The timeline shows the average monthly household reach of the Disney Channel in the United States from the 2011/12 TV season to the 2014/15 TV season. During the 2012/13 season, 36 percent of households in the United States consumed the Disney Channel programming over the course of a month.

Disney+ has experienced remarkable growth since its launch in November 2019, reaching around 125 million global subscribers in the first quarter of 2025. The streaming service's rapid ascent is particularly noteworthy given that it took Netflix, the current market leader, about a decade to achieve similar customer numbers in a less competitive landscape. Disney's biggest streaming competitor Despite its impressive subscriber base, Disney+ faces stiff competition in the streaming market, particularly among younger viewers. As of October 2023, Netflix remained the most-watched subscription video-on-demand service among U.S. children, capturing 34 percent of the audience, with Disney+ following at 31 percent. To address profitability challenges and retain customers, Disney has implemented strategies such as introducing extra member pricing in various countries, with costs ranging from 3.58 U.S. dollars in Hong Kong to 6.67 U.S. dollars in Italy. Market adaptation In response to the evolving streaming landscape, Disney has adjusted its pricing strategy. In late 2024, the company once again increased its monthly subscription prices for Disney+, Hulu, and ESPN+ in the United States. This move followed significant improvements in the provider's direct-to-consumer streaming segment, with operating losses decreasing substantially between 2022 and 2024. Disney's DTC entertainment business, for example, reported an income of about 143 million U.S. dollars in 2024 after years of making losses, demonstrating that Disney's efforts to achieve profitability seemed to have paid off.

In the fourth quarter of 2024, Disney+ Core, excluding India's Disney+ Hotstar, reportedly generated an average monthly revenue of 7.18 U.S. dollars per paying subscriber worldwide, marking an increase from the previous quarter of the same year. This drop is significant, given Disney's recent struggles to reach positive profits with its streaming division. Financial challenges for Disney’s streaming division In contrast to Disney’s direct-to-consumer business reporting losses, competitors like Netflix and Warner Bros. Discovery's DTC segment have managed to achieve operating profits. Furthermore, Disney+ has faced the challenge of retaining customers recently, and particularly the Indian brand Disney+ Hotstar experienced a decline in subscribers in the company's first two fiscal quarters of 2023. Disney’s diverse content catalog Despite this, Disney+ has emerged as a formidable contender in the subscription video-on-demand (SVOD) landscape, fueled by its vast range of content from Disney’s various subsidiaries, including Lucasfilm, 20th Century Studios, Pixar, and Marvel Entertainment, making it appealing to audiences of all ages. The availability of popular original series like "Moon Knight" and "Obi-Wan Kenobi" exclusively available on Disney+ has further solidified its position as a leading player in the streaming arena.

The Magic Kingdom theme park at Walt Disney World in Florida, United States, reported over 17.7 million visitors in 2023. Despite welcoming more guests in 2023 than it did in 2022, the amusement park was not able to reach pre-pandemic levels of attendance that year. Theme parks - additional information The most visited theme park worldwide, Walt Disney World Magic Kingdom, located in Florida, reports increasing visitor numbers each year. However, this decreased slightly in 2016, during which attendance at the park was around 20.4 million. Disney's theme parks are not only ranked high in the United States. Disneyland Park in France received 9.93 million visitors in 2022 - almost twice that of its closest European competitor, De Efteling which counted 5.43 million attendees. SeaWorld In recent years, the controversial use of killer whales in shows and performances at SeaWorld parks has been the topic of public debate. In February 2010, a captive killer whale located at the SeaWorld park in Florida killed its trainer during a show. That year, the park reported a decline in visitor numbers. Declining visitor numbers at the SeaWorld theme park in California were also reported during the same year.

This statistic shows the quarterly reach of the Disney Channel in the United Kingdom (UK) from the first quarter of 2012 to the third quarter of 2019. In the first quarter of 2016, Disney Channel reached 4.9 million viewers. During the last period in consideration this figure fell to 2.8 million viewers.

A survey from March 2023 found that over 60 percent of U.S. media professionals were very or somewhat confident that the Writers Guild of America and TV and film studios would reach a deal in the event of a strike. Only one percent were not confident at all that the writers of WGA members and studios, such as Disney and Netflix, would reach a payment agreement in the event of the strike that started on May 2.

Subscription Video-on-Demand (SVoD) operators in Ghana were expected to reach a total revenue of 26 million U.S. dollars in 2025, with Netflix accounting for 20 million U.S. dollars of the total. The second highest provider for the same year was likely to be Disney Plus, with a predicted revenue of two million U.S. dollars. Also for 2025, it was estimated that Netflix and Disney Plus will achieve an increase of 19 million U.S. dollars and one million U.S. dollars in their earnings, respectively, compared to 2018.

By 2027, it is expected that the gross number of SVOD subscriptions will reach *** million in the United States. Netflix will have nearly ** million subscribers in the country alone. However, Amazon competed with Netflix for the most American subscribers and, according to the forecast, it will surpass Netflix, reaching over *** subscriptions by 2027. Meanwhile, Disney Plus, stylized as Disney+, is expected to accumulate about **** million subscriptions.

Netflix's global subscriber base has reached an impressive milestone, surpassing *** million paid subscribers worldwide in the fourth quarter of 2024. This marks a significant increase of nearly ** million subscribers compared to the previous quarter, solidifying Netflix's position as a dominant force in the streaming industry. Adapting to customer losses Netflix's growth has not always been consistent. During the first half of 2022, the streaming giant lost over *** million customers. In response to these losses, Netflix introduced an ad-supported tier in November of that same year. This strategic move has paid off, with the lower-cost plan attracting ** million monthly active users globally by November 2024, demonstrating Netflix's ability to adapt to changing market conditions and consumer preferences. Global expansion Netflix continues to focus on international markets, with a forecast suggesting that the Asia Pacific region is expected to see the most substantial growth in the upcoming years, potentially reaching around **** million subscribers by 2029. To correspond to the needs of the non-American target group, the company has heavily invested in international content in recent years, with Korean, Spanish, and Japanese being the most watched non-English content languages on the platform.

The source estimated that, in 2022, the value of the global animation market would amount to over 391 billion U.S. dollars, up five percent from 372.4 billion dollars a year earlier. The annual figure was forecast to continue to grow throughout the decade, surpassing 587 billion dollars by 2030.

Highest-grossing animated movies As of mid-2022, the top-grossing animations in the history of Canada and the United States – collectively known as the North American cinema market – were popular titles worldwide. "Incredibles 2" (2018), "The Lion King" (2019), and "Finding Dory" (2016) led the ranking, with box office revenues of around 609 million, 544 million, and 486 million dollars, respectively. Disney is the studio behind the three titles, with the first and third-placed productions also featuring the signature of Pixar, acquired by Disney in 2006.

Beloved animated franchises Only four animated film series were among the top 20 highest-grossing movie franchises worldwide as of June 2022. They were "Despicable Me," "Shrek" (both under the Universal umbrella), "Ice Age," and "Toy Story" (both part of Disney's catalog today). However, an online survey conducted in May 2022 showed that Pixar was the film franchise most adults in the U.S. approved of: almost three out of four respondents said they were at least somewhat favorable to the animation studio's movies, surpassing "Star Wars," the "Marvel Cinematic Universe," and "Jurassic World."