Bite-sized video format has taken social media usage to another level. Douyin, TikTok’s sister app, is the Chinese household name for short-form videos. In May 2025, the app had amassed *** million monthly active users in the country. Douyin’s supremacy Sophisticated algorithms, engaging features, a user-friendly interface, and a robust content ecosystem have given Douyin’s an edge in digital entertainment. Its closest local rival, Kuaishou – targeting app users from small towns and villages – only managed to secure *** million monthly active user mark in May 2025. Other contenders, such as Xigua Video and Douyin Huoshan, were far behind with less than 100 million users each. When it comes to monthly user time spent, Douyin and its speed version were leading the pack by at least ***** hours. More than a social media Such massive app usage makes the bite-sized video app an effective channel for e-commerce and brand marketing. By 2024, the most-used Chinese online shopping platform was set to expand its retail sales by ** percent. Countless brands are leveraging the platform for product promotion and consumer engagement. Automotive manufacturers **** and ***** , and high-end fashion houses ************ and ************* have created the most successful brand profiles on Douyin.

China's popular short video platform Douyin has captured the attention of young generations. In 2024, ** percent of Douyin users in China were below 36 years old, with the largest user group from the age between ** and **.

TikTok's Chinese version Douyin has become highly popular in China. Experts projected that Douyin's user base in the Chinese market would very likely surpass *** million by 2025. **** half of the internet users accessed their Douyin account via mobile devices.

In 2024, two in every five Douyin users lived in the lower-tier cities in China, the country's less developed area. The Beijing-based short video platform has attracted over *** million monthly active users in its home country.

Douyin, the Chinese version of TikTok, had a user base that skewed slightly male. In 2024, ** percent of the short video app users were male. The bite-sized entertainment pioneer has become an integral part of Chinese digital culture, serving as a platform for users to document and share their daily lives.

ByteDance’s triumphant TikTok/ Douyin is one of the most successful Chinese brands that have made its name beyond borders. The short video brand enjoyed immense popularity around the world, surpassing Instagram and WhatsApp to be the most downloaded mobile app. In 2025, the brand value of TikTok/Douyin amounted to *** billion U.S. dollars. It was the second most valuable unicorn worldwide as of 2024 with a market cap of *** billion U.S. dollars. TikTok versus Douyin: the major differences After Douyin’s success in China, ByteDance launched TikTok in 2017— a separate, international version of Douyin. The video-sharing platforms, though quite similar in interface and functions, are two independent entities. Douyin and TikTok differ in accessibility (mainland China versus rest of the world), content results (China-based content versus international content), positioning (skills and lifestyle-tips-based versus more art-based), and functions (Douyin has more advanced live streaming and in-app purchase features). Who is using TikTok and Douyin? The duo possessed a large user base. In 2025, TikTok was estimated to have over *** million users while that of Douyin would exceed *** million in China. American and Southeast Asian countries were TikTok’s major markets. On average, the international version had a relatively older user composition than its Chinese sister app – a ***** of users aged below 34 years registered on TikTok versus **** of Douyin users were under 31 years. In some countries like the United States, TikTok has achieved a high penetration rate among young adults.

In the beginning of 2020, about **** percent of the Douyin’s live streaming users spent more than 1,000 yuan online, while the number fell to ** percent among non-live streaming users. Respectively **** percent and **** percent of the live streaming users and non-live streaming users spent between *** yuan and 1,000 yuan in online shopping.

As of June 2023, approximately 61.4 percent of TikTok users in the United States were women. In comparison, approximately 38.6 percent of TikTok users in the country were men. TikTok is a social video platform launched in 2017 as the international version of popular Chinese app Douyin.

BackgroundHip fracture presents a major healthcare challenge globally. While numerous Douyin videos address hip fracture, their information quality and factors affecting user comment attitudes remain uncertain.ObjectiveThis study aims to analyze the content, information quality, and user comment attitudes of videos depicting hip fractures on Chinese TikTok (Douyin).MethodsThe search term “hip fracture” was used on Douyin, which resulted in 170 samples being included. Video information quality was assessed using the GQS and PEMAT scales. Video content was analyzed using DivoMiner. User comments were extracted using Gooseeker, and user comment attitudes were interpreted as positive, neutral, or negative using the Weiciyun website. Data analysis was performed using IBM SPSS version 29.0, including non-parametric tests for continuous variables and chi-square tests for categorical variables. The identified factors were then included in a multivariate logistic regression analysis to examine their impact on user comment attitudes.ResultsHealth professionals were the primary source of videos (136/138, 98.6%). The overall information quality of the videos was moderate (median 3, IQR 2.00–4.00). Douyin videos were relatively high in understandability (median 72.70%, IQR 63.60–81.80%) but low in actionability (median 33.33%, IQR 0–66.67%). Most videos focused on treatment (139/170, 81.8%). Regarding user comment attitudes, the majority of videos were received with positive comments (113/170, 66.5%), followed by negative comments (39/170, 22.9%) and neutral comments (18/170, 10.6%). The multivariate logistic regression analysis revealed three factors influencing positive attitudes: the GQS score (OR 13.824, 95% CI 6.033–31.676), understandability (OR 2.281, 95% CI 1.542–5.163) and not mentioning risk factors in videos (OR 0.291, 95%CI 0.091–0.931).ConclusionThe majority of hip fracture videos on Douyin were created by health professionals and had intermediate information quality, with user comment attitudes remaining positive. However, these videos often lacked actionability and had insufficient mention of prevention and rehabilitation content. Videos with higher information quality that addressed hip fracture risk factors received more positive user comments. This study suggests that publishers of hip fracture-related videos should improve actionability while simultaneously paying attention to both prevention and rehabilitation content to enhance the educational value of these videos.

As of August 22, 2023, Yang Ge, also known as Crazy Xiaoyangge, was the most popular influencer on Douyin with *** million fans. Half Past Six of Chen Xiang, a family-style situation comedy directed by Chen Xiang took the second spot with ** million followers. The third place went to Ares Cheng and his wife Yan Zhen. Douyin and TikTok Douyin, literally meaning “shaking sounds” in Chinese, is the sister app of TikTok. Introduced by ByteDance in 2016, Douyin created a new digital phenomenon in the short videos space. In less than three years, the app had reached *** million daily active users in the Chinese market. After Douyin’s success, ByteDance acquired the lip-sync app Musical.ly in 2017. The move has strategically migrated Musical.ly’s large teenage user base in the United States and Europe to TikTok, bringing the latter to the top of global social media. Douyin influencers and e-commerce Douyin has also become an important platform for e-commerce and marketing. Li Jiaqi, who used to be the ***** most-followed influencer on Douyin, has been using the platform to promote various beauty products. The most successful Douyin livestreamers can generate over *** billion yuan of sales revenue in a month. Luxury brands like Dior and Coach have also launched their marketing campaigns on the short video app.

The dataset is organized into three distinct folders, each corresponding to a chapter of the research project that explores gendered and algorithmic representations on three popular Chinese social media platforms: Rednote (Chapter 3), Kuaishou (Chapter 4), and Douyin (Chapter 5). This research investigates how platform affordances shape the visibility of users and influence the performance of gendered subjectivities and socio-economic influenceEach folder contains different types of data collected for the respective platform:Rednote (Chapter 3) – This folder includes a collection of screenshots from 26 users' posts, comments left by viewers, and 12 interview fieldnotes from participants who actively engage with the platform. 7 key informants' fieldnotes. The creators were selected using digital snowball sampling, and their feedback provides insights into the algorithmic visibility of femininities and the governance of content on Rednote. TKuaishou (Chapter 4) – The Kuaishou folder consists of : screenshots of 40 user posts, viewers comments, and interview fieldnotes from a group of selected Kuaishou influencers, users, and management officials. Kuaishou is a platform known for its emphasis on short video content, and the dataset here reflects the intersection of local cultures, rural narratives, and algorithmic shaping of visibility and influence. Interviews with users provide nuanced perspectives on how they navigate the platform’s dynamics and align their content with the platform’s affordances.Douyin (Chapter 5) – This section contains set of data for Douyin, also known as the Chinese counterpart of TikTok. The data includes 22 creators' screenshots and user comments on Douyin. The study focuses on how Douyin shapes gender performances and the ways users leverage its features to build online communities and visibility.

As of February 2020, around ** percent of Douyin's (TikTok) streaming users aged under 30 years in China. The Beijing-based short video platform is growing its popularity in the country. Its users spent at least ** minutes per day watching videos on the platform.

In 2019, preliminary 57 percent of the Douyin users in China were mobile internet users. Douyin, known as TikTok outside the country, is expected to achieve a total user number of approximately 475 million by 2020.

As of May 2024, Douyin, the Chinese sister app of TikTok, reported having **** percent of its users streaming live content in China. The Beijing-based short video platform is growing its popularity in the country. Its users spent more than ** minutes watching videos on the platform each day.

In June 2023, ByteDance-developed social video apps DouYin and TikTok were top-grossing iPhone apps in the Apple App Store worldwide, generating roughly 372 million U.S. dollars and 324 million U.S. dollars in revenues. Japanese comic reading app Piccoma came in third, with over 228.3 million U.S. dollars in revenues. Honor of Kings ranked fourth, generating approximately 165.75 million U.S. dollars in revenues from iPhone users.

Many Chinese mobile users like sharing their daily life stories on Douyin, the local version of TikTok. In 2021, Beijing was the most-beloved Chinese city, winning about *** billion likes among the app users, up from *** billion likes in a year prior.

Here are a few use cases for this project:

1. eCommerce Authentication: This model could be used in eCommerce platforms for verifying QR codes related to payment options like WeChat Pay and Alipay. By identifying these logos, the system could confirm the authenticity of the payment method.

2. Social Media Analysis: Researchers studying the prevalence and usage of different social media platforms in various contexts would find this model useful. By recognizing QR codes specific to WeChat (WeApp) and Douyin (Chinese version of TikTok), this model can provide valuable data about their usage and trends.

3. QR Code Categorization: This model can be used in a system that requires sorting or categorizing different types of QR codes. It could be useful in digital marketing strategy analyses or market research where differentiating sources of the QR codes (WeApp, Douyin, WordPress, etc.) is essential.

4. Digital Billboard Analysis: The "Weapp Qrcode" can be adopted for evaluating the presence of various logos and QR codes on digital billboards and advertisements. This information could be beneficial to marketers or city planners.

5. Advanced QR Scanner: Software development companies can use this model to create a more advanced QR scanner app. With its ability to identify specific QR code classes, users can gain quick insights about the source or company behind the scanned QR code.

TikTok's Chinese original version Douyin has gained a massive popularity in China. As of ***********, the short video app achieved a total of *** million daily active users. TikTok was the third most downloaded non-gaming app in the world in 2019.

Douyin, the original Chinese version of TikTok developed by Bytedance, remained as the leader in China’s short-formed video scene. In May 2025, the app boasted to have *** million active users across the country. Its closest rival, Kuaishou experienced a modest rebound in active users, reaching *** million. Douyin’s popularity Since its debut in 2016, Douyin has stood out from the crowd with its comprehensive feature set, such as editing tools, filters, and effects, as well as its interactive social component. The platform's algorithm and AI technology have also been instrumental in personalizing content and surfacing viral content. Apart from Douyin, Bytedance also owned other beloved short video platforms Xigua Video and Huoshan Video. Kuaishou on the rise Launched in 2011, Kuaishou offers similar features as Douyin, but with an additional live streaming feature. The second most used short video app has become the favorite among rural users. Its gamification features, such as virtual gifts and rewards, have been particularly effective in driving user engagement and spending. In 2024, the company achieved a total revenue of ***** billion yuan.

In 2024, TikTok counted approximately 1.14 billion users worldwide, up by around 70 percent compared to 2022. Launched in 2017 as the international version of Chinese-developed social media Douyin, TikTok rose to popularity in 2020, reaching a peak of approximately 313.5 million downloads during the first quarter of the year. The popular social media platform is forecasted to reach approximately 1.9 billion users in 2029.