In 2022, Ace Hardware, the US-based hardware retail cooperative operated 5,746 stores worldwide, making it the leading DIY retailer in terms of store count. Malaysia-based Mr DIY and the U.S. retailer Home Depot followed in the ranking with 2,413 and 2,332 stores, respectively. In that year, only one DIY retailer from Europe, Groupe Adeo, passed the one-thousand-store mark.

In 2023, DIY retailer hagebaumarkt had the most stores in Germany with 458, followed by Eurobaustof and Bauvista. Other popular chains included Obi and Fishbull. If you want something done The German DIY and home improvement sector is dynamic, with stores enjoying popularity and demand among consumers. In fact, the number of people who sometimes engage in DIY activities in their leisure time has been growing. Home improvement retail as such is expected to generate increasing revenues in the 2020s. The DIY market boomed in particular during the pandemic, as the population was restricted in terms of mobility and activities, often opting for gardening and home improvement tasks as a way to pass the time. While the restrictions have now been lifted for a while, inflation levels in Germany amid the current energy crisis led to increased prices across industries. Consumers might therefore still decide to buy materials for their DIY, rather than hire someone or buy a new item. Future challenges Total DIY and home improvement store numbers in Germany have been decreasing in recent years, which may pose challenges for the brick-and-mortar business. One of the reasons for this development is the expansion of e-commerce transactions in the sector, as the ongoing, long-term spread of online shopping is affecting all industries. In fact, among the main advantages of online shopping listed by Germans, the leading ones were saving time, easier comparison of prices, and lower prices in general.

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Do-It-Yourself Home Improvement Retailing Market Size 2025-2029

The DIY home improvement retailing market size is forecast to increase by USD 244.1 billion at a CAGR of 5.2% between 2024 and 2029.

The DIY home improvement retailing market in North America is experiencing significant growth, driven by the increasing emphasis on personalized interior design projects. Homeowners are increasingly opting for DIY initiatives to customize their living spaces, leading to a surge in demand for products such as furniture, home decor, and cladding. 
Another trend influencing the market is the adoption of advanced technologies, including augmented reality (AR), which enables consumers to visualize home improvement projects before implementation. Furthermore, the shift from DIY to DIFM (Do It For Me) culture is also impacting the market, with professional services becoming increasingly popular for larger projects. In terms of product categories, there is a growing demand for energy-efficient solutions, such as LED lighting, and eco-friendly materials, including plastic.

What will be the Size of the Do-It-Yourself Home Improvement Retailing Market During the Forecast Period?

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The market is further fueled by the availability of DIY resources, such as tutorials, videos, and forums, that enable consumers to make informed decisions about their projects. Augmented reality is also gaining traction in the DIY home improvement retailing market, allowing consumers to visualize their projects before making a purchase. Additionally, the zero-waste movement is influencing consumer behavior, leading to increased demand for sustainable DIY products and practices. Proper labeling and packaging are also crucial factors, as consumers seek clear and concise information about product specifications and installation instructions. Overall, the DIY home improvement retailing market in North America is poised for continued growth, driven by these trends and the evolving needs of homeowners.

How is this Do-It-Yourself Home Improvement Retailing Industry segmented?

The DIY home improvement retailing industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Lumber and landscape management
  Tools and hardware
  Decor and indoor garden
  Kitchen
  Others


Distribution Channel

  Offline
  Online


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK
    France
    Italy


  APAC

    China
    India
    Japan
    South Korea


  South America



  Middle East and Africa

By Product Insights

The lumber and landscape management segment is estimated to witness significant growth during the forecast period. The DIY home improvement retailing market is witnessing significant growth, particularly In the lumber and landscape management segment. This segment is driven by the increasing trend towards adopting wooden furnishings, lawn management, and gardening projects. Key applications within this segment include tree cutting and transformation into logs for various uses, door installation and fitting, and bricklaying for small structures. Outdoor lawn and yard maintenance is another area of high application, involving techniques for soil management, trimming, mulching, and creating outdoor living spaces. The lumber and landscape management segment's diverse nature and association with landscaping contribute to the expansion of the global DIY home improvement retailing market.

Consumers are increasingly seeking DIY projects to save time and money while embracing a zero-waste lifestyle. Online stores, including e-commerce platforms, are gaining popularity for their convenience and access to a wide range of DIY items, green building materials, lighting, electrical work materials, tools, and hardware, painting supplies, wallpaper, and outdoor products. The market is further boosted by the availability of DIY resources, in-store displays, and the growing consumer disposable income. The use of augmented reality (AR) technology in DIY projects and the increasing focus on home decor initiatives by home improvement enterprises are additional growth factors. DIY manufacturers are also focusing on producing eco-friendly and non-hazardous materials to cater to the growing environmental concerns, reducing plastic waste and environmental pollution.

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The lumber and landscape management segment was valued at USD 155.90 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 40% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the reg

This statistic shows the 20 leading DIY retailers worldwide ranked by annual net revenue in 2022. In the period of consideration, U.S.-based DIY retailer Home Depot generated a net revenue of roughly 149.4 billion euros.

In 2022, the leading DIY retailer in the Netherlands was Praxis, with 192 stores countrywide. Other important DIY retailers were UwGroeneVakwinkel and Hubo, with 189 and 177 stores respectively. Praxis had also the largest retail area with a floor space of 681,258 square meters in the Netherlands that year. DIY retail sales volume Over the past decade, DIY retail stores have seen a considerable fluctuation in sales volume. In recent years retail sales volume has depleted, reaching nearly the same index as pre-pandemic times. DIY retail and e-commerce In 2023, Dutch consumers had a preference for online marketplace Bol.com over other e-retailers for all their DIY equipment needs. The e-commerce giant generated almost 270 million U.S. dollars in DIY sales in the Netherlands.

DIY market shares from 2009 to 2014 as well as channel shares up to 2019 Offers an in-depth analysis of how the market has done, both at an overall and sub-sector level, to enable retailers to benchmark their performance. Analysis of exclusive data from Verdict's e-retail survey to provide retailers with the competitive edge in this fledgling channel Read More

In fiscal year 2023, the sales value of do-it-yourself (DIY) retail stores in Japan amounted to just below four trillion Japanese yen. In the last decade, DIY retailers generated stable sales of around four trillion yen, with a peak recorded in 2020 as self-made items grew in popularity during the coronavirus pandemic. DIY in the Japanese retail market DIY retailers are commonly known as “home centers” in Japan, which are comparable to hardware stores overseas. Unlike traditional small-sized hardware stores that are commonly family-owned businesses, home improvement centers boast a larger product variety, serving as a one-stop solution for professional handymen and laypersons. Stores stock primarily non-food products, out of which tools and materials used in DIY-related crafts are the main sales segment. Other product segments for home improvement projects include household utensils, gardening products, and electric appliances. DIY stores are categorized as specialty retailers in Japan and represent only a minor segment within the domestic retail sector. Nonetheless, they cater to other consumer demands outside of DIY activities as well, particularly as a major sales channel in the pet market. Calming the heated competition The first large-scale home improvement centers in Japan were opened in the post-war era and within the last decades, the size of the store network grew steadily as it reached a record high of close to five thousand stores in 2022. While many businesses limited their operation to a small number of stores within prefectural or regional borders, the leading DIY stores like Komeri, DCM Holdings, and Kohnan Shoji eyed a nationwide strategy. Through the acquisition of smaller competitors and new openings particularly around the borders of rural areas, the market leaders further varied their brand portfolio by specializing in certain product segments and varying store sizes to cater to different demands.

DIY Home Improvement Market size was valued at USD 857.39 Billion in 2024 and is projected to reach USD 1192.78 Billion by 2031, growing at a CAGR of 4.21% from 2024 to 2031.

Global DIY Home Improvement Market Drivers

The market drivers for the Diy Home Improvement Market can be influenced by various factors. These may include:

Growing Homeownership Rates: The demand for do-it-yourself home repair projects is being driven by rising homeownership rates, especially among younger generations and millennials. To add personality to their homes and raise the value of their properties, homeowners are more likely to do do-it-yourself modifications, repairs, and renovations.

Desire for Cost Savings: Compared to engaging professional contractors, DIY home remodeling projects can save costs. DIYers frequently decide to forego hiring labor services in favor of saving money on supplies by buying and installing everything themselves.
Availability of Online Tutorials and Resources: With the growth of DIY tutorials, instructional videos, and online resources, customers have easy access to important advice and ideas for home renovation tasks. Social media channels, DIY blogs, and YouTube give homeowners the freedom to take on projects on their own and learn new skills.

Convenience and Flexibility: Do-it-yourself home remodeling gives homeowners the freedom to work when and how they want, making it convenient and flexible. For those who are busy, do-it-yourself tasks are a desirable alternative because they may be completed on the weekends or in the evenings without depending on contractors’ availability.

Empowerment and Creative Expression: Homeowners can take pleasure in their achievements, personalize their living environments, and express their creativity through do-it-yourself home remodeling projects. Doing work around the house gives one a sense of accomplishment and empowerment and strengthens their bond with their surroundings and house.

Sustainability & Environmental Awareness: The need for eco-friendly do-it-yourself home renovation projects is being driven by growing concerns about environmental sustainability. Reusing, upcycling, and sustainable materials are popular choices among do-it-yourselfers who want to cut down on waste and their projects’ environmental effect.

Renovation at Home TV Series and Media Influence: Popular home improvement TV series, periodicals, and internet resources provide homeowners with innovative concepts and styles that pique their interest in do-it-yourself projects. Media coverage of interior design and renovation shapes consumer tastes and promotes do-it-yourself projects.

Trend Towards Home Comfort and Wellness: The COVID-19 pandemic has sped up the trend toward home comfort and wellness, encouraging homeowners to make do-it-yourself renovations to improve their living spaces. Home organization, comfort enhancements, and indoor/outdoor living areas are DIY projects that fit with changing lifestyle requirements.
DIY-friendly Product Innovation: Pre-assembled kits, simple-to-install fixtures, and streamlined instructions are just a few examples of the user-friendly, DIY-friendly products that manufacturers and retailers are increasingly offering to appeal to the do-it-yourself market. For customers with different skill levels, these goods increase the accessibility and attainable nature of DIY projects.

In 2022, Groupe Adeo, the French DIY and hardware retailer, had a total retail area of over seven and a half million square meters. Kingfisher followed in the ranking with a total retail area of over five million square meters.

This statistic shows the number of DIY retail stores in Sweden from 2011 to 2022. In 2022, there were 1,138 retail shops selling so-called ‘do-it-yourself’ (DIY) goods in Sweden. In the past 12 years, there was an increase in the total number of such stores in Sweden.

Obi was the leading DIY retailer in Hungary in 2022 based on the number of stores, which totaled 30 units. At the same time, 20 stores were run by Praktiker.

The French do-it-yourself (DIY) retailer Leroy Merlin had the largest number of stores in Russia, at 113 in 2022. Flügger - Paint and Saturn ranked second and third, with 91 and 48 retail shops, respectively.

Germany RS: Hardware, DIY Material & Equip: Obstruction of Business Vol data was reported at 91.500 % in Jun 2021. This records an increase from the previous number of 85.200 % for Mar 2021. Germany RS: Hardware, DIY Material & Equip: Obstruction of Business Vol data is updated quarterly, averaging 45.800 % from Jun 2006 (Median) to Jun 2021, with 61 observations. The data reached an all-time high of 91.500 % in Jun 2021 and a record low of 16.800 % in Jun 2011. Germany RS: Hardware, DIY Material & Equip: Obstruction of Business Vol data remains active status in CEIC and is reported by Ifo Institute - Leibniz Institute for Economic Research at the University of Munich. The data is categorized under Global Database’s Germany – Table DE.S043: Quarterly Business Survey: Retailing: IFO Institute: WZ 2008.

Netherlands Retail Trade Index: Volume: Shops for DIY Articles data was reported at 79.700 2010=100 in Jan 2018. This records a decrease from the previous number of 90.200 2010=100 for Dec 2017. Netherlands Retail Trade Index: Volume: Shops for DIY Articles data is updated monthly, averaging 97.100 2010=100 from Jan 2005 (Median) to Jan 2018, with 157 observations. The data reached an all-time high of 141.300 2010=100 in May 2006 and a record low of 64.800 2010=100 in Feb 2013. Netherlands Retail Trade Index: Volume: Shops for DIY Articles data remains active status in CEIC and is reported by Statistics Netherlands. The data is categorized under Global Database’s Netherlands – Table NL.H005: Retail Trade Index: Volume: 2010=100. Rebased from 2010=100 to 2015=100 Replacement series ID: 402589567

Bauhaus, owned by Interbauhaus, was the DIY retailer with the highest sales revenue in the Nordics, which amounted to almost 987 million euros combined in Norway, Denmark, and Sweden in 2022. Bygma, of Bygma Gruppen, had the largest revenue in Denmark and Sweden, at nearly 985 million euros.

The Global Craft Kits and Projects Market Size Was Worth USD 33.80 Billion in 2024 and Is Expected To Reach USD 61.33 Billion by 2034, CAGR of 6.14%.

China is leading the ranking by revenue in the 'Toys, Hobby & DIY' segment of the e-commerce market, recording 268.77 billion U.S. dollars. Following closely behind is the United States with 214.52 billion U.S. dollars, while Japan is trailing the ranking with 16.68 billion U.S. dollars, resulting in a difference of 252.09 billion U.S. dollars to the ranking leader, China. Find other insights concerning similar markets and segments, such as a ranking by country regarding revenue in the fashion segment of the e-commerce market and a ranking of subsegments in Costa Rica regarding share in the e-commerce market as a whole.

The DIY eCommerce market in Mexico is predicted to reach US$4,647.2m revenue by 2025. The top online retailers in the market are walmart.com.mx, homedepot.com.mx and amazon.com.mx.

In 2022, Home Depot, the leading home improvement company worldwide based on net revenue, saw a 17 percent growth on its revenue compared to the previous year. Lowe's, Groupe Adeo, and Ace Hardware were among other DIY retailers that saw significant positive change in their revenues that year.

Hardware and home improvement stores’ revenue is forecast to rise at a compound annual rate of 1.4% over the five years through 2024 to reach €155.8 billion. Private spending on home renovation and maintenance, construction activity, environmental awareness and the number of households each play their part in determining sales. The EU and the UK enjoyed a housing market boom prior to 2023, when soaring mortgage rates deterred many from buying a new house. While demand for outfitting new houses is down, more Europeans are turning to repair, maintenance and renovation work on their existing properties, helping to raise sales of hardware and home improvement products. This trend accelerated during the COVID-19 pandemic, as people confined to their homes looked to refresh their surroundings and found themselves with more time to dedicate to DIY projects. Hardware and home improvement stores were deemed by many governments as essential businesses, allowing them to remain open during the lockdowns. In 2024, revenue growth is expected to be constrained by the cost-of-living crisis. Shoppers are increasingly price-sensitive and many are thinking twice before spending in response to intense inflationary pressures, cutting sales for many hardware and home improvement stores. Price inflation is expected to outweigh falling sales volumes, leading to revenue growth of 1% in 2024. Over the five years through 2029, hardware and home improvement stores’ revenue is slated to climb at a compound annual rate of 1.5% to reach €168 billion. Ever-growing levels of environmental awareness among Europeans will drive strong demand for sustainably sourced and energy-efficient products, like reclaimed wood and lithium-ion battery-powered hand tools. Competition from online-only retailers will continue to heat up, forcing hardware and home improvement stores to expand their in-store offerings to attract customers – augmented reality stations where shoppers can visualise their new products in their homes are one way retailers can try to do this.