The DIY Market Segments by Product Type (Building Materials, Paints and Coatings, Tools and Equipment, and More), by Distribution Channel (Home-Improvement / DIY Stores, Online Pure-Play Retail, and More), by Project Type (Interior Remodel, Exterior / Curb Appeal, and More) and Geography (North America, Europe, Asia-Pacific, and More). The Market Forecasts are Provided in Terms of Value (USD).

DIY Furniture Market Report is Segmented by Type (Metal, Wood, Plastic, and Glass), Application (Residential and Commercial), Distribution Channel (Online and Offline), Geography (North America, Europe, Asia-Pacific, Latin America, and Middle East and Africa). The Report Offers Market Size and Forecasts for the DIY Furniture Market in Value (USD) for all the Above Segments.

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Do-It-Yourself (DIY) Home Improvement Retailing Market Size 2025-2029

The do-it-yourself (diy) home improvement retailing market size is forecast to increase by USD 244.1 billion, at a CAGR of 5.2% between 2024 and 2029.

The DIY home improvement retailing market is experiencing significant shifts driven by evolving consumer behaviors and technological advancements. A growing trend towards personalized interior designing has led to an increase in DIY home improvement projects, as consumers seek to express their unique styles and save on costs. This trend is further fueled by the uptake of augmented reality (AR) applications, enabling users to visualize home improvement projects before implementation, thereby enhancing the DIY experience. However, this market also faces challenges. The shift from DIY to Do-It-For-Me (DIFM) culture is gaining momentum, as consumers increasingly prefer professional services for complex projects. This trend poses a threat to DIY retailers, requiring them to adapt by offering value-added services and expertise to remain competitive. Additionally, the market is witnessing a fragmented competitive landscape, with numerous players vying for market share. To succeed, retailers must focus on differentiating their offerings, leveraging technology, and delivering exceptional customer experiences.

What will be the Size of the Do-It-Yourself (DIY) Home Improvement Retailing Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free SampleThe DIY home improvement retailing market continues to evolve, driven by consumer demand for affordable and customizable home solutions. This sector encompasses a wide range of applications, from plumbing fixtures and landscape design to HVAC systems, safety equipment, home decor, and more. Retailers employ various strategies to meet these demands, including project planning tools and e-commerce platforms for seamless inventory management and customer service. Online tutorials and instruction manuals offer DIY enthusiasts guidance on home improvement projects, while social media marketing and email campaigns engage customers and build brand loyalty. Store layouts are optimized to showcase product displays, from hand tools and power tools to kitchen cabinets and bathroom vanities. Retailers also focus on material selection and repair guides, ensuring customers have access to the right supplies for their projects. Digital marketing efforts extend to exterior design, with roofing materials and circuit breakers marketed alongside HVAC systems and electrical wiring. The ongoing evolution of this market is reflected in the integration of POS systems, enabling real-time inventory tracking and customer interaction. As DIY home improvement projects continue to gain popularity, the sector remains dynamic and responsive to changing consumer needs and preferences.

How is this Do-It-Yourself (DIY) Home Improvement Retailing Industry segmented?

The do-it-yourself (diy) home improvement retailing industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. ProductLumber and landscape managementTools and hardwareDecor and indoor gardenKitchenOthersDistribution ChannelOfflineOnlineApplicationHome ImprovementCraftsEnd-UserHomeownersDIY EnthusiastsGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalySpainUKMiddle East and AfricaUAEAPACChinaIndiaJapanSouth KoreaSouth AmericaBrazilRest of World (ROW)

By Product Insights

The lumber and landscape management segment is estimated to witness significant growth during the forecast period.The DIY home improvement retailing market experiences significant growth, particularly in the lumber and landscape management segment. This segment's expansion is driven by the increasing popularity of wooden furnishings and landscaping projects, including tree cutting for creative uses, door installation, bricklaying, and lawn maintenance. Online retailers and home improvement stores offer a wide range of resources to support DIY enthusiasts, such as instruction manuals, repair guides, and online tutorials. E-commerce platforms and inventory management systems facilitate seamless shopping experiences, while social media marketing and email campaigns reach potential customers effectively. Project planning tools and leveling equipment ensure accurate execution of DIY projects, from home improvement tasks to exterior design and kitchen cabinet installations. Safety equipment and repair guides are essential for handling power tools and electrical wiring safely. HVAC systems and plumbing fixtures require professional installation in some cases, but DIYers can still select materials and

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Europe DIY Home Improvement Market Size 2025-2029

The Europe diy home improvement market size is forecast to increase by USD 32.9 billion at a CAGR of 3.2% between 2024 and 2029.

The European DIY home improvement market is experiencing significant growth, fueled by a rising trend towards DIY projects and advancements in technology. Homeowners increasingly seek to personalize their living spaces and save on labor costs, driving demand for DIY home improvement tools and materials. Technological innovations, such as smart home systems and advanced DIY tools, offer convenience and precision, further boosting market growth. However, the market faces challenges that require strategic navigation. Regulatory hurdles impact adoption, as stringent safety and environmental regulations necessitate compliance.
Supply chain inconsistencies temper growth potential, as suppliers struggle to keep up with demand and maintain consistent product availability. The increasing threat from the DIFM (Do-It-For-Me) industry, which offers professional home improvement services, also poses a significant challenge. Companies must differentiate themselves by offering competitive pricing, high-quality products, and exceptional customer service to capitalize on market opportunities and navigate challenges effectively.

What will be the size of the Europe DIY Home Improvement Market during the forecast period?

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Understanding the European DIY Home Improvement Market: Trends and Dynamics The European DIY home improvement market is experiencing significant growth, driven by product innovation and consumer demand for smart home solutions. Online design consultations and virtual home tours are increasingly popular, allowing customers to plan projects remotely. Home energy monitoring and voice control systems enable homeowners to manage energy usage and security from anywhere. Green building practices and sustainable materials, such as recycled materials, are gaining traction, aligning with European regulations and consumer preferences. Building codes and safety regulations continue to evolve, emphasizing home safety and compliance.
DIY workshops and online courses offer customers the opportunity to learn new skills and tackle projects themselves, while retail stores and installation services cater to those who prefer professional assistance. Power Tools and building materials are essential components of these projects, with energy-efficient appliances and construction software streamlining the process. Home improvement blogs, virtual design tools, and home valuation apps provide valuable resources for customers, while home improvement influencers share tips and inspiration. Home staging tips, property assessment, and DIY insurance services further support homeowners in enhancing their living spaces. Solar panels and home security systems are popular investments for energy efficiency and safety, with 3D virtual tours offering a more immersive shopping experience.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Lumber and landscape management
  Decor and indoor garden
  Painting and wallpaper
  Others


Distribution Channel

  Offline
  Online


Product Category

  Tools
  Hardware
  Flooring
  Plumbing


End-User

  Homeowners
  Renters
  DIY Enthusiasts


Project Type

  Renovation
  Repair
  Decoration


Geography

  Europe

    France
    Germany
    Italy
    UK

By Product Insights

The lumber and landscape management segment is estimated to witness significant growth during the forecast period.

The market is characterized by the active participation of DIY enthusiasts, who engage in various projects to enhance their living spaces. smart home technology integration is a significant trend, enabling home automation and energy efficiency. Home Renovation projects, such as bathroom and kitchen renovations, are popular, with social media marketing playing a crucial role in project inspiration and idea sharing. Warranty programs and home improvement advice offer peace of mind and expertise to DIYers. Sustainable building practices and skilled tradespeople ensure the execution of eco-friendly and high-quality projects. Home improvement centers provide access to a wide range of building materials, tools, and installation services.

Product innovation and project planning tools, including online shopping, 3D modeling, and augmented reality, streamline the DIY process. Online tutorials, customer feedback, and material sourcing platforms facilitate seamless project execution. Home safety, Home Decor, and home maintenance are essential aspects of DIY home improvement. DIY communities and digital marketing channe

Access Europe DIY Power Tools Industry Overview which includes Europe country analysis of (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe), market split by Type, End-User, Product, Sales Channel

Craft Kits And Projects Market size was valued at USD 49.32 Billion in 2024 and is projected to reach USD 74.3 Billion by 2031, growing at a CAGR of 5.80% from 2024 to 2031.

Craft Kits And Projects Market Drivers

Rising Interest in DIY Culture: The growing popularity of DIY (Do-It-Yourself) culture, especially among millennials and Gen Z, is a major driver. These demographics are increasingly seeking creative outlets that allow them to personalize their projects, leading to a surge in demand for craft kits.

Increased Leisure Time: The rise in leisure time, partly due to flexible working conditions and the increasing trend of remote work, has led to more people engaging in hobbies like crafting. This has spurred demand for craft kits that provide a convenient and accessible way to explore creative activities.

Social Media Influence: Platforms like Instagram, Pinterest, and TikTok have become major influencers in the craft industry. The sharing of crafting projects and tutorials on these platforms has inspired more people to take up crafting, boosting the market for craft kits.

DIY Home Improvement Market Outlook

According to our latest research, the global DIY Home Improvement market size reached USD 358.2 billion in 2024, demonstrating robust consumer engagement and an expanding base of home improvement enthusiasts worldwide. The market is projected to grow at a CAGR of 4.7% from 2025 to 2033, reaching an estimated USD 540.5 billion by 2033. This positive trajectory is propelled by rising disposable incomes, increased focus on home aesthetics, and the growing popularity of do-it-yourself culture fueled by digital learning resources and social media platforms. As per our latest research, the sector is experiencing a notable shift in consumer preferences, with a strong inclination toward personalized, sustainable, and technologically advanced home improvement solutions.

One of the primary growth drivers in the DIY Home Improvement market is the increasing trend of home ownership, especially among millennials and Gen Z consumers. These demographic groups are not only investing in their first homes but also showing a keen interest in customizing their living spaces according to personal tastes and functional requirements. The proliferation of online tutorials, DIY blogs, and influencer-driven content has demystified complex home improvement projects, making them more accessible to the average consumer. This democratization of knowledge, coupled with the availability of affordable and user-friendly tools, has empowered homeowners to undertake various projects themselves, significantly boosting the demand for DIY products and solutions.

Another significant factor contributing to market expansion is the rising awareness regarding sustainable living and energy efficiency. Consumers are increasingly opting for eco-friendly materials, energy-saving appliances, and sustainable building practices in their home improvement projects. The integration of smart home technologies, such as automated lighting, security systems, and energy management solutions, is further enhancing the appeal of DIY upgrades. Manufacturers and retailers are responding to these trends by offering a wider range of green products, recyclable materials, and smart tools that cater to environmentally conscious DIYers. This shift towards sustainability not only aligns with global environmental goals but also adds a premium value to home improvement initiatives, driving higher investment in the sector.

The COVID-19 pandemic has also played a pivotal role in reshaping the DIY Home Improvement market. With extended periods spent at home due to lockdowns and remote work arrangements, consumers have redirected discretionary spending towards enhancing their living environments. Home offices, multifunctional spaces, and outdoor living areas have become focal points for improvement projects. This behavioral shift has led to a surge in demand for products related to comfort, productivity, and leisure within the home. Retailers and brands have adapted by expanding their online presence, offering virtual consultations, and providing DIY kits that cater to novice and experienced consumers alike. The momentum gained during the pandemic continues to influence market dynamics, with ongoing demand for innovative and convenient DIY solutions.

From a regional perspective, North America remains the dominant market, accounting for the largest share in 2024, followed closely by Europe and the Asia Pacific. The United States, in particular, is characterized by a mature DIY culture, high home ownership rates, and a strong inclination towards home personalization. Europe exhibits similar trends, with an added emphasis on sustainability and energy efficiency. Meanwhile, the Asia Pacific region is witnessing rapid growth, supported by urbanization, rising incomes, and increasing adoption of Western lifestyles. Latin America and the Middle East & Africa are emerging as promising markets, driven by a young population, expanding middle class, and growing access to DIY products through online channels. Each region presents unique opportunities and challenges, shaping the competitive landscape and strategic priorities of market participants.

The Asia Pacific DIY Home Improvement Market report segments the industry into Product Type (Lumber and Landscape Management, Decor and Indoor Garden, Kitchen, Painting and Wallpaper, Tools and Hardware, Building Materials, Lightning, Plumbing and Equipment, Flooring, Repair and Replacement, Electrical Work), Distribution Channel (DIY Home Improvement Stores, Specialty Stores, Online, and more), and Geography Type.

The global DIY (Do-It-Yourself) market is experiencing robust growth, driven by several key factors. The rising disposable incomes in developing economies, coupled with a growing preference for home improvement and personalization, are significantly boosting market demand. Furthermore, the increasing availability of online DIY tutorials and resources empowers consumers to undertake home renovation and repair projects independently, thereby fueling market expansion. The trend towards sustainable and eco-friendly DIY products is also gaining traction, influencing consumer choices and shaping product innovation within the sector. Major players like Adeo, Bauhaus, Home Retail Group, Kingfisher, and OBI are strategically investing in expanding their product portfolios, enhancing online presence, and strengthening their supply chains to capitalize on these market trends. Competition remains intense, requiring companies to continuously innovate and offer value-added services to maintain a competitive edge. We estimate the market size in 2025 to be $500 billion, based on typical market sizes for similar sectors and given a reasonable CAGR.
Despite the positive growth trajectory, certain restraints hinder market expansion. Fluctuations in raw material prices, economic downturns, and supply chain disruptions can impact production costs and profitability. Moreover, the rise of professional handyman services poses a potential threat to the DIY market, particularly for complex projects. However, the long-term outlook remains optimistic, fueled by persistent consumer interest in home improvement, technological advancements enabling easier DIY projects, and the increasing focus on creating personalized living spaces. The segmentation of the market by type (e.g., tools, materials, etc.) and application (e.g., home improvement, repair, etc.) allows for targeted marketing and further growth opportunities within niche segments. Regional variations in market growth are expected, with North America and Europe likely maintaining significant market shares, while Asia-Pacific is projected to witness the fastest growth due to increasing urbanization and rising middle-class incomes.

Gain in-depth insights into DIY Home Improvement Market Report from Market Research Intellect, valued at USD 900 billion in 2024, and projected to grow to USD 1.2 trillion by 2033 with a CAGR of 4.5% from 2026 to 2033.

The DIY Home Improvement market has witnessed significant growth in recent years, emerging as a vital sector within the broader home construction and renovation industry. With an estimated market size of over $450 billion in 2023, this sector is driven by rising consumer interest in personalized spaces and the incre

Germany DIY Home Improvement Market Analysis The German DIY home improvement market is estimated to be valued at XX million in 2023 and is projected to grow at a CAGR of 4.00% from 2023 to 2033. The market growth is primarily driven by the rising trend of homeownership, increasing disposable income, and the growing popularity of home improvement projects. Additionally, the increasing urbanization and the aging population, leading to a higher demand for home repair and maintenance services, further contribute to market expansion. Key drivers of the German DIY home improvement market include the growing popularity of online shopping, which provides convenience and a wider selection of products. Other trends include the increasing adoption of smart home technologies and environmentally friendly products. However, challenges such as intense competition, rising raw material costs, and skilled labor shortages may hinder market growth. The market is highly fragmented, with major players such as Hellweg Baumarkt, Obi, Bauhaus, and Hornbach holding a significant market share. DIY home improvement stores remain the dominant distribution channel in Germany, but online retailers are gaining traction. Germany DIY Home Improvement Market The German DIY home improvement market is a highly fragmented and competitive landscape, with numerous players vying for market share. The market is characterized by its strong growth potential, driven by rising consumer spending, increasing urbanization, and a growing trend towards home improvement and renovation projects. Recent developments include: In February 2022 , Hornbach has invested new logistics center for lengthy and bulky goods intending to launch its operations in order to expand its supplying power across Germany., In October 2021 , Obi has set up its own innovation hub within the corporate group as "a new unit of Obi next". The hub is called Squared . It was set up to increase the volume of production.. Key drivers for this market are: Increasing Demand for Comfort and Convenience, Growing Awareness of Energy Efficiency. Potential restraints include: Seasonal Demand Fluctuations, Safety Concerns Related to Overheating or Electrical Malfunctions. Notable trends are: DIY Home Improvement Becoming a Better Option During Spare Time.

DIY Home Improvement Market size was valued at USD 857.39 Billion in 2024 and is projected to reach USD 1192.78 Billion by 2031, growing at a CAGR of 4.21% from 2024 to 2031.Global DIY Home Improvement Market DriversThe market drivers for the Diy Home Improvement Market can be influenced by various factors. These may include:Growing Homeownership Rates: The demand for do-it-yourself home repair projects is being driven by rising homeownership rates, especially among younger generations and millennials. To add personality to their homes and raise the value of their properties, homeowners are more likely to do do-it-yourself modifications, repairs, and renovations.Desire for Cost Savings: Compared to engaging professional contractors, DIY home remodeling projects can save costs. DIYers frequently decide to forego hiring labor services in favor of saving money on supplies by buying and installing everything themselves.Availability of Online Tutorials and Resources: With the growth of DIY tutorials, instructional videos, and online resources, customers have easy access to important advice and ideas for home renovation tasks. Social media channels, DIY blogs, and YouTube give homeowners the freedom to take on projects on their own and learn new skills.Convenience and Flexibility: Do-it-yourself home remodeling gives homeowners the freedom to work when and how they want, making it convenient and flexible. For those who are busy, do-it-yourself tasks are a desirable alternative because they may be completed on the weekends or in the evenings without depending on contractors' availability.Empowerment and Creative Expression: Homeowners can take pleasure in their achievements, personalize their living environments, and express their creativity through do-it-yourself home remodeling projects. Doing work around the house gives one a sense of accomplishment and empowerment and strengthens their bond with their surroundings and house.Sustainability & Environmental Awareness: The need for eco-friendly do-it-yourself home renovation projects is being driven by growing concerns about environmental sustainability. Reusing, upcycling, and sustainable materials are popular choices among do-it-yourselfers who want to cut down on waste and their projects' environmental effect.Renovation at Home TV Series and Media Influence: Popular home improvement TV series, periodicals, and internet resources provide homeowners with innovative concepts and styles that pique their interest in do-it-yourself projects. Media coverage of interior design and renovation shapes consumer tastes and promotes do-it-yourself projects.Trend Towards Home Comfort and Wellness: The COVID-19 pandemic has sped up the trend toward home comfort and wellness, encouraging homeowners to make do-it-yourself renovations to improve their living spaces. Home organization, comfort enhancements, and indoor/outdoor living areas are DIY projects that fit with changing lifestyle requirements.DIY-friendly Product Innovation: Pre-assembled kits, simple-to-install fixtures, and streamlined instructions are just a few examples of the user-friendly, DIY-friendly products that manufacturers and retailers are increasingly offering to appeal to the do-it-yourself market. For customers with different skill levels, these goods increase the accessibility and attainable nature of DIY projects.

Home improvement stores form a mature industry dominated by two major companies, Home Depot and Lowe's. Both companies share similar product lines, which fuels high levels of price competition. Home improvement stores serve various markets, including do-it-for-me (DIFM), do-it-yourself (DIY) and professional customers. The most prominent influence on the performance of stores is activity in the residential market. Starting in 2021, spikes in inflation have cut consumers' spending power, while rising interest rates have constrained residential construction spending. While inflation has been tempered, the recent tariff announcements by the Trump administration remain a threat to product prices. Revenue for home improvement stores is expected to swell at a CAGR of 1.7% to $292.8 billion through the end of 2025, including growth of 1.9% in 2025 alone. The residential market boomed in 2020 as consumers stayed inside, resulting in more consumers with time to spend looking at new homes. Sales of home appliances, lumber, tools, hardware and lawn equipment were boosted. However, mounting inflationary pressure in 2022 led the Federal Reserve to raise interest rates. Since home improvement stores are tied to residential sector growth, rising interest rates cut housing sales that year, leading to faltering revenue. Since the pandemic, exploding e-commerce sales have been a boon for the industry. Home improvement stores will continue to improve their online platforms to strengthen sales in the coming years. Growing economic uncertainty has lifted sales of DIY products while limiting profit growth. Moving forward, interest rates are expected to drop, benefiting home improvement stores. Tariffs could result in higher interest rates, potentially upending the industry. Still, consumer spending power will remain relatively low, suppressing residential activity. Although residential activity is expected to slow, rising disposable income will boost spending on appliances and gardening equipment. There will be a trend of consumers opting for smaller appliances and upgrades rather than making significant investments in new construction or renovations. Home improvement store revenue is expected to climb at a CAGR of 2.1% to $325.3 billion through the end of 2030. The growing efficiency of online operations will cause profit to swell.

Stay updated with Market Research Intellect's DIY Tools Market Report, valued at USD Billion in 2024, projected to reach USD Billion by 2033 with a CAGR of percentage (2026-2033).

DIY comes with extensive industry analysis of development components, patterns, flows, and sizes. The report calculates present and past market values to forecast potential market management during the forecast period between 2025 - 2033.

The Netherlands DIY Home Improvement Market is a growing market, with a market size of XX million in 2025. The market is expected to grow at a CAGR of XX% from 2025 to 2033, reaching a market size of XX million by 2033. The growth of the market is being driven by several factors, including the increasing popularity of DIY projects, the rising demand for home improvement products, and the growing number of homeowners. Some of the key trends in the Netherlands DIY Home Improvement Market include the increasing popularity of smart home products, the growing demand for sustainable products, and the rise of online shopping. The market is also being restrained by factors such as the rising cost of materials and the shortage of skilled labor. The market is segmented into different product categories, including tools, hardware, building materials, and home décor. The largest segment of the market is tools, which accounted for XX% of the market in 2025. The Netherlands DIY Home Improvement Market is a competitive market, with several major players. Some of the key companies in the market include Grohe, Vorwerk, Philips, Dyson, STIHL, Miele, Electrolux, Bissell, Whirlpool, IKEA, and Geberit. Recent developments include: In 2022, Miele Launches new smart home products designed to boost health and efficiency. Such as devices that monitor air quality in the home, but also alert blood pressure or other vitals are off-kilter., In 2021, Dyson offers two high-end humidifiers that eliminate pollutants from the air in the homes. Dyson humidifiers can filter out toxins in the air like smoke and mold. Plus, they can create a cool breeze to help the clean and moist air circulate in space.. Key drivers for this market are: Rise in Disposable Income is Driving the Market. Potential restraints include: Fluctuation in Raw Material Prices is Restraining the Market. Notable trends are: DIY Purchases made on an online platform and in stores.

Tools and hardware: power tools, hand tools, accessoriesBuilding materials: lumber, cement, drywallHome décor: lighting, furniture, window treatmentsAppliances and fixtures: refrigerators, stoves, toiletsSmart home products: security systems, smart speakers, thermostats Recent developments include: March 2024: Kingfisher will announce the opening of a home improvement e-commerce platform at Castorama France, marking the next step in the rapid expansion of its marketplace offering. The launch follows the success and rapid growth of Kingfisher's marketplaces at B&Q in the United Kingdom, Brico Dépôt in Spain and Portugal, and the Koçtaş joint venture in Turkey. Castorama France will launch more than 500,000 new products from verified third-party merchants through its e-commerce channels. All third-party merchants will be chosen by Castorama specialists and subjected to a rigorous verification procedure to ensure they fulfill Castorama's quality and ethical requirements., October 2023: MarketBlast® announces the launch of a global product innovation search in the thriving home improvement sector. The hunt will encompass innovation in tools, hardware, DIY, and home improvement, as well as manufacturers and distributors who are actively seeking new and inventive items. The National Hardware Show is the hunt's primary sponsor, as it is the only industry event that brings together the complete home improvement community, including corporations looking for new and inventive items to expand their brands., February 2022: Home improvement firm Lowe's Companies Inc. of America has partnered with online grocery delivery service Instacart in North America to offer same-day home improvement goods delivery., November 2021: Block Renovation, a US-based digital platform for house remodeling, has revealed that Softbank Vision Fund 2 lead a USD 50 million Series C investment round., June 2020: With the introduction of Lowe's for Pros JobSIGHT powered by Streem, an enhanced video chat service that enables Pros to conduct virtual home visits with customers, Lowe's unveils the first phase of its previously announced USD 25 million commitment to support small businesses in an effort to help keep Pros working. Keeping homes operating safely is more crucial than ever since more people are choosing to stay at home.. Notable trends are: Increasing demand for memory foam is driving the market growth.

The global home improvement market size was valued at around USD 916.07 billion in 2024 and is projected to grow at a CAGR of more than 6.4%, reaching USD 2.05 trillion revenue by 2037. DIY segment is likely to hold 60% share by 2037, influenced by growing popularity of online retail channels and the economical and psychological benefits of DIY projects.

DIY Home Improvement Market Outlook

The DIY home improvement market was valued at approximately USD 735 billion in 2023 and is projected to reach a market size of USD 1,215 billion by 2032, reflecting a robust compound annual growth rate (CAGR) of 6%. This market growth is driven by a range of factors, including rising consumer interest in personalizing living spaces, an increase in homeownership rates, and the growing trend of remote work, which has heightened the desire for comfortable and functional home environments. The shift towards DIY projects is further fueled by easy access to online tutorials and the increasing availability of diverse and affordable home improvement products.

One of the primary growth drivers of the DIY home improvement market is the increasing consumer inclination towards customization and personalization of living spaces. As individuals seek to express their unique identities through their homes, there is a burgeoning demand for products and tools that allow for creative and personalized modifications. This trend is bolstered by the proliferation of social media platforms, where users share their DIY projects, inspiring others to embark on similar ventures. The growth of online communities focused on DIY home improvement has also contributed to this trend, providing support and resources for both novice and experienced DIY enthusiasts.

Another significant growth factor for the market is the rising rate of homeownership, particularly among younger generations. Millennials and Gen Z are entering the housing market at increasing rates, and many of these new homeowners are embracing DIY projects as a means of saving on costs and adding personal touches to their properties. Additionally, the economic shifts induced by the ongoing global pandemic have led to an increased focus on home-based activities, including improvement projects, as people spend more time at home and prioritize their living spaces. This has led to a surge in demand for DIY home improvement products, as individuals seek to create more comfortable and aesthetically pleasing environments.

The DIY home improvement market's growth is also supported by technological advancements that have made tools and materials more accessible and user-friendly. The development of innovative products that simplify complex home improvement tasks has expanded the market's reach, attracting a broader customer base beyond the traditional DIY enthusiasts. Furthermore, the integration of smart home technology into DIY projects is creating new opportunities for market growth, as consumers look to upgrade their homes with the latest technological advancements. As the trend towards smart home integration continues, the demand for compatible DIY products is expected to rise, providing a further boost to the market.

Regionally, the DIY home improvement market is witnessing significant growth in North America and Europe, driven by a strong cultural inclination towards home improvement activities and well-established retail networks that offer a wide range of products. In the Asia-Pacific region, the market is expanding rapidly due to increasing disposable incomes and the growing trend of urbanization, which is leading to a higher demand for residential properties and subsequent home improvement activities. Latin America and the Middle East & Africa are also experiencing moderate growth, supported by economic development and rising interest in home improvement projects. Overall, these regional dynamics underline the global nature of the DIY home improvement market and its ability to adapt to varying consumer needs and economic conditions.

Product Type Analysis

The product type segment in the DIY home improvement market is diverse, encompassing tools, building materials, hardware, paints and coatings, and other related products. Tools are a critical component of the DIY market, as they enable consumers to perform a wide range of tasks, from basic repairs to complex renovations. The increasing availability of affordable, high-quality tools has democratized access to DIY activities, encouraging more consumers to undertake projects themselves. Tool innovation, such as battery-powered and cordless options, further enhances usability, making DIY projects more accessible to non-professionals. This segment benefits from continuous technological advancements, which improve tool efficiency and user-friendliness.

Building materials play a pivotal role in the DIY home improvement market, providing the essential components needed for construction and renovation projects. The increasing demand for envir