Dishwashing Detergent Market size was estimated at USD 8.87 billion in 2021 and is expected to garner USD 13.41 billion.

Dishwashing Detergent Market was valued at USD 17.8 Billion in 2022 and is anticipated to project robust growth in the forecast period with a CAGR of 8.3% through 2028.

Explore insights from Market Research Intellect's Dishwasher Detergent Market Report, valued at USD 4.8 billion in 2024, expected to reach USD 6.5 billion by 2033 with a CAGR of 4.2% during 2026-2033.Uncover opportunities across demand patterns, technological innovations, and market leaders.

Dishwashing Detergent Market size was valued at USD 19.94 Billion in 2024 and is projected to reach USD 34.77 Billion by 2032, growing at a CAGR of 7.2% during the forecast period 2026-2032.Global Dishwashing Detergent Market DriversGrowing Concern for Hygiene and Health: Consumers today are more aware than ever of the risks posed by foodborne illnesses and bacterial contamination on kitchen surfaces and utensils. The recent global health crises, such as the COVID-19 pandemic, have significantly heightened this awareness, driving a surge in demand for dishwashing detergents with disinfectant and antibacterial properties. This has moved consumer expectations beyond simple cleaning to include a promise of hygienic sanitization. As a result, manufacturers are investing in research and development to formulate powerful cleaning agents that not only remove grease and food particles but also effectively eliminate germs, catering to a more health-conscious consumer base.Urbanization & Changing Lifestyles: The global trend of urbanization is a major driver of the dishwashing detergent market. As more people move to cities, they adopt faster-paced lifestyles, often with dual-income households and less time for domestic chores. This shift has created a strong preference for convenience, propelling the demand for products that are quick, easy to use, and highly efficient.

In 2019, the global dishwashing liquid market was valued at approximately ** billion U.S. dollars. The value of this market was expected to rise to **** billion U.S. dollars by 2025. Dishwashing liquid is sometimes referred to as dishwashing soap, dish detergent, or dish soap.

In 2024, the United States ranked first by revenue in the 'Dishwashing Detergents' segment of the home & laundry care market among the 25 countries presented in the ranking. United States' revenue amounted to ************ U.S. dollars, while China and Japan, the second and third countries, had records amounting to ************ U.S. dollars and ************ U.S. dollars, respectively.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Dishwashing Detergents.

Snapshot img

Laundry and Dishwashing Detergent Market 2024-2028

The laundry and dishwashing detergent market size is estimated to grow at a CAGR of 5.64% between 2023 and 2028. The market size is forecast to increase by USD 18.78 billion.

The report offers extensive research analysis on the Laundry And Dishwashing Detergent Market, with a categorization based on Product, including laundry detergent and dishwashing detergent. It further segments the market by Distribution Channel, encompassing offline and online. Additionally, the report provides Geographical segmentation, covering APAC, Europe, North America, Middle East and Africa, and South America. Market size, historical data (2018-2022), and future projections are presented in terms of value (in USD billion) for all the mentioned segments

One of the key factors driving the laundry and dishwashing detergent market growth is the growth in the hospitality sector. There is a rapid growth and recovery of the tourism sector post-pandemic. For instance, the global spending on international tourism was USD1.038 trillion, which was an increase of 21.7% from the previous year, 2020. Therefore, this spur in traveling is expected to give rise to the need for more hotels. In addition, laundry service is a major service provided by a hotel to its customers. Hence, the increase in tourism is positively impacting the market. Therefore, it is expected to drive the market growth during the forecast period.

Laundry and Dishwashing Detergent Market: Overview

To get additional information about the market, Request Free Sample

Key Trend and Challenge

Our researchers analyzed the data with 2023 as the base year, along with the key trends, and challenges. A holistic analysis of drivers, trends, and challenges will help stakeholders in the value chain refine their marketing strategies to gain a competitive advantage.

Trends

A key factor shaping the laundry and dishwashing detergent market growth is the increasing acceptance of liquid laundry and dishwashing detergent. Even though the emergence of liquid detergent was after the powder detergents and bars/soaps, the adoption of liquid detergent has gained significant market share over the latter. Therefore, it has fuelled the demand and value of liquid detergent.

Moreover, Some of the main advantages of liquid detergents include complete dissolution in water, do not leaving stains, and do not clog the process flow of the washing machine. Hence, such advantages of liquid detergents over powder are positively impacting the market. Therefore, it is expected to drive the market growth during the forecast period.

Challenge

Volatility in raw material prices is one of the key challenges hindering the laundry and dishwashing detergent market growth. Surfactants are the key raw materials used for the production of laundry and dishwashing detergent, and linear alkylbenzene (LAB), detergent alcohols, and ethylene oxide (EO) are commonly used raw materials to manufacture surfactants. However, the cost of these raw materials is volatile in nature as they are mainly derived from downstream petroleum products.

Moreover, the price fluctuation in crude oil prices will result in volatility in the downstream products. In addition, volatile raw material prices of petrochemicals are negatively impacting the global laundry and dishwashing detergent market growth. In addition, petroleum-based fatty alcohols are subjected to volatile crude oil prices, and demand for oleochemicals is high from the bio-diesel application. Therefore, the availability of raw materials can be a major concern for the players in the global laundry and dishwashing detergent market and will hinder the growth of the market during the forecast period.

Laundry and Dishwashing Detergent Market Segmentation by Distribution Channel

The rising disposable income will fuel the offline segment which will increase the market growth. There is an increasing availability of laundry and dishwashing detergents across the offline segment. The offline segment includes specialty stores, hypermarkets, supermarkets, convenience, and clubhouse stores. In addition, customers prefer retail stores to shop for groceries and products because these stores have a wide range of options in terms of products and brands. Moreover, this segment allows customers to purchase products in bulk quantities at lower prices. Furthermore, factors such as the increasing disposable income the high purchasing power of consumers, and the growing demand for eco-friendly laundry care products are fuelling the growth of this segment which in turn drives the market growth during the forecast period.

Laundry and Dishwashing Detergent Market Segmentation by Product

The laundry detergent segment is estimated to witness significant growth during the forecast period. The laundry detergent segment includes powder detergent, liquid detergent, and laundry tablets that are made from

Global Laundry and Dishwashing Detergent market size 2021 was recorded $112 Billion whereas by the end of 2025 it will reach $128.7 Billion. According to the author, by 2033 Laundry and Dishwashing Detergent market size will become $170. Laundry and Dishwashing Detergent market will be growing at a CAGR of 3.543% during 2025 to 2033.

Turkey dishwashing detergent market was valued at USD 354.36 Million in 2024 and is expected to reach USD 443.23 Million by 2030 with a CAGR of 3.8%.

According to Cognitive Market Research, The Global Dishwashing Liquid market size is USD 12.2 billion in 2023 and will grow at a compound annual growth rate (CAGR) of 7.60% from 2023 to 2030.

The demand for hand dishwashing liquid is rising because hand dishwashing liquids with antibacterial or antimicrobial chemicals kill harmful bacteria and germs as you wash, making the dishwashing process much more thorough and sanitary.
The demand for households is rising because the household dishwashing liquids have straightforward packaging and dispensers, making them a delight to use.



The increasing demand for commercial because using a commercial dishwashing solution saves a lot of time and effort compared to doing the dishes by hand. They make it possible for commercial kitchens to standardize their dishwashing procedures, raising the bar for efficiency and productivity in the kitchen overall, which is expected to play a crucial role in 2023, driving the industry's revenue share up in the market.



Asia-Pacific will continue to lead, whereas the North American hand dishwashing liquid market will experience the most vigorous growth until 2030. 

Growing Global Awareness Of Environmental Preservation Is Driving Market Growth

The global demand for dishwashing liquids is partly attributed to the expansion because dishwashing liquids that are biodegradable and kind to the environment are in high demand due to the growing awareness of environmental issues worldwide. In response, businesses are creating environmentally friendly goods from sustainable sources packaged in recyclable or biodegradable materials. Dishwashing liquids that provide fast and effective cleaning answers to consumer demands drive the industry forward. Therefore, the need for a dishwashing liquid will likely be a significant factor in the development of the market over the next several years.

For instance, Henkel's "Consumer Brands" plan calls for consolidating the company's Laundry and Home Care and Beauty Care departments. The company has started making the required preparations for the merger process, and it aims to have the new organization in place by the beginning of 2023.

(Source: www.henkel.in/press-media/press-releases-and-kits/2022-01-28-henkel-plans-to-merge-laundry-home-care-and-beauty-care-to-create-new-consumer-brands-business-unit-1556654)

In addition, the growing interest in environmentally friendly goods is reflected in the creation of dishwashing liquids made from biodegradable and recyclable materials. Changes in consumer purchasing, employment rates, and economic stability can greatly impact the dishwashing liquid business, which has also helped fuel the expansion of the worldwide dishwashing liquid market.

Innovations In Technology Are Expected To Propel Market Growth

The market for dishwashing liquids is expanding because of product formulation and packaging innovations. Better cleaning performance that is also mild on the skin and the environment is now available from many manufacturers thanks to constant innovation in the formulation. Innovations in packaging, such as more user- and planet-friendly designs and materials, also contribute to the expansion of the market. As a result, dishwashing liquid sales will rise during the forecast time frame.

Kao Corporation has made available, on its website, the Kao Sustainable Product Development Policy to realize Kao's vision of the Kirei Lifestyle. This policy consolidates and unifies several other policies already in place that have some bearing on product development and other areas. Based on this policy, Kao will proceed with proactive product development.

(Source: www.kao.com/global/en/newsroom/news/release/2023/20230830-001/)

Additionally, there is an increasing need for natural and environmentally friendly dishwashing liquids as people become more aware of the substances used in home items. The rising demand for chemical-free, eco-friendly products is largely responsible for this shift in consumer tastes.

Rising awareness about health and hygiene worldwide is fueling the Dishwashing Liquid Market

Customers are increasingly choosing dishwashing liquids with antibacterial qualities as a result of increased health and hygiene awareness, particularly in the wake of the pandemic. There is a strong demand for products that promise to rid kitchenware of dangerous bacter...

The Global Dishwashing Detergent Market size was valued at USD 19.27 billion in 2023 and is projected to reach USD 33.46 billion by 2032, exhibiting a CAGR of 8.2 % during the forecasts period.

The size of the Dishwashing Detergents Market was valued at USD 21.73 Billion in 2024 and is projected to reach USD 35.61 Billion by 2033, with an expected CAGR of 7.31% during the forecast period. The Dishwashing Detergents Market involves products used for the cleaning of dishes, utensils, and other kitchenware usually in residential and commercial environments. The detergents are created to remove grease, food residue, and stains, with proper hygiene. They come in the forms of liquids, powders, and tablets. Such products use technology containing surfactants, enzymes, and biodegradable ingredients which are more able to clean up without harming the environment. The market also has growing consumer awareness toward the need to have sustainable, healthy lifestyles. Increasing awareness is causing consumers to be mindful about buying non-toxic and ecologically friendly products. Indeed, consumers became more interested to use plant-based ingredients and natural formulations in the dishwashing detergent that they prefer. The more benefitting factors behind these include excellent cleaning, less time consumption, and antibacterial action. There is also another advancement in the technology which had introduced the concept of concentrate formula wherein it used lesser product in giving more cleansing power. Expectation on such growth would be by continued emphasis to the convenience and effectiveness with household cleaning products together with sustainability. Recent developments include: April 2022: J.R. Watkins, the U.S.-based brand, launched its clean and powerful foaming dish soap in select Target stores in California. The soap is formulated with plant-derived cleansing agents such as coconut and is hypoallergenic, dermatologically tested, and free of sulfates, parabens, and triclosan., March 2021: ITC launched Nimeasy, a Dishwashing Gel with Enzyme Technology that gives "Lift off Action," easing the removal of greasy, oily, and stuck food particles from the surface of the utensils. It has Neem extracts and Citrus fragrances that leave the utensils smelling fresh and wash away bacteria., March 2019: Reckitt Benckiser's dishwashing detergent brand partnered with Bosch Household Appliances to introduce a range of tablets designed especially for auto dishwashers. The detergent tablets range for auto-dishwashers was initially launched in the Indian market.. Notable trends are: Rapid urbanization across the globe is driving the market growth.

Discover the booming dishwashing detergent market for dishwashers! Explore key trends, leading brands (Reckitt Benckiser, P&G, Unilever), regional growth, and the shift towards eco-friendly options. Projected to reach $22 billion by 2033, learn about this lucrative market.

Snapshot img { margin: 10px !important; } Market analysis of the dishwashing detergent market in Europe

Technavio’s market research analyst estimates the dishwashing detergent market in Europe to witness a steady growth and reach a revenue of around USD 5 billion during the forecast period. The introduction of new products such as bar detergents and liquid hand dishwashing detergents, catering to the needs of the consumers is driving the growth of this market in Europe.

The innovation in packaging has also enabled the growth of this market. Many vendors have introduced dishwashing detergent products in recyclable containers catering to the demand for eco-friendly products. Stand-up pouches with spouts attached to the top have also gained popularity. These pouches reduce the cost of transportation and maximize shelf space in supermarkets and hypermarkets.

Product segmentation and analysis of the dishwashing detergent market in Europe

Automatics dishwasher detergent
Hand dishwashing detergent

The research report predicts the automatic segment to account for nearly 61% of the market shares by the end of 2019. As a result of the lifestyle changes, the penetration of dishwashers is expected to increase during the forecast period, resulting in a higher market growth for this segment.

Segmentation by retail format and analysis of the dishwashing detergent market in Europe

Hypermarkets and supermarkets
Independent retailers
Pharmacies and drugstores
Convenience stores
Cash and Carry stores
Department stores

During 2014, hypermarkets and supermarkets accounted for the largest contribution of around 64% of the revenue generated in the market.

Segmentation by key customer and analysis of the dishwashing detergent market in Europe

Commercial
Household

Households accounted for the bulk of the market share during 2014. The research report predicts a shift from hand dishwashing detergent to automatic dishwashing detergents among households during the forecast period.

Competitive landscape and key vendors

The dishwashing detergent market in Europe is highly competitive with the presence of multiple well-established suppliers. Vendors in this market compete on the basis of product differentiation, portfolio, and pricing.

The leading vendors in the market are –

Colgate-Palmolive
Henkel
Procter & Gamble
Reckitt Benckiser
Unilever

Other vendors in the market include ACS Manufacturing, Citra Solv, Clorox, Ensar Foreign Trade, Finish, Guangzhou Liby, iHerb, Kao, Morning Fresh, SC Johnson & Son, SerVaas Laboratories, Seventh Generation, and Shanghai White Cat.

Key questions answered in the report include

What will the market size and the growth rate be in 2019?
What are the key factors driving the dishwashing detergent market in Europe?
What are the key market trends impacting the growth of the dishwashing detergent market in Europe?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the vendors in the dishwashing detergent market in Europe?
What are the key outcomes of the five forces analysis of the dishwashing detergent market in Europe?

Technavio also offers customization on reports based on specific client requirement.

Related reports

Global Dishwashing Detergent Market 2015-2019
Global Dishwasher Market 2015-2019
Global Laundry Care- Market Research 2015-2019

Find detailed analysis in Market Research Intellect's Dishwashing Detergent Market Report, estimated at USD 25.5 billion in 2024 and forecasted to climb to USD 34.2 billion by 2033, reflecting a CAGR of 4.1%.Stay informed about adoption trends, evolving technologies, and key market participants.

Discover the booming dishwashing detergent market! This in-depth analysis reveals key trends, growth drivers, and leading players like P&G and Unilever, projecting market size and CAGR through 2033. Learn about regional variations and the impact of sustainability on this dynamic industry.

The Dishwashing Detergent Market size was valued at USD 21..8 USD Billion in 2023 and is projected to reach USD 40.40 Billion by 2032, exhibiting a CAGR of 8.2 % during the forecast period. Key drivers for this market are: Rising Growth of Urbanization to Aid Market Development. Potential restraints include: Selling of Sub-standard Products through Online Distribution Channels to Hamper the Product Demand.

Dishwasher Detergent Tablets Market Outlook

The global dishwasher detergent tablets market size is projected to grow from $3.2 billion in 2023 to $5.8 billion by 2032, reflecting a compound annual growth rate (CAGR) of 6.5%. This robust growth is driven by an increase in consumer preference for convenience and efficiency in household chores, coupled with rising disposable incomes and lifestyle changes around the globe. A significant boost in urbanization and the increasing adoption of modern kitchen appliances are key factors propelling the demand for dishwasher detergent tablets.

One of the primary growth factors for the dishwasher detergent tablets market is the escalating consumer demand for time-saving and efficient household cleaning solutions. As more households incorporate dishwashers into their kitchens, the convenience offered by detergent tablets becomes increasingly appealing. These tablets, which combine multiple cleaning agents into a single dose, simplify the dishwashing process by eliminating the need for measuring and handling various cleaning products. This ease of use is particularly attractive to busy individuals and families looking to streamline their cleaning routines.

Another significant growth driver is the rising awareness and demand for environmentally friendly and health-conscious products. Manufacturers are responding to this trend by developing phosphate-free and biodegradable detergent tablets that minimize environmental impact and reduce health risks associated with chemical exposure. Increasing consumer awareness and stringent environmental regulations are compelling companies to innovate and offer sustainable product alternatives, thus driving market growth.

The increasing penetration of e-commerce also contributes significantly to the growth of the dishwasher detergent tablets market. Online shopping platforms provide consumers with easy access to a wide variety of products, competitive pricing, and the convenience of home delivery. With the ongoing digital transformation and the rising trend of online grocery shopping, the distribution of dishwasher detergent tablets through online channels is expected to witness substantial growth, further boosting the market.

The evolution of Automatic Dishwasher Detergent has played a pivotal role in the growing market for dishwasher detergent tablets. These detergents are specifically formulated to work seamlessly with modern dishwashers, providing optimal cleaning performance while being gentle on the appliance itself. Automatic Dishwasher Detergents often contain a blend of enzymes, surfactants, and other cleaning agents that effectively break down food residues and grease, ensuring spotless dishes with every wash. As consumers increasingly seek out products that offer both convenience and superior cleaning power, the demand for such specialized detergents continues to rise. This trend is further supported by advancements in dishwasher technology, which require detergents that can complement their sophisticated cleaning cycles.

From a regional perspective, North America and Europe currently dominate the global dishwasher detergent tablets market, owing to high disposable incomes, widespread adoption of dishwashers, and strong consumer preference for convenience products. The Asia Pacific region, however, is anticipated to experience the fastest growth during the forecast period, driven by rapid urbanization, increasing middle-class population, and growing awareness of modern kitchen appliances and cleaning solutions. In regions like Latin America and the Middle East & Africa, market growth is expected to be moderate, influenced by economic development and gradual shifts in consumer habits.

Product Type Analysis

The dishwasher detergent tablets market is segmented into phosphate-free and phosphate-based products. Phosphate-free detergent tablets have gained significant traction in recent years due to the increasing environmental concerns associated with phosphate-based cleaners. Phosphates, while effective at breaking down food residues, contribute to water pollution and eutrophication, leading to harmful algal blooms. As a result, many consumers and regulatory bodies are advocating for phosphate-free alternatives, driving the demand for eco-friendly products. Phosphate-free tablets are formulated with enzymes and other biodegradable agents that offer effective cleaning without compromising environmental integrity.

Dishwashing liquid market is expected to register a steady revenue CAGR of 4.72% during the forecast period. Market revenue growth is primarily driven by its use for cleaning utensils in homes and restaurants, and its incorporation in plastic, washing glazed, chrome and inox bathroom, and kitchen surfaces

The global Dishwashing Detergent Market size is set to grow from USD 22.26 billion in 2024 to USD 48.06 billion by 2034, reflecting a CAGR of more than 8% between 2025 and 2034. Major companies in the industry include Procter & Gamble (Cascade), Unilever, Henkel AG & Co. KGaA (Pril), Reckitt Benckiser Group PLC (Finish), Colgate-Palmolive Company, Kao, The Clorox Company, Bombril, Dropps, Blueland.