In 2023, display advertising spending worldwide was estimated at 207.4 billion U.S. dollars and was the largest digital ad format. By 2026, the expenditure is expected to increase to 266.6 billion dollars.

In 2024, digital display advertising spending in the United States amounted to 74.3 billion U.S. dollars. A year earlier, it stood at 66.1 billion, which signifies an annual growth rate of 12 percent.

In 2024, advertisers in the United States spent nearly 338 billion U.S. dollars on programmatic digital display advertising. By 2026, expenditures are expected to increase to approximately 436 billion U.S. dollars. Programmatic digital video ads A programmatic advertising platform is used to identify online users and consumers quickly and effectively. Such a platform gives buyers and sellers more information to form strategies around. Expenditures on programmatically traded digital video ads in the United States have also been growing steadily over the past few years, projected to reach around 75 billion U.S. dollars in 2023. Digital ad fraud Digital advertising fraud is expected to increase significantly over the coming years. Between 2023 and 2028, costs relating to digital ad fraud are projected to double, reaching roughly 172 billion U.S. dollars worldwide by the end of 2028. In the first quarter of 2021, about 18 percent of ad impressions served programmatically in the United Kingdom (UK) were fraudulent, making it the country with the highest ad fraud rate in the world during that period. During the same quarter, the United States had an ad fraud rate of 12 percent.

In 2022, a little under two thirds of digital display ads created worldwide were animated a little over a third were static. Audio and video ads accounted for 1.32 percent of all display ads.

In 2021, global banner advertising spending stood at roughly 64 billion U.S. dollars. The source projected that the figure would increase annually at a growth rate of 4.6 percent until 2028, when it is expected to exceed 87 billion.

It was calculated that in in 2019 Google's ad revenues (including YouTube) accounted for 10.6 percent of total net digital display ad revenues in the United States. At the same time Amazon's ad revenues accounted for 4.1 percent, and are forecast to further grow to a 5.6-percent share by 2022.

In 2022, Amazon invested approximately 447 million U.S. dollars in desktop internet display advertising. The company ranked as the leading spender within this category that year. Capital One Financial Corporation followed, having spent 153 million dollars on internet display ads.

Surging programmatic display ad spend in the U.S.

Digital display advertising promotes a product or a service through visual-based ads on websites, apps, or social media. In the second half of 2022, mobile app display advertising had a viewability of 84 percent in the United States. In the same period, 73 percent of desktop display ads were in view in the country. Consequently, as programmatic digital display advertising becomes more popular in the United States, its spending is also rising rapidly. By 2024, the amount of money spent on this type of digital advertising is expected to increase by just over 168 billion dollars.

Display advertising leads the digital ad market with rapid growth worldwide

In 2022, display advertising spending might increase, reaching nearly 290 billion dollars worldwide. The format is the leading recipient of digital ad spend. By 2024, expenditures on digital display ads, including online video and social media, are forecast to grow to just over 352 billion dollars.

In 2021, digital advertising spending increased after a year of a slowdown the market endured when the world was hit by the coronavirus (COVID-19) pandemic. All three formats presented reported two-digital growth rates. Display grew most, with nearly a 35 percent growth rate, followed by paid search with 33 percent and digital classifieds with roughly 20 percent. For 2022, the source projected further growth, but the rates would not be nearly as high. The future of digital advertising Global marketers seem to agree that digital campaigns are very important to their overall promotional efforts. Regardless of which business type they represented, be it direct brand or a traditional business with or without an e-commerce component, the vast majority of global industry professionals considered digital media and formats as being crucial to their work. With this in mind, projections show that display advertising on social media will lead over online video, with expenditures on social close to double the amount devoted to video in 2020. After display, search is expected to take the second spot, with global ad spend surpassing 114 billion U.S. dollars that year. Classified has been and will remain the smallest format in terms of advertising investments.

In 2022, 300 x 250 pixels was the most popular digital display ad size, used in 14.8 percent of analzyed ad designs. 728 x 90 pixels ranked second, with 12.2 percent.

In 2022, 300 x 250 pixels was the most popular digital static display ad size, used in 12.6 percent of analyzed ad designs. 728 x 90 pixels ranked second, with 9.8 percent.

In 2024, programmatic digital display advertising spending in the United States was forecast to grow by 16 percent on the figures reported for 2023. In the following year, the expenditure is expected to also enjoy a double-digit growth rate.

During a 2023 survey, 18 percent of responding enterprise marketers from the United States named ad fraud and invalid traffic one of the most significant challenges regarding digital display advertising. Measuring accurate return-on-investment (ROI) and performance metrics ranked first, mentioned by 42 percent of respondents.

In 2023, digital display advertising spending in Ireland stood at 589 million euros and was the largest digital ad format in the country. Total Irish digital ad spending amounted to 958 million euros.

In the first quarter of 2020, Google's Display Network (GDN) advertising clickthrough rate (CTR) stood at 0.47 percent, down from 0.8 percent in the corresponding quarter of 2019. Since the last quarter of 2018 the GDN CTRs have been falling, with the exception of the fourth quarter of 2019 when the figure saw a temporary spike to 0.69 percent.

Digital display advertising spending in Mexico amounted to over 32 billion Mexican pesos in 2019, up from 26 billion a year earlier. Total Mexican digital ad spend stood at 40.12 billion in 2019.

In 2023, social made 48.3 percent of digital display advertising spending in Europe. The share experienced a steady increase between 2017, when it amounted to 26 percent, and 2021. 2022 was the first year when it decreased.

In 2023, digital display advertising spending in Europe stood at 48.3 billion euros, growing 12.7 percent year on year. Display was the largest digital ad format in Europe this year, accounting for nearly a half of total European digital ad spend.

In 2024, digital display advertising generated 6.21 billion euros in revenue in Germany. In 2025, the revenue is expected to increase to 6.76 billion euros.

In 2024, LinkedIn's business-to-business (B2B) display advertising revenue in the United States was forecast to reach roughly **** billion U.S. dollars, up from the **** billion dollars in the previous year.

The graph shows native digital display advertising spending in the United States from 2016 to 2020. In 2018, the spending amounted to 35.24 billion U.S. dollars and the figure is expected to reach 52.75 billion by the end of 2020.