Disney+ has experienced remarkable growth since its launch in November 2019, reaching around 126 million global subscribers in the second quarter of 2025. The streaming service's rapid ascent is particularly noteworthy given that it took Netflix, the current market leader, about a decade to achieve similar customer numbers in a less competitive landscape. Disney's biggest streaming competitor Despite its impressive subscriber base, Disney+ faces stiff competition in the streaming market, particularly among younger viewers. As of October 2023, Netflix remained the most-watched subscription video-on-demand service among U.S. children, capturing 34 percent of the audience, with Disney+ following at 31 percent. To address profitability challenges and retain customers, Disney has implemented strategies such as introducing extra member pricing in various countries, with costs ranging from 3.58 U.S. dollars in Hong Kong to 6.67 U.S. dollars in Italy. Market adaptation In response to the evolving streaming landscape, Disney has adjusted its pricing strategy. In late 2024, the company once again increased its monthly subscription prices for Disney+, Hulu, and ESPN+ in the United States. This move followed significant improvements in the provider's direct-to-consumer streaming segment, with operating losses decreasing substantially between 2022 and 2024. Disney's DTC entertainment business, for example, reported an income of about 143 million U.S. dollars in 2024 after years of making losses, demonstrating that Disney's efforts to achieve profitability seemed to have paid off.

This dataset provides information about user subscriptions and related details. It includes the following columns:

User ID: A unique identifier for each user.

Serial Number: Another identifier related to the user or their subscription.

Subscription Type: The type of subscription the user has (Basic or Standard).

Monthly Revenue: The revenue generated from the user on a monthly basis.

Join Date: The date when the user joined the subscription service.

Last Payment Date: The date when the user last made a payment.

Country: The country where the user is located.

Age: The age of the user.

Gender: The gender of the user.

Device: The type of device the user typically uses (Tablet, Mobile, Desktop).

Plan Duration: The duration of the user's subscription plan.

Despite its rapid subscriber growth, Disney+ has recently struggled to achieve profitability. To address these challenges and retain customers, Disney is implementing various strategies, including the introduction of extra member pricing in different countries. In Italy, subscribers can add an extra member for 6.67 U.S. dollars per month, while in Hong Kong, the cost is significantly lower at 3.58 U.S. dollars, reflecting Disney's efforts to adapt to diverse markets.

After almost two years on the Nordic streaming market, roughly 1.7 million households subscribed to the service Disney+ as of spring 2022. Most of the subscribers were counted in Sweden, with 605,000 subscriptions.

Introduction

Disney+ Statistics:Â Since its launch in November 2019, Disney+ has become a strong competitor in the streaming industry. In the first quarter of 2024, the platform had 149.6 million subscribers.

This article will provide various Disney+ statistics, offering an insight into its performance, subscriber trends, revenues, and market standing.

In January 2022, the Disney + app generated more than **** million U.S. dollars in net revenue in nine Latin American countries. Brazil alone accounted for about **** million dollars – or ** percent – of the regional revenue. Chile followed with nearly **** million dollars – or ** percent of the net revenue the Disney+ app generated in the nine countries listed. The number of Disney+ subscriptions in Latin America was forecast to skyrocket by over *** percent between 2021 and 2026.

By 2027, it is expected that the gross number of SVOD subscriptions will reach *** million in the United States. Netflix will have nearly ** million subscribers in the country alone. However, Amazon competed with Netflix for the most American subscribers and, according to the forecast, it will surpass Netflix, reaching over *** subscriptions by 2027. Meanwhile, Disney Plus, stylized as Disney+, is expected to accumulate about **** million subscriptions.

Starting March 24, 2020, Italian residents were able to sign up for the video on demand service provided by Disney. Thanks to figures provided by Airnow PLC, it is possible to get an idea of how the new video streaming service launched in the European country. In the first week, the Disney+ app reached nearly *** thousand monthly unique users (MAU) on android devices. Their number increased to over *** thousand users as of April 19, 2020.

In the first half of 2023, the penetration rate of Disney+ in Belgium was the highest in the French-speaking part of the country at **** percent compared to **** percent in the Dutch-speaking region. However, while the usage of the streaming service declined among the French-speaking community, Disney+ increased in popularity from 2022 to 2023.

Netflix's global subscriber base has reached an impressive milestone, surpassing *** million paid subscribers worldwide in the fourth quarter of 2024. This marks a significant increase of nearly ** million subscribers compared to the previous quarter, solidifying Netflix's position as a dominant force in the streaming industry. Adapting to customer losses Netflix's growth has not always been consistent. During the first half of 2022, the streaming giant lost over *** million customers. In response to these losses, Netflix introduced an ad-supported tier in November of that same year. This strategic move has paid off, with the lower-cost plan attracting ** million monthly active users globally by November 2024, demonstrating Netflix's ability to adapt to changing market conditions and consumer preferences. Global expansion Netflix continues to focus on international markets, with a forecast suggesting that the Asia Pacific region is expected to see the most substantial growth in the upcoming years, potentially reaching around **** million subscribers by 2029. To correspond to the needs of the non-American target group, the company has heavily invested in international content in recent years, with Korean, Spanish, and Japanese being the most watched non-English content languages on the platform.

According to a survey conducted by Rakuten Insight in June 2024, Netflix was the most used subscription video on demand (SvoD) service in the Philippines, as stated by ** percent of respondents. Disney+ and Viu were also among the most used SvoD service in the country.

Industry data revealed that Slovakia had the most extensive Netflix media library worldwide as of July 2024, with over 8,500 titles available on the platform. Interestingly, the top 10 ranking was spearheaded by European countries. Where do you get the most bang for your Netflix buck? In February 2024, Liechtenstein and Switzerland were the countries with the most expensive Netflix subscription rates. Viewers had to pay around 21.19 U.S. dollars per month for a standard subscription. Subscribers in these countries could choose from between around 6,500 and 6,900 titles. On the other end of the spectrum, Pakistan, Egypt, and Nigeria are some of the countries with the cheapest Netflix subscription costs at around 2.90 to 4.65 U.S. dollars per month. Popular content on Netflix While viewing preferences can differ across countries and regions, some titles have proven particularly popular with international audiences. As of mid-2024, "Red Notice" and "Don't Look Up" were the most popular English-language movies on Netflix, with over 230 million views in its first 91 days available on the platform. Meanwhile, "Troll" ranks first among the top non-English language Netflix movies of all time. The monster film has amassed 103 million views on Netflix, making it the most successful Norwegian-language film on the platform to date.

As of the first quarter of 2024, the leading streaming service in the Philippines was Netflix, dominating the market with a ** percent share. Netflix was followed by iflix, with a ** percent market share. Video streaming: a growing market in the Philippines Since 2017, there has been steady growth in both the penetration rate and revenue of video streaming services in the country, and this upward trend was forecast to continue for several more years. Adoption of video streaming platforms were boosted by an increasing demand for both local and international shows and video content, usually because of the ability to stream them for numerous hours. Netflix trending throughout Southeast Asia The number of Netflix subscribers in Southeast Asia has increased substantially recently, followed by growth in the company’s revenue in the region. As the number of pay-TV subscriptions is expected to increase in various Asian countries in the near future, streaming services such as Netflix will likely continue their upward trend.