Data on newspaper reach in Canada in November 2023 revealed that 78 percent of Boomers read newspapers each week. This marks a decrease of six percent of Boomers who reported weekly print or digital newspaper readership in December 2021. Meanwhile, 83 percent Millennials interviewed were reading newspapers on a weekly basis, the same as Gen X adults.

Reading newspapers on a website or app was the most popular way to access newspapers in Canada as of November 2023, with 50 to 70 percent accessing papers this way. Boomers were the most likely to read print papers or their online counterparts.

According to a recent survey conducted on consumer behavior and media consumption in Thailand, **** percent of generation Z aged 23 years and younger read online newspapers. In comparison, **** percent of baby boomers aged between 57 and 75 years read such a newspaper in Thailand.

Based on a survey conducted in 2023, the majority of Vietnamese respondents spent an average of maximum *** hours daily reading online newspapers. More specifically, this number is highest among Baby Boomers, with about ** percent of respondents in this age group confirmed spending about *** hours a day reading e-newspapers.

According to data gathered in spring 2020, readership of community newspapers in Canada is higher in markets with a population of under 100 thousand, with 50 percent of adults in smaller markets reading community newspapers on a weekly basis compared to 42 percent of the total Canadian population. Gen X adults, Baby Boomers, and pre-Boomers are the most avid readers of community papers, particularly those living in areas of the country with a small population.

A 2022 survey found that younger consumers were most likely to use social media as a news source, with 50 percent of Gen Z and 44 percent of millennials reporting daily usage. By contrast, 43 percent of Boomers said that they never used social networks for news.