In 2024, the Walt Disney Company generated a revenue of nearly 34.2 billion U.S. dollars with its parks, and experiences, an increase of around 4.9 percent from the year before. The company's biggest revenue source was its entertainment segment, which generated revenues of over 41 billion U.S. dollars in 2024. This marked a growth of 1.4 percent year-on-year. The total assets of the Walt Disney Company amounted to more than 196 billion U.S. dollars in 2024.Additional info: Walt Disney Company's revenue by operating segmentIn 2023, the Walt Disney Company generated over 19 percent of its revenue through its sports segment which includes the ESPN properties. This revenue stream brought the company 17 billion U.S. dollars that year.The experiences segment was the second-largest revenue source, generating a total of 32.6 billion U.S. dollars. It is a very successful segment – Disney’s parks take the top spots in the ranking of the most visited amusement and theme parks worldwide. The Magic Kingdom Park in Bay Lake, Florida, ranked first in 2022 with 17 million visitors. The largest revenue stream – with over 40 billion U.S. dollars – was the entertainment business. This segment includes linear networks, direct-to-consumer (DTC) business and content sales and licensing. The DTC operations comprise of the company's streaming services such as Disney+, Disney+ Hotstar, and Hulu. This subsegment brought in more than five billion U.S. dollars in the last quarter of 2023.

In the fiscal year ended on September 30, 2024, The Walt Disney Company generated a total revenue of more than 91.36 billion U.S. dollars, up from 88.9 billion dollars a year earlier – an annual growth of around three percent.The Walt Disney Company reports its numbers based on fiscal years that end late September/early October of the corresponding calendar year. A media leviathan The Walt Disney Company controls several entertainment and media enterprises with a solid global presence. Arguably, its most famous facet remains Walt Disney Studios, which, as of late 2024, included benchmark companies such as 20th Century Studios, Marvel, Pixar, and Searchlight. Despite a 17 percent increase in box office revenue across the United States and Canada in 2024, that year's figure remained below the amount that Disney's studio division amassed in 2019, before the pandemic. Still, Disney alone accounted for a significant share of the box office revenue in the U.S. and Canada in 2024, driven by the success of "Frozen 2" and "Moana 2. Parks and recreation The holding is also known for its theme parks, which continued to bounce back from the coronavirus outbreak and its subsequent mobility restrictions. In 2023, the Magic Kingdom theme park, located at Walt Disney World in Orlando, Florida, was the most visited Disney theme park location in the United States, with over 17.7 million visitors. Similarly, The Walt Disney Company's net income remained far from pre-pandemic standards. The figure amounted to about 4.97 billion dollars in the fiscal year 2024 – only a little more than one-third of the record-high 12.6-billion-dollar result seen in the fiscal year 2018.

Global entertainment empire, The Walt Disney Company, generated approximately 20.3 billion U.S. dollars from its parks and resorts segment in 2018. This is the highest revenue the company has generated (in this segment) over the past 10 years.

Disney is not a one trick pony

Disney Parks, Experiences and Products is a subsidiary of The Walt Disney Company that is responsible for its parks and resorts segment. It is one of Disney’s four main business segments - the other three are media networks, cable networks and broadcasting. While parks and resorts earned the company a significant portion of its revenue, media networks ultimately came out on top, accounting for 24.5 billion U.S. dollars in 2018.

Popular theme park companies

Spending time at amusement parks is a popular leisure activity among people all over the world, particularly families with children. The world’s leading theme park companies include Walt Disney Attractions, Universal Studios Theme Parks, and Merlin Entertainment. When ranked, three Disney parks were among the five most attended theme parks worldwide in 2021.

In the second fiscal quarter of 2025, The Walt Disney Company generated about 23.6 billion U.S. dollars in revenue. Company's revenues for the quarter show significant growth year-on-year. The Walt Disney Company: net income Disney's quarterly net income often varies wildly throughout each fiscal year, sometimes surpassing four or five billion U.S. dollars and other times dipping below one billion. In the fourth fiscal quarter of 2024, the company generated a net income of 460 million U.S. dollars. The company's segments As far as revenue is concerned, the company's most lucrative area is its media and entertainment business. The Walt Disney Company announced a revenue of 91.36 billion U.S. dollars in 2024, up from 88.9 billion U.S. dollars a year earlier – an annual growth of about three percent. Of this revenue, over 41 billion U.S. dollars was generated in its media and entertainment segment in 2024.

How much does Disney make a year? The Walt Disney Company generated a net income of 4.97 billion U.S. dollars in the fiscal year of 2024. This marks a growth of over seven billion compared to 2020 when the company suffered a loss due to the impact of the COVID-19 pandemic, as the parks, experiences, and products segment brought in around 10 billion U.S. dollars less in 2020 than in 2019. The Walt Disney Company reports its numbers based on fiscal years that end late September/early October of the corresponding calendar year. Disney’s growing dominance After a wave of acquisitions in recent years and its plans to launch its own streaming service Disney+ to rival Netflix, Disney’s growth seems almost unstoppable. The company holds stakes in ESPN, acquired 21st Century Fox in 2019 (ten years after its acquisition of Marvel Entertainment) and also took on LucasFilm Ltd. Opinions on Disney’s expansion are mixed, with diehard Hollywood fans expressing concern that the company’s constant growth and the conglomeration of individual studios will deeply affect content and change the structure of Hollywood. Indeed, this has already happened to an extent, but with so many companies under one umbrella (that is, Disney), it will be curious to see whether the movie industry in particular will change as Disney’s stronghold over the industry increases.

In 2024, the Walt Disney Company generated a total revenue of 10.28 billion U.S. dollars in Europe, but the company's largest region was the Americas, which generated a revenue of about 72.16 billion U.S. dollars that year. The company's total revenue in 2024 amounted to 91.36 billion U.S. dollars. Walt Disney Company - additional information The Walt Disney Company was founded in 1923 by brothers Walt Disney and Roy O. Disney. Today, its headquarters are found in Burbank, California. Disney is made up of two major segments, including parks, experiences, and products, as well as media and entertainment. Disney’s theme parks and cruise line are maintained under the parks, experiences, and products division. In Florida, Disney’s Magic Kingdom was the most visited amusement park in the world in 2023, with over 17.7 million attendees. Disney emphasizes an image campaign that advertises Disney World as the “Happiest Place on Earth”, spending more than five billion U.S. dollars on advertising and marketing campaigns in 2022. Disney's most profitable area Disney's media and entertainment division generated a significant portion of its total revenue at 41.19 billion U.S. dollars in 2024. This segment includes television and cable channels, as well as streaming service Disney+, amongst others.

In the second fiscal quarter of 2025, the Walt Disney Company reported a net income of 3.2 billion U.S. dollars, up from a net loss of 20 million U.S. dollars in the same quarter of the previous year. Film studio's success The Walt Disney Company is well-known all over the world and has been famous for decades. Founded by Walt and Roy O. Disney in 1923, the company is popular among children and adults alike for its detailed cartoons as well as countless feature-length animations and shorts. For its contributions to the silver screen, Walt Disney Studios received 10 Academy Award nominations in 2023, as well as two wins. However, in 2025, the studio received just one nomination, marking a significant decline compared to previous years. Brand strength Not only is the company a household name loved for its merchandise, theme parks, and near timeless appeal, it is also one of the most valuable U.S. brands in the world. Despite the death of Walt Disney in 1966, the company has gone from strength to strength and kept up with the pace of every fast-moving market of which it is a part, with the most recent addition being streaming service Disney+. The Walt Disney Company has multiple assets, and its entertainment holdings include Marvel Studios, Lucasfilm, 20th Century Fox, Pixar, and ESPN Inc.

Of the selected companies, Disney Experiences, owned by the Walt Disney Company, was the leading amusement/theme park company worldwide in terms of revenue, generating 33.4 billion U.S. dollars in 2023. Meanwhile, Universal Destinations & Experiences, subsidiary of Comcast Corp., had the second-highest revenue at 8.95 billion U.S. dollars. Both companies were based in the United States.

Theme Park Vacation Market Outlook

The global theme park vacation market size was valued at approximately USD 52 billion in 2023 and is projected to reach USD 85 billion by 2032, growing at a compound annual growth rate (CAGR) of 5.5% during the forecast period. One of the major growth factors driving the market is the increasing disposable income of the middle class, leading to higher expenditure on leisure and recreational activities. Additionally, the rising trend of family vacations and the increasing popularity of themed entertainment are significantly contributing to the market's expansion.

The growth of the theme park vacation market is primarily fueled by advancements in technology and innovative attractions. The incorporation of augmented reality (AR) and virtual reality (VR) in theme parks has transformed the overall visitor experience, making it more immersive and engaging. These technological advancements not only attract a larger audience but also encourage repeated visits, thereby boosting the market growth. Furthermore, theme parks are continually evolving their offerings by introducing new rides, themed areas, and seasonal events to keep the visitors engaged and to enhance the overall guest experience.

Another significant growth factor is the increasing collaboration between theme parks and popular entertainment franchises. Partnerships with well-known movie studios, toy brands, and video game companies have led to the development of themed attractions and rides that appeal to a broad audience, especially children and teenagers. These collaborations have proven to be highly effective in drawing crowds, as fans of these franchises are eager to experience their favorite characters and stories in a real-world setting. Additionally, these partnerships often involve cross-promotional activities that further boost the visibility and appeal of the theme parks.

The growing emphasis on tourism and the support of government initiatives to promote local and international tourism are also playing a crucial role in the expansion of the theme park vacation market. Many countries are investing in the development of new theme parks and the expansion of existing ones to attract tourists. These initiatives not only contribute to the growth of the theme park industry but also provide a significant boost to the local economy by generating employment opportunities and increasing revenue from tourism-related activities.

From a regional perspective, the Asia-Pacific region is expected to witness the highest growth rate during the forecast period. The increasing urbanization, rising disposable incomes, and a growing middle-class population in countries like China and India are driving the demand for theme park vacations. Moreover, the presence of popular theme parks in this region, such as Disneyland in Tokyo and Shanghai and Universal Studios in Singapore and Beijing, further boosts the market growth. North America remains a significant market, with established parks like Disney World and Universal Studios continuing to attract millions of visitors each year. The European market is also growing steadily, with parks like Disneyland Paris and Europa-Park contributing to the regional growth.

Type Analysis

The theme park vacation market can be segmented by type, including amusement parks, water parks, adventure parks, and others. Amusement parks, which are characterized by a variety of rides, games, and entertainment shows, hold a significant share of the market. These parks cater to a wide range of age groups and interests, making them a popular choice for family vacations. The continuous introduction of new rides and attractions, coupled with themed areas and events, keeps the amusement park segment dynamic and appealing to visitors. Moreover, partnerships with popular entertainment franchises further enhance the allure of these parks.

Water parks are another prominent segment in the theme park vacation market. These parks feature water-based attractions such as slides, wave pools, and lazy rivers, which are particularly popular during the summer months. The increasing focus on health and wellness has also contributed to the popularity of water parks, as they offer a fun and active way to cool off and relax. Many water parks are expanding their offerings to include spa services, fitness classes, and wellness programs, further broadening their appeal and attracting a diverse audience.

Adventure parks, which offer activities such as zip-lining, rock climbing, and obstacle courses, are gaining popularity among thrill-seekers and

The revenues of Euro Disney S.C.A., the company operating Disneyland Paris, amounted to 1,230 million euros in 2016. This annual revenue comes as a surprise since the number of attendants at the Disneyland Park Paris has been regularly decreasing after a record number of visitors was registered in 2012.

Disneyland Paris sinking number of visitors doesn’t seem to have a great impact on the overall revenue of the Disney Company

Apart from producing movies and selling merchandises, the Walt Disney Company also increases its turnover by opening and administering theme parks. Totaling 11 Disney resorts scattered through the world, the Walt Disney Company manages to administer its estate through subsidiary companies. In Europe, Disney counts with the Euro Disney S.C.A to operate its only Disney Park on the continent. In 2016 the Disney Park in Paris registered a total of 13.4 million visitors. In 2012, the park welcomed 16 million visitors and reported a revenue of 900 million euros.

Even if this park hasn’t been faring particularly high in matters of visitors, the Disney segment responsible for the parks and resorts keeps on reporting ever-increasing annual revenues since 2009. In its latest report, the annual revenue for this segment amounted to 20.29 billion US dollars in 2018. Globally speaking, the conglomerate Walt Disney Company also registers a stable and positive development of its revenue: 14.92 billion US dollars for the second quarter of 2019.

The Shanghai Disneyland Park: A Tourist drain for other Disney Theme Parks?

The opening of new Disney resorts seems to attract more visitors by offering them the possibility of visiting a geographically closer park. This seems to be the case for Asian tourists, most notably Chinese. The Shanghai Disneyland resort inaugurated in 2016, has almost doubled its number of visitors in the short span of one year: According to an AECOM-led survey, the number of visitors jumped from 5.6 million in 2016 to 11 million in 2017.

In the fiscal year 2024, The Walt Disney Company held assets worth 196.22 billion U.S. dollars, down around five percent from 205.58 billion dollars a year earlier.The Walt Disney Company reports its numbers based on fiscal years that end late September/early October of the corresponding calendar year. Disney's revenue and its sources Also in the fiscal year 2024, Disney's global revenue reached a record-high 91.36 billion dollars, up three percent from 88.9 billion dollars one year before. The growth was not homogenous across the company's operations, however, in the last quarter of fiscal 2024, Disney's core segments showed mixed revenue performance. The entertainment (including linear network, direct-to-consumer business, and content sales and licensing) — grew just by one percent compared to the previous year, Similarly, the Experiences segment, which includes parks and cruises, rose by just one percent compared to a year earlier, indicating slower growth than the 13 percent increase seen in fiscal 2023. Overall, Disney's total revenue for the last quarter of 2024 increased by six percent year-over-year. More subscribers, oscillating income Disney's flagship subscription video-on-demand (SVOD) service continued to expand. In the first quarter of fiscal 2023, the number of Disney+ subscribers worldwide reached 125 million. The Walt Disney Company struggled to generate as many gains as it did before the pandemic. In the fiscal year 2023, Disney's net income amounted to about 2.35 billion dollars, a decline of 25 percent compared to 2022. However, in fiscal year 2024, the company's net income surged to 4.97 billion U.S. dollars, marking a significant recovery of over seven billion U.S. dollars since 2020.

The Magic Kingdom theme park at Walt Disney World in Florida, United States, reported over 17.7 million visitors in 2023. Despite welcoming more guests in 2023 than it did in 2022, the amusement park was not able to reach pre-pandemic levels of attendance that year. Theme parks - additional information The most visited theme park worldwide, Walt Disney World Magic Kingdom, located in Florida, reports increasing visitor numbers each year. However, this decreased slightly in 2016, during which attendance at the park was around 20.4 million. Disney's theme parks are not only ranked high in the United States. Disneyland Park in France received 9.93 million visitors in 2022 - almost twice that of its closest European competitor, De Efteling which counted 5.43 million attendees. SeaWorld In recent years, the controversial use of killer whales in shows and performances at SeaWorld parks has been the topic of public debate. In February 2010, a captive killer whale located at the SeaWorld park in Florida killed its trainer during a show. That year, the park reported a decline in visitor numbers. Declining visitor numbers at the SeaWorld theme park in California were also reported during the same year.

In 2023, the United States’ Magic Kingdom (Walt Disney World) was visited by over 17.7 million people, making it the most visited amusement park worldwide. Meanwhile, the second most visited park was Disneyland in Anaheim California.

The Magic Kingdom Theme Park, located at Walt Disney World in Orlando, Florida, was the most visited Disney theme park location in the United States in 2023, with over 17.7 million visitors. Meanwhile, the Disney theme park with the fewest visitors that year, also located at Walt Disney World in Orlando, Florida, was Typhoon Lagoon, which reported just under two million guests.

In 2024, the brand value of Disney amounted to 46.7 billion U.S. dollars. Two years prior, the value stood at 57.06 billion dollars, which represents a decline of 18 percent from a 57-billion-dollar peak two years before. Still, Disney remains one of the most valuable media brands worldwide.

What is happening to Disney’s brand?

Between 2022 and 2024, Disney has undergone significant business changes. Driven by the transformations in the video streaming market, the company could no longer rely on subscriber revenue alone. Disney’s largest segment is entertainment, which includes linear networks, direct-to-consumer (DTC) business and content sales and licensing. The DTC operations comprise of the company's streaming services such as Disney+, Disney+ Hotstar, and Hulu. This business slice started bringing substantial losses in the mentioned period, due to unpopular decisions to cut down on password sharing, increase prices of ad-free tiers, and remove beloved content from its platforms. Combined with numerous layoffs and poor reception of recently produced content, Disney’s brand began suffering, which is reflected in the annual declines.

Comparing streaming brands in terms of value

In comparison to other major media brands, especially those in the video streaming business, Disney still leads the pack. For example, despite Netflix’ success in being the only video company posting profits, its brand value remains below 25 billion dollars and shows an annual decline. At the same time, YouTube’s brand value stood higher than Netlfix, additionally exhibiting year-on-year positive growth. This still put Google’s video platform some 15 billion dollars short of Disney’s valuation. This data underscores Disney's strong position in the media industry, despite recent troubles on the market.

In 2024, Amazon Web Services (AWS) generated 107.56 billion US dollars with its cloud services. From 2013 until today, the annual revenue of AWS cloud computing and hosting solutions continually increased. Amazon—additional information Amazon.com went online in 1995, initially as a book store, and achieved almost immediate success. In 1998, the store expanded to include a music and video store and different other products, such as apparel and consumer electronics, in the following years. The company is the undisputed leader of the e-retail market in the United States, ranking ahead of walmart.com and apple.com in terms of revenue. Amazon Web Services In 2006, AWS launched as a cloud computing platform to provide online services. Amazon Elastic Compute Cloud and Amazon S3, which provide large virtual computing capacity, are the most well-known of these services. The company has dozens of locations in 25 different regions across the world and is continually expanding its global infrastructure to ensure low latency through proximity to the user. From these data centers, Amazon is offering more than 200 fully featured services to its global customer base. Video streaming service Netflix is one of AWS’s largest customers, using Amazon’s services to store their content on servers throughout the world. Among its more than one million active users, AWS also lists other well-known organizations from various industries, such as Disney, the UK Ministry of Justice, Kellog’s, Guardian News and Media, and the European Space Agency.

Disney+ has experienced remarkable growth since its launch in November 2019, reaching around 125 million global subscribers in the first quarter of 2025. The streaming service's rapid ascent is particularly noteworthy given that it took Netflix, the current market leader, about a decade to achieve similar customer numbers in a less competitive landscape. Disney's biggest streaming competitor Despite its impressive subscriber base, Disney+ faces stiff competition in the streaming market, particularly among younger viewers. As of October 2023, Netflix remained the most-watched subscription video-on-demand service among U.S. children, capturing 34 percent of the audience, with Disney+ following at 31 percent. To address profitability challenges and retain customers, Disney has implemented strategies such as introducing extra member pricing in various countries, with costs ranging from 3.58 U.S. dollars in Hong Kong to 6.67 U.S. dollars in Italy. Market adaptation In response to the evolving streaming landscape, Disney has adjusted its pricing strategy. In late 2024, the company once again increased its monthly subscription prices for Disney+, Hulu, and ESPN+ in the United States. This move followed significant improvements in the provider's direct-to-consumer streaming segment, with operating losses decreasing substantially between 2022 and 2024. Disney's DTC entertainment business, for example, reported an income of about 143 million U.S. dollars in 2024 after years of making losses, demonstrating that Disney's efforts to achieve profitability seemed to have paid off.

The Shanghai Disneyland park is a feature of the Shanghai Disney Resort set up in Pudong, China, in 2011. Much like its other counterparts within the Disneyland global franchise, the Shanghai Disneyland park is a major attraction in China, having hosted about 14 million visitors in 2023. China's best-known theme parksAmusement in China comes in big sizes. One of the largest amusement parks in China since 2015 is the OCT East park in Shenzhen, spread over 13.5 thousand mu (over two thousand acres) of land. The Shanghai Disneyland park is a joint venture between the Shanghai Shendi Group and The Walt Disney Company, while smaller in scale, the park had the most expensive entry ticket among China's prominent theme parks as of 2015, charging 370 yuan per head. Amusement and recreation around the worldIn terms of attendance the Shanghai Disneyland park ranked third in the Asia Pacific region after Japan's Tokyo Disneyland and Universal Studios parks. As of 2023, the most visited theme park in the world was the Magic Kingdom (Walt Disney World) in the United States with a footfall of nearly 17 million.

With a market capitalization of 3.12 trillion U.S. dollars as of May 2024, Microsoft was the world’s largest company that year. Rounding out the top five were some of the world’s most recognizable brands: Apple, NVIDIA, Google’s parent company Alphabet, and Amazon. Saudi Aramco led the ranking of the world's most profitable companies in 2023, with a pre-tax income of nearly 250 billion U.S. dollars. How are market value and market capitalization determined? Market value and market capitalization are two terms frequently used – and confused - when discussing the profitability and viability of companies. Strictly speaking, market capitalization (or market cap) is the worth of a company based on the total value of all their shares; an important metric when determining the comparative value of companies for trading opportunities. Accordingly, many stock exchanges such as the New York or London Stock Exchange release market capitalization data on their listed companies. On the other hand, market value technically refers to what a company is worth in a much broader context. It is determined by multiple factors, including profitability, corporate debt, and the market environment as a whole. In this sense it aims to estimate the overall value of a company, with share price only being one element. Market value is therefore useful for determining whether a company’s shares are over- or undervalued, and in arriving at a price if the company is to be sold. Such valuations are generally made on a case-by-case basis though, and not regularly reported. For this reason, market capitalization is often reported as market value. What are the top companies in the world? The answer to this question depends on the metric used. Although the largest company by market capitalization, Microsoft's global revenue did not manage to crack the top 20 companies. Rather, American multinational retailer Walmart was ranked as the largest company in the world by revenue. Walmart also had the highest number of employees in the world.

In 2023, The Walt Disney Company's global retail sales of licensed consumer products and experiences reached an estimated 62 billion U.S. dollars, making it the leading brand licensing company worldwide. Authentic Brands Group – which controls the rights over several celebrities, from Elvis Presley to Marilyn Monroe – ranked second with 28 billion dollars.