The DIY Market report segments the industry into By Product Type (Lumber and Landscape Management, Decor and Indoor Garden, Kitchen, Painting and Wallpaper, Tools and Hardware, Building Materials, Lighting, Plumbing and Equipment, Flooring, Repair, and Replacement, Electrical Work), Distribution Channel (DIY Home Improvement Stores, Specialty Stores, Online, and more), and Geography (North America, Europe, Asia-Pacific, and more).

In 2022, the DIY market in the United States generated the highest revenue in the world, amounting to over 272 billion euros. It was followed by Japan with a revenue of around 23.2 billion euros.

In fiscal year 2023, the sales value of do-it-yourself (DIY) retail stores in Japan amounted to just below four trillion Japanese yen. In the last decade, DIY retailers generated stable sales of around four trillion yen, with a peak recorded in 2020 as self-made items grew in popularity during the coronavirus pandemic. DIY in the Japanese retail market DIY retailers are commonly known as “home centers” in Japan, which are comparable to hardware stores overseas. Unlike traditional small-sized hardware stores that are commonly family-owned businesses, home improvement centers boast a larger product variety, serving as a one-stop solution for professional handymen and laypersons. Stores stock primarily non-food products, out of which tools and materials used in DIY-related crafts are the main sales segment. Other product segments for home improvement projects include household utensils, gardening products, and electric appliances. DIY stores are categorized as specialty retailers in Japan and represent only a minor segment within the domestic retail sector. Nonetheless, they cater to other consumer demands outside of DIY activities as well, particularly as a major sales channel in the pet market. Calming the heated competition The first large-scale home improvement centers in Japan were opened in the post-war era and within the last decades, the size of the store network grew steadily as it reached a record high of close to five thousand stores in 2022. While many businesses limited their operation to a small number of stores within prefectural or regional borders, the leading DIY stores like Komeri, DCM Holdings, and Kohnan Shoji eyed a nationwide strategy. Through the acquisition of smaller competitors and new openings particularly around the borders of rural areas, the market leaders further varied their brand portfolio by specializing in certain product segments and varying store sizes to cater to different demands.

Craft Kits And Projects Market size was valued at USD 49.32 Billion in 2024 and is projected to reach USD 74.3 Billion by 2031, growing at a CAGR of 5.80% from 2024 to 2031.

Craft Kits And Projects Market Drivers

Rising Interest in DIY Culture: The growing popularity of DIY (Do-It-Yourself) culture, especially among millennials and Gen Z, is a major driver. These demographics are increasingly seeking creative outlets that allow them to personalize their projects, leading to a surge in demand for craft kits.

Increased Leisure Time: The rise in leisure time, partly due to flexible working conditions and the increasing trend of remote work, has led to more people engaging in hobbies like crafting. This has spurred demand for craft kits that provide a convenient and accessible way to explore creative activities.

Social Media Influence: Platforms like Instagram, Pinterest, and TikTok have become major influencers in the craft industry. The sharing of crafting projects and tutorials on these platforms has inspired more people to take up crafting, boosting the market for craft kits.

The revenue in the diy & hardware store market in Japan was forecast to continuously increase between 2025 and 2029 by in total 13.2 billion U.S. dollars (+11.47 percent). After the tenth consecutive increasing year, the revenue is estimated to reach 128.31 billion U.S. dollars and therefore a new peak in 2029. Notably, the revenue of the diy & hardware store market was continuously increasing over the past years.Find further information concerning the average revenue per capita in the diy & hardware store market in Estonia and the average revenue per capita in the diy & hardware store market in Canada. The Statista Market Insights cover a broad range of additional markets.

The revenue in the diy & hardware store market in Argentina was forecast to continuously increase between 2025 and 2029 by in total 1.2 billion U.S. dollars (+9.1 percent). After the seventh consecutive increasing year, the revenue is estimated to reach 14.36 billion U.S. dollars and therefore a new peak in 2029. Find more key insights for the revenue in countries like Costa Rica, Mexico, and Honduras.. The Statista Market Insights cover a broad range of additional markets.

DIY Home Improvement Market Outlook

The DIY home improvement market was valued at approximately USD 735 billion in 2023 and is projected to reach a market size of USD 1,215 billion by 2032, reflecting a robust compound annual growth rate (CAGR) of 6%. This market growth is driven by a range of factors, including rising consumer interest in personalizing living spaces, an increase in homeownership rates, and the growing trend of remote work, which has heightened the desire for comfortable and functional home environments. The shift towards DIY projects is further fueled by easy access to online tutorials and the increasing availability of diverse and affordable home improvement products.

One of the primary growth drivers of the DIY home improvement market is the increasing consumer inclination towards customization and personalization of living spaces. As individuals seek to express their unique identities through their homes, there is a burgeoning demand for products and tools that allow for creative and personalized modifications. This trend is bolstered by the proliferation of social media platforms, where users share their DIY projects, inspiring others to embark on similar ventures. The growth of online communities focused on DIY home improvement has also contributed to this trend, providing support and resources for both novice and experienced DIY enthusiasts.

Another significant growth factor for the market is the rising rate of homeownership, particularly among younger generations. Millennials and Gen Z are entering the housing market at increasing rates, and many of these new homeowners are embracing DIY projects as a means of saving on costs and adding personal touches to their properties. Additionally, the economic shifts induced by the ongoing global pandemic have led to an increased focus on home-based activities, including improvement projects, as people spend more time at home and prioritize their living spaces. This has led to a surge in demand for DIY home improvement products, as individuals seek to create more comfortable and aesthetically pleasing environments.

The DIY home improvement market's growth is also supported by technological advancements that have made tools and materials more accessible and user-friendly. The development of innovative products that simplify complex home improvement tasks has expanded the market's reach, attracting a broader customer base beyond the traditional DIY enthusiasts. Furthermore, the integration of smart home technology into DIY projects is creating new opportunities for market growth, as consumers look to upgrade their homes with the latest technological advancements. As the trend towards smart home integration continues, the demand for compatible DIY products is expected to rise, providing a further boost to the market.

Regionally, the DIY home improvement market is witnessing significant growth in North America and Europe, driven by a strong cultural inclination towards home improvement activities and well-established retail networks that offer a wide range of products. In the Asia-Pacific region, the market is expanding rapidly due to increasing disposable incomes and the growing trend of urbanization, which is leading to a higher demand for residential properties and subsequent home improvement activities. Latin America and the Middle East & Africa are also experiencing moderate growth, supported by economic development and rising interest in home improvement projects. Overall, these regional dynamics underline the global nature of the DIY home improvement market and its ability to adapt to varying consumer needs and economic conditions.

Product Type Analysis

The product type segment in the DIY home improvement market is diverse, encompassing tools, building materials, hardware, paints and coatings, and other related products. Tools are a critical component of the DIY market, as they enable consumers to perform a wide range of tasks, from basic repairs to complex renovations. The increasing availability of affordable, high-quality tools has democratized access to DIY activities, encouraging more consumers to undertake projects themselves. Tool innovation, such as battery-powered and cordless options, further enhances usability, making DIY projects more accessible to non-professionals. This segment benefits from continuous technological advancements, which improve tool efficiency and user-friendliness.

Building materials play a pivotal role in the DIY home improvement market, providing the essential components needed for construction and renovation projects. The increasing demand for envir

Russia had the largest home improvement market in Central and Eastern Europe (CEE) in 2022, measured at approximately ** billion euros. The size of the country's DIY segment, which includes DIY and hardware stores, stood at **** billion euros. Poland and Romania were the second- and third-leading home improvements markets in the region.

The DIY eCommerce market in Belgium is predicted to reach US$886.6m revenue by 2025. The top online retailers in the market are hubo.be, brico.be and bol.com.

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Do-It-Yourself (DIY) Home Improvement Retailing Market Size 2025-2029

The do-it-yourself (diy) home improvement retailing market size is forecast to increase by USD 244.1 billion, at a CAGR of 5.2% between 2024 and 2029.

The DIY home improvement retailing market is experiencing significant shifts driven by evolving consumer behaviors and technological advancements. A growing trend towards personalized interior designing has led to an increase in DIY home improvement projects, as consumers seek to express their unique styles and save on costs. This trend is further fueled by the uptake of augmented reality (AR) applications, enabling users to visualize home improvement projects before implementation, thereby enhancing the DIY experience. However, this market also faces challenges. The shift from DIY to Do-It-For-Me (DIFM) culture is gaining momentum, as consumers increasingly prefer professional services for complex projects. This trend poses a threat to DIY retailers, requiring them to adapt by offering value-added services and expertise to remain competitive. Additionally, the market is witnessing a fragmented competitive landscape, with numerous players vying for market share. To succeed, retailers must focus on differentiating their offerings, leveraging technology, and delivering exceptional customer experiences.

What will be the Size of the Do-It-Yourself (DIY) Home Improvement Retailing Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free SampleThe DIY home improvement retailing market continues to evolve, driven by consumer demand for affordable and customizable home solutions. This sector encompasses a wide range of applications, from plumbing fixtures and landscape design to HVAC systems, safety equipment, home decor, and more. Retailers employ various strategies to meet these demands, including project planning tools and e-commerce platforms for seamless inventory management and customer service. Online tutorials and instruction manuals offer DIY enthusiasts guidance on home improvement projects, while social media marketing and email campaigns engage customers and build brand loyalty. Store layouts are optimized to showcase product displays, from hand tools and power tools to kitchen cabinets and bathroom vanities. Retailers also focus on material selection and repair guides, ensuring customers have access to the right supplies for their projects. Digital marketing efforts extend to exterior design, with roofing materials and circuit breakers marketed alongside HVAC systems and electrical wiring. The ongoing evolution of this market is reflected in the integration of POS systems, enabling real-time inventory tracking and customer interaction. As DIY home improvement projects continue to gain popularity, the sector remains dynamic and responsive to changing consumer needs and preferences.

How is this Do-It-Yourself (DIY) Home Improvement Retailing Industry segmented?

The do-it-yourself (diy) home improvement retailing industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. ProductLumber and landscape managementTools and hardwareDecor and indoor gardenKitchenOthersDistribution ChannelOfflineOnlineApplicationHome ImprovementCraftsEnd-UserHomeownersDIY EnthusiastsGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalySpainUKMiddle East and AfricaUAEAPACChinaIndiaJapanSouth KoreaSouth AmericaBrazilRest of World (ROW)

By Product Insights

The lumber and landscape management segment is estimated to witness significant growth during the forecast period.The DIY home improvement retailing market experiences significant growth, particularly in the lumber and landscape management segment. This segment's expansion is driven by the increasing popularity of wooden furnishings and landscaping projects, including tree cutting for creative uses, door installation, bricklaying, and lawn maintenance. Online retailers and home improvement stores offer a wide range of resources to support DIY enthusiasts, such as instruction manuals, repair guides, and online tutorials. E-commerce platforms and inventory management systems facilitate seamless shopping experiences, while social media marketing and email campaigns reach potential customers effectively. Project planning tools and leveling equipment ensure accurate execution of DIY projects, from home improvement tasks to exterior design and kitchen cabinet installations. Safety equipment and repair guides are essential for handling power tools and electrical wiring safely. HVAC systems and plumbing fixtures require professional installation in some cases, but DIYers can still select materials and

Croatia had the fastest-growing home improvement market in Central and Eastern Europe (CEE) in 2022. Over the course of that year, the market size in Croatia increased by almost 45 percent. The country's DIY segment, which includes DIY and hardware stores, grew by approximately 10 percent. In contrast, Ukraine's home improvement market recorded a 51-percent decline in sales due to the Russia-Ukraine war.

The do-it-yourself (DIY) market in Russia fluctuated during the observed period. The highest market growth was recorded in 2010 at over 23 percent compared to the previous year. In 2022, the Russian DIY market shrank by nearly seven percent.

The DIY eCommerce market in Romania is predicted to reach US$722.5m revenue by 2025. The top online retailers in the market are emag.ro, dedeman.ro and romstal.ro.

DIY Furniture Market Report is Segmented by Type (Metal, Wood, Plastic, and Glass), Application (Residential and Commercial), Distribution Channel (Online and Offline), Geography (North America, Europe, Asia-Pacific, Latin America, and Middle East and Africa). The Report Offers Market Size and Forecasts for the DIY Furniture Market in Value (USD) for all the Above Segments.

The DIY haircut kits market is expected to witness significant growth from 2025 to 2035, fuelled by the increasing preference for at-home grooming, cost-saving benefits, and technological advancements in hair-cutting tools. The market is projected to expand from USD 9.9 billion in 2025 to USD 12.3 billion by 2035, reflecting a CAGR of 4.6% during the forecast period.

Metric	Value
Industry Size (2025E)	USD 9.9 billion
Industry Value (2035F)	USD 12.3 billion
CAGR (2025 to 2035)	4.6%

Global DIY Haircut Kits Market - Country-Wise Per Capita Spending

Country	United States
Population (millions)	345.4
Estimated Per Capita Spending (USD)	10.50

Country	United Kingdom
Population (millions)	68.3
Estimated Per Capita Spending (USD)	8.90

Country	Germany
Population (millions)	84.1
Estimated Per Capita Spending (USD)	9.80

Country	France
Population (millions)	65.6
Estimated Per Capita Spending (USD)	7.60

Country	Canada
Population (millions)	39.1
Estimated Per Capita Spending (USD)	11.20

DIY Haircut Kits Market - Country-Wise Outlook

Country	CAGR (2025 to 2035)
United States	6.8%

Country	CAGR (2025 to 2035)
United Kingdom	6.5%

Country	CAGR (2025 to 2035)
Germany	6.7%

Country	CAGR (2025 to 2035)
India	7.2%

Country	CAGR (2025 to 2035)
China	7.5%

Competition Outlook: DIY Haircut Kits Market

Company Name	Estimated Market Share (%), 2024
Wahl	22-26%
Philips	18-22%
Remington	12-16%
Conair	8-12%
Other Companies (combined)	30-40%

The Netherlands DIY Home Improvement Market is segmented By Product Type (Lumber and Landscape Management, D�cor and Indoor Garden, Kitchen, Painting and Wallpaper, Tools and Hardware, Building Materials, Lighting, Plumbing and Equipment, Flooring, Repair and Replacement, and Electrical Work), By Distribution Channel (DIY Home Improvement Stores, Specialty Stores, Online, Others).

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Europe DIY Home Improvement Market Size 2025-2029

The Europe diy home improvement market size is forecast to increase by USD 32.9 billion at a CAGR of 3.2% between 2024 and 2029.

The European DIY home improvement market is experiencing significant growth, fueled by a rising trend towards DIY projects and advancements in technology. Homeowners increasingly seek to personalize their living spaces and save on labor costs, driving demand for DIY home improvement tools and materials. Technological innovations, such as smart home systems and advanced DIY tools, offer convenience and precision, further boosting market growth. However, the market faces challenges that require strategic navigation. Regulatory hurdles impact adoption, as stringent safety and environmental regulations necessitate compliance.
Supply chain inconsistencies temper growth potential, as suppliers struggle to keep up with demand and maintain consistent product availability. The increasing threat from the DIFM (Do-It-For-Me) industry, which offers professional home improvement services, also poses a significant challenge. Companies must differentiate themselves by offering competitive pricing, high-quality products, and exceptional customer service to capitalize on market opportunities and navigate challenges effectively.

What will be the size of the Europe DIY Home Improvement Market during the forecast period?

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Understanding the European DIY Home Improvement Market: Trends and Dynamics The European DIY home improvement market is experiencing significant growth, driven by product innovation and consumer demand for smart home solutions. Online design consultations and virtual home tours are increasingly popular, allowing customers to plan projects remotely. Home energy monitoring and voice control systems enable homeowners to manage energy usage and security from anywhere. Green building practices and sustainable materials, such as recycled materials, are gaining traction, aligning with European regulations and consumer preferences. Building codes and safety regulations continue to evolve, emphasizing home safety and compliance.
DIY workshops and online courses offer customers the opportunity to learn new skills and tackle projects themselves, while retail stores and installation services cater to those who prefer professional assistance. Power Tools and building materials are essential components of these projects, with energy-efficient appliances and construction software streamlining the process. Home improvement blogs, virtual design tools, and home valuation apps provide valuable resources for customers, while home improvement influencers share tips and inspiration. Home staging tips, property assessment, and DIY insurance services further support homeowners in enhancing their living spaces. Solar panels and home security systems are popular investments for energy efficiency and safety, with 3D virtual tours offering a more immersive shopping experience.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Lumber and landscape management
  Decor and indoor garden
  Painting and wallpaper
  Others


Distribution Channel

  Offline
  Online


Product Category

  Tools
  Hardware
  Flooring
  Plumbing


End-User

  Homeowners
  Renters
  DIY Enthusiasts


Project Type

  Renovation
  Repair
  Decoration


Geography

  Europe

    France
    Germany
    Italy
    UK

By Product Insights

The lumber and landscape management segment is estimated to witness significant growth during the forecast period.

The market is characterized by the active participation of DIY enthusiasts, who engage in various projects to enhance their living spaces. smart home technology integration is a significant trend, enabling home automation and energy efficiency. Home Renovation projects, such as bathroom and kitchen renovations, are popular, with social media marketing playing a crucial role in project inspiration and idea sharing. Warranty programs and home improvement advice offer peace of mind and expertise to DIYers. Sustainable building practices and skilled tradespeople ensure the execution of eco-friendly and high-quality projects. Home improvement centers provide access to a wide range of building materials, tools, and installation services.

Product innovation and project planning tools, including online shopping, 3D modeling, and augmented reality, streamline the DIY process. Online tutorials, customer feedback, and material sourcing platforms facilitate seamless project execution. Home safety, Home Decor, and home maintenance are essential aspects of DIY home improvement. DIY communities and digital marketing channe

The European DIY home improvement market, valued at $192.88 billion in 2025, is projected to experience steady growth, driven by several key factors. A rising homeowner population, coupled with increasing disposable incomes across major European economies like Germany, the UK, and France, fuels demand for home renovation and improvement projects. The growing popularity of home-styling trends showcased on social media and home improvement television shows further stimulates consumer interest in upgrading their living spaces. Specifically, the "lumber and landscape management" segment is expected to be a significant contributor to market growth, reflecting a surge in interest in outdoor living spaces and garden enhancements. The "decor and indoor garden" segment also shows strong potential, driven by increasing demand for personalized and aesthetically pleasing home environments. While online channels are gaining traction, offline retailers remain dominant, highlighting the importance of a robust physical presence for successful market penetration. However, the market faces challenges including fluctuating material costs, supply chain disruptions, and potential economic downturns which could impact consumer spending on discretionary items like home improvements. The competitive landscape is characterized by both large multinational corporations and smaller specialized retailers, resulting in a dynamic market with ongoing innovation in products and services. Growth will likely be strongest in markets exhibiting strong economic performance and a culture of home ownership. The forecast period of 2025-2033 suggests a sustained CAGR of 3.2%. This growth, while moderate, indicates a resilient market despite potential headwinds. Further segmentation analysis reveals that the kitchen renovation segment benefits from increasing interest in modernizing kitchens and optimizing space. The painting and wallpaper segment reflects continuous demand for interior refresh and aesthetic enhancement. Geographical analysis indicates that Germany, the UK, and France will be key growth drivers within Europe, reflecting their large populations, strong economies, and established home improvement sectors. Strategic partnerships, product diversification, and focusing on sustainable and eco-friendly products will be critical success factors for companies vying for market share. The increasing awareness of environmental concerns is leading to a growing demand for sustainable building materials and eco-friendly renovation practices, presenting both opportunities and challenges for companies operating within the sector.

The global DIY (Do-It-Yourself) market is experiencing robust growth, driven by several key factors. The increasing popularity of home improvement projects, fueled by rising disposable incomes and a preference for personalized living spaces, is a significant contributor. Furthermore, the growth of online retail and e-commerce platforms has broadened market accessibility, enabling consumers to easily source materials and tools. The trend towards sustainable and eco-friendly building materials is also shaping market demand, pushing manufacturers to innovate and offer greener options. While economic downturns can temporarily restrain spending on non-essential home improvements, the long-term outlook remains positive due to the enduring appeal of homeownership and the continuous need for home maintenance and renovation. We estimate the 2025 market size to be around $500 billion USD based on commonly cited market values for similar periods. Assuming a CAGR of 5% (a conservative estimate given the market dynamics), this suggests a steady increase in market value over the forecast period. The market is segmented by type (e.g., hardware, lumber, paint, tools) and application (e.g., home renovation, home repair, new construction). Major players like Adeo, Home Depot, Kingfisher plc, and Lowe's are fiercely competitive, constantly seeking to expand their product offerings and enhance their customer experience through omnichannel strategies and loyalty programs. Regional variations exist, with North America and Europe currently holding significant market shares. However, emerging economies in Asia-Pacific are expected to witness rapid growth in the coming years, driven by urbanization and rising middle-class incomes. The ongoing geopolitical uncertainties and supply chain disruptions may pose challenges, but the inherent resilience of the DIY market, coupled with ongoing innovation and consumer demand, positions it for continued expansion through 2033. Competition is intense, with companies focusing on strategic acquisitions, technological advancements, and expansion into new markets to gain a competitive edge.

DIY Home Improvement Market size was valued at USD 857.39 Billion in 2024 and is projected to reach USD 1192.78 Billion by 2031, growing at a CAGR of 4.21% from 2024 to 2031.Global DIY Home Improvement Market DriversThe market drivers for the Diy Home Improvement Market can be influenced by various factors. These may include:Growing Homeownership Rates: The demand for do-it-yourself home repair projects is being driven by rising homeownership rates, especially among younger generations and millennials. To add personality to their homes and raise the value of their properties, homeowners are more likely to do do-it-yourself modifications, repairs, and renovations.Desire for Cost Savings: Compared to engaging professional contractors, DIY home remodeling projects can save costs. DIYers frequently decide to forego hiring labor services in favor of saving money on supplies by buying and installing everything themselves.Availability of Online Tutorials and Resources: With the growth of DIY tutorials, instructional videos, and online resources, customers have easy access to important advice and ideas for home renovation tasks. Social media channels, DIY blogs, and YouTube give homeowners the freedom to take on projects on their own and learn new skills.Convenience and Flexibility: Do-it-yourself home remodeling gives homeowners the freedom to work when and how they want, making it convenient and flexible. For those who are busy, do-it-yourself tasks are a desirable alternative because they may be completed on the weekends or in the evenings without depending on contractors' availability.Empowerment and Creative Expression: Homeowners can take pleasure in their achievements, personalize their living environments, and express their creativity through do-it-yourself home remodeling projects. Doing work around the house gives one a sense of accomplishment and empowerment and strengthens their bond with their surroundings and house.Sustainability & Environmental Awareness: The need for eco-friendly do-it-yourself home renovation projects is being driven by growing concerns about environmental sustainability. Reusing, upcycling, and sustainable materials are popular choices among do-it-yourselfers who want to cut down on waste and their projects' environmental effect.Renovation at Home TV Series and Media Influence: Popular home improvement TV series, periodicals, and internet resources provide homeowners with innovative concepts and styles that pique their interest in do-it-yourself projects. Media coverage of interior design and renovation shapes consumer tastes and promotes do-it-yourself projects.Trend Towards Home Comfort and Wellness: The COVID-19 pandemic has sped up the trend toward home comfort and wellness, encouraging homeowners to make do-it-yourself renovations to improve their living spaces. Home organization, comfort enhancements, and indoor/outdoor living areas are DIY projects that fit with changing lifestyle requirements.DIY-friendly Product Innovation: Pre-assembled kits, simple-to-install fixtures, and streamlined instructions are just a few examples of the user-friendly, DIY-friendly products that manufacturers and retailers are increasingly offering to appeal to the do-it-yourself market. For customers with different skill levels, these goods increase the accessibility and attainable nature of DIY projects.