The source forecast that, in 2024, digital out-of-home (DOOH) advertising revenues worldwide will amount to an estimated **** billion U.S. dollars. The annual value was projected to continue to expand as the decade unfolds, reaching nearly ** billion dollars by 2029. When including traditional outdoor ad spending, the global OOH ad expenditure growth rate will stand at **** percent in 2024. DOOH media's global relevance The same study estimated China's share in the global DOOH ad market at almost ** percent, stressing the Asian economy's importance for the segment. However, DOOH's share in total OOH ad spending worldwide was expected to end the decade below ** percent, as different countries and territories adopt the technology at different paces and capacities. DOOH campaigns In 2023, more than **** out of ** marketers surveyed worldwide reported purchasing DOOH campaigns directly only, while ***** out of ** chose exclusively programmatic buys – when automated technology substitutes traditional sale methods. Within the programmatic digital out-of-home (prDOOH) campaigns alone, single-country campaigns made up the majority of prDOOH target market, at approximately ** percent.

The source forecast that, in 2023, the digital out-of-home (DOOH) advertising spending in the United States will grow by nearly **** percent to around **** billion U.S. dollars. That amounts to over ********* of the U.S. estimated total out-of-home (OOH) ad spend that year. The DOOH ad expenditure projected for 2023 is the first annual figure to surpass the pre-pandemic spending recorded in 2019.

In 2024, digital out-of-home (DOOH) advertising spending accounted for approximately 34 percent of the total expenditure on out-of-home (OOH) media in the United States, slightly up from 33 percent a year earlier. According to the same source, DOOH ad revenues' annual growth rate in the U.S. reached 7.5 percent in 2024.

Mid-2024 forecasts projected that the global outdoor advertising revenue would amount to an estimated **** billion U.S. dollars that year, of which **** billion (or ** percent) would come from traditional out-of-home (OOH) media, while digital out-of-home (DOOH) would account for the remaining **** billion dollars (** percent). Both segments were expected to expand as the decade unfolds, with total OOH ad spending reaching nearly ** billion dollars by 2029, **** billion (** percent) of which will consist of DOOH. DOOH boosts the outdoor media industry The world's top five outdoor ad companies are based in Western Europe and the United States: JCDecaux, Ströer, CCO, Lamar, and Outfront Media. 2023 data reveals all of them recorded higher growth in DOOH revenues than for overall outdoor media activities. That reinforces the relevance of the digital segment for the industry's expansion. The world's flagship market for DOOH Out of the ** leading global OOH firms, ***** are headquartered in China. That includes 2023's sixth-placed company, Shanghai-based Focus Media. While Chinese players' financial results remain far from their Western competitors, the Asian country is ahead in the digital game. In 2024, China alone accounted for an estimated ** percent of DOOH ad revenues worldwide. If that concentration continues, Chinese outdoor media companies are more likely to experience faster growth.

In 2025, programmatic spending will account for an estimated 30 percent of digital out-of-home (DOOH) advertising spending in the United States. In 2019, the share stood at three percent. The percentage was forecast to continue to rise throughout the decade, reaching approximately 65 percent by 2029. U.S. DOOH ad revenues amounted to over three billion U.S. dollars in 2024.

Between 2021 and 2023, digital out-of-home (DOOH) advertising spending in Peru nearly doubled, reaching approximately 11 million U.S. dollars in the latter year. Overall, Peru's online ad spending surpassed 271 million U.S. dollars that year.

The source forecast that, between 2024 and 2032, the global digital out-of-home (DOOH) advertising market size value will grow at a compound annual growth rate (CAGR) of **** percent. Meanwhile, in the Asia-Pacific (APAC) region, DOOH ad revenue's CAGR was projected to reach **** percent, making it the fastest-growing market worldwide.

In the third quarter of 2024, overall out-of-home (OOH) advertising revenues in the United States grew by approximately *** percent compared to the same period a year earlier. Meanwhile, digital out-of-home (DOOH) ad spending increased by *** percent. Over the presented years, DOOH's growth rates have always been higher than total OOH's figures, indicating an upward trend for digital outdoor media in the U.S.

Digital out-of-home advertising spending in the United Kingdom is expected to grow by 10 percent in 2024. The medium saw impressive growth rates up until 2020 when the advertising market got hit by the outbreak of the coronavirus. That year DOOH ad spend in the UK declined by 40 percent.

In the third quarter of 2024, spending on digital out-of-home advertising in the Netherlands stood at roughly 41 million euros. A year earlier, the expenditure amounted to 35.5 million, which indicates an annual growth rate of approximately 14 percent.

During an April 2024 survey among adults in the United States, approximately ** percent reported noticing digital out-of-home (DOOH) advertising providing directions to a business. Among those who noticed such ads, ** percent visited the business and, among those who visited it after seeing the DOOH ad, ** percent made a purchase. According to the same study, over ** percent of mobile device users in the U.S. searched for an advertiser after seeing a DOOH ad.

In 2024, digital out-of-home (DOOH) advertising revenue in the United States increased by approximately *** percent, marking a deceleration compared to the *** previous years' double-digit growth rates. As a result, the U.S. DOOH ad spending exceeded ***** billion U.S. dollars in 2024.

As of April 2022, around 94 percent of consumers surveyed worldwide reported finding QR codes useful. Approximately 77 percent said digital out-of-home (DOOH) advertising was either "very" or "quite" informative, while 70 percent stated that it "felt really current." Another source projected that marketers' global spending on DOOH ads would surpass 15 billion U.S. dollars in 2023.

In 2023, digital out-of-home (DOOH) advertising spending in mainland China amounted to *** billion U.S. dollars, making it the leading market worldwide. The United States, Germany, and the United Kingdom followed with around *** billion, *** billion, and *** billion dollars, respectively. The Asia-Pacific (APAC) region alone attracted over ** billion ad dollars for OOH media in 2023; therefore, it was the world's top OOH region by ad expenditure.

In 2024, China alone accounted for an estimated **** percent of global digital out-of-home (DOOH) advertising revenues – the projection excluded political ad spending in the United States. The same source forecast that the DOOH ad expenditure worldwide will reach **** billion U.S. dollars in 2024.

In 2025, digital out-of-home (DOOH) media bought programmatically is expected to account for 63 percent of total DOOH advertising spending in Germany. By 2032, the share is expected to increase to 72 percent.

In 2024, digital out-of-home (DOOH) advertising revenue in Germany increased by roughly 19 percent. In the first year of the COVID-19 pandemic, it grew by two percent.

In 2020, spending on programmatically traded digital out-of-home (DOOH) advertising in the United States was estimated to amount to roughly *** million U.S. dollars. Total DOOH ad spend in the country was valued at **** billion U.S. dollars that year.

As of April 2022, roughly 40 percent of consumers surveyed worldwide reported visiting a website featured in a digital out-of-home (DOOH) ad. Around 34 percent of respondents said that they used a hashtag seen on that type of ad, while 24 percent stated that they used a QR code seen on DOOH advertising. According to the same study, more than nine out of 10 DOOH ad viewers found QR codes useful.

During a survey among marketers worldwide published in the second half of 2024, providing dynamic creative opportunities stood as the most recognized attribute of programmatic digital out-of-home (prDOOH) advertising, being listed by ** percent of respondents. Within digital out-of-home (DOOH) advertising, sustainable/eco-efficient reach and flexibility/efficiency to display when the right conditions are met ranked first, each chosen by ** percent of the interviewees.