The market value of dog treats in India was over 51 million U.S. dollars in the year 2023. This was forecast to increase, reaching 80 million dollars by 2028. The surge in dog adoptions across the country had led to an increase in dog treat sales, with a forecast CAGR of almost 9.4 percent between 2023 and 2028. Dog treats accounted for over ten percent of the canine food market across the country in 2018.

The UK Pet Treats Market report segments the industry into Sub Product (Crunchy Treats, Dental Treats, Freeze-dried and Jerky Treats, Soft & Chewy Treats, Other Treats), Pets (Cats, Dogs, Other Pets), and Distribution Channel (Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets, Other Channels). Get five years of historical insights and five-year forecasts.

The Europe Pet Treats Market report segments the industry into Sub Product (Crunchy Treats, Dental Treats, Freeze-dried and Jerky Treats, Soft & Chewy Treats, Other Treats), Pets (Cats, Dogs, Other Pets), Distribution Channel (Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets, Other Channels), and Country (France, Germany, Italy, Netherlands, Poland, Russia, Spain, United Kingdom, Rest of Europe).

This statistic displays the market value of dog treats sales in the United Kingdom from 2007 to 2018. The market for dog treats was worth 462 million British pounds in 2018.

The Asia-Pacific Pet Treats Market is segmented by Sub Product (Crunchy Treats, Dental Treats, Freeze-dried and Jerky Treats, Soft & Chewy Treats), by Pets (Cats, Dogs), by Distribution Channel (Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets) and by Country (Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Taiwan, Thailand, Vietnam). The market volume and value are presented in metric ton and USD respectively. The key data points include the market size of pet food by products, distribution channels, and pets.

The UK pet treats market is experiencing robust growth, driven by increasing pet ownership, rising pet humanization trends, and a surge in demand for premium and specialized pet treats. The market is highly segmented, with a significant portion attributed to dog treats, followed by cat treats. Within the treat categories, the demand for functional treats addressing specific health needs (dental treats, for example) and premium, natural ingredients are significantly impacting market expansion. Convenience stores and supermarkets/hypermarkets remain dominant distribution channels, but online sales are experiencing substantial growth, reflecting changing consumer purchasing habits. Major players like Mars Incorporated and Nestle (Purina) hold significant market share, but smaller, niche brands focusing on natural and organic ingredients are gaining traction, catering to the growing consumer preference for healthier pet food options. The market's growth trajectory is expected to continue, fueled by innovation in treat formulations, packaging, and marketing strategies targeted towards discerning pet owners. Considering the global context and UK's strong pet ownership rates, we can estimate the UK pet treats market size to be substantial. Assuming a conservative estimate of the UK market representing approximately 5% of the overall European market, and with a projected European CAGR (let's assume a reasonable CAGR of 5% based on general market trends), a 2025 UK market value of approximately £300 million (or €350 million) seems plausible. Growth will likely be driven by premiumization, with higher-priced, specialized treats outpacing the growth of basic options. Challenges include fluctuating ingredient costs and increasing competition, but the overall outlook for the UK pet treats market remains positive, with continued growth anticipated throughout the forecast period. Recent developments include: May 2023: Nestle Purina launched new cat treats under the Friskies "Friskies Playfuls - treats" brand. These treats are round in shape and are available in chicken and liver and salmon and shrimp flavors for adult cats.May 2023: Vafo Praha, s.r.o. launched its new range of Brit RAW Freeze-dried treats and toppers for dogs. These products are made up of high-quality proteins and minimally processed ingredients for potential health benefits.May 2023: Vafo Praha, s.r.o. launched its new line of functional snacks for dogs called Brit Dental Stick. The products are available in four different varieties with seven sticks in a package.. Notable trends are: OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.

The value of the dog food market in the United Kingdom (UK) reached around two billion British pounds in 2024, making it the most lucrative market segment. Cat food followed in second place with a market value of 1.53 billion British pounds. The pet food market in the UK The growth rate of the pet food market in the UK stood at around nine percent annually in recent years. The growth rate of the pet food market slightly edges the growth rates of other pet market segments, such as those of veterinary and retail. The value of dog and cat food imports to the UK amounts to nearly 1.4 billion U.S. dollars annually. The majority of the UK’s dog and cat food imports come from France and Germany. Moreover, the UK also exports about 370 million U.S. dollars’ worth of dog and cat food annually. In general, countries from the European Union remain the UK’s main trading partners for both imports and exports of dog and cat food.

Dog population in the UK

The number of dogs kept as pets in the UK stood at approximately 12 million. The pet dog population has increased by almost 40 percent within the last decade. Close to one-third of households in the UK own at least one dog. A noticeable jump in dog ownership rates was seen in the year 2021 when the share of household-owning dogs increased by ten percent as compared to the previous year. It is important to note that the survey changed from face-to-face from online at this time. This sudden growth in dog owners could also be related to the COVID-19 pandemic. The most common ways to purchase a dog in the UK are through breeders and private sellers. About 20 percent of dog owners receive their pet from a rescue or rehoming center/shelter.

Pet Snacks and Treats market is expected to maintain a steady 9.4% CAGR, leading to a market size of USD 85.84 Billion by 2032, according to market analysis.

The forecast for the global Dog Treats market predicts substantial growth, with market size projected to soar to USD 9.06 Billion by 2033, a significant increase from the USD 4.77 Billion recorded in 2024. This expansion reflects an impressive compound annual growth rate (CAGR) of 7.4% anticipated between 2025 and 2033.

DOG TREATS MARKET SIZE AND FORECAST 2025 TO 2033

The dog treats market is e

The freeze-dried dog treat market is experiencing robust growth, driven by increasing pet humanization and a rising awareness of the nutritional benefits of freeze-dried food. Consumers are increasingly seeking premium, natural, and convenient pet food options, fueling demand for freeze-dried treats. The market's segmentation reveals a strong preference for meat-based treats, although the vegetarian segment is also showing promising growth, reflecting evolving consumer preferences towards alternative protein sources. Online sales channels are gaining traction, mirroring the broader e-commerce trend in pet food, offering convenience and wider product selection to consumers. Key players in the market are investing in product innovation, focusing on novel flavors, functional ingredients (like probiotics or joint supplements), and sustainable packaging to meet the evolving demands of discerning pet owners. The market's regional distribution shows North America holding a significant share, followed by Europe and Asia Pacific, with emerging markets in Asia showing considerable growth potential. Competition within the market is intense, with established players and emerging brands vying for market share through product differentiation, brand building, and strategic partnerships. The market's growth is further supported by the increasing availability of freeze-dried dog treats in both specialty pet stores and mainstream retailers. Despite the positive market trends, the freeze-dried dog treat market faces some challenges. Pricing remains a barrier for some budget-conscious consumers, making price-competitive offerings crucial for market penetration. Maintaining the quality and freshness of freeze-dried products throughout the supply chain is also important for consumer satisfaction and brand reputation. Furthermore, regulatory compliance and ensuring ingredient sourcing transparency are essential for maintaining trust and building a sustainable market. The increasing prevalence of pet allergies necessitates the development of hypoallergenic and specialized treat options. Continued research and innovation in formulations and packaging will be key to overcoming these challenges and maintaining the market’s upward trajectory. The forecast for the next decade points towards continued expansion, driven by market penetration in developing economies and ongoing consumer demand for premium pet food.

Recent years have provided boons and challenges for pet food producers. The pandemic sparked a surge in pet ownership, particularly cats and dogs, prompting a short-lived revenue hike. However, as supply chain disruptions ensued and input costs soared, producers prioritized steadying profit over sales. Following the initial downturn in 2021, producers have boosted prices and passed costs along to consumers, generating steady profit gains at the detriment of overall revenue. Still, since 2019, sales have only been dropping at a CAGR of 0.8%. Recent dips in poultry prices, aided by eases in red meat and agricultural prices, provide producers with greater negotiating power. As a result, revenue will climb 1.8% in 2024, reaching $27.6 billion.Pet parenthood has become more prevalent among consumers. As birth rates have decelerated and heightened inflationary pressures continue influencing consumers' purchasing power, pet ownership has served as an alternative to outright parenthood. Pet parents are typically more willing to splurge on organic and premium pet food products, which helped stimulate revenue growth. The trend has coincided with a boost in the industry's globalization, which has created unique opportunities and challenges. While exports have remained high, rising industry globalization has meant manufacturers grapple with growth in imported pet food.Pet ownership rates will continue ballooning in the coming years as consumers find themselves with more disposable income and feel more confident in the financial responsibility of owning a pet. Despite unsteady growth during the previous period, new entrants will continue flooding the scene, intensifying competition and potentially diluting market share concentration. Manufacturers will focus on innovation, developing and marketing pet food formulas that offer advanced benefits, such as age-specific nutrition and sustainable, all-natural ingredients, to more effectively compete; however, imported pet food brands will mitigate growth. Revenue is forecast to climb at a modest CAGR of 0.7% over the next five years, reaching $28.6 billion in 2029.

The global pet snacks and treats market is experiencing robust growth, driven by increasing pet ownership, rising disposable incomes in developing economies, and a growing humanization of pets. Consumers are increasingly willing to spend more on premium and specialized pet snacks, mirroring trends in human food consumption. This demand is fueled by a desire for healthier options, functional benefits (e.g., dental chews, joint health treats), and novel flavors and textures. The market is segmented by product type (e.g., biscuits, jerky, chews), ingredient (e.g., meat, poultry, vegetables), and distribution channel (e.g., pet specialty stores, supermarkets, online retailers). Major players like Mars, Nestlé Purina, and P&G Pet Care dominate the market, leveraging their strong brand recognition and extensive distribution networks. However, smaller, niche brands are also gaining traction by focusing on specific dietary needs or unique product offerings. The market's growth is further enhanced by the increasing use of e-commerce platforms for pet product purchases, broadening accessibility and expanding market reach. Competitive pressures will likely remain high, with companies focusing on innovation, product diversification, and strategic acquisitions to maintain market share. Given the continued growth in pet ownership and the evolving preferences of pet owners, the pet snacks and treats market is poised for sustained expansion in the coming years. While precise figures are unavailable, assuming a conservative CAGR of 5% (a reasonable estimate given market trends), and a 2025 market size of $20 billion (a logical estimate based on reports from similar markets), we can project a market size exceeding $26 billion by 2033. The market’s value is influenced by factors like premiumization, the emergence of new product categories (e.g., human-grade pet snacks), and regional variations in pet ownership patterns and spending habits. Geographic regions with high pet ownership rates, such as North America and Europe, will continue to dominate, but Asia-Pacific is expected to show significant growth as pet ownership and disposable incomes increase. The competitive landscape will continue to evolve, with mergers and acquisitions, as well as the introduction of innovative products and marketing strategies, playing crucial roles in determining future market leaders.

According to Cognitive Market Research, the global Pet Treats market size is USD 8281.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 5.50% from 2024 to 2031.

North America holds the major market of more than 40% of the global revenue with a market size of USD 3312.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.7% from 2024 to 2031.
Europe accounts for a share of over 30% of the global market size of USD 2484.36 million.
Asia Pacific holds the market of around 23% of the global revenue with a market size of USD 1904.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.5% from 2024 to 2031.
Latin America holds the market of more than 5% of the global revenue with a market size of USD 414.06 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.9% from 2024 to 2031.
Middle East and Africa holds the major market of around 2% of the global revenue with a market size of USD 165.62 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.2% from 2024 to 2031.
The dog holds the highest Pet Treats market revenue share in 2024.

Market Dynamics of Pet Treats Market

Key Drivers for Pet Treats Market

Rising Pet Ownership to Increase the Demand Globally

The increasing trend of pet ownership is indicative of a profound change in the way society views animals, with many people now viewing them as essential members of their households. This shift has resulted in higher expenditure on treats and other pet-related goods and services. Consumers are more willing to spend money on healthy treats for their furry, feathered, or scaled friends as they become more concerned about the health of their pets. This increase in demand for pet treats gives companies in the pet industry a chance to innovate and provide a wide range of products to suit various pet preferences and dietary requirements. There is a growing market for high-quality pet treats that focus on health, taste, and ingredients sourced from reliable providers. These treats range from organic and natural options to specialized options for different pet species.

Humanization of Pets to Propel Market Growth

The increasing trend of pet ownership is indicative of a profound change in the way society views animals, with many people now viewing them as essential members of their households. This shift has resulted in higher expenditure on treats and other pet-related goods and services. Consumers are more willing to spend money on healthy treats for their furry, feathered, or scaled friends as they become more concerned about the health of their pets. This increase in demand for pet treats gives companies in the pet industry a chance to innovate and provide a wide range of products to suit various pet preferences and dietary requirements. There is a growing market for high-quality pet treats that focus on health, taste, and ingredients sourced from reliable providers. These treats range from organic and natural options to specialized options for different pet species.

Restraint Factor for the Pet Treats Market

Rising Raw Material Costs to Limit the Sales

Growing costs for raw materials pose serious problems for companies that make pet treats, especially when it comes to items like meat, cereals, and vegetables. The cost of these necessary components is rising, which puts increasing strain on manufacturers' profit margins. Companies may need to think about changing their pricing tactics, looking for different sourcing sources, or reformulating their products to employ more affordable ingredients without sacrificing quality in order to offset these higher prices. Supply chain optimizations and operational savings also play a crucial role in overcoming these cost obstacles and preserving market competitiveness. Ultimately, pet treat producers will need to maintain profitability in the face of market constraints by having the flexibility to adjust to changing raw material costs while still producing high-quality products.

Impact of Covid-19 on the Pet Treats Market

The market for pet treats has had differing effects from the COVID-19 outbreak. Pet owners' initial panic buying and hoarding of necessities to guarantee a steady supply for their furry friends resulted in higher sales. Nonetheless, general demand has been impacted by alterations in consumer behavior, such as a shift towards o...

Freeze Dried Treats For Pets Market Outlook

The global freeze-dried treats for pets market size was valued at approximately USD 5.2 billion in 2023 and is projected to reach around USD 9.8 billion by 2032, growing at a robust CAGR of 7.2% during the forecast period. This growth is primarily driven by increasing pet ownership and rising consumer awareness about the benefits of premium and nutritious pet foods. Additionally, the trend of humanization of pets, where pets are considered family members, further fuels the demand for high-quality and nutritious pet treats such as freeze-dried options.

One of the significant growth factors for the freeze-dried treats for pets market is the heightened focus on pet health and wellness. As pet owners become more educated and conscious about the nutritional needs of their pets, there is a growing demand for treats that offer not only taste but also health benefits. Freeze-dried treats are seen as a superior option because they retain most of the nutritional value of the raw ingredients. The process of freeze-drying removes moisture without using high temperatures, thus preserving essential vitamins and minerals, which makes these treats appealing to health-conscious pet owners.

Another critical driver for the market is the rising disposable income among pet owners, especially in urban regions. Higher disposable incomes enable pet owners to spend more on premium pet products, including treats. The freeze-dried treats, often considered a luxury segment within pet treats, have seen significant uptake due to their perceived value and quality. Additionally, the growing popularity of e-commerce platforms has made these premium products more accessible to a broader audience, further driving market growth.

Moreover, the increasing trend of adopting pets during the COVID-19 pandemic has led to a surge in demand for pet products, including freeze-dried treats. Many people turned to pets for companionship during lockdowns, which has significantly increased pet ownership rates globally. This surge has a direct impact on the pet food and treats market as new pet owners seek high-quality products for their pets. The shift towards premium and natural pet food products is likely to continue as these new pet owners maintain their purchasing habits.

The market for pet treats has evolved significantly as pet owners increasingly seek products that align with their lifestyle and values. Pet Treats, especially those that are freeze-dried, are gaining popularity due to their convenience and nutritional benefits. These treats offer a natural and healthy option for pets, as they are free from artificial preservatives and additives. The freeze-drying process helps in retaining the original flavors and nutrients, making them a preferred choice for pet owners who prioritize their pets' health. As the demand for premium pet products continues to rise, manufacturers are focusing on innovative formulations and flavors to cater to the diverse preferences of pets and their owners.

On a regional basis, North America holds a significant share of the freeze-dried treats for pets market due to the high pet ownership rates and a strong preference for premium pet products. Europe follows closely, with countries like Germany and the UK showing substantial demand for nutritious pet treats. The Asia Pacific region, particularly China and India, are emerging markets with growing pet populations and increasing awareness about pet nutrition. Latin America and the Middle East & Africa, although smaller markets, are also showing promising growth potential driven by increasing urbanization and pet ownership.

Product Type Analysis

The freeze-dried dog treats segment dominates the market owing to the high number of dog owners globally and the increasing inclination towards providing dogs with nutritious and high-quality treats. Dog owners are increasingly seeking treats that offer both health benefits and palatability, and freeze-dried options meet these criteria. These treats often come in various flavors and formulations, including meat and mixed ingredients, which cater to the diverse tastes and dietary needs of dogs. The convenience and longer shelf life of freeze-dried dog treats also contribute to their popularity.

Freeze-dried cat treats are also gaining traction, although this segment is smaller compared to dog treats. Cats have distinct nutritional requirements and preferences, and freeze-dried treats, parti

The global natural pet food market size reached USD 31.42 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 57.2 Billion by 2033, exhibiting a growth rate (CAGR) of 6.87% during 2025-2033. Moreover, the global organic pet food market size reached USD 2,543 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 5,658 Million by 2033, exhibiting a growth rate (CAGR) of 9.29% during 2025-2033. The increasing incidence of pet allergies, the rising awareness about pet obesity, the growing concerns regarding pet digestive health, the availability of organic certification, and the changing retail landscape with online sales are some of the factors propelling the market.

Global Natural Pet Food Market:

Global Organic Pet Food Market:

IMARC Group provides an analysis of the key trends in each segment of the global organic and natural pet food market report, along with forecasts at the global, regional and country levels from 2025-2033. Our report has categorized the market based on pet type, product type, packaging type and distribution channel.

This statistic displays the year-on-year percentage change in market value of dog treats in the United Kingdom (UK) from 2007 to 2018. The value of the dog treats market grew by four percent in 2018.

Global Pet Snacks and Treats Market Report 2022 comes with the extensive industry analysis of development components, patterns, flows and sizes. The report also calculates present and past market values to forecast potential market management through the forecast period between 2022-2028. The report may be the best of what is a geographic area which expands the competitive landscape and industry perspective of the market.

The South America Pet Treats Market is segmented by Sub Product (Crunchy Treats, Dental Treats, Freeze-dried and Jerky Treats, Soft & Chewy Treats), by Pets (Cats, Dogs), by Distribution Channel (Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets) and by Country (Argentina, Brazil). The market volume and value are presented in metric ton and USD respectively. The key data points include the market size of pet food by products, distribution channels, and pets.

Dog Food market will be growing at a CAGR of 5.74% during 2025 to 2033.