In 2024, the main purpose for domestic overnight trips in Great Britain was for visiting friends and relatives, accounting for 39.3 million trips. Meanwhile, domestic overnight holiday trips totaled 32.5 million. Overall, the number of domestic overnight trips in Great Britain totaled over 105 million in 2024.

In 2023, the main purpose for domestic overnight trips in Great Britain was for visiting friends and relatives, accounting for **** million trips. Meanwhile, domestic overnight holiday trips totaled **** million. Overall, the number of domestic overnight trips in Great Britain totaled over *** million in 2023.

In 2023, domestic tourism spending in the United Kingdom totaled ***** billion British pounds. This represented a **** percent decline from 2019, the year prior to the onset of the coronavirus (COVID-19) pandemic. However, spending was projected to return to pre-pandemic levels in 2024, as well as rise to over *** billion British pounds by 2034.

This report analyses the domestic tourism market in the United Kingdom. The metric used for measuring domestic tourism is total spend on tourism in the United Kingdom by UK residents. The data is sourced VisitBritain's GB Day Visits Survey and GB Tourism Survey, and includes spending on both overnight stays and day visits. The data is measured in calendar years.

Monthly estimates of overseas residents’ visits and spending and visits and spending abroad by UK or Great Britain residents. Also includes data on purpose of visit, area visited by UK residents and area of residence for overseas residents.

Total domestic travel spending in Great Britain amounted to over ** billion British pounds in 2023. The largest share of this expenditure came from domestic day trips, which totaled ***** billion British pounds; this, however, was nearly ** percent less than the 2019 figure. Conversely, spending on domestic overnight trips in Great Britain was ** percent higher in 2023 than in 2019, standing at ***** billion British pounds.

This report analyses the total number of outbound tourist trips by UK residents. The data is sourced from the Office for National Statistics (ONS), collated within its "overseas travel and tourism (OTT) time series", and estimates are afforded by IBISWorld. The OTT time series provides seasonally and non-seasonally adjusted estimates of completed international visits to and from the United Kingdom, and was originally based on International Passenger Survey (IPS) data. Developed by the ONS, the IPS produces estimates on the basis of 250,000 interviews conducted over a given year. Interviews are conducted at all major UK airports and seas routes, at Eurostar terminals and on Eurotunnel shuttle trains. In this report, quarterly data is summed to produce tourism figures over financial years (i.e. April through March) and is not adjusted for seasonality.

Inbound, outbound and domestic tourism expenditure, inbound tourism consumption, production accounts and employment of the tourism industries and domestic supply and internal tourism consumption.

The United Kingdom's outbound travel industry is projected to hit a value of US$ 90.46 billion by 2024. This momentum is expected to be sustained as it is rising at a CAGR of 8.60%, leading to an estimated valuation of US$ 206.43 billion by 2034.

Attributes	Details
Industry Size of the United Kingdom in 2024	US$ 90.46 billion
Expected Industry Size of United Kingdom by 2034	US$ 206.43 billion
Forecasted CAGR between 2024 to 2034	8.60%

Category wise insights

Dominant Segment by Type	Day Trips & Local Gateways
Share held by the Segment in 2024	44.70%

Dominant Segment by Booking Channel	Online Booking
Share held by the Segment in 2024	29.60%

Base Year 2023 Forecast Period 2024-2028 Market Growth X.XX%*

Expenditure on domestic overnight tourism in Great Britain in 2024 experienced an uptake from the previous year, rising to ***** billion British pounds. Based on figures reaching back to 2010, this figure represented an all-time high in terms of spending, totaling ***** billion British pounds.

The outbound travel market in the United Kingdom is projected to reach USD 98.24 billion by 2025 and increase to USD 224.17 billion by 2035, growing at a compound annual growth rate (CAGR) of 8.60%.

Metric	Value
Industry Size (2025E)	USD 98.24 billion
Industry Value (2035F)	USD 224.17 billion
CAGR (2025 to 2035)	8.60%

Analyzing UK Outbound Travel Market by Top Investment Segments

Category	CAGR (2025 to 2035)
Day Trips & Local Gateways	9.5%

Category	CAGR (2025 to 2035)
Independent Traveler	10.2%

Category	Market Share
Online Booking	60%

Category	CAGR (2025 to 2035)
21 to 40 Years	10.3%

Annual official statistic measuring the volume and value of domestic overnight tourism in Britain. Jointly sponsored by Visit England, Visit Scotland and Visit Wales. Publication schedule for monthly results is at http://www.visitengland.org/Images/Continuous%20surveys_2013_v7_tcm30-32182.pdf All current survey deliverables (including online data browser) are at http://www.visitengland.org/insight-statistics/major-tourism-surveys/overnightvisitors/index.aspx

The number of visits abroad from the United Kingdom grew in 2023 over the previous year, reaching close to *** million trips. That year, the most common purpose for travelling abroad for UK residents was for holiday purposes, with over ** million trips made for this reason.

Provisional annual inbound, outbound and domestic expenditure on tourism, internal tourism consumption and employment for the tourism industries.

London’s Tourism Direct GVA (TDGVA) in 2019 is estimated by taking London’s share of the latest ONS regional TDGVA publication (2013) and multiplying it with the latest TDGVA estimate (2017) for the UK. The resulting figure is then multiplied with a ratio of London spend data from VisitBritain’s International Passenger Surveys from 2019 and 2017. This approach assumes 1) that London’s share of UK TDGVA has remained constant from 2013 to 2017 and 2) a constant relation between spend and GVA from 2017 to 2019.

The annual VisitBritain forecast for the volume and value of inbound tourism to the UK is issued in December each year. They have however updated this to reflect the impact of COVID-19 on inbound tourism to the UK, as well as an estimate of impact on domestic tourism within England. These were used to estimate London’s tourism spend for 2020. More details on the inbound tourism forecast for 2020 to the UK and domestic tourism with in England for 2020 can be found at Visit Britain.

Visit Britain publish data relating to international visitors to the UK. They produce the data in two formats - individual spreadsheets for each region that are updated annually, and a single spreadsheet for all regions, containing less detail but updated quarterly.

Data shows London totals for nights, visits, and spend. Data broken down by age, purpose, duration, mode and country. This data is also available from Visit Britain website, including the latest quarterly data for other regions.

All data taken from the International Passenger Survey (IPS).

Some additional data on domestic tourism can be found on the Visit Britain website, and Visit England both overnight tourism and Day visits pages.

Data on accomodation occupancy levels is also available from Visit England.

An overview of all tourism data for London can be found in this GLAE report 'Tourism in London'

Further information can be found on the London and Partners website.

Comparisons of international tourist arrivals with other world cities are produced by Euromonitor and in Mastercard's Global Destination Cities Index of 2012, 2013, 2014, and 2015.

This dataset is included in the Greater London Authority's Night Time Observatory. Click here to find out more.

With the help of VisitBritain’s (tourist board of Great Britain) tourism promotional efforts, the UK’s tourism sector depicted growth during 2010–2015, when domestic and inbound tourist volumes rose at a CAGR of 1.99% and 3.81% respectively. The growth in outbound tourism was supported by the improved economic growth in the same period. Read More

London Borough level tourism trip estimates (thousands). The ‘top-down’ nature of the Local Area Tourism Impact (LATI) model (starting with London data) means it is best suited to disaggregate expenditure. However, tourism trips were also disaggregated for comparative purposes using the estimated proportions of spending by overseas, domestic and day visitors in the boroughs. Since the trip estimates are derived from data on trips to London they do not account for trips to different boroughs by visitors whilst in London. Indicative borough level day visitor/tourist estimates for 2007 were derived from the LDA’s own experimental London level day visitor estimates. As such the borough level day visitor estimates should be treated with caution and the 2007 day visitor estimates are not comparable with those from previous years. They are intended only to give a best estimate of the scale of day visitor tourism in each borough from the currently available data. Further tourism data for UK regions covering trends in visits, nights, and spend to London by visitors from overseas is available on the Visit Britain website. Analyse data by age, purpose, duration, and quarter. This dataset is no longer updated.