Rising awareness of the importance of proper sanitation, particularly in the kitchen and growing focus on hygiene and cleanliness is propelling the adoption of dishwashing detergent. Thus, the need for eliminating germs and bacteria from dishes, utensils, and cookware is driving the market size surpass USD 19.94 Billion valued in 2023 to reach a valuation of around USD 34.77 Billion by 2031.

In addition to this, growing urbanization and busy lifestyles is spurring up the adoption of dishwashing detergent. The rising demand for quicker and more efficient cleaning compared to traditional methods, catering to the time-pressed consumers is enabling the market grow at a CAGR of 7.2% from 2024 to 2031.

Dishwashing Detergent Market: Definition/ Overview

Dishwashing detergent is a cleaning solution designed specifically to remove food residue, grease, and grime from dishes, utensils, and cookware. It is available in a variety of forms, including liquids, gels, pills, and powders, each tailored to distinct preferences and cleaning requirements.

Dishwasher detergent does more than just clean dishes. It is a flexible solution that may be used to degrease cookware, clean ovens and grills, and even remove stains from clothing or carpets.

Also, Innovations in packaging could lead to more sustainable options, such as recyclable materials or refillable containers, aligning with the growing consumer preference for reducing plastic waste.

In 2019, the global dishwashing liquid market was valued at approximately 18 billion U.S. dollars. The value of this market was expected to rise to 22.4 billion U.S. dollars by 2025. Dishwashing liquid is sometimes referred to as dishwashing soap, dish detergent, or dish soap.

Dishwashing Detergent Market size was estimated at USD 8.87 billion in 2021 and is expected to garner USD 13.41 billion.

The global revenue in the 'Dishwashing Detergents' segment of the home & laundry care market was forecast to continuously increase between 2024 and 2029 by in total 4.8 billion U.S. dollars (+17.35 percent). After the seventh consecutive increasing year, the indicator is estimated to reach 32.41 billion U.S. dollars and therefore a new peak in 2029. Find more key insights for the revenue in countries and regions like the revenue in the 'Household Cleaners' segment of the home & laundry care market in the world and the revenue in the 'Household Cleaners' segment of the home & laundry care market in China. The Statista Market Insights cover a broad range of additional markets.

According to Cognitive Market Research, The Global Dishwashing Liquid market size is USD 12.2 billion in 2023 and will grow at a compound annual growth rate (CAGR) of 7.60% from 2023 to 2030.

The demand for hand dishwashing liquid is rising because hand dishwashing liquids with antibacterial or antimicrobial chemicals kill harmful bacteria and germs as you wash, making the dishwashing process much more thorough and sanitary.
The demand for households is rising because the household dishwashing liquids have straightforward packaging and dispensers, making them a delight to use.



The increasing demand for commercial because using a commercial dishwashing solution saves a lot of time and effort compared to doing the dishes by hand. They make it possible for commercial kitchens to standardize their dishwashing procedures, raising the bar for efficiency and productivity in the kitchen overall, which is expected to play a crucial role in 2023, driving the industry's revenue share up in the market.



Asia-Pacific will continue to lead, whereas the North American hand dishwashing liquid market will experience the most vigorous growth until 2030. 

Growing Global Awareness Of Environmental Preservation Is Driving Market Growth

The global demand for dishwashing liquids is partly attributed to the expansion because dishwashing liquids that are biodegradable and kind to the environment are in high demand due to the growing awareness of environmental issues worldwide. In response, businesses are creating environmentally friendly goods from sustainable sources packaged in recyclable or biodegradable materials. Dishwashing liquids that provide fast and effective cleaning answers to consumer demands drive the industry forward. Therefore, the need for a dishwashing liquid will likely be a significant factor in the development of the market over the next several years.

For instance, Henkel's "Consumer Brands" plan calls for consolidating the company's Laundry and Home Care and Beauty Care departments. The company has started making the required preparations for the merger process, and it aims to have the new organization in place by the beginning of 2023.

(Source: www.henkel.in/press-media/press-releases-and-kits/2022-01-28-henkel-plans-to-merge-laundry-home-care-and-beauty-care-to-create-new-consumer-brands-business-unit-1556654)

In addition, the growing interest in environmentally friendly goods is reflected in the creation of dishwashing liquids made from biodegradable and recyclable materials. Changes in consumer purchasing, employment rates, and economic stability can greatly impact the dishwashing liquid business, which has also helped fuel the expansion of the worldwide dishwashing liquid market.

Innovations In Technology Are Expected To Propel Market Growth

The market for dishwashing liquids is expanding because of product formulation and packaging innovations. Better cleaning performance that is also mild on the skin and the environment is now available from many manufacturers thanks to constant innovation in the formulation. Innovations in packaging, such as more user- and planet-friendly designs and materials, also contribute to the expansion of the market. As a result, dishwashing liquid sales will rise during the forecast time frame.

Kao Corporation has made available, on its website, the Kao Sustainable Product Development Policy to realize Kao's vision of the Kirei Lifestyle. This policy consolidates and unifies several other policies already in place that have some bearing on product development and other areas. Based on this policy, Kao will proceed with proactive product development.

(Source: www.kao.com/global/en/newsroom/news/release/2023/20230830-001/)

Additionally, there is an increasing need for natural and environmentally friendly dishwashing liquids as people become more aware of the substances used in home items. The rising demand for chemical-free, eco-friendly products is largely responsible for this shift in consumer tastes.

Rising awareness about health and hygiene worldwide is fueling the Dishwashing Liquid Market

Market Dynamics of the Dishwashing Liquid

High Cost of Dishwashing Liquid Market to Hinder Market Growth

The product's high price may discourage its use, which could slow the market's revenue growth throughout the projection period. Competition from le...

Dishwashing Liquid Market size was valued at USD 24.80 Billion in 2023 and is projected to reach USD 33.30 Billion by 2030, growing at a CAGR of 6.17% during the forecast period 2024-2030.

Global Dishwashing Liquid Market Drivers

The market drivers for the Dishwashing Liquid Market can be influenced by various factors. These may include:

Customer Knowledge and Preferences: raised awareness of cleanliness and hygiene among consumers.

growing aversion to non-biodegradable and environmentally friendly dishwashing detergents.

Cities and Shifting Lifestyles: Growing urbanisation is causing people to live busier lives and creating a greater need for quick and easy items like dishwashing liquids.

Financial Elements: Convenience product demand may be driven by economic growth and rising disposable income.

Differentiation in Product and Innovation: introduction of novel dishwashing liquid formulas, fragrances, and features.

From the selected regions, the ranking by revenue in the 'Dishwashing Detergents' segment of the home & laundry care market is led by the United States with 3.6 billion U.S. dollars and is followed by China (2.5 billion U.S. dollars). In contrast, the ranking is trailed by Pakistan with 249.9 million U.S. dollars, recording a difference of 3.3 billion U.S. dollars to the United States. Find other insights concerning similar markets and segments, such as a ranking by country regarding revenue in the laundry care segment of the home & laundry care market and a ranking by country regarding revenue in the polishes, room scents & insecticides segment of the home & laundry care market. The Statista Market Insights cover a broad range of additional markets.

The Dishwashing Products Market is segmented by Type (Powder, Tablets, Liquid, and Others); Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores/Grocery Stores, Online Stores, and Other Distribution Channels); and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The report offers market size and forecasts in value (USD million) for the above segments.

The size and share of the market is categorized based on Type (Liquid, Powder, Others) and Application (Supermarket/Hypermarkets, Departmental Stores, Online, Others) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

BASE YEAR	2024
HISTORICAL DATA	2019 - 2024
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
MARKET SIZE 2023	22.76(USD Billion)
MARKET SIZE 2024	23.63(USD Billion)
MARKET SIZE 2032	31.9(USD Billion)
SEGMENTS COVERED	Product Type ,Application ,Formulation ,Regional
COUNTRIES COVERED	North America, Europe, APAC, South America, MEA
KEY MARKET DYNAMICS	Growing Demand Product Innovation EcoConsciousness Changing Lifestyles Intense Competition
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	ColgatePalmotive ,Procter & Gamble ,Earth Friendly Product ,Henkel ,Clorox ,Unilever ,Green Works ,Seventh Generation ,Kao Corporation ,Reckitt Benckiser ,Church & Dwight ,Amway ,Method ,Palmolive ,SC Johnson
MARKET FORECAST PERIOD	2024 - 2032
KEY MARKET OPPORTUNITIES	Plantbased and EcoFriendly Products Advanced Hygiene and Antibacterial Properties Concentrate and Multipurpose Formulas Smart Dispensers and Connected Appliances Innovations in Packaging and Sustainability
COMPOUND ANNUAL GROWTH RATE (CAGR)	3.82% (2024 - 2032)

Dishwashing Detergent Market Analysis

The Dishwashing Detergent Market is experiencing significant growth, accord...

Global Laundry and Dishwashing Detergent market size 2025 was XX Million. Laundry and Dishwashing Detergent Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

The size and share of the market is categorized based on Type (Powder, Tablets, Capsules, Other) and Application (Household, Commercial) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

This graph shows the sales of the leading 10 manual dish detergent brands of the United States in 2017. Dawn was the leading manual dish detergent brand of the United States with about 624 million U.S. dollars worth of sales in 2017.

Snapshot img

Detergent Market Size 2024-2028

The detergent market size is forecast to increase by USD 33.9 billion at a CAGR of 5.95% between 2023 and 2028.

What will be the Size of the Detergent Market During the Forecast Period?

To learn more about the detergent market report, Request Free Sample

The market encompasses a range of products including liquid detergent, powder detergent, fabric softener, enzyme detergent, bleach additives, stain remover, detergent tablets, laundry and dishwashing detergents, and detergent pods. These detergents are formulated with various ingredients to cater to diverse consumer needs. Bio-based detergent is gaining popularity due to environmental concerns. Players invest in research and development to introduce innovative detergent solutions. Detergent ingredients such as enzymes and bleach additives play a crucial role in enhancing the cleaning power of detergents. The market for detergents is substantial and continues to grow due to increasing consumer awareness and the availability of a wide range of products to suit various washing needs.

Detergent Market Segmentation

The detergent market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Type

  Powder
  Liquid


End-user

  Household
  Commercial and industrial


Geography

  North America

    US


  APAC

    China
    Japan


  Europe

    Germany
    UK


  South America



  Middle East and Africa

By Type Insights

The powder segment is estimated to witness significant growth during the forecast period. The market encompasses a range of products including laundry detergent and dishwashing detergent, available in various forms such as liquid detergent, powder detergent, detergent tablets, and detergent pods. Fabric softener, enzyme detergent, bleach additives, and stain remover are essential complements to the core detergent offerings. Surfactants, builders, chelating agents, optical brighteners, fragrances, and preservatives are key detergent ingredients that contribute to their effectiveness and consumer appeal. The market also offers sustainable solutions like bio-based detergent, aligning with evolving consumer preferences. Distribution channels include online sales, retail stores, and specialty stores, with private label gaining popularity due to cost savings and consumer trust. Sustainable packaging and regulatory standards are crucial considerations in the detergent industry, shaping advertising campaigns and market growth.

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The powder segment was valued at USD 42.50 billion in 2018 and showed a gradual increase during the forecast period.

Regional Insights

APAC is estimated to contribute 37% to the growth of the global detergent market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

For more insights on the market share of various regions, Request Free Sample

The market encompasses a wide range of products, including laundry detergent and dishwashing detergent. These detergents come in various forms such as liquid, powder, detergent tablets, and detergent pods. Fabric softeners, enzyme detergents, bleach additives, and stain removers are essential complements to the core detergent offerings. Manufacturers incorporate several key ingredients in detergent production, including surfactants, stain removers, builders, chelating agents, optical brighteners, fragrances, and preservatives. Consumer preferences play a significant role in the market, with distribution channels such as online sales, retail stores, specialty stores, and private label brands catering to diverse demands. Sustainable packaging and regulatory standards are crucial considerations in the detergent industry.

Further, bio-based detergents are gaining popularity due to their eco-friendly nature. Advertising campaigns and marketing strategies further influence consumer choices and market growth. The market is a dynamic and competitive landscape, with major players investing in research and development to innovate and differentiate their offerings. The market is expected to grow steadily, driven by increasing consumer awareness, changing demographics, and technological advancements. In conclusion, the market is a diverse and evolving industry, characterized by a wide range of products, consumer preferences, distribution channels, and production methods. Manufacturers continually strive to meet the changing needs of consumers while adhering to regulatory standards and sustainability initiatives.

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and c

The market is anticipated to grow USD 1.8 Billion by 2025, at a CAGR of 4.3% during 2020 to 2035. Smart dishwashers, plant-based cleaning agents, and AI shall continue to disrupt the market. Furthermore, growing investments in sustainable packaging, phosphate-free formulations, and enzyme-based dishwashing solutions is also propelling the market growth.

Metric	Value
Market Size (2025E)	USD 1.8 Billion
Market Value (2035F)	USD 2.8 Billion
CAGR (2025 to 2035)	4.3%

Country-wise Insights

Country	CAGR (2025 to 2035)
USA	4.5%

Country	CAGR (2025 to 2035)
UK	4.1%

Country	CAGR (2025 to 2035)
European Union (EU)	4.3%

Country	CAGR (2025 to 2035)
Japan	4.4%

Country	CAGR (2025 to 2035)
South Korea	4.6%

Competitive Outlook

Company Name	Estimated Market Share (%)
Procter & Gamble Co. (Cascade, Fairy)	18-22%
Reckitt Benckiser Group plc (Finish)	15-19%
Unilever plc (Sun, Seventh Generation)	10-14%
Henkel AG & Co. KGaA (Somat)	8-12%
Church & Dwight Co., Inc. (OxiClean)	6-10%
Other Companies (combined)	30-40%

Dishwashing Detergent Market size is expected to develop revenue and exponential market growth at a remarkable CAGR during the forecast period from 2024-2032

The global dishwashing detergent market is projected to reach a value of $XX million by 2033, expanding at a CAGR of XX% over the forecast period (2023-2033). Rising urbanization, growing disposable incomes, and increasing awareness about hygiene are key factors driving market growth. Technological advancements and the introduction of eco-friendly products are also contributing to market expansion. The market is segmented by application (residential, commercial), type (saponification, non-saponification), and region (North America, South America, Europe, Middle East & Africa, Asia Pacific). North America currently holds the largest market share due to the high penetration of dishwashers and cleaning appliances in households and commercial establishments. Asia Pacific is expected to witness the fastest growth over the forecast period, driven by the rising middle class population and increasing urbanization. Key industry players include Procter & Gamble, Unilever, Colgate-Palmolive, Church & Dwight, and Kao. Market Size The global dishwashing detergent market is valued at USD 23.1 billion in 2023 and is projected to reach USD 31.4 billion by 2030, growing at a CAGR of 4.3% from 2023 to 2030.

According to the latest reports, the global market for Dishwashing additives was worth about USD 1,702.2 million in 2025. it is estimated to be USD 3,135.8 million by 2035, growing at a CAGR of 6.3% during the forecast period. Factors such as the increasing demand for convenience-driven household products, rising adoption of automatic dishwashing systems and expanding investments in novel surfactant and enzyme technologies are driving the growth of this market.

Metric	Value
Market Size in 2025	USD 1,702.2 Million
Projected Market Size in 2035	USD 3,135.8 Million
CAGR (2025 to 2035)	6.3%

Country-wise Outlook

Country	CAGR (2025 to 2035)
USA	6.5%

Country	CAGR (2025 to 2035)
UK	6.1%

Country	CAGR (2025 to 2035)
European Union (EU)	6.2%

Country	CAGR (2025 to 2035)
Japan	6.4%

Country	CAGR (2025 to 2035)
South Korea	6.3%

Competitive Outlook

Company Name	Estimated Market Share (%)
Procter & Gamble Co.	17-21%
Reckitt Benckiser Group	13-17%
Unilever	10-14%
Henkel AG & Co. KGaA	7-11%
Colgate-Palmolive Company	5-9%
Other Companies (combined)	35-45%

Product Market size is rising upward in the past few years And it is estimated that the market will grow significantly in the forecasted period

ATTRIBUTES	DETAILS
STUDY PERIOD	2017-2030
BASE YEAR	2023
FORECAST PERIOD	2024-2030
HISTORICAL PERIOD	2017-2022
UNIT	VALUE (USD MILLION)
KEY COMPANIES PROFILED	Procter & Gamble, Colgate-Palmolive Company, Unilever, Seventh Generation, Lemi Shine, The Caldrea Company, Church & Dwight Co. Inc.(OxiClean), Method products, KAO, FROSCH, Ecover, Others
SEGMENTS COVERED	By Product Type - Liquid, Powder, Tablets By Application - Household, Commercial By Sales Channels - Direct Channel, Distribution Channel By Geography - North America, Europe, Asia-Pacific, South America, Middle East and Africa