Disney+ has experienced remarkable growth since its launch in November 2019, reaching around 127.8 million global subscribers in the third quarter of 2025. The streaming service's rapid ascent is particularly noteworthy given that it took Netflix, the current market leader, about a decade to achieve similar customer numbers in a less competitive landscape. Disney's biggest streaming competitor Despite its impressive subscriber base, Disney+ faces stiff competition in the streaming market, particularly among younger viewers. As of October 2023, Netflix remained the most-watched subscription video-on-demand service among U.S. children, capturing 34 percent of the audience, with Disney+ following at 31 percent. To address profitability challenges and retain customers, Disney has implemented strategies such as introducing extra member pricing in various countries, with costs ranging from 3.58 U.S. dollars in Hong Kong to 6.67 U.S. dollars in Italy. Market adaptation In response to the evolving streaming landscape, Disney has adjusted its pricing strategy. In late 2024, the company once again increased its monthly subscription prices for Disney+, Hulu, and ESPN+ in the United States. This move followed significant improvements in the provider's direct-to-consumer streaming segment, with operating losses decreasing substantially between 2022 and 2024. Disney's DTC entertainment business, for example, reported an income of about 143 million U.S. dollars in 2024 after years of making losses, demonstrating that Disney's efforts to achieve profitability seemed to have paid off.

While the number of UK households subscribing to Disney+ steadily increased between 2021 and 2022, Disney's subscription-based streaming offer has recently struggled to retain customers. In the first quarter of 2025, *** million UK households subscribed to the platform, marking a decline from the previous quarter.

After almost two years on the Nordic streaming market, roughly *** million households subscribed to the service Disney+ as of spring 2022. Most of the subscribers were counted in Sweden, with ******* subscriptions.

Disney+ Hotstar Statistics: Various OTT platforms have increased their popularity since the pandemic as people were looking for means of entertainment. There are many competitors for OTT platforms and every platform is unique in its own features. Disney+ Hotstar is the most famous OTT platform in India. It has various movies and all kinds of content related to Disney focusing on children. In this Disney+ Hotstar Statistics, we will have a look at its features, general statistics, and other statistics divided by demographics, revenue-wise, geographic-wise, the total number of subscribers, and total traffic towards the official website. Disney+ Hotstar Statistics (Editor’s Choice) Disney+ Hotstar has around 87 million subscribers from around the world and by the year-end of 2022, the number is supposed to cross 300 million. According to the Disney + Hotstar statistics, in the first, second, and third quarters of 2022, Disney+ earned around $4.41, $4.35, and $4.35 respectively. till today the platform has gained around 583.8 million subscribers in total all the quarters. Disney + Hotstar is currently available in limited countries but by the year 2023, it is expected to roll out in other countries also. there are overall 61.7% desktop users and 38.3% mobile users for Display+ Hotstar. The platform has around 7,000 TV episodes and 500 movies in the library. The platform has 42% of the paid subscribers. Disney+ Hotstar has around 36.48% of female users and 63.52% of male users. The official website has 97.28% of the organic traffic and 2.72% of the paid traffic. 60% of the traffic towards the website of Disney+ Hotstar is referred by YouTube.

In January 2022, the Disney + app generated more than **** million U.S. dollars in net revenue in nine Latin American countries. Brazil alone accounted for about **** million dollars – or ** percent – of the regional revenue. Chile followed with nearly **** million dollars – or ** percent of the net revenue the Disney+ app generated in the nine countries listed. The number of Disney+ subscriptions in Latin America was forecast to skyrocket by over *** percent between 2021 and 2026.

As of September 2020, the total number of Netflix subscribers amounted to about 201 million, making it by far the most popular subscription video-on-demand service worldwide. Amazon Prime Video ranked second in the market, with 117 million users. Estimates from September 2023 predict that both competitors might be up for a close race for the top spot by 2029, while Disney+ has lost considerable ground to them, compared to estimates from October 2021. Why is Disney+ growing so fast? In 2018, The Walt Disney Company acquired 21st Century Fox, which also included the TV broadcaster Star India – the owner of India’s most popular streaming platform Hotstar. Two years later, the media conglomerate launched the rebranded Disney Plus Hotstar in India and Indonesia. By 2026, the conversion of the preexisting platform will be rolled out to numerous other Asian countries. However, the number of Disney Plus subscribers decreased in the company's first two fiscal quarters of 2023 as Disney+ Hotstar, in particular, lost subscribers. Leading VOD markets According to estimates, over-the-top TV revenue reached over 150 billion U.S. dollars in 2022, with subscription video-on-demand revenue accounting for the majority of that figure. However, ad-supported video-on-demand is forecast to grow the most, with revenue more than doubling between 2022 and 2028.

In January 2025, around *** thousand downloads of the Disney Plus app were reported in Australia according to AppMagic. The highest number of downloads during the measured period was recorded in January 2022.

More Netflix than Disney+ subscribers planned to stay ad-free when the new ad-supported tiers of both subscription streaming services become available, according to a survey conducted in the U.S. in November 2022. A further ** percent of Disney+ and ** percent of Netflix customers stated that they want to switch to a tier with ads.

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The Walt Disney Company announced that its sports streaming service ESPN+ had around 24.9 million U.S. subscribers at the end of its first fiscal quarter of 2025. This marks a decrease of 300,000 customers compared with the same quarter of the previous year.

In 2022, ** percent of Portuguese respondents intended to subscribe HBO Max. Disney Plus recorded a subscriber intention of ** percent. Netflix only registered an intention to subscribe the streaming service of **** percent.

In the third quarter of 2025, the Walt Disney Company reported that Hulu had 55.5 million paid subscribers, up from 51.1 million in the corresponding quarter of the previous fiscal year. Hulu has several pricing plans to cater to varying consumer preferences, with the most basic option including ads costing 9.99 dollars per month and the priciest monthly subscription package fixed at 18.99 dollars (without ads) as of October 2024. In addition to that, many bundle options are available, including access to live TV as well as to Disney+ and ESPN+. What is Hulu best known for? Hulu is often best known for the dystopian TV show “The Handmaid’s Tale,” based on Margaret Atwood’s novel of the same name, or the comedy mystery series “Only Murders in the Building,” starring Selena Gomez. The shows have received a significant amount of media attention since their releases and were among the TV shows with the highest amount of Emmy Award nominations in the last few years. Hulu's history Content aside, Hulu’s past dealings with other media companies have also been a frequent point of discussion. The company was founded in 2007, and its board has included American investment firms as well as representatives from stakeholders Disney, Fox, and Comcast. A lot changed in early 2019 when The Walt Disney Company acquired 21st Century Fox, a deal that generated enormous online buzz and that gave Disney a 60 percent majority stake in Hulu. Shortly afterward, multinational conglomerate AT&T sold back its 10 percent stake to Disney. Finally, Disney announced in November 2023 that it would purchase Comcast's 33 percent stake in Hulu. Disney’s newest streaming service, Disney+, is available as part of a bundle including ESPN+ (for sports fans) and, of course, Hulu, which will cater to more mature audiences while Disney+ takes care of the family-friendly content.

The number of Disney+ real users in Poland fluctuated in the observed period. The highest number of RU was recorded in December 2022, reaching over *** million. In December 2024, Disney+ had more than **** million real users.

In the fourth quarter of 2024, Amazon Prime Video was the most popular subscription video-on-demand (SVOD) service in the United States with a market share of ** percent, based on the users' interest in adding content to their watch lists of certain streaming platforms. Netflix followed closely with a market share of ** percent. Subscription streaming market – a money-losing business? While subscription streaming platforms increased their subscriber bases in the years 2020 and 2021 due to the measures taken during the COVID-19 pandemic, 2022 and 2023 saw services such as Netflix and Disney+ lose a substantial number of customers. Furthermore, the direct-to-consumer (DTC) businesses of large media companies are struggling to turn a profit. Paramount, for example, reported a loss of *** billion U.S. dollars for its streaming services in 2023. Streaming companies take action In order to compensate for subscriber and income losses, streaming companies implemented several strategies, such as launching more profitable ad-supported tiers, cracking down on credential sharing, laying off thousands of employees, and spending less on content. The Walt Disney Company was already able to increase DTC profits recently. Its cost-cutting measures include layoffs and savings in content spending by reducing content produced and removing TV shows and movies from its streaming services.

In 2024, the Walt Disney Company generated a revenue of nearly 34.2 billion U.S. dollars with its parks, and experiences, an increase of around 4.9 percent from the year before. The company's biggest revenue source was its entertainment segment, which generated revenues of over 41 billion U.S. dollars in 2024. This marked a growth of 1.4 percent year-on-year. The total assets of the Walt Disney Company amounted to more than 196 billion U.S. dollars in 2024.Additional info: Walt Disney Company's revenue by operating segmentIn 2023, the Walt Disney Company generated over 19 percent of its revenue through its sports segment which includes the ESPN properties. This revenue stream brought the company 17 billion U.S. dollars that year.The experiences segment was the second-largest revenue source, generating a total of 32.6 billion U.S. dollars. It is a very successful segment – Disney’s parks take the top spots in the ranking of the most visited amusement and theme parks worldwide. The Magic Kingdom Park in Bay Lake, Florida, ranked first in 2022 with 17 million visitors. The largest revenue stream – with over 40 billion U.S. dollars – was the entertainment business. This segment includes linear networks, direct-to-consumer (DTC) business and content sales and licensing. The DTC operations comprise of the company's streaming services such as Disney+, Disney+ Hotstar, and Hulu. This subsegment brought in more than five billion U.S. dollars in the last quarter of 2023.