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The global doughnuts market size is projected to grow at a CAGR of 3.80% between 2025 and 2034.
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The Doughnut Stores industry is running rings around its competition in the food service sector as major doughnut chains expand their menu offerings well beyond doughnuts. Increased consumer spending has facilitated individual spending on small luxuries, such as coffee and doughnuts. In 2020, doughnut stores, along with the broader food service sector, saw revenue decline as a result of mandatory shutdowns and restrictions to combat the COVID-19 pandemic. However, restrictions on the food sector have eased since 2021 and so too has consumer demand for food outside of the home, benefiting the industry. As a result, industry revenue is expected to increase an annualized 2.7% to $8.8 billion over the five years to 2024. However, in 2024 alone, industry revenue is forecast to fall 0.6% as inflationary pressures reduce spending from business clients. The national presence of successful chains, such as Krispy Kreme, has further increased industry expansion. In choosing to license its brand name to independent stores, Krispy Kreme has caused a surge in the number of franchise establishments during the current period. The company also demonstrates the widespread trend among chains of diversifying menu offerings. While doughnut sales still account for a large share of Krispy Kreme's revenue, the chain is making a concerted effort to shift its sales mix toward more beverages to increase visitation rates. Krispy Kreme has added specialty espresso drinks and a range of new drip coffee blends to its menu over the past five years. Besides, diversification among doughnut stores has kept industry profit afloat. Over the five years to 2029, IBISWorld projects industry revenue to increase an annualized 1.4% to $9.5 billion as consumers continue spending on discretionary purchases, such as food outside the home. Additionally, shifting consumer trends will lead to a great deal of product innovation, particularly among smaller, independent stores attempting to meet increased demand with nontraditional donut fillings and innovative flavors. As the popularity of doughnuts as desserts skyrockets, several stores will enter the industry to meet heightened demand, increasing internal competition. Doughnut stores will seek notoriety through their one-of-a-kind creations, establishing a niche in their local market.
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The size and share of this market is categorized based on Application (Yeast-raised Doughnuts, Cake Doughnuts, Filled Doughnuts) and Product (Breakfast Pastry, Coffee Shops & Bakeries, Convenience Stores, Specialty Food Outlets) and geographical regions (North America, Europe, Asia-Pacific, South America, Middle-East and Africa).
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The global doughnut market size was valued at USD 25.67 Billion in 2023 and is likely to reach USD 38.51 Billion by 2032, expanding at a CAGR of 4.61 % during 2024 – 2032. The market's growth is attributed to the expanding working population and increasing consumer preference for convenience foods.
Increasing consumer preference for convenience foods is expected to drive the market as consumers are constantly seeking food options that are quick and easy to consume, which increases the demand for doughnuts as it is a grab-and-go type of food that fitsperfectly into this food option. Moreover, doughnuts are relatively affordable compared to many other convenience foods, increasing their adoption among consumers who prefer affordable convenience foods. Therefore, rising consumer preference for convenience foods is propelling the market.
Doughnuts are highly popular among children and adults especially children as they come in a wide variety of flavors and styles, making them a versatile treat that caters to many different taste preferences. Moreover, doughnuts are high in carbohydrates that trigger the release of feel-good hormones like dopamine, which improve mood and reduce stress. This increases the consumption of doughnuts among adults and children.
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Doughnut Market was valued at USD 12.6 billion and is expected to reach USD 17.8 Billion in 2032, At a 3.5% CAGR.
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The size and share of this market is categorized based on Type (Yeast-Raised Doughnuts, Cake Doughnuts, Filled Doughnuts, Glazed Doughnuts, Frosted Doughnuts) and Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail, Specialty Stores, Food Service) and Flavor (Chocolate, Vanilla, Strawberry, Other Flavors, Seasonal Flavors) and geographical regions (North America, Europe, Asia-Pacific, South America, Middle-East and Africa).
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Report Attribute/Metric | Details |
---|---|
Market Value in 2025 | USD 1.9 billion |
Revenue Forecast in 2034 | USD 2.9 billion |
Growth Rate | CAGR of 4.9% from 2025 to 2034 |
Base Year for Estimation | 2024 |
Industry Revenue 2024 | 1.8 billion |
Growth Opportunity | USD 1.1 billion |
Historical Data | 2019 - 2023 |
Forecast Period | 2025 - 2034 |
Market Size Units | Market Revenue in USD billion and Industry Statistics |
Market Size 2024 | 1.8 billion USD |
Market Size 2027 | 2.1 billion USD |
Market Size 2029 | 2.3 billion USD |
Market Size 2030 | 2.4 billion USD |
Market Size 2034 | 2.9 billion USD |
Market Size 2035 | 3.0 billion USD |
Report Coverage | Market Size for past 5 years and forecast for future 10 years, Competitive Analysis & Company Market Share, Strategic Insights & trends |
Segments Covered | Technology, Product Type, Application, Capacity |
Regional Scope | North America, Europe, Asia Pacific, Latin America and Middle East & Africa |
Country Scope | U.S., Canada, Mexico, UK, Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Mexico, Argentina, Saudi Arabia, UAE and South Africa |
Top 5 Major Countries and Expected CAGR Forecast | U.S., China, Japan, Germany, UK - Expected CAGR 3.4% - 4.5% (2025 - 2034) |
Top 3 Emerging Countries and Expected Forecast | Brazil, India, Nigeria - Expected Forecast CAGR 5.4% - 6.9% (2025 - 2034) |
Top 2 Opportunistic Market Segments | Semi automatic and Manual Product Type |
Top 2 Industry Transitions | Transition to Automation, Sustainability Drive |
Companies Profiled | Belshaw Adamatic, Lil Orbits, Admatic Equipment Co., J.C. Ford Company, Krispy Kreme Doughnut Corporation, Peerless Food Equipment, Avalon Manufacturing, BakeMax, Somerset Industries, Star Manufacturing International, WACHTEL GmbH and Hinds-Bock Corporation |
Customization | Free customization at segment, region, or country scope and direct contact with report analyst team for 10 to 20 working hours for any additional niche requirement (10% of report value) |
The market size of the doughnut store sector in the United States increased to 8.9 billion U.S. dollars in 2023, up from the previous year's total of 8.64 billion U.S. dollars. This shows an increase of around three percent compared to the previous year.
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The global donut market size was valued at USD 15.6 billion in 2025 and is projected to expand at a CAGR of 3.2% from 2025 to 2033. The market growth is primarily driven by the increasing demand for convenient and affordable grab-and-go food options, as well as the growing popularity of gourmet and specialty donuts. Additionally, the expansion of coffee shop chains and the availability of donuts in various flavors and fillings are contributing to the market growth. In terms of geography, North America accounted for the largest market share in 2025 and is expected to maintain its dominance throughout the forecast period. The high consumption of donuts in the United States is a key factor driving the regional market. Europe and Asia Pacific are also expected to experience significant growth, due to the increasing popularity of donuts in these regions. The growing number of donut shops and the launch of new donut flavors are likely to fuel the market growth in these regions.
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Global vegan donut market accounted for USD 120.4 million in 2023. Yearly growth of 5.8% in demand of vegan donuts in 2024 implies that global market will be worth USD 143.5 million in 2025. Foreign sales will grow at 9.6% CAGR from 2025 through 2035 and will total USD 358.9 million by 2035.
Attributes | Description |
---|---|
Estimated Global Vegan Donuts Industry Size (2025E) | USD 143.5 million |
Projected Global Vegan Donuts Industry Value (2035F) | USD 358.9 million |
Value-based CAGR (2025 to 2035) | 9.6% |
Semi-Annual Market Update
Particular | Value CAGR |
---|---|
H1 | 9.0% (2024 to 2034) |
H2 | 9.2% (2024 to 2034) |
H1 | 9.4% (2025 to 2035) |
H2 | 9.6% (2025 to 2035) |
Country-wise Insights
Country | CAGR, 2025 to 2035 |
---|---|
USA | 9.3% |
Germany | 10.1% |
China | 9.5% |
Japan | 9.0% |
India | 10.4% |
Category-Wise Insights
Segment | Value Share (2025) |
---|---|
Yeast Doughnuts (By Product) | 55.2% |
Segment | Value Share (2025) |
---|---|
E-Commerce (By Distribution Channel) | 42.8% |
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Asia Pacific Doughnuts market is the fastest-growing market, boasting a 22% market share.
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Market Size statistics on the Doughnut Stores industry in United States
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The global doughnuts market, valued at $21.7 billion in 2025, is projected to experience steady growth, exhibiting a compound annual growth rate (CAGR) of 3.3% from 2025 to 2033. This growth is driven by several factors. The increasing popularity of convenient, on-the-go snacking fuels demand, particularly within the food service sector. Consumer preferences for diverse flavors and innovative product offerings, such as gourmet doughnuts and healthier options (e.g., gluten-free, reduced-sugar varieties), are also significant drivers. Furthermore, the expanding global presence of major doughnut chains, coupled with the rise of independent artisanal doughnut shops catering to specific market niches, contributes to market expansion. The market segmentation reveals a strong preference for cake-style doughnuts over yeast-style doughnuts, reflecting evolving consumer taste preferences. While retail stores represent a substantial portion of the market, the food service segment demonstrates significant growth potential, driven by increased consumption in cafes, restaurants, and quick-service establishments. Geographic variations exist in consumption patterns. North America and Europe are currently leading markets, but Asia-Pacific presents a significant opportunity for future growth due to rising disposable incomes and increasing westernization of dietary habits. However, potential restraints include rising health concerns related to sugar and fat consumption, which are driving demand for healthier alternatives. Nevertheless, the industry's adaptability in offering healthier options suggests that these concerns can be mitigated. The competitive landscape is dominated by established global players such as Dunkin' Brands, Krispy Kreme, and Tim Hortons, alongside numerous regional and independent brands. These brands are continually innovating their product lines and expanding their global reach to maintain and enhance their market share. The overall outlook for the global doughnuts market remains positive, indicating sustained growth over the forecast period fueled by consumer demand and industry innovation.
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The global donuts market size was estimated at USD 14.1 billion in 2023 and is projected to reach USD 23.4 billion by 2032, growing at a CAGR of 6.0% during the forecast period. This robust growth can be attributed to the increasing popularity of donuts as a versatile snack option across various demographics. The market is being driven by changing consumer preferences towards sweet confectionaries and the growing impact of western food culture in emerging economies. The proliferation of specialized donut chains and cafes, coupled with product innovation and the introduction of new flavors, is further propelling the market expansion.
One of the primary growth factors of the donuts market is the evolving consumer lifestyle, which increasingly favors quick, convenient, and indulgent food products. The fast-paced life of urban dwellers has amplified the need for on-the-go snack options, and donuts, being both portable and satisfying, fit this bill perfectly. Moreover, donuts have transcended their traditional breakfast status to become a popular all-day snack and dessert option, which has significantly broadened their consumer base. The increase in disposable income, especially in developing regions, is another critical factor driving the demand for premium and artisanal donuts, which are often perceived as a treat or a luxury indulgence.
In addition to lifestyle changes, the donuts market is significantly influenced by innovations in flavor and product offerings. Consumers today are seeking unique and exotic flavors beyond the traditional chocolate, vanilla, and fruit options. This demand has led to an increase in experimentation with flavors such as matcha, bacon, maple, and even savory options, which are being well-received. Moreover, filled donuts with various creams, jams, and custards are also gaining traction. The creativity in product offerings extends to the health-conscious segment, with vendors introducing low-calorie, vegan, and gluten-free variants to cater to the diverse dietary preferences of modern consumers.
The regional outlook reveals that North America remains the largest market for donuts, driven by both high consumption levels and the strong presence of major donut chains. However, the Asia Pacific region is expected to witness the fastest growth during the forecast period, attributed to the increasing urbanization and westernization of food habits in countries like China and India. Europe, with its rich bakery culture, continues to be a significant market, though growth here is more moderate. In the Middle East & Africa, the expansion of international donut brands and increasing consumer spending on luxury food items are expected to drive market growth.
When analyzing the donuts market by product type, yeast donuts have traditionally held a substantial share due to their light, airy texture and versatility in flavors and toppings. These donuts are particularly popular in North American and European markets, where they are a staple in breakfast menus and snack aisles. The demand for yeast donuts is further supported by their ease of production and the potential for customization, which makes them a favorite among both producers and consumers. However, the market is witnessing a shift towards more diverse offerings as consumer preferences evolve.
Cake donuts, known for their denser texture and rich flavor, are also a significant segment in the donuts market. These are often preferred for their satisfying taste and ability to absorb flavors well. Cake donuts are particularly popular in artisanal and gourmet segments, where they are often infused with unique flavors and spices. The rise of local bakeries and specialty shops that focus on handcrafted goods has contributed to the growth of this segment. Additionally, the market for cake donuts is expanding in regions like Asia and Latin America, where consumers are beginning to appreciate these traditionally Western delicacies.
Filled donuts represent another exciting segment within the donuts market, offering consumers a delightful surprise with every bite. These donuts are filled with various creams, jams, or custards, and their popularity is on the rise due to the endless possibilities for flavor combinations. Filled donuts appeal to consumers looking for indulgence and novelty, making them a popular choice for special occasions and celebrations. The increasing trend of customized filled donuts for events and the growing popularity of social media-worthy foods have further fueled the growth of this segment.
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This graph shows the sales of the leading doughnut brands of the United States in 2015. Krispy Kreme was the third ranked doughnut brand of the United States with about 153.6 million U.S. dollars worth of sales in 2015.
Doughnut industry
The doughnut, or “donut” as it is commonly written in the United States, is a staple of American snack culture. The treat consists of fried sweet dough, which is often ring-shaped with the classic hole in the center or shaped like a small bread bun and filled with a sweet custard or jelly. It can be eaten plain or topped with sugar, icing, chocolate, and more.
The origin of the doughnut is disputed, and countries all over the globe produce their own variations, each with its own name. The “doughnut/donut” tends to be associated with an American diet. Most Americans consider themselves donut-eaters and the treat holds a special place in American pop culture. Just ask “The Simpsons” leading man Homer or any police officer depicted on television.
Americans cited Dunkin’ Donuts and Krispy Kreme as the doughnut brands they eat most often. Both companies started in the U.S. over sixty years ago and now operate extensively around the globe. The companies are each other’s biggest rivals in the doughnut industry, while Dunkin’ Donuts also competes with Starbucks for coffee sales.
The doughnut has gotten a makeover in recent years, thanks to culinary experiments that freshened up the traditional treat and made it more appealing to everyone, from the blue collar worker enjoying his morning pastry to the professionally trained foodie critic. Doughnuts topped with bacon, with children’s cereal, stuffed with pizza, or morphed with a croissant are now all part of the doughnut experience. It seems doughnut fans have just a few more reasons to celebrate.
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Middle East and Africa, the doughnut market has carved out a niche with a 3.00% market share.
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The global doughnuts market, valued at $8.4 billion in 2025, is projected to experience steady growth, exhibiting a compound annual growth rate (CAGR) of 3.9% from 2025 to 2033. This growth is fueled by several key factors. The increasing popularity of gourmet and artisanal doughnuts, offering unique flavors and innovative toppings, is driving premiumization within the market. The expansion of coffee shop chains and quick-service restaurants (QSRs) that include doughnuts in their menus contributes significantly to market expansion, particularly in North America and Asia-Pacific regions. Furthermore, the rising disposable incomes in developing economies are increasing consumer spending on indulgent treats like doughnuts, fueling market growth in these regions. The foodservice segment currently dominates the market, with retail sales also showing robust growth due to the increasing availability of packaged and ready-to-eat doughnuts in supermarkets and convenience stores. However, challenges such as rising ingredient costs and increasing health concerns related to high sugar and fat content in traditional doughnuts pose potential restraints. Companies are mitigating this by introducing healthier alternatives, such as gluten-free or reduced-sugar options, to cater to growing health-conscious consumer preferences. The competitive landscape is characterized by both established multinational corporations and smaller, artisanal brands, leading to intense competition and a focus on product differentiation and branding strategies. The market's regional distribution reveals that North America and Europe currently hold the largest market shares, driven by high consumer demand and established industry players. However, Asia-Pacific is expected to witness the most significant growth over the forecast period, propelled by rising consumer spending and the increasing penetration of international brands and local players. Strategic alliances, acquisitions, and product innovations are key competitive strategies employed by companies to gain market share and expand their product portfolios. The industry also faces risks associated with fluctuations in raw material prices, changing consumer preferences, and potential economic downturns. Despite these challenges, the global doughnuts market is poised for continued growth driven by the ongoing popularity of doughnuts as a convenient, tasty, and versatile treat. Future market success will hinge on companies' ability to innovate, adapt to changing consumer preferences, and effectively manage operational costs.
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The global frosted doughnut market is a vibrant and expanding segment within the broader bakery industry. While precise figures for market size aren't provided, considering the popularity of doughnuts and the significant presence of major players like Krispy Kreme and Dunkin', a reasonable estimate for the 2025 market size could be placed in the range of $5-7 billion USD. This is based on publicly available data regarding the overall doughnut market and the significant portion held by frosted varieties. A Compound Annual Growth Rate (CAGR) of 4-6% is plausible, reflecting consistent consumer demand fueled by trends such as the increasing popularity of gourmet and artisanal doughnuts, innovative flavor profiles (e.g., matcha, salted caramel), and the continued expansion of established and emerging quick-service restaurants (QSRs) and coffee shops that feature doughnuts prominently in their menus. Key drivers include evolving consumer preferences for convenient treats, increasing disposable incomes in developing economies, and the ongoing growth of food delivery services. Trends include premiumization, with consumers seeking higher-quality ingredients and unique flavor combinations; customization, offering various toppings and fillings; and health-conscious options, such as gluten-free or reduced-sugar frosted doughnuts. However, restraints exist, including fluctuations in raw material costs (sugar, flour, dairy), health concerns regarding sugar consumption, and increasing competition within the bakery sector. The market segmentation reveals a strong presence in both catering services (weddings, events) and retail stores, with cake-style and yeast-style doughnuts holding significant market shares. Geographic distribution reflects a strong foothold in North America and Europe, with emerging markets in Asia-Pacific showing significant growth potential. The forecast period (2025-2033) suggests continued expansion, driven by innovation and strategic market penetration by key players.
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The doughnut market is expected to grow from $17.1 Bn in 2025 to $23.7 Bn by 2032 at a 4.8% CAGR, driven by increasing demand for convenience foods worldwide
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[Keywords] Market include Grupo Bimbo, Restaurant Brands International Inc., Krispy Kreme, Dunkin'Donuts, Dixie Cream Donut Co
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The global doughnuts market size is projected to grow at a CAGR of 3.80% between 2025 and 2034.