Men from Generation Z and Millennials spend more on clothing and shoes than their female counterparts, according to a 2022 survey. The difference is much more exaggerated between Millennials than Gen Z, with men spending roughly *** U.S. dollars more than women a month on average.

In 2023, women in the United States were more likely to regret overspending on beauty products than men, as stated by over 35 percent of female surveyed respondents.

In 2023, the average annual expenditure on cosmetics, perfume, and bath preparation products amounted to approximately 263.42 dollars per consumer unit in the United States. This figure represents the highest expenditure in the time period observed. The cosmetics industry is growing in the United States and abroad Not only was consumer spending on cosmetics, perfume and bath products higher than ever before in the United States in 2023, but the industry is also seeing its highest ever growth rates on a global scale. The trend of steady growth depicted in this statistic is also forecast to continue in the revenue of the beauty & personal care market in the United States until at least 2030. Which companies are making the most money? Brand reputation is one of the most influential purchase factors in the beauty industry. The revenue of leading beauty manufacturers, such as L'Oréal and Unilever, largely depends on brand knowledge and reputation. For example, Vaseline is a recognizable brand name across the globe – and it was the most popular cosmetics brand among both men and women in the United States in the second quarter of 2024.

In 2024, the education and health services industry employed the largest number of people in the United States. That year, about 37 million people were employed in the education and health services industry. Education and Health Services Industry Despite being one of the wealthiest nations in the world, the United States has started to fall behind in both education and the health care industry. Although the U.S. spends the most money in both these industries, they do not see their desired results in comparison to other nations. Furthermore, in the education services industry, there was a relatively significant wage gap between men and women. In 2019, men earned about 1,070 U.S. dollars per week on average, while their female counterparts only earned 773 U.S. dollars per week. Employment in the U.S. The 2008 financial crisis was a large-scale event that impacted the entire world, especially the United States. The economy started to improve after 2010, and the number of people employed in the United States has been steadily increasing since then. However, the number of people employed in the education sector is expected to slowly decrease until 2026. The overall unemployment rate in the United States has decreased since 2010 as well.

An August 2022 survey found that 35 percent of male gamers in the United States had made in-game purchases of booster packs or items in the last 12 months. Additionally, 34 percent of female gamers had done the same.

The average adult TikTok user in America spends 33 minutes per day on the app.

TikTok has a significantly larger female user base globally.

Globally the average user spends 52 minutes on TikTok every day. About 90% of their worldwide users access TikTok on a daily basis.

When surveyed in 2023, men in the United States were more likely than women to say they would cut back on other expenses so they could spend more money on beauty products.

Colombian women spend over 60 percent more in cosmetic products than their male counterparts, according to a survey carried out in June 2020. As of that month, women surveyed in the South American country reported an average annual expenditure of over one million Colombian pesos on cosmetics (around 272 U.S. dollars, based on June 30, 2020 exchange rates). Male participants in the survey said that their beauty spending amounted to 620 thousand Colombian pesos per year.

In 2018, roughly half of the purchases carried out by 18 to 24-year olds in the United States were as a result of impulse buying. Older age groups were decreasingly inclined to buy products on impulse.

Men and women’s apparel

Each year, people spend a considerable amount of money clothing items, such as shirts, underwear, uniforms, and pants. In 2018, men in the United States spent the most on shirts, sweaters, and vests, namely about 90 U.S. dollars. In the same year, women spent a great deal more on women’s apparel: on average, women spent up to 170 U.S. dollars on shirts, sweaters, tops and vests.

Amount spent per transaction

The amount of money one might spend when shopping for clothing not only differs between men and women, but also varies between the various generations. In 2018, U.S. Baby Boomers spent an average amount of just over 170 U.S. dollars per transaction on apparel, making them the highest spending generation in the United States that year. Millennials, one of the younger generations, spent approximately 100 U.S. dollars per transaction.

Food and clothing were the top two categories for average-income American teen spending as of Fall 2018. Each category accounted for a 20 percent share of total expenditures. Accessories, personal care and cosmetics came in third place with a spending share of ten percent. Just one percent of teen expenditure went on books and magazines.

What are teens’ favorite brands to buy?

When it comes to clothing, the majority of average-income male teens in the U.S. prefer to purchase Nike products; some 33 percent of teenage boys stated that the athletic apparel brand is their leading choice for clothing. Teenage girls, on the other hand, mostly prefer American Eagle when buying clothes. Nike was also the frontrunner when both male and female teenagers were asked which footwear brand they prefer, followed by Vans and Adidas. This brand preference is evidenced in Nike’s revenue figures in the United States. In 2018, their revenue reached around 15.31 billion U.S. dollars, which is almost a 300 percent increase over a twenty-year period.

During the 2019 Women's Soccer World Cup, advertisers spent 96 million U.S. dollars on ads aired on U.S. TV networks belonging to Fox and NBCU Telemundo. In comparison, a year earlier, when the Men's World Cup was broadcast on U.S. TV, advertising spending reached 350 million U.S dollars.

It has been predicted that by the year 2020 total U.S. expenditure on mental health services will reach some 238 billion dollars. Mental health remains a relevant and difficult issue in the United States. Common mental disorders in the U.S. include anxiety disorders, depression, bipolar disorder, obsessive compulsive disorder (OCD), and dementia. As of 2017, around 15 percent of males and 22 percent of females reported some mental illness in the past year.

Depression

Depression is one of the most common and well-known mental disorders. Depression is a severe mood disorder marked by extended and persistent feelings of sadness, anxiety, hopelessness, irritability, worthlessness, hopelessness and a loss of interest in hobbies and activities. It is estimated that around 8 percent of adults in the U.S. suffer from depression. Depression is more common among women than men, with around 9.3 percent of women suffering from depression, compared to 5.4 percent of men.

Treatment

Mental health disorders are usually treated through therapy, medication, or a combination of both, depending on the disorder and severity. Access to quality and inexpensive mental health treatment is essential, but often lacking. As of 2017, the United States had around 11,582 mental health treatment facilities. However, it has been found that around 42 percent of adults with an unmet need for mental health care stated they did not receive mental health services in the past year because they could not afford the cost.

The opinion of French consumers on the value and usefulness of celebrating Black Friday is presented in this bar chart. According to the survey, more than 50 percent of men and 35 percent of women thought it was another invention to make us spend more money. Around the same amount of women thought, however, that it was a great way to save money, compared to 52 percent of French men, in 2020.

This statistic depicts the estimated size of the global male personal care market in 2022 with forecasts up until 2028. By 2028, the global male grooming market is estimated to be worth about *** billion U.S. dollars, up from nearly ** billion U.S. dollars as of 2022. Not only shaving products There has been a pivotal shift in male pampering culture during the last decade. Men’s toiletries used to consist of shampoo, deodorant, shaving cream, and not much else. But from London to New York to São Paulo, bathroom cabinets of middle-class homes now brim with moisturizers, facial cleansers, eye serums, bronzers, concealers, anti-agers and even mud masks—all designed specifically for men.Men have begun to spend more cash on male-specific toiletries than on shaving products. Sales of skin care, in particular, boomed; and there is no going back now. More and more men are putting higher stock into looking good. It’s about self-confidence as much as anything else, and the desire to feel more attractive, more successful, and, increasingly, more youthful. New trends Tapping into the global demand for men’s grooming products is no easy matter; especially for brand owners that have spent decades nurturing female consumers. L’Oréal, for example, has channeled substantial investment into its Men Expert line, but the L’Oréal brand is still fundamentally associated with women. For some men, that remains a barrier to buying it. Smaller rivals specializing in men’s grooming products have latched on to this weakness.The industry should expect to see a further segmentation of men’s grooming, particularly in the developed markets where there are opportunities for a stronger development. In skin care, there will be growth in products designed not only for different skin types but also for different degrees of stubble. The number of product launches for men will still be low in comparison with products for women, of course, but the gap will narrow over time.

This statistic shows the amount of money spent on fragrances in the United States in 2020. The data has been calculated by Statista based on the U.S. Census data and Simmons National Consumer Survey (NHCS). According to this statistic, 1.74 million Americans spent $500 or more on fragrances.

As of January 2024, Instagram was slightly more popular with men than women, with men accounting for 50.6 percent of the platform’s global users. Additionally, the social media app was most popular amongst younger audiences, with almost 32 percent of users aged between 18 and 24 years.

              Instagram’s Global Audience

              As of January 2024, Instagram was the fourth most popular social media platform globally, reaching two billion monthly active users (MAU). This number is projected to keep growing with no signs of slowing down, which is not a surprise as the global online social penetration rate across all regions is constantly increasing.
              As of January 2024, the country with the largest Instagram audience was India with 362.9 million users, followed by the United States with 169.7 million users.

              Who is winning over the generations?

              Even though Instagram’s audience is almost twice the size of TikTok’s on a global scale, TikTok has shown itself to be a fierce competitor, particularly amongst younger audiences. TikTok was the most downloaded mobile app globally in 2022, generating 672 million downloads. As of 2022, Generation Z in the United States spent more time on TikTok than on Instagram monthly.

Pharmaceutical spending per capita in Canada stood at 1,035 U.S. dollars in 2023 (current prices). In comparison, the United States reported per capita spending of 1,564 U.S. dollars (in 2022). As for medical goods and services in general, the U.S. is among the countries with highest health costs worldwide. The higher costs in the United States are particularly obvious when compared to other high-income, developed countries. Higher drug prices in the U.S.Higher spending on pharmaceuticals is less impacted by higher drug usage by Americans and more by significantly higher drug prices in the United States. While in other countries, drug prices are regulated more or less by governments, the U.S. leaves drug pricing to market competition. As an outcome, the U.S. market is the most profitable for pharmaceutical companies. For example, the price for blockbuster drug Humira was six times higher in the United States than in Germany (2022). Rx drug usage in the U.S.Almost half of all Americans have taken at least one prescription medicine within the preceding month. Generally, women take more prescribed drugs than men, although the difference decreased significantly over the past two decades. In the United States, among the therapeutic areas where spending is the highest are antidiabetics, oncologics, autoimmune, and respiratory diseases. On the other hand, antihypertensives and mental health drugs are the leading classes based on number of prescriptions filled.

This statistic shows the retail sales of fragrances in the United States in 2012, by channel. In that year, men's body mists generated approximately USD 253.6 million in retail sales throughout US multi-outlet stores.