In 2023, it was estimated that Discord's direct sales revenues would decrease by one million U.S. dollars compared to the previous year. Between 2019 and 2020, direct revenues of Discord's subscription product Nitro increased by over 70 percent, due to the impact of the global COVID-19 pandemic on digital platforms usage trends for communicating among users in the United States and worldwide. Direct revenues are estimated to decrease from 208 million U.S. dollars to 207 million U.S. dollars between 2022 and 2023, as Discord offers a large number of its features (VoIP, text, and video communication) for free to users. While the platform's registered users are expected to grow in the same period, exponential growth in direct revenues is not a given. The perks included in a Discord Nitro yearly subscriptions, which retails for 29.99 U.S. dollars in its Nitro Basic format and for 99.99 U.S. dollars in its standard Nitro format, go from personalized emojis, server boosters, and HD streaming.
In the last quarter of 2023, the mobile app for popular gamers-first social platform Discord reported almost 31 million U.S. dollars in revenues. This represents an increase of six percent compared to the last quarter of 2022. Discord is a group communication and community platform with embedded voice and live video functionalities. Discord Inc., which was reported to have been planning to enter the public market, secured around 995 million U.S. dollars in funding across 16 rounds as of April 2023.
Over the period presented, a voice-over IP, instant messaging, and digital distribution app Discord generated approximately 1.1 million U.S. dollars in revenues in Poland. Discord reached its highest revenue in December 2023, accounting for nearly 62 thousand U.S. dollars.
The communication app Discord generated a monthly app revenue of approximately 266 thousand U.S. dollars in Japan in December 2023. The total app revenue during that year amounted to more than 2.6 million dollars.
How many people are registered on Discord?
Between May 2017 and June 2020, the gaming chat app increased its registered user number from 45 million to over 300 million. In comparison, approximately 150 million Discord users were active on the platform every month in September 2021. According to surveys conducted among messenger users in July 2022, 14 percent of respondents in the United States, as well as 10 percent of respondents in the United Kingdom reported engaging with Discord.
A gamers-first communication platform Discord is a social and voice-over-internet platform (VoIP) that was tailor-made to answer the needs of online gamers. The platform, which was launched in 2015, allows users to join or create their communities (called ‘servers’) in which they can add specific channels for voice, video, and text communication. Having seen its origins, it does not come as a surprise that over six in 10 Discord users listed technology and gaming as their main interests. Additionally, the most popular servers on the platforms are dedicated to popular online games Valorant and Apex Legend, with 950 thousand and 740 thousand members in August 2022.
Discord Inc. While Discord has not released its revenue numbers, the company has secured almost one billion U.S. dollars in funding across 16 rounds as of March 2022. In April 2021, Discord was offered 12 billion U.S. dollars from Microsoft, but rejected the offer and has been estimated to be looking to enter the public market in the next years. The platform’s business model does not include online advertising, as Discord monetizes exclusively by direct user subscriptions to its premium product Discord Nitro. In 2021, Discord generated 95 million U.S. dollars in revenues from its mobile app alone.
As of May 2024, the United States was the leading market for social media and voice-over the internet provider Discord, with approximately 66 percent of all the platform's mobile in-app revenues generated in the country. Canada and the United Kingdom followed, generating approximately four and three percent of Discord revenues, respectively. Discord, which was estimated to have around 150 million monthly active users worldwide as of January 2023, is a free platform but offers users the possibility to subscribe for premium features and functionalities.
In the third quarter of 2023, Discord generated in-app purchase (IAP) revenues of around 446.1 thousand U.S. dollars in Brazil, down from 481 thousand U.S. dollars from the previous quarter but registering one of it highest values so far. As of July, Brazil is the second-ranking country with most of the app's lifetime downloads worldwide, only behind its home nation, the United States.
As of July 2022, users in the United States accounted for 25 percent of lifetime downloads of Discord mobile app. Brazil followed, with users in the country accounting for seven percent of Discord app downloads, while Russia, India, and the United Kingdom accounted for five percent of Discord app downloads, respectively. Launched in 2015 as a communication and VoIP platform, Discord is an instant messaging and chat program where users can create and join online communities called "servers." In 2020, Discord reported 300 million registered users worldwide, up by 20 percent compared to the previous year.
According to a June 2020 estimate, group communication platform Discord generated 120 million U.S. dollars in sales revenues in 2020. This would represent a 70 percent increase in sales revenues from the previous year, when Discord was estimated to have generated 70 million U.S. dollars in sales revenues. The popular platform was first launched in 2015 as a gamer-first social media and monetizes via direct users support with a paid subscription service.
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Over three billion people use messaging apps, making them one of the most popular app types. For most people, mobile messaging consists of two platforms: Facebook Messenger and WhatsApp....
Communication and social media platform Discord was valued at 14.7 billion U.S. dollars in September 2021. The platform, which provides users with voice, text, and even video streaming communication channels, was valued at 3.5 billion U.S. dollars in June 2020, but saw both its engagement and value skyrocket in 2020, as users looked for online communication channels during the first outbreaks of the COVID-19 pandemic. In June 2022, after witnessing the market stalling and digital companies slowing revenues, Fidelity Investments cut its valuation of Discord shares by approximately 32 percent. The following year, the company deepened its valuation cut by 47 percent.
As of February 2023, the most used bot on Discord servers was Dank Memer, with over 8.6 million digital groups on the platform having added this app to their spaces. Dank Memer, which had a rating of almost five stars, can be prompted by users with certain commands to send memes and funny images to the server, as well as play small games. The second most popular bot for Discord servers worldwide was multipurpose ProBot, which allows servers' hosts to set up welcoming messages, auto-moderation detecting bad behaviors, and auto responds to pre-set trigger words. Carl-bot was the third most used bot on Discord, with 3.4 million servers using the bot for auto moderation, role assignment, and custom commands.
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BASE YEAR | 2024 |
HISTORICAL DATA | 2019 - 2024 |
REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
MARKET SIZE 2023 | 7.9(USD Billion) |
MARKET SIZE 2024 | 8.69(USD Billion) |
MARKET SIZE 2032 | 18.6(USD Billion) |
SEGMENTS COVERED | Content Type, Subscription Model, Platform, User Type, Regional |
COUNTRIES COVERED | North America, Europe, APAC, South America, MEA |
KEY MARKET DYNAMICS | growing mobile gaming audience , increasing internet penetration , competitive subscription models , rise of eSports , demand for interactive content |
MARKET FORECAST UNITS | USD Billion |
KEY COMPANIES PROFILED | Apple, eBay, Facebook, Microsoft, Google, NVIDIA, Twitch, Amazon, ByteDance, Sony, Bilibili, Discord, YouTube, Steam |
MARKET FORECAST PERIOD | 2025 - 2032 |
KEY MARKET OPPORTUNITIES | Cloud gaming expansion, Mobile gaming integration, Esports broadcasting partnerships, Enhanced viewer engagement features, Subscription-based revenue models |
COMPOUND ANNUAL GROWTH RATE (CAGR) | 9.98% (2025 - 2032) |
In February 2022, Azar had generated a total of 132.5 thousand U.S. dollars in revenue from users on the Google Play Store in Germany. Discord followed with a revenue of approximately 91 thousand U.S. dollars, while HMI Droid ranked third with around 31 thousand U.S. dollars in revenues generated in the examined period.
In September 2022, video dating app Azar generated approximately 21 thousand U.S. dollars in revenues via Google Play Store in Italy. Skype ranked second, with almost eight thousand U.S. dollars in revenues generated in the examined period, while Discord mobile app ranked among Android users in Italy with over 7,400 thousand U.S. dollars in revenues generated during the examined period.
In September 2022, Mocha TN5250 was the highest-grossing communication mobile app for Google Play Store users in Norway, with over 13 thousand U.S. dollars in revenues. Snapchat followed, with more than 10.4 thousand U.S. dollars in revenues. Third-ranked Discord generated nearly eight thousand U.S. dollars in revenues from users on the Google Play Store in the Scandinavian country.
In the third quarter of 2023, Snapchat generated around 7.2 thousand U.S. dollars in app revenue in Brazil. Despite the app having around 2.15 million downloads during the same period, the platform has never generated more income than in the first quarter of 2016 and between the years 2017 and 2018. Still, Brazil had almost 12 million users in 2021 and was the second biggest market for the platform in Latin America.
In September 2022, the dating app Justlo was the mobile communication application that generated the most revenue, with approximately 18.2 thousand U.S. dollars in the Google Play Store in Spain. Chat and video livestream app Azar followed with around 16.5 thousand U.S. dollars, as Discord and Skype ranked third and fourth, with revenues of 11.7 thousand and 10.6 thousand U.S. dollars from Spanish Android users during the examined month.
In September 2022, Onoff was the highest grossing communication app for Google Play Store users in France, with nearly 65 thousand U.S. dollars in revenues. Discord ranked second with close to 62 thousand U.S. dollars in revenues, while Azar ranked third with approximately 57 thousand U.S. dollars in revenues generated from Google Play users in France in the examined period.
In February 2022, BIGO LIVE was the highest-grossing iPhone app in Norway. The live stream app generated more than 18 thousand U.S. dollars in app revenues in Apple App Store. Yubo followed, with over 13 thousand U.S. dollars from iPhone users across the country. Third-ranked Discord amassed around 12 thousand U.S. dollars in revenues through iPhones in Norway in the measured period.
In 2023, it was estimated that Discord's direct sales revenues would decrease by one million U.S. dollars compared to the previous year. Between 2019 and 2020, direct revenues of Discord's subscription product Nitro increased by over 70 percent, due to the impact of the global COVID-19 pandemic on digital platforms usage trends for communicating among users in the United States and worldwide. Direct revenues are estimated to decrease from 208 million U.S. dollars to 207 million U.S. dollars between 2022 and 2023, as Discord offers a large number of its features (VoIP, text, and video communication) for free to users. While the platform's registered users are expected to grow in the same period, exponential growth in direct revenues is not a given. The perks included in a Discord Nitro yearly subscriptions, which retails for 29.99 U.S. dollars in its Nitro Basic format and for 99.99 U.S. dollars in its standard Nitro format, go from personalized emojis, server boosters, and HD streaming.