This graph shows the sales of the top selling domestic beer brands of the United States in 2017. Bud Light was the first ranked domestic beer brand of the United States with about ************* U.S. dollars worth of sales for the 52 weeks ended January 22, 2017. BeerBeer is the most popular alcoholic beverage worldwide, and the third-most popular drink overall after water and tea. Research shows that people have been brewing beer as early as several thousand years before the Common Era. Recent studies claim that the production and consumption of beer was a major factor in the development of civilized society, arguing that the important and often spiritual role beer played in traditional ceremonies and feasts contributed to the development of ritual and tradition and consequently the development of society at large. The American beer palette has undergone changes in recent years. More and more consumers are turning to craft beer over the name brands. Generally speaking, a craft beer comes from a small, independently owned brewery that uses traditional brewing methods and focuses on developing beer with a distinct taste and quality rather than on mass producing. A growing number of these breweries have appeared on the scene in the last few years. Their popularity may be influenced by the increasingly popular local food movement, which emphasizes consuming food and drink produced in or near one’s own community. Domestic beer brands, like Bud Light or Coors Light, are still leaders of the American beer market. Studies show that most people still prefer a domestic beer at happy hour. While facing unexpected competition for beer aficionados from the independent brewers of America, the big brands stand to capitalize on casual drinkers looking for a tasty, simple, and affordable beer.

This statistic shows the beer market share of Bud Light and Coors Light in the United States in 2014, based on shipment value. In that year, Coors Light controlled *** percent of the U.S. beer market. Bud Light was the undisputable market leader with more than double the share. Both brands were rated among the top selling domestic beer brands in the United States in 2014.

The statistic shows the global market share of the leading beer brands in 2016, based on volume sales. In that year, Tsingtao was the second leading beer brand in the world, accounting for about *** percent of beer volume sales. Bud Light, which came third, was the top selling domestic beer brand in the United States in 2014. Beer brandsThe beer brewing industry has performed impressively during the last five years, with rising markets experiencing growth in total sales volume. Moreover, merger and acquisition activities have significantly promoted the development of major beer brands, thus increasing industry revenue.China is home to three of the best-selling beer brands worldwide. Snow, the top beer brand in 2014 is co-owned by SABMiller, the second-largest global beer company. This pale lager accounted for more than * percent of beer volume sales worldwide. In spite of this, SABMiller generated **** billion U.S. dollars in sales that year. Fellow Chinese brands, Tsingtao and Yanjing, ranked second and fourth respectively. In 2014, China proved to be the world leader in terms of beer production, yielding *** million hectoliters of beer. During the same year, about ***** billion liters of beer had been sold in the country. In the first half of 2015, the sales volume of beer in the nation amounted to approximately ***** billion liters.Third runner-up Bud Light is a flagship brand of Anheuser-Busch InBev, the world’s largest brewery. In 2014, this light beer was the most popular brand in the United States. The following year, the Bud Light brand was valued at roughly ***** billion U.S. dollars.

Despite being the leading beer brand in dollar sales in the United States in 2024, Modelo ranked third in sales growth. Victoria had the greatest sales growth at **** percent.

Non-Alcoholic Beer Production in the UK is experiencing lift-off. Sales of alcohol-free beers are booming as Brits increasingly moderate their drinking, with health and financial pressures driving cutbacks in alcohol consumption. Younger consumers are leading the change, driven by wellness culture and a desire to avoid post-drinking anxiety as health awareness grows. Major brewers have moved quickly to cement their place, rolling out alcohol-free versions of favourites like Stella Artois, Peroni and Heineken, hoovering up sales as moderation goes mainstream. Revenue is projected to swell at a compound annual rate of 14.9% over the five years through 2025-26 to reach £345.5 million, including a jump of 8.9% in 2025-26. This explosive growth reflects shifting drinking habits and rising health awareness, with data from the International Wines and Spirits Record showing that non-alcoholic beer sales in the UK grew by around 20% in 2024. While falling alcohol consumption has significantly boosted demand, growth has been held back by widespread pub closures. British Beer and Pub Association data forecast 378 pubs to shut their doors in 2025, limiting on-trade sales opportunities. The boom in demand for alcohol-free beer has reshaped trade patterns, with rising export values offset by a surge in imports as brands like Guinness 0.0 and Lucky Saint – both brewed overseas – divert sales from domestic producers. Rising sales have elevated profit in recent years, but soaring wage and purchase costs are now eroding gains, with profit expected to dip slightly to 8% of revenue in 2025-26. Revenue is slated to expand at a compound annual rate of 6.2% over the five years through 2030-31 to £467.3 million. Growing health consciousness will continue to draw drinkers toward alcohol-free options as 0.0% beers become everyday choices rather than novelty experiences, reinforced by campaigns like Heineken’s 0.0 Reasons Needed. A new wave of innovation is set to follow as brands compete to secure their footing in this fast-growing market, driving experimentation in flavour and technology as producers look to bring more production onshore. At the same time, big brewers will continue to flex their financial muscles, expanding production and marketing to tighten their grip on the industry and drive revenue growth as the nation’s favourite beer brands capture a greater share of alcohol-free sales.

The Irish Beer Production industry is experiencing a slump, primarily due to inflation-related turbulence and ever-growing health consciousness, which is reducing overall alcohol consumption. In response to these challenges, businesses have shown remarkable adaptability by introducing non-alcoholic ranges to cater to health-conscious consumers. Additionally, large companies have started acquiring independent craft breweries to tap into the rising interest in craft beers among Irish consumers. Industry revenue is set to drop at a compound annual rate of 0.5% over the five years through 2024 to €1.9 billion, but revenue is estimated to inch upwards by 2.5% in 2024. Declining footfall in on-trade sectors like pubs, driven by weak consumer sentiment and increased awareness of responsible drinking, has dented demand in these areas. However, alcohol consumption in supermarkets has risen, mitigating some lost sales from the on-trade market. Many companies are responding to the growing trend of low alcohol consumption by releasing non-alcoholic alternatives to their alcoholic counterparts. Guinness, for example, has seen massive success with its non-alcoholic range, prompting an expansion in production. Industry revenue is forecast to swell at a compound annual rate of 1% over the five years through 2029 to just shy of €2 billion. Well-known and established beer brands will only grow stronger by acquiring up-and-coming craft breweries. Domestic and global demand for Irish craft beer will continue to climb, prompting new and innovative brewing companies to enter. The domestic popularity of US and European craft beer brands will drive import levels to the disadvantage of industry performance.

According to Cognitive Market Research, the global Beer Market size will be USD 692840.1 million in 2025. It will expand at a compound annual growth rate (CAGR) of 3.50% from 2025 to 2033.

North America held the major market share for more than 37% of the global revenue with a market size of USD 3845.2623.63 million in 2025 and will grow at a compound annual growth rate (CAGR) of 1.3% from 2025 to 2033.
Europe accounted for a market share of over 29% of the global revenue with a market size of USD 256350.84 million.
APAC held a market share of around 24% of the global revenue with a market size of USD 166281.62 million in 2025 and will grow at a compound annual growth rate (CAGR) of 5.5% from 2025 to 2033.
South America has a market share of more than 3.8% of the global revenue with a market size of USD 26327.92 million in 2025 and will grow at a compound annual growth rate (CAGR) of 2.5% from 2025 to 2033.
Middle East had a market share of around 4% of the global revenue and was estimated at a market size of USD 27713.60 million in 2025 and will grow at a compound annual growth rate (CAGR) of 2.8% from 2025 to 2033.
Africa had a market share of around 2.2% of the global revenue and was estimated at a market size of USD 15242.48 million in 2025 and will grow at a compound annual growth rate (CAGR) of 3.2% from 2025 to 2033.
Craft Ale type is the fastest growing segment of the Beer Market industry

Market Dynamics of Beer Market

Key Drivers of Beer Market

Increasing Social Consumption and Urban Lifestyle : The rising trend of social drinking, particularly among young adults in urban settings, significantly drives the beer market. Evolving lifestyles, higher disposable incomes, and the impact of Western culture have enhanced beer consumption at social events, restaurants, and nightclubs. The lower alcohol content of beer compared to spirits also renders it more socially acceptable and accessible to casual drinkers.

Growth of Craft and Premium Beer Segments : Consumers are progressively leaning towards craft and premium beers that provide distinctive flavors, artisanal quality, and authenticity. Microbreweries and local brands are addressing niche preferences with small-batch brews, thereby diversifying the market. This appetite for unique taste experiences has spurred innovation and product variety in both developed and emerging markets.

Expansion of Global Tourism and Hospitality Sector : The flourishing travel and hospitality sectors are favorably impacting beer sales. Hotels, resorts, and bars play a crucial role in beer consumption as tourists aim to discover local brews. Seasonal events, festivals, and destination experiences that feature beer tasting or local brewery tours further encourage market growth by attracting both domestic and international tourists.

Key Restraints in Beer Market

Stringent Regulations and Taxation Policies : Governments in numerous countries enforce substantial excise taxes, advertising limitations, and strict licensing requirements on alcoholic beverages, including beer. These regulations elevate production and distribution costs, thereby affecting profit margins. Furthermore, age restrictions and regional prohibitions in specific markets restrict consumer access, leading to a decrease in overall demand.

Health and Wellness Movement Impacting Alcohol Intake : With an increasing number of consumers embracing healthier lifestyles, there is a significant reduction in alcohol consumption. Beer is frequently linked to high calorie and carbohydrate levels, which discourages health-conscious individuals. The growing trend of alcohol-free alternatives and functional beverages is diverting attention from conventional beer options.

Supply Chain Challenges and Raw Material Costs : The volatility in prices of raw materials such as barley, hops, and malt, coupled with global logistical disruptions, impacts beer production. Small breweries are especially susceptible to supply chain uncertainties. Additionally, escalating energy costs and packaging fees can further pressure production budgets, compelling manufacturers to raise prices, which may lead to a decline in consumer demand.

Strict government regulations in the beer industry pose a challenge

The global beer market faces several restraints. Government regulations and restrictions is one such restraint that adversely affects the growth of the market by limiting advertisin...

This statistic compares sales of the beer brands Coors Light and Miller Lite in the United States in 2015. Both brands are owned by MillerCoors and were ranked among the leading domestic beer brands in the United States in 2015.. Miller Lite generated beer sales amounting to about *** billion U.S. dollars.

Beer manufacturers in New Zealand have faced falling profit margins in recent years as a result of rises in input costs and excise taxes. At the same time, falling beer consumption, linked to growing health consciousness and increased price sensitivity among consumers, has limited brewers’ ability to pass these costs on through higher prices. Smaller craft brewers have been especially vulnerable compared to multinational brewers Lion and DB Breweries, with several entering liquidation. Industry revenue has been constrained by declining household discretionary income amid high living costs, while competition from non-alcoholic beers and climbing beer imports, particularly from China, have also eroded domestic brewers’ market share. However, improving economic conditions and rising discretionary incomes are expected to result in modest revenue growth during 2025-26. Overall, beer manufacturing revenue is anticipated to fall at an annualised rate of 0.9% over the five years through 2025-26, to total $2.1 billion. This trend includes an expected climb of 1.6% in 2025-26 as discretionary incomes recover.

Over the next five years, New Zealand beer manufacturers will continue to face pressure on profit margins from annual excise tax increases and a long-term decline in per capita alcohol consumption. Although easing inflation is expected to moderate future tax hikes, competition from non-alcoholic alternatives and a focus on health by consumers will continue to threaten traditional beer sales. Breweries are likely to invest in automation and sustainable production practices to boost efficiency and appeal to environmentally conscious consumers. New regulations requiring energy content labelling on alcoholic beverages will increase compliance costs, particularly for smaller brewers, but may also create opportunities for product differentiation in a more health-focused market. Recoveries in real household discretionary income are set to boost demand for premium-priced beer, leading to price-driven revenue growth. Revenue is forecast to climb at an annualised 0.9% over the five years through 2030-31, to total $2.2 billion.

Modelo was the leading beer brand in the United States in 2024. In that year, the brand had sales totaling over *** billion U.S. dollars. In the same year, Bud was the second leading brand with sales of over *** billion dollars.

This statistic shows the beer consumption share in the United States in 2020, by category. In that year, the consumption of light beer took the largest share with **** percent of total beer consumption in the United States. Beer industryBeer is the most popular alcoholic beverage in the United States. The majority of U.S. consumers showed a preference for light beer during that year. In contrast to regular beer, this variety has reduced alcohol content and calories. Bud Light was the nation’s leading beer brand, followed by Coors Light and Miller Lite. The Bud Light brand generated over * billion U.S. dollars in sales in 2017. It is owned and manufactured by Anheuser-Busch InBev, the largest brewing company in the world in 2018.Craft beer had a consumption share of nearly ** percent in 2020. This type of beer is made by small, independent and traditional brewers. According to the American Brewers Association, craft breweries should produce only up to * million barrels of beer annually. Moreover, only less than ** percent of the brewery can be owned or controlled by a non-craft brewer.The cities of Portland and Seattle had the highest craft beer sales between 2014 and 2015. Samuel Adams was the leading craft beer brand during this period, generating over *** million U.S. dollars in sales. This brand is owned by the Boston Beer Company, the country’s second-largest craft brewer in 2014, based on volume sales. The U.S. had more than ***** craft breweries in 2020.

Anheuser-Busch InBev was the largest beer company in the world in 2025, with sales amounting to approximately **** billion U.S. dollars. Heineken Holding was the second largest company with sales of **** billion dollars. Global Beer IndustryBeer is among the handful of alcoholic beverages that have been consumed for centuries. Varied forms of beer can be obtained by effecting alterations to the beer brewing process. Some of the most common types of beers consumed today include: bitters, ales, and stouts. Other types of beer are: standard beer, low/no alcoholic content beer, premium lager, crafted beer, and specialty beers. The global beer industry has undergone a steady process of consolidation. Ten years ago the global beer industry was highly fragmented. Since then, a steady process of consolidation via mergers and acquisitions (M&A) has taken place - often focused around cost-cutting opportunities or geared towards acquiring attractive emerging market assets: (e.g. the 60 billion U.S. dollar merger between Anheuser-Busch and InBev in 2008; Heineken's 24 billion U.S. dollar acquisition of Asia Pacific Breweries in 2012). In 2024, Anheuser-Busch InBev controlled about ** percent of the global beer market. The company is responsible for the production, importation and distribution of many global brands; specifically Budweiser, Stella Artois, Beck's, Corona, Leffe and Hoegaarden. The company also produces domestic brands such as Bud Light, Busch, Michelob and Shock Top. The pace of globalization for beer has greatly accelerated over this period with the increased activity of multinational beer enterprises acquiring existing breweries and constructing new facilities in emerging markets, as well as licensing production of their brands outside their home countries. As incomes rise and living styles change in developing countries, demand for such products has grown.

The size of the Beverage Packaging Market was valued at USD 164.11 Billion in 2023 and is projected to reach USD 239.20 Billion by 2032, with an expected CAGR of 5.53% during the forecast period. Recent developments include: In February 2024, The Paper Bottle Company announced that it was starting its series production of Next Gen Paper Bottle. It is an important milestone for the firm as it moves towards a fully biobased paper bottle. The Next Gen Paper Bottle consists of 85% paper and a 15% barrier made from high-density polyethylene (HDPE) which makes it robust and splash-resistant package that can be recycled as paper packaging.In October 2023, Budweiser Brewing Company APAC had introduced its lightest-ever aluminum beer can to China weighing 330ml (around 11.16 oz) and is only 9.57g, making it lighter by four percent than the average norm in the sector. It aims to deepen its efforts towards promoting circularity to reduce its climate change and environmental footprints as well as enable value chain partners to slash their carbon emissions further.In February 2022, SIG a Swiss aseptic packaging supplier completed the acquisition of Scholle IPN, a flexible packaging company. Headquartered in Northlake, Illinois, Scholle IPN provides sustainable packaging systems and solutions for food, beverage, retail, institutional and industrial market.Owens-Illinois, Inc. launched a new glass wine bottle with a lower carbon impact in February 2024.The first tethered cap carton in South Africa was introduced by Nampak Liquid Cartons together with Woodlands Dairy in May 2024.Toyo Seikan developed Japan’s lightest aluminum can body in March 2024 thereby achieving even less gas emitted into the atmosphere. This is a noteworthy development in the beverage packaging market.Long-life probiotic yogurt packaged in aseptic cartons was unveiled by SIG and AnaBio Technologies in September 2023, thus marking another major turning point for beverage packaging industry.. Notable trends are: Rising beverage consumption in emerging economies is driving market growth..

In 2024, beer accounted for an estimated ** percent of the U.S. alcohol industry market. Wine's share of the market declined to its lowest level in decades in that year. Alcoholic beverage sales in the U.S. In 2022, total alcoholic beverage sales numbers in the United States reached nearly *** billion U.S. dollars. U.S. sales numbers had been increasing for years prior to the COVID-19 pandemic. Supplier gross revenue was highest in the spirits segment at ***** billion U.S. dollars. Leading beer brands With sales of nearly ***** billion U.S. dollars, Bud was the leading brand of beer in the United States. Introduced in 1982, Bud Light is one of the world’s top-selling light beer lagers. Top competitor Michelob ranked second with roughly *** billion dollars in sales that year.

Bud Light, Michelob Ultra, and Miller Lite are among the most popular beers in the United States, and all three contain *** percent of alcohol. Bud Select 55, which boasts only ** calories has a relatively low alcohol content of *** percent.

Top Beer Brands in the United States

Bud Light was the top selling domestic brand of beer in the United States in 2017, at over **** billion U.S. dollars in sales. Americans seem to have a preference for light beers, as seven out of the *** most popular beers in the United States contain the words “light” or “lite” in the name. Among imported beer brands, Corona and Modelo had the highest level of sales in the United States in 2018.

U.S. Beer Production

The United States is the second leading producer of beer worldwide. In 2017, some ****** million hectoliters of beer were produced in the United States. The leading producer of beer, China, had a production volume of about *** hectoliters in that year. Since 2012, the total number of breweries in the United States has increased dramatically, from ***** locations to ***** by 2018.

In 2024, the import value of beer to South Korea amounted to more than ***** million U.S. dollars, an increase compared to the previous year. With this, the import value of beer broke the declining trend that started in 2018. Japanese beer in South KoreaDuring the previous years, beer imports were usually led by Japanese brands. Nevertheless, due to political tensions in summer 2019, the import beer market saw a major shift. Due to the tensions, consumers and stores started boycotting products made in Japan. The beer import value plummeted from *** million U.S. dollars in June 2019 to around *** thousand U.S. dollars in September 2019. As of 2023, the market has recovered, however. Japan imported the highest volume of beer to South Korea. Beer marketWhile the market share of large domestic beer companies is dropping, their products dominate the South Korean beer market. Based on retail sales value, Oriental Brewery had a market share of more than ** percent in 2020. Oriental Brewery sells the domestic beer brand Cass, which was the most preferred beer brand in 2020, as well as other major brands. While large South Korean breweries mostly focus on light lager-style beer to attract the masses, a growing number of consumers are turning to craft beer. According to a survey, around ** percent of beer drinkers are interested in craft beer due to the variety.

When it comes to most commonly consumed beers in the U.S., there is not one as popular as Heineken. Owned by the Dutch company Heineken N.V. – headquartered in Amsterdam – the alcoholic beverage is a fan favorite in the United States with a share of **% amongst U.S. respondents at the age of ** and older enjoying this particular beer on a regular base.

Second ranks an American beer brand: Bud Light is consumed by **% of the American consumers. It is also the top selling domestic beer brand in the United States with US$* billion worth of sales in 2017. One reason why a light beer brand experiences such a staggering success could be that, as compared to regular beer, this one contains reduced number of calories as well as lower alcohol content and thus appears a little healthier than regular beer.

Breweries in the United States

From 2012 to 2018, the number of breweries more than tripled in the United States. This might have something to do with the increasing popularity of craft beer in the U.S. as seen by expanding sales figures between 2011 and 2018. Thus, it is hardly surprising that position five within the ranking of the U.S.’ favorite beers is taken by a craft beer, namely Blue Moon.

The volume of alcohol consumed in Iceland rose overall in recent years. In 2013, the volume of alcoholic beverages consumed amounted to **** liters per person. By the end of the shown period, the per capita consumption volume had grown to **** liters. Simultaneously, the household consumption expenditure on alcohol in Iceland increased as well. As of 2023, households spent on average roughly ** billion Icelandic krónur on alcoholic beverages.  Vínbúðin In all the Nordic countries except Denmark, alcoholic beverages are only available in government-owned store chains. Vínbúðin in Iceland is one of the oldest government regulated alcoholic beverage retailing chains in Northern Europe. It is operated by the State Alcohol and Tobacco Company of Iceland, ÁTVR. Alcohol sales made up for the largest share of the company’s operating revenue in 2023. That year, the value amounted to **** billion Icelandic krónur, in contrast to only ten billion krónur generated with tobacco sales.   Favorite alcoholic beverages  Beer sales accounted for the largest shares of total liters sold by Vínbúðin stores in Iceland. In 2023, beer had a share of roughly ** percent, whereas light and fortified wines (wine with up to ** percent of alcohol) made up nearly ** percent of sales. By comparison, wine with an alcohol percentage of more than ** percent was sold even less.