In 2024, the Walt Disney Company generated a revenue of nearly 34.2 billion U.S. dollars with its parks, and experiences, an increase of around 4.9 percent from the year before. The company's biggest revenue source was its entertainment segment, which generated revenues of over 41 billion U.S. dollars in 2024. This marked a growth of 1.4 percent year-on-year. The total assets of the Walt Disney Company amounted to more than 196 billion U.S. dollars in 2024.Additional info: Walt Disney Company's revenue by operating segmentIn 2023, the Walt Disney Company generated over 19 percent of its revenue through its sports segment which includes the ESPN properties. This revenue stream brought the company 17 billion U.S. dollars that year.The experiences segment was the second-largest revenue source, generating a total of 32.6 billion U.S. dollars. It is a very successful segment – Disney’s parks take the top spots in the ranking of the most visited amusement and theme parks worldwide. The Magic Kingdom Park in Bay Lake, Florida, ranked first in 2022 with 17 million visitors. The largest revenue stream – with over 40 billion U.S. dollars – was the entertainment business. This segment includes linear networks, direct-to-consumer (DTC) business and content sales and licensing. The DTC operations comprise of the company's streaming services such as Disney+, Disney+ Hotstar, and Hulu. This subsegment brought in more than five billion U.S. dollars in the last quarter of 2023.

In the third fiscal quarter of 2025, The Walt Disney Company generated about 23.6 billion U.S. dollars in revenue. Company's revenues for the quarter show significant growth year-on-year. The Walt Disney Company: net income Disney's quarterly net income often varies wildly throughout each fiscal year, sometimes surpassing four or five billion U.S. dollars and other times dipping below one billion. In the third fiscal quarter of 2025, the company generated a net income of 5.26 billion U.S. dollars. The company's segments As far as revenue is concerned, the company's most lucrative area is its media and entertainment business. The Walt Disney Company announced a revenue of 91.36 billion U.S. dollars in 2024, up from 88.9 billion U.S. dollars a year earlier – an annual growth of about three percent. Of this revenue, over 41 billion U.S. dollars was generated in its media and entertainment segment in 2024.

In fiscal year 2025, Walt Disney Company's revenue by segment (products & services) are as follows: Admission: $11.71 B, Advertising: $11.12 B, License: $3.88 B, Other Revenue: $4.72 B, Resort and vacations: $9.21 B, Retail and wholesale sales of merchandise, food and beverage: $9.64 B, Theatrical distribution licensing: $2.59 B.

In fiscal year 2025, Walt Disney Company's revenue by geographical region are as follows: Americas: $76.43 B, Asia Pacific: $6.91 B, Europe: $11.09 B.

In the fourth quarter of 2025, the Walt Disney Company’s entertainment segment generated 10.21 billion U.S. dollars in revenue, down from 10.83 billion U.S. dollars in the same quarter of 2024. The sports segment reported revenue of 3.98 billion U.S. dollars in the fourth quarter of 2025.

Disney's revenue in Europe surpassed 11 billion U.S. dollars in 2025, showcasing the company's significant international presence. However, this figure pales in comparison to the Americas region, which generated a staggering 76.4 billion dollars in the same year. These regional disparities highlight the Disney's dominant position in its home market while also demonstrating its global reach and appeal. Global revenue and financial performance The Walt Disney Company's total revenue for 2025 amounted to 94 billion U.S. dollars, reflecting a modest increase from the previous year. This growth occurred despite challenges in various segments, particularly in the entertainment division, which experienced a decline in the fourth quarter of 2025 compared to 2024. Despite these hurdles, Disney's diverse portfolio of assets, including its parks, experiences, and products segment, as well as its media and entertainment division, helped maintain its strong market position. Regional contributions and lobbying efforts While the Americas region, including the United States and Canada, remains Disney's largest market, the company's global footprint is significant. As Disney continues to expand its influence worldwide, it has also increased its lobbying efforts. In 2025, the company spent 4.5 million U.S. dollars on lobbying, focusing on issues such as copyright, advertising, and TV broadcasting.

The Walt Disney Company's worldwide operating income amounted to 15.60 billion U.S. dollars in 2024, of which 1.37 billion U.S. dollars were derived from operations in Europe. Operating income from the Americas came to 12.92 billion U.S. dollars that year.

In the fiscal year ended on September 30, 2024, The Walt Disney Company generated a total revenue of more than ***** billion U.S. dollars, up from **** billion dollars a year earlier – an annual growth of around three percent.The Walt Disney Company reports its numbers based on fiscal years that end late September/early October of the corresponding calendar year. A media leviathan The Walt Disney Company controls several entertainment and media enterprises with a solid global presence. Arguably, its most famous facet remains Walt Disney Studios, which, as of late 2024, included benchmark companies such as **th Century Studios, Marvel, Pixar, and Searchlight. Despite a ** percent increase in box office revenue across the United States and Canada in 2024, that year's figure remained below the amount that Disney's studio division amassed in 2019, before the pandemic. Still, Disney alone accounted for a significant share of the box office revenue in the U.S. and Canada in 2024, driven by the success of "Frozen 2" and "Moana 2. Parks and recreation The holding is also known for its theme parks, which continued to bounce back from the coronavirus outbreak and its subsequent mobility restrictions. In 2023, the Magic Kingdom theme park, located at Walt Disney World in Orlando, Florida, was the most visited Disney theme park location in the United States, with over **** million visitors. Similarly, The Walt Disney Company's net income remained far from pre-pandemic standards. The figure amounted to about **** billion dollars in the fiscal year 2024 – only a little more than one-third of the record-high ****-billion-dollar result seen in the fiscal year 2018.

In the third fiscal quarter of 2025, the Walt Disney Company's experiences segment reported a net operating income of about 2.52 billion U.S. dollars. At the same time, the entertainment segment's net operating income amounted to around 1.02 billion dollars.

Walt Disney reported 233K in Employees for its fiscal year ending in September of 2024. Data for Walt Disney | DIS - Employees Total Number including historical, tables and charts were last updated by Trading Economics this last December in 2025.

About this dataset

Context

The dataset presents the distribution of median household income among distinct age brackets of householders in Disney. Based on the latest 2018-2022 5-Year Estimates from the American Community Survey, it displays how income varies among householders of different ages in Disney. It showcases how household incomes typically rise as the head of the household gets older. The dataset can be utilized to gain insights into age-based household income trends and explore the variations in incomes across households.

Key observations: Insights from 2022

In terms of income distribution across age cohorts, in Disney, the median household income stands at $76,792 for householders within the 25 to 44 years age group, followed by $44,904 for the 45 to 64 years age group. Notably, householders within the 65 years and over age group, had the lowest median household income at $40,999.

Content

When available, the data consists of estimates from the U.S. Census Bureau American Community Survey (ACS) 2018-2022 5-Year Estimates. All incomes have been adjusting for inflation and are presented in 2023-inflation-adjusted dollars.

Age groups classifications include:

• Under 25 years
• 25 to 44 years
• 45 to 64 years
• 65 years and over

Variables / Data Columns

• Age Of The Head Of Household: This column presents the age of the head of household
• Median Household Income: Median household income, in 2022 inflation-adjusted dollars for the specific age group

Good to know

Margin of Error

Data in the dataset are based on the estimates and are subject to sampling variability and thus a margin of error. Neilsberg Research recommends using caution when presening these estimates in your research.

Custom data

If you do need custom data for any of your research project, report or presentation, you can contact our research staff at research@neilsberg.com for a feasibility of a custom tabulation on a fee-for-service basis.

Inspiration

Neilsberg Research Team curates, analyze and publishes demographics and economic data from a variety of public and proprietary sources, each of which often includes multiple surveys and programs. The large majority of Neilsberg Research aggregated datasets and insights is made available for free download at https://www.neilsberg.com/research/.

Recommended for further research

This dataset is a part of the main dataset for Disney median household income by age. You can refer the same here

How much does Disney make a year? The Walt Disney Company generated a net income of **** billion U.S. dollars in the fiscal year of 2024. This marks a growth of over ***** billion compared to 2020 when the company suffered a loss due to the impact of the COVID-19 pandemic, as the parks, experiences, and products segment brought in around ** billion U.S. dollars less in 2020 than in 2019. The Walt Disney Company reports its numbers based on fiscal years that end late September/early October of the corresponding calendar year. Disney’s growing dominance After a wave of acquisitions in recent years and its plans to launch its own streaming service Disney+ to rival Netflix, Disney’s growth seems almost unstoppable. The company holds stakes in ESPN, acquired 21st Century Fox in 2019 (ten years after its acquisition of Marvel Entertainment) and also took on LucasFilm Ltd. Opinions on Disney’s expansion are mixed, with diehard Hollywood fans expressing concern that the company’s constant growth and the conglomeration of individual studios will deeply affect content and change the structure of Hollywood. Indeed, this has already happened to an extent, but with so many companies under one umbrella (that is, Disney), it will be curious to see whether the movie industry in particular will change as Disney’s stronghold over the industry increases.

The Walt Disney Company's revenue reached roughly 94 billion U.S. dollars in the fiscal year 2025. This represents a modest increase of about three percent from the previous year, demonstrating the company's resilience in a challenging media landscape. Despite facing headwinds in various segments, Disney's diverse portfolio of entertainment assets has helped maintain its position as a dominant force in the industry. Shifting revenue streams While Disney's overall revenue grew, the company experienced changes in its revenue composition. The entertainment segment, which includes linear networks and direct-to-consumer services, saw a decline in the fourth quarter of 2025 compared to the same period in 2024. This shift highlights the ongoing transformation in media consumption habits and the challenges faced by traditional television networks. Meanwhile, Disney's sports segment contributed 3.98 billion dollars in revenue during the same quarter, underscoring the importance of live sports content in the company's portfolio. Global reach and brand value Disney's revenue streams span across multiple regions, with the Americas generating the lion's share at 76.4 billion dollars in 2024. Europe contributed over 11 billion dollars, illustrating the company's significant international presence. However, Disney's brand value has faced challenges, declining by over 20 percent between 2022 and 2025. This drop in brand value may be attributed to various factors, including controversial decisions in its streaming business and broader market pressures. Despite this setback, Disney remains one of the most valuable media brands worldwide, outpacing competitors in the streaming industry.

Key Video Streaming App StatisticsTop Video Streaming AppsVideo Streaming App RevenueVideo Streaming Subscribers by AppVideo Streaming Users by AppUS Video Streaming App Market ShareUK Video...

The success of the Global Movie Production and Distribution industry hinges on the discretionary spending of moviegoers and it has grappled with production disruptions and the transition to digital content. The COVID-19 pandemic rattled movie production, grinding production to a halt worldwide as global revenue was reduced by one-third in 2020. With domestic theaters shutting down and major studio blockbusters postponing releases, the industry's traditional revenue streams took a massive hit. However, the pandemic also accelerated the industry's pivot towards digital distribution and licensing, providing a much-needed lifeline. Studios adapted quickly, expanding their digital platforms to mitigate financial losses as consumers shifted their preferences towards at-home entertainment. Through the end of 2024, industry revenue is forecast to decline at a CAGR of 2.3% to $129.9 billion, despite a recovery of 0.9% during 2024 as profit still inches downward. The industry has seen a surge in mergers and acquisitions, exemplified by Disney's acquisition of 21st Century Fox and Amazon's purchase of MGM Studios. These moves were driven by the need to expand content libraries for streaming services and gain a competitive edge in a crowded market. Meanwhile, film studios have doubled down on producing sequels and franchises, capitalizing on known intellectual properties to secure stable income amid unpredictable box office returns. The rise of international markets, particularly in China and India, has also reshaped distribution strategies, leading to films being tailored to local tastes to maximize global revenue. With films being distributed and viewed seamlessly and digitally, the cost to view a film at home is often far less than purchasing a movie ticket at a theater. Moviemakers have focused on marketing campaigns to generate demand. There will be a continued focus on digital and international markets in the coming years. Though theatrical releases will remain crucial, especially as proving grounds for subsequent distribution channels, the prominence of domestic box office sales as the primary metric of success is waning. Subscription-based models will grow, driven by consumers’ evolving preferences for convenient, at-home viewing. The industry will see increased risk aversion, with studios leaning heavily on sequels and franchises to subsidize riskier projects. Grappling with these changes, industry revenue is forecast to expand at a modest CAGR of 1.3% to $138.5 billion through the end of 2029.

The North American immersive entertainment market is booming, projected to reach [Final projected value from chart data for 2033] million by 2033, fueled by VR/AR tech and the rising popularity of escape rooms, themed entertainment, and experiential museums. Discover key trends and market insights in this comprehensive analysis. Recent developments include: January 2024: VR and MR device vendor Goertek partnered with hand-tracking provider Ultraleap to announce a VR/MR headset reference design that follows from Qualcomm’s XR2+ Gen 2 chipset revealment, where Qualcomm also revealed the new reference design. The design intends to support OEMs in creating MR/VR devices with high-quality hand-tracking features from Ultraleap’s Gemini framework. Ultraleap’s computer vision and machine learning models enable low-cost hand-tracking integration for enterprise end users.January 2024: Qualcomm Technologies Inc. launched the Snapdragon XR2+ Gen 2 Platform, a single-chip architecture that provides 4.3 K spatial computing at 90 frames per second for better visual clarity throughout work and plays. Supporting 12 or more concurrent cameras with powerful on-device AI, Snapdragon XR2+ Gen 2-powered devices can also effortlessly track the user, their movements, and the world around them for effortless navigation and unparalleled experiences that merge physical and digital spaces. Snapdragon XR2+ Gen 2 unlocks 4.3K resolution, taking productivity and entertainment to the next level by bringing spectacularly clear visuals to use cases such as room-scale screens, life-size overlays, and virtual desktops.. Key drivers for this market are: Creative success in the entertainment industry is driving the revenue growth in the sector. Potential restraints include: Creative success in the entertainment industry is driving the revenue growth in the sector. Notable trends are: Creative Success in the Entertainment Industry is Driving Revenue Growth in the Market.

As of November 2025, the most expensive production of all time was the seventh episode of the Star Wars movies, "Star Wars: The Force Awakens," directed by J.J. Abrams. The movie was produced and financed by Lucasfilm and Bad Robot and cost approximately 533.2 million U.S. dollars to make. The movies "Avatar: The Way of Water," "Avengers: Endgame," and "Mission: Impossible—The Final Reckoning" each cost around 400 million U.S. dollars to produce. The (not so) hidden cost of a movie A high budget suggests that the studio behind the film believes the movie will be so profitable it will far surpass its pricey costs. But the figure covers only production-related costs. The largest film production companies often invest big sums of money in marketing to promote their new releases. The advertising expense of the Walt Disney Company, for instance, reached 6.1 billion U.S. dollars in 2024. Go big film budget or go home Similarly, Sony's annual advertising costs amounted to billions of dollars in the past few years. The Japanese holding company runs Columbia, one of the leading studios both in the United States and worldwide. Publicizing a big-budget movie may pay off. Many of the titles in this ranking are also among the world's highest-grossing films of all time, including "Avatar" (2009), "Avengers: Endgame" (2019), and "Titanic" (1997).

In the fourth quarter of 2024, Disney+ Core, excluding India's Disney+ Hotstar, reportedly generated an average monthly revenue of 7.18 U.S. dollars per paying subscriber worldwide, marking an increase from the previous quarter of the same year. This drop is significant, given Disney's recent struggles to reach positive profits with its streaming division. Financial challenges for Disney’s streaming division In contrast to Disney’s direct-to-consumer business reporting losses, competitors like Netflix and Warner Bros. Discovery's DTC segment have managed to achieve operating profits. Furthermore, Disney+ has faced the challenge of retaining customers recently, and particularly the Indian brand Disney+ Hotstar experienced a decline in subscribers in the company's first two fiscal quarters of 2023. Disney’s diverse content catalog Despite this, Disney+ has emerged as a formidable contender in the subscription video-on-demand (SVOD) landscape, fueled by its vast range of content from Disney’s various subsidiaries, including Lucasfilm, 20th Century Studios, Pixar, and Marvel Entertainment, making it appealing to audiences of all ages. The availability of popular original series like "Moon Knight" and "Obi-Wan Kenobi" exclusively available on Disney+ has further solidified its position as a leading player in the streaming arena.

In the fiscal year 2024, attractions and shows in Tokyo Disney theme parks accounted for net sales amounting to roughly to ****** billion Japanese yen for Oriental Land Co., Ltd., while the company's merchandise division generated the second-highest net sales in the theme parks segment with around ****** billion yen. There are two Disney theme parks located in Chiba Prefecture in Japan: Tokyo Disneyland since 1983 and Tokyo DisneySea since 2001. Both theme parks are owned by OLC.

Disney+ has experienced remarkable growth since its launch in November 2019, reaching around 127.8 million global subscribers in the third quarter of 2025. The streaming service's rapid ascent is particularly noteworthy given that it took Netflix, the current market leader, about a decade to achieve similar customer numbers in a less competitive landscape. Disney's biggest streaming competitor Despite its impressive subscriber base, Disney+ faces stiff competition in the streaming market, particularly among younger viewers. As of October 2023, Netflix remained the most-watched subscription video-on-demand service among U.S. children, capturing 34 percent of the audience, with Disney+ following at 31 percent. To address profitability challenges and retain customers, Disney has implemented strategies such as introducing extra member pricing in various countries, with costs ranging from 3.58 U.S. dollars in Hong Kong to 6.67 U.S. dollars in Italy. Market adaptation In response to the evolving streaming landscape, Disney has adjusted its pricing strategy. In late 2024, the company once again increased its monthly subscription prices for Disney+, Hulu, and ESPN+ in the United States. This move followed significant improvements in the provider's direct-to-consumer streaming segment, with operating losses decreasing substantially between 2022 and 2024. Disney's DTC entertainment business, for example, reported an income of about 143 million U.S. dollars in 2024 after years of making losses, demonstrating that Disney's efforts to achieve profitability seemed to have paid off.