for their robust engagement, transitioning effectively to direct mail and digital campaigns while maintaining higher retention and giving levels compared to donors acquired solely through other channels. This dataset highlights donor behavior patterns, including frequency of contributions, average gift size, and long-term engagement metrics, offering insights into donor lifetime value and campaign effectiveness.

Beyond political applications, this data is equally valuable for charitable organizations looking to optimize their outreach strategies and improve donor acquisition and retention. By leveraging these insights, organizations can identify key demographic and psychographic trends, refine messaging, and maximize ROI on fundraising efforts.

Ideal for Democratic campaigns, political action committees, nonprofit organizations, and analytics teams, this dataset provides actionable intelligence to elevate fundraising initiatives, strengthen donor relationships, and drive meaningful impact. Whether for identifying high-value donors or building targeted campaigns, this data is a proven cornerstone for effective fundraising strategies.

Market Size statistics on the Direct Mail Advertising industry in United States

Direct Mail Advertisers commonly provide a cheaper alternative to traditional advertising outlets, such as TV, radio and magazines, by delivering customized marketing materials and coupons straight to consumers' doorsteps via post. Even so, increasing competition from digital advertising threatens the industry. Digital advertising has ushered in highly personalized marketing strategies that lean heavily on digital platforms such as e-mail, websites and social media. This pivot toward digital channels has siphoned demand from traditional direct mail methods, a shift that's echoed in plunging print advertising expenditures and eroding revenue potential for the industry. These factors caused revenue to drop at a CAGR of 0.3% to $11.3 billion over the past five years, dropping 4.4% in 2025 alone as profit slides to 4.1%. Over the past five years, the share of advertising expenditures for direct mail advertising has decreased as the share of advertising spending for digital media has grown. Digital advertising reaches more consumers with increased targeting accuracy and lower costs than print advertising. As a result, total advertising expenditure continues to expand while spending on print advertising falls, harming the average profit margin. The rise in paper prices hasn’t helped, as it further squeezed profit, forcing companies to adopt cost-saving strategies such as optimizing mailing lists, using alternative materials and co-mailing campaigns. Despite the uphill battle, efforts have been made to leverage data-driven strategies and analytics to enhance targeting accuracy and campaign ROI. New technologies, such as quick response codes and direct mail triggers, have kept the industry relevant and integrated it with digital advertising, creating new business opportunities for direct mailers. Direct mail advertisers will boost merger and acquisition activity to control more of the declining market and prevent profit from depletion. This trend will benefit the industry's largest companies, which have the resources to provide high-quality services, integrate with digital advertising and acquire smaller advertisers. To stay afloat, companies must invest in technology that enhances personalization and find ways to optimize their operations against the backdrop of escalating costs. Collaboration with digital platforms and leveraging USPS incentives may offer temporary respite. Yet, the industry's long-term sustainability will rely on its ability to seamlessly incorporate digital solutions and adhere to stringent data privacy laws. Overall, a continued downward spiral in print advertising will dampen industry performance. Revenue will continue falling at a CAGR of 3.8% to $9.4 billion in 2030 as digital marketing tools continue to siphon demand away from the industry.

Introduction

Social Media Marketing Statistics: Social media marketing is a key part of any digital marketing plan today. With over 50% of the world’s population using social media, brands need to be active on these platforms. But it’s not just about making profiles and posting content. Effective social media marketing involves keeping up with changing algorithms and trends and understanding the behaviors of your target audience. Social media’s interactive and engaging nature helps businesses connect with their audience in ways they couldn’t before.

This opens up new opportunities for engaging with people, building the brand, and doing direct marketing. We shall shed more light on Social Media Marketing Statistics through this article.

During an April 2024 survey among business-to-business (B2B) and business-to-consumer (B2C) marketing strategy leaders across industries in the United States, 40 percent reported audience targeting and data access limitations as challenges of direct mail. Return on Investment (ROI) and performance tracking were selected by 38 percent, and an internal preference for digital channels was chosen by 36 percent.

Premium B2C Consumer Database - 269+ Million US Records

Supercharge your B2C marketing campaigns with comprehensive consumer database, featuring over 269 million verified US consumer records. Our 20+ year data expertise delivers higher quality and more extensive coverage than competitors.

Core Database Statistics

Consumer Records: Over 269 million

Email Addresses: Over 160 million (verified and deliverable)

Phone Numbers: Over 76 million (mobile and landline)

Mailing Addresses: Over 116,000,000 (NCOA processed)

Geographic Coverage: Complete US (all 50 states)

Compliance Status: CCPA compliant with consent management

Targeting Categories Available

Demographics: Age ranges, education levels, occupation types, household composition, marital status, presence of children, income brackets, and gender (where legally permitted)

Geographic: Nationwide, state-level, MSA (Metropolitan Service Area), zip code radius, city, county, and SCF range targeting options

Property & Dwelling: Home ownership status, estimated home value, years in residence, property type (single-family, condo, apartment), and dwelling characteristics

Financial Indicators: Income levels, investment activity, mortgage information, credit indicators, and wealth markers for premium audience targeting

Lifestyle & Interests: Purchase history, donation patterns, political preferences, health interests, recreational activities, and hobby-based targeting

Behavioral Data: Shopping preferences, brand affinities, online activity patterns, and purchase timing behaviors

Multi-Channel Campaign Applications

Deploy across all major marketing channels:

Email marketing and automation

Social media advertising

Search and display advertising (Google, YouTube)

Direct mail and print campaigns

Telemarketing and SMS campaigns

Programmatic advertising platforms

Data Quality & Sources

Our consumer data aggregates from multiple verified sources:

Public records and government databases

Opt-in subscription services and registrations

Purchase transaction data from retail partners

Survey participation and research studies

Online behavioral data (privacy compliant)

Technical Delivery Options

File Formats: CSV, Excel, JSON, XML formats available

Delivery Methods: Secure FTP, API integration, direct download

Processing: Real-time NCOA, email validation, phone verification

Custom Selections: 1,000+ selectable demographic and behavioral attributes

Minimum Orders: Flexible based on targeting complexity

Unique Value Propositions

Dual Spouse Targeting: Reach both household decision-makers for maximum impact

Cross-Platform Integration: Seamless deployment to major ad platforms

Real-Time Updates: Monthly data refreshes ensure maximum accuracy

Advanced Segmentation: Combine multiple targeting criteria for precision campaigns

Compliance Management: Built-in opt-out and suppression list management

Ideal Customer Profiles

E-commerce retailers seeking customer acquisition

Financial services companies targeting specific demographics

Healthcare organizations with compliant marketing needs

Automotive dealers and service providers

Home improvement and real estate professionals

Insurance companies and agents

Subscription services and SaaS providers

Performance Optimization Features

Lookalike Modeling: Create audiences similar to your best customers

Predictive Scoring: Identify high-value prospects using AI algorithms

Campaign Attribution: Track performance across multiple touchpoints

A/B Testing Support: Split audiences for campaign optimization

Suppression Management: Automatic opt-out and DNC compliance

Pricing & Volume Options

Flexible pricing structures accommodate businesses of all sizes:

Pay-per-record for small campaigns

Volume discounts for large deployments

Subscription models for ongoing campaigns

Custom enterprise pricing for high-volume users

Data Compliance & Privacy

VIA.tools maintains industry-leading compliance standards:

CCPA (California Consumer Privacy Act) compliant

CAN-SPAM Act adherence for email marketing

TCPA compliance for phone and SMS campaigns

Regular privacy audits and data governance reviews

Transparent opt-out and data deletion processes

Getting Started

Our data specialists work with you to:

1. Define your target audience criteria

2. Recommend optimal data selections

3. Provide sample data for testing

4. Configure delivery methods and formats

5. Implement ongoing campaign optimization

Why We Lead the Industry

With over two decades of data industry experience, we combine extensive database coverage with advanced targeting capabilities. Our commitment to data quality, compliance, and customer success has made us the preferred choice for businesses seeking superior B2C marketing performance.

Contact our team to discuss your specific targeting requirements and receive custom pricing for your marketing objectives.

The global direct marketing industry is experiencing robust growth, with a market size of XXX million in 2023 and a projected CAGR of XX% from 2023 to 2033. This growth is attributed to several key drivers, including the increasing adoption of e-commerce, the personalization of marketing campaigns, and the growth of the aging population. Key industry trends include the rise of social media marketing, the use of artificial intelligence and machine learning to enhance customer engagement, and the growing demand for personalized and relevant content. However, the industry also faces certain restraints, such as data privacy concerns, regulatory challenges, and competition from traditional marketing channels. The direct marketing industry is segmented based on type and application. In terms of type, the market is divided into person-to-person sales, door-to-door sales, venue sales, party plans, phone calls, online shopping (email & website), and others. Based on application, the market is categorized into ≤25 years old, 25 - 45 years old, and ≥45 years old. Geographically, the industry is analyzed across North America, South America, Europe, Middle East & Africa, and Asia Pacific. Key industry players include Amway, Avon Products Inc., Herbalife, Infinitus, Vorwerk, Natura, Nu Skin, Coway, Tupperware, Young Living, and Oriflame Cosmetics, among others. Direct marketing is a form of marketing that allows organizations to connect directly with their customers, bypassing traditional channels such as retail stores or wholesalers. This approach enables businesses to build long-term relationships with consumers, personalize their marketing efforts, and track the results of their campaigns.

Financial overview and grant giving statistics of Direct Marketing Educational Foundation

Employment statistics on the Direct Mail Advertising industry in United States

In 2024, direct mail marketing spending in the United States amounted to an estimated **** billion U.S. dollars, up from **** billion dollars a year earlier. Despite the annual growth, the latest result remained below 2019 pre-pandemic ***** billion-dollar revenues.

Financial overview and grant giving statistics of Direct Marketing Association Of Detroit Michigan

Direct Mailing Lists and Direct Email Lists. 40K plus filters. Search using detailed Demographic criteria and Geographic information on ProMarketing Leads.

The direct marketing tactics market is experiencing robust growth, driven by the increasing adoption of digital channels and the need for targeted, personalized customer engagement. While traditional methods like direct mail and telemarketing still hold a significant share, particularly within B2B and B2G sectors, the market is undergoing a digital transformation. Email marketing, SMS marketing, and social media marketing are witnessing exponential growth, fueled by enhanced targeting capabilities, data analytics, and the expanding reach of digital platforms. The rising adoption of omnichannel strategies, integrating both digital and traditional methods for a holistic approach, further propels market expansion. This integration allows businesses to reach a wider audience and nurture leads more effectively. Businesses are increasingly leveraging data analytics to refine their targeting and messaging, resulting in improved ROI and a stronger return on marketing investment. The segmentation of the market across various applications (B2B, B2G, B2C) and types of tactics reflects the diverse needs and preferences of different customer segments. Geographic expansion, particularly in rapidly developing economies in Asia-Pacific and the Middle East & Africa, offers substantial growth potential for the industry. However, challenges remain, including evolving consumer preferences, data privacy concerns, and the rising costs associated with maintaining effective digital marketing campaigns. These factors necessitate a continuous adaptation of strategies to stay competitive and relevant within the ever-evolving digital marketing landscape. The competitive landscape is highly dynamic, with established players like Rapp, Epsilon, and others continually adapting to market shifts. Emerging technology like AI and machine learning is also reshaping the landscape, influencing the ways in which businesses personalize messages and interactions. Consequently, the market demands strategic partnerships and innovations in data management and targeting techniques to successfully navigate the challenges and capitalize on the significant growth opportunities. Future growth hinges on successfully integrating new technologies, adapting to shifting consumer behavior, and strategically navigating privacy regulations. This will enable businesses to maximize the effectiveness of their direct marketing efforts and maintain a strong competitive edge in an increasingly complex environment.

Demographic and PII data (including emails, phone numbers, and addresses) for the US Millennial and Gen Z population segments. Fully opt-in and CCPA compliant (direct submission from the individuals). 30 million+ population.

High success and conversion rates for direct marketing, targeted ads, identity verification, and demographic research.

This data can be merged into the BIGDBM Consumer dataset or have specific data fields appended from the BIGDBM Consumer dataset.

BIGDBM Privacy Policy: https://bigdbm.com/privacy.html

The Direct Marketing Solutions market plays a pivotal role in connecting businesses with their target audiences by utilizing various strategies that foster direct communication and engagement. This industry encompasses a wide range of services, including targeted advertising, personalized marketing campaigns, and da

During a survey published in August 2024, approximately ** percent of responding adult consumers in the United States reported receiving the right amount of direct mail. Around ** percent said they received it too frequently. According to the same study, U.S. consumers' leading expectations toward direct mail marketing included personalization.