In a survey conducted in the United States, shoppers were asked if they had started a DIY project in or around the house in the past month, from March 2020 to May 2021. Share of respondents who responded positively were at ** percent at the beginning of the pandemic, and peaked at ** percent on the **** of May 2020. As of June 2021, the DIY activity was as high as ** percent. However, around just over a third of consumers during the same period claimed not having started a DIY project.

The DIY Market Segments by Product Type (Building Materials, Paints and Coatings, Tools and Equipment, and More), by Distribution Channel (Home-Improvement / DIY Stores, Online Pure-Play Retail, and More), by Project Type (Interior Remodel, Exterior / Curb Appeal, and More) and Geography (North America, Europe, Asia-Pacific, and More). The Market Forecasts are Provided in Terms of Value (USD).

As the coronavirus outbreak is forcing many governments worldwide to impose lockdowns and citizens are advised to practice social distancing and stay home, DIY activities have seen a surge with individuals in the United Kingdom (UK). Between March 9-15, 2020, online sales of home improvement and gardening retail products grew almost by 50 percent compared to the same period the year before.
For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Fact and Figures page.

Over the last two observations, the number of users is forecast to significantly increase in all segments. This reflects the overall trend throughout the entire observation period from 2017 to 2027. It is estimated that the user number is continuously rising in all segments. In this regard, the DIY, Garden & Pets segment achieves the highest value of ****** million individuals in 2027.Find further similar statistics regarding the toys, hobby & diy market in countries or regions like Bangladesh, the Nigeria, and China.

This statistic shows the share of the population who do DIY in their free time in England by age. According to the survey, conducted between April 2017 and March 2018, around ** percent of 16 to 24 year olds worked on DIY projects as a free time activity.

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Do-It-Yourself (DIY) Home Improvement Retailing Market Size and Forecast 2025-2029

The DIY home improvement retailing market size estimates the market to reach by USD 244.1 billion, at a CAGR of 5.2% between 2024 and 2029. North America is expected to account for 40% of the growth contribution to the global market during this period. In 2019 the lumber and landscape management segment was valued at USD 155.90 billion and has demonstrated steady growth since then.

    Report Coverage


    Details




    Base year


    2024




    Historic period

    2019-2023



    Forecast period


    2025-2029



    Market structure
    Fragmented



    Market growth 2025-2029


    USD 244.1 billion






The DIY home improvement retailing market is experiencing significant shifts, driven by the growing trend towards personalized interior designing and the increasing adoption of augmented reality (AR) applications for home improvement projects. These trends reflect consumers' evolving preferences, with an increasing number seeking professional assistance for Do-It-For-Me (DIFM) services while maintaining a DIY culture. The rise of DIY home improvement projects focused on personalized interior designing presents a substantial growth opportunity for retailers. Consumers are increasingly seeking unique and customized home solutions, driving demand for specialized products and services. This trend is further fueled by the availability of various online resources and platforms that offer design inspiration and tutorials.
However, the market faces challenges as well. The shift from DIY to DIFM is a significant obstacle for retailers relying heavily on DIY sales. Additionally, the increasing popularity of AR applications for home improvement projects may disrupt traditional retail models, requiring companies to adapt and innovate to remain competitive. Retailers must capitalize on these trends while navigating these challenges to effectively cater to evolving consumer preferences and stay ahead in the market.

What will be the Size of the Do-It-Yourself (DIY) Home Improvement Retailing Market during the forecast period?

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The DIY home improvement retailing market continues to evolve, driven by shifting consumer preferences and advancements in technology. Profit margin calculation remains a critical aspect of business operations, as retailers strive to maintain competitive pricing analysis in the face of increasing customer experience metrics. Visual merchandising techniques and store layout optimization are essential in creating an inviting in-store experience, while inventory management systems enable efficient sales forecasting models. Security systems retail and point-of-sale systems ensure loss prevention strategies, providing peace of mind for both retailers and customers. Product assortment planning and mobile commerce adoption cater to the growing demand for online home improvement solutions.

Data analytics dashboards and fraud detection systems facilitate informed decision-making, while omnichannel retail strategies and home improvement tools cater to diverse customer needs. Digital marketing strategies and customer loyalty programs enhance retail sales channels, fostering long-term relationships. Supply chain visibility, warehouse management systems, and market basket analysis contribute to supply chain optimization, ensuring a steady flow of DIY project supplies. Promotional campaign effectiveness and customer satisfaction surveys provide valuable insights into pricing strategies retail, allowing for continuous improvement. Industry growth in the DIY home improvement sector is projected to reach 3.5% annually, underscoring its ongoing significance in the retail landscape. For instance, a leading retailer experienced a 15% increase in sales by optimizing their product assortment planning and implementing an effective online presence.

How is this Do-It-Yourself (DIY) Home Improvement Retailing Industry segmented?

The do-it-yourself (diy) home improvement retailing industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Lumber and landscape management
  Tools and hardware
  Decor and indoor garden
  Kitchen
  Others


Distribution Channel

  Offline
  Online


Application

  Home Improvement
  Crafts


End-User

  Homeowners
  DIY Enthusiasts


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    Spain
    UK


  Middle East and Africa

    UAE


  APAC

    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Product Insights

The lu

The Do-it-Yourself (DIY) Home Improvement Retailing market has experienced remarkable growth in recent years, transforming from a niche industry to a significant segment of the retail sector. This surge can be attributed to an increasing number of homeowners and renters who seek to enhance their living spaces withou

The DIY Home Improvement market has witnessed significant growth in recent years, emerging as a vital sector within the broader home construction and renovation industry. With an estimated market size of over $450 billion in 2023, this sector is driven by rising consumer interest in personalized spaces and the incre

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Europe DIY Home Improvement Market Size 2025-2029

The Europe diy home improvement market size is forecast to increase by USD 32.9 billion at a CAGR of 3.2% between 2024 and 2029.

The European DIY home improvement market is experiencing significant growth, fueled by a rising trend towards DIY projects and advancements in technology. Homeowners increasingly seek to personalize their living spaces and save on labor costs, driving demand for DIY home improvement tools and materials. Technological innovations, such as smart home systems and advanced DIY tools, offer convenience and precision, further boosting market growth. However, the market faces challenges that require strategic navigation. Regulatory hurdles impact adoption, as stringent safety and environmental regulations necessitate compliance.
Supply chain inconsistencies temper growth potential, as suppliers struggle to keep up with demand and maintain consistent product availability. The increasing threat from the DIFM (Do-It-For-Me) industry, which offers professional home improvement services, also poses a significant challenge. Companies must differentiate themselves by offering competitive pricing, high-quality products, and exceptional customer service to capitalize on market opportunities and navigate challenges effectively.

What will be the size of the Europe DIY Home Improvement Market during the forecast period?

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Understanding the European DIY Home Improvement Market: Trends and Dynamics The European DIY home improvement market is experiencing significant growth, driven by product innovation and consumer demand for smart home solutions. Online design consultations and virtual home tours are increasingly popular, allowing customers to plan projects remotely. Home energy monitoring and voice control systems enable homeowners to manage energy usage and security from anywhere. Green building practices and sustainable materials, such as recycled materials, are gaining traction, aligning with European regulations and consumer preferences. Building codes and safety regulations continue to evolve, emphasizing home safety and compliance.
DIY workshops and online courses offer customers the opportunity to learn new skills and tackle projects themselves, while retail stores and installation services cater to those who prefer professional assistance. Power Tools and building materials are essential components of these projects, with energy-efficient appliances and construction software streamlining the process. Home improvement blogs, virtual design tools, and home valuation apps provide valuable resources for customers, while home improvement influencers share tips and inspiration. Home staging tips, property assessment, and DIY insurance services further support homeowners in enhancing their living spaces. Solar panels and home security systems are popular investments for energy efficiency and safety, with 3D virtual tours offering a more immersive shopping experience.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Lumber and landscape management
  Decor and indoor garden
  Painting and wallpaper
  Others


Distribution Channel

  Offline
  Online


Product Category

  Tools
  Hardware
  Flooring
  Plumbing


End-User

  Homeowners
  Renters
  DIY Enthusiasts


Project Type

  Renovation
  Repair
  Decoration


Geography

  Europe

    France
    Germany
    Italy
    UK

By Product Insights

The lumber and landscape management segment is estimated to witness significant growth during the forecast period.

The market is characterized by the active participation of DIY enthusiasts, who engage in various projects to enhance their living spaces. smart home technology integration is a significant trend, enabling home automation and energy efficiency. Home Renovation projects, such as bathroom and kitchen renovations, are popular, with social media marketing playing a crucial role in project inspiration and idea sharing. Warranty programs and home improvement advice offer peace of mind and expertise to DIYers. Sustainable building practices and skilled tradespeople ensure the execution of eco-friendly and high-quality projects. Home improvement centers provide access to a wide range of building materials, tools, and installation services.

Product innovation and project planning tools, including online shopping, 3D modeling, and augmented reality, streamline the DIY process. Online tutorials, customer feedback, and material sourcing platforms facilitate seamless project execution. Home safety, Home Decor, and home maintenance are essential aspects of DIY home improvement. DIY communities and digital marketing channe

In 2024, DIY lumberyard sales in the United States amounted to just under *** billion U.S. dollars. Home centers generated approximately two and a half times that amount. Total sales of all three store types combined amounted to roughly *** billion U.S. dollars. The DIY market growth DIY sales have been steadily growing, and are expected to continue rising in the next years. By 2028, the sales of hardware stores alone are estimated to reach over ** billion U.S. dollars. The same trend can be predicted for both home centers and lumberyards, with each amounting to *** and *** billion U.S. dollars respectively. Major players The Home Depot and Lowe’s are the largest home improvement retailers in the country, with the former’s sales amounting to over *** billion U.S. dollars in 2023. Although considerably smaller in terms of sales and revenue, Menards was the leading home improvement store chain in the U.S. in 2024 according to consumer satisfaction.

In 2022, the DIY market in the United States generated the highest revenue in the world, amounting to over 272 billion euros. It was followed by Japan with a revenue of around 23.2 billion euros.

Over the last two observations, the number of users is forecast to significantly increase in all segments. This reflects the overall trend throughout the entire observation period from 2017 to 2027. It is estimated that the user number is continuously rising in all segments. In this regard, the Hobby & Stationery segment achieves the highest value of ***** million individuals in 2027.Find further similar statistics regarding the toys, hobby & diy market in countries or regions like the Nigeria, the United States, and China.

Russia had the largest home improvement market in Central and Eastern Europe (CEE) in 2022, measured at approximately ** billion euros. The size of the country's DIY segment, which includes DIY and hardware stores, stood at **** billion euros. Poland and Romania were the second- and third-leading home improvements markets in the region.

Statistical distribution of social media creators and influencers in the Crafts & DIY category

The DIY tools market has seen remarkable growth and transformation over recent years, becoming an essential segment within the broader home improvement and hardware industry. DIY tools, ranging from hand tools and power tools to accessories and safety gear, empower consumers to take on a variety of projects, from si

In 2024, home centers' sales in the United States amounted to an estimated *** billion U.S. dollars. This is a decrease of about three percent compared to the previous year. The total sales of all three home improvement store types in the country combined reached over *** billion U.S. dollars that year.

In March 2025, Depo.lv was the leading construction / DIY website in Latvia with around 503 thousand visits. Second-ranked construction website was Attelsr.lv with approximately 342 thousand visits.

The DIY face mask machine market has rapidly gained traction in recent years, particularly driven by the increased awareness of personal health and hygiene practices, as well as the global emphasis on self-care and wellness. These machines enable users to produce custom face masks using natural ingredients at home,

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In 2019, in France, ** percent of young people between 18 and 34 years DIYed and decorated themselves. This proportion was slightly smaller among older people. DIYers represented ** percent of the French population above 50 years. In 2020, almost half of the French were alternating between DIY and professionals services for home improvement projects.