In 2021, the financial sector's expenditure on static display advertising in the United States amounted to 3.52 billion U.S. dollars, up 70 percent from 2.07 billion dollars in the previous year.

In 2021, the telecommunications industry spent nearly 4.2 billion U.S. dollars on static display advertising in the United States. That was more than the expenditures of the two previous years altogether.

In 2021, the retail sector spent 2.83 billion U.S. dollars on static display advertising in the United States, down 11 percent from 3.17 billion dollars two years earlier.

Digital display advertising spending in Mexico amounted to over ** billion Mexican pesos in 2019, up from ** billion a year earlier. Total Mexican digital ad spend stood at ***** billion in 2019.

In 2024, digital display advertising spending in the United Kingdom amounted to ***** billion British pounds, up ** percent from a value of **** billion reported a year earlier. Total digital ad spend in the UK stood at ** billion pounds in 2024.

It was calculated that in in 2019 Google's ad revenues (including YouTube) accounted for **** percent of total net digital display ad revenues in the United States. At the same time Amazon's ad revenues accounted for *** percent, and are forecast to further grow to a ***-percent share by 2022.

In 2024, digital display advertising spending in the United States amounted to **** billion U.S. dollars. A year earlier, it stood at **** billion, which signifies an annual growth rate of ** percent.

In the first half of 2022, the global viewability rate of mobile web display ads stood at **** percent, meaning almost ** percent of display ads displayed on the mobile web were in view in the measured period. Between the second half of 2020 and the first half of 2022, the share grew by *** percentage points.

In 2021, business services' expenditure on static display advertising in the United States skyrocketed by over ** percent, surpassing *** billion U.S. dollars.

In 2025, search advertising spending in the United States amounted to ***** billion U.S. dollars, out of nearly *** billion total online media advertising spending for that year.

The statistic presents the conversion rate of in-app display advertising worldwide in first quarter of 2019, by format. According to the data from Smaato, native in-app advertising had the highest install-to-register conversion rate of **** percent, while interstitial ads had the lowest install-to-register rate of ** percent.

In the first quarter of 2020, Google's Display Network (GDN) advertising clickthrough rate (CTR) stood at **** percent, down from *** percent in the corresponding quarter of 2019. Since the last quarter of 2018 the GDN CTRs have been falling, with the exception of the fourth quarter of 2019 when the figure saw a temporary spike to **** percent.

In 2024, digital display advertising spending stood at **** billion euros, having increased ** percent from the value of **** billion reported in 2023. During the first year of the COVID-19 pandemic, the display market in France contracted ** percent from a spending of **** billion in 2019. Display is the third-largest digital ad format in France, behind search and social.

The statistic presents the conversion rate of in-app video and display advertising worldwide in first quarter of 2019. According to the data from Smaato, video ads had an install-to-purchase conversion rate of 4.8 percent, while display ads had a slightly lower install-to-purchase conversion rate of four percent.

During a late 2019 analysis of ** content-focused Alexa sites using display advertising it was found that ** percent of sites in the sample were not yet using native advertising. Native or sponsored content ads are meant to be less obtrusive and more relevant than regular display ads, and some ** percent of studied sites were using some form of such advertising.

The expenditure on digital static display advertising of the information technology (IT) category in Singapore increased significantly by **** million U.S. dollars (+****** percent) in 2021 in comparison to the previous year. With ***** million U.S. dollars, the advertising spending thereby reached its highest value in the observed period. Notably, the advertising spending continuously increased over the last years.For more insights about advertising in Singapore: In 2021, in comparison to the ad expenditure of the information technology category on digital static display, the ad expenditure of the information technology category on newspapers as well as on radio was considerably lower.

In 2024, search advertising spending amounted to *** billion U.S. dollars worldwide. The expenditure was forecast to increase by *** percent annually until 2027, reaching close to ****billion U.S. dollars. Search Advertising Search advertising, or search engine advertising (SEA), refers to the placement of ads on search result pages above or next to organic search results. As these ads target local and keyword-related factors, they have a higher conversion probability, making them a popular tool for online marketers. In the past few years, search advertising has become one of the leading forms of digital advertising worldwide, seeing annual growth in spending. In 2019, global search ad spend stood at nearly ***** billion U.S. dollars, trailing only behind display ad expenditures. As consumers are increasingly using their phones for search requests, spending on mobile search advertising is set to increase in the following years. Leading segment drivers The United States is the world’s leading market for search advertising, as well as the segment’s top spender. In 2019, over ** billion U.S. dollars were spent on search advertising, and according to the latest forecasts, spending will surpass ** billion U.S. dollars by 2023. In return, revenue from search ads is expected to grow by roughly ten percent in 2020. Looking at the placement of ads and the allocation of search advertising budgets, Google stands out as the primary recipient. In 2018, advertisers reported allocating around ** percent of their search advertising budgets towards the U.S. tech giant.

In 2024, global advertising spending will reach an estimated *** billion U.S. dollars, up from *** billion dollars a year earlier. That represents a year-over-year (YoY) growth of approximately *** percent. The annual value was projected to continue to expand, surpassing **** trillion dollars by 2028. World's top advertising channels According to another source's forecasts, the internet alone attracted ***** out of ** ad dollars worldwide in 2024, solidifying digital channels' relevance for the industry. The rest of the top three global ad media included TV and outdoor displays, which collectively accounted for little more than ** percent of the market. However, the out-of-home (OOH) segment was expected to be the world's fastest-growing ad medium that year, and the only one with a double-digit increase rate. Leading countries and media companies In 2023, Alphabet concentrated around *********** of global ad revenues. Meta, Amazon, Alibaba, and TikTok followed , revealing that five big techs held **** of the world's ad revenues. Meanwhile, the United States came in first on the ranking of economies by ad spending in 2024. It stood far ahead of the second place, China, and both left the United Kingdom and Japan nearly tied for the third place.

In 2021, spending on programmatic video advertising in the United States amounted to an estimated ***** billion U.S. dollars. Expenditures on programmatically traded video ads are expected to keep growing, reaching a projected ***** billion dollars by the end of 2023.

Programmatic digital display ads

In order to identify potential online customers quickly and efficiently, programmatic advertising platforms are frequently used by advertisers. Such an ad platform offers buyers and sellers useful data for their campaigns. In addition to programmatic video ad expenditures, programmatic digital display advertising spending in the United States has also been growing steadily since 2013, reaching nearly *** billion U.S. dollars in 2021. Spending is projected to amount to about *** billion U.S. dollars in 2023.

Digital advertising formats

In 2020, over ** percent of all digital ad spending in the United States went to search ads specifically. Search will not only remain the largest digital format, but will also contribute most to the growth in the foreseeable future.

Digital static display advertising spending of companies in the beverages sector stood at **** million U.S. dollars in the United Kingdom in 2021. That constitutes an increase of **** million dollars or ***** percent compared to the value of ***** million reported a year earlier. For more insights about advertising in the United Kingdom: In 2021, in comparison to the ad expenditure of the beverages category on internet, the ad expenditure of the beverages category on magazines was considerably lower, while spending on outdoor was considerably higher.