Alternative search engine DuckDuckGo's worldwide market share has steadily increased from July 2019 to January 2025 – the largest surge being in the United States, which surpassed the search engine’s growth in all other regions. Here, an increased uptake began roughly around the start of the COVID-19 pandemic in April 2020, continuing in the months leading up to the US elections and beyond, but later running a bit lower than three percent in since January 2023. Ecosia - the more popular alternative in Europe While Google is still the market leader by a long shot when it comes to search engines in the United States - where DuckDuckGo is also based, consumer trust in big tech has been waning and more are seeking out privacy-based alternatives. In Europe, Ecosia is the more popular option and has seen steady growth particularly in Germany and France. Despite not having privacy as its main selling point, the German-based company invests its profits into tree-planting and reforestation projects. Americans’ waning trust in the government The onslaught of the COVID-19 pandemic caught most governments off-guard, invoking a host of different responses and approaches across the globe. In the United States, overall trust in the government to deal appropriately with the pandemic fell by approximately 20 percent in the period between February 2020 and January 2021. In fact, among the various institutions of authority, Americans had the least trust in the government – even less than that towards the European Union. Conversely, the United Nations commanded the most public trust. As the COVID vaccination rollout continues across the country, young Americans aged 18 to 24 are also the most skeptical when it comes to the idea of vaccination passports for travel, with approximately 41 percent in support of the measure.

In January 2025, the privacy-focused search engine DuckDuckGo had a global market share of **** percent. This is not a lot compared to the dominant market leader Google. However, DuckDuckGo has a slightly higher share of the search engine market in the United States, the company's home market.

As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.

Ukraine Internet Usage: Browser Market Share: All Platforms: DuckDuckGo data was reported at 0.000 % in 01 Nov 2024. This stayed constant from the previous number of 0.000 % for 31 Oct 2024. Ukraine Internet Usage: Browser Market Share: All Platforms: DuckDuckGo data is updated daily, averaging 0.010 % from Sep 2023 (Median) to 01 Nov 2024, with 35 observations. The data reached an all-time high of 0.160 % in 28 Oct 2024 and a record low of 0.000 % in 01 Nov 2024. Ukraine Internet Usage: Browser Market Share: All Platforms: DuckDuckGo data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Ukraine – Table UA.SC.IU: Internet Usage: Browser Market Share.

Seychelles Internet Usage: Browser Market Share: All Platforms: DuckDuckGo data was reported at 0.000 % in 29 Jul 2024. This stayed constant from the previous number of 0.000 % for 28 Jul 2024. Seychelles Internet Usage: Browser Market Share: All Platforms: DuckDuckGo data is updated daily, averaging 0.000 % from Jul 2024 (Median) to 29 Jul 2024, with 9 observations. The data reached an all-time high of 0.050 % in 25 Jul 2024 and a record low of 0.000 % in 29 Jul 2024. Seychelles Internet Usage: Browser Market Share: All Platforms: DuckDuckGo data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Seychelles – Table SC.SC.IU: Internet Usage: Browser Market Share.

The Search Engine industry is highly concentrated, with three companies controlling almost the entire industry; the largest company, Alphabet Inc., has a market share greater than 96%. Search engines provide web portals that generate and maintain extensive databases of internet addresses. Industry companies generate most, if not all, of their revenue from advertising. Technological growth has resulted in more households being connected to the Internet and a boom in e-commerce has made the industry increasingly innovative. A climb in the proportion of households with internet access has supported revenue growth, while expanding technological integration with daily life has boosted demand for web search. A greater proportion of transactions being carried out online has driven innovation in targeted digital advertising, with declines in rival advertising formats like print media and television expanding the focus on digital marketing as a core strategy. Industry revenue is expected to jump at a compound annual rate of 3.8%, to reach £5.4 billion over the five years through 2025-26. Revenue is forecast to climb by 3.5% in 2025-26. Industry profit has remained high and expanded alongside a surge in search and display advertising, with total UK digital ad spend. The rise of the mobile advertising market and the proliferation of mobile devices mean there are plenty of opportunities for search engines, which are expected to capitalise on these trends further moving forward. While continued growth in localised digital marketing and rising overall UK marketing budgets are set to propel industry revenues, Google faces mounting regulatory scrutiny. The Digital Markets, Competition and Consumers Act 2024, with the impending Strategic Market Status designation for Google, is poised to shake up the landscape by curtailing Google’s market power and fostering greater transparency. Search engines will need to innovate to fend off rising competition from social media platforms, which are attracting advertisers through advanced targeting capabilities. Although niche, privacy-centric search engines could capture incremental market share as consumer privacy concerns intensify, the industry’s overwhelming concentration, with Google’s unmatched user base and ad inventory, means transformative change will likely be incremental. Nonetheless, technological advancements that incorporate user data are anticipated to make it easier to tailor advertisements and develop new ways of using consumer data. Industry revenue is forecast to jump at a compound annual rate of 5.9% over the five years through 2030-31, to reach £7.2 billion.

In February 2024, DuckDuckGo held 0.38 percent of India's mobile search engine market. Prior to February 2023, the search engine's share had stagnated at a meager 0.04 percent, indicating a massive growth spurt. Over the course of a year, the company has ever so slowly chipped away at Google's monopoly in the market.

Albania Internet Usage: Search Engine Market Share: Gaming Console: DuckDuckGo data was reported at 0.000 % in 04 Sep 2024. This stayed constant from the previous number of 0.000 % for 03 Sep 2024. Albania Internet Usage: Search Engine Market Share: Gaming Console: DuckDuckGo data is updated daily, averaging 0.000 % from Feb 2024 (Median) to 04 Sep 2024, with 199 observations. The data reached an all-time high of 40.000 % in 28 May 2024 and a record low of 0.000 % in 04 Sep 2024. Albania Internet Usage: Search Engine Market Share: Gaming Console: DuckDuckGo data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Albania – Table AL.SC.IU: Internet Usage: Search Engine Market Share.

Egypt Internet Usage: Browser Market Share: Mobile: DuckDuckGo data was reported at 0.000 % in 21 Sep 2023. This stayed constant from the previous number of 0.000 % for 20 Sep 2023. Egypt Internet Usage: Browser Market Share: Mobile: DuckDuckGo data is updated daily, averaging 0.020 % from Sep 2023 (Median) to 21 Sep 2023, with 13 observations. The data reached an all-time high of 0.090 % in 17 Sep 2023 and a record low of 0.000 % in 21 Sep 2023. Egypt Internet Usage: Browser Market Share: Mobile: DuckDuckGo data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Egypt – Table EG.SC.IU: Internet Usage: Browser Market Share.

Singapore Internet Usage: Browser Market Share: All Platforms: DuckDuckGo data was reported at 0.010 % in 29 Sep 2024. This stayed constant from the previous number of 0.010 % for 28 Sep 2024. Singapore Internet Usage: Browser Market Share: All Platforms: DuckDuckGo data is updated daily, averaging 0.000 % from Jun 2023 (Median) to 29 Sep 2024, with 212 observations. The data reached an all-time high of 0.220 % in 14 Sep 2023 and a record low of 0.000 % in 22 Dec 2023. Singapore Internet Usage: Browser Market Share: All Platforms: DuckDuckGo data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Singapore – Table SG.SC.IU: Internet Usage: Browser Market Share.

United Arab Emirates Internet Usage: Browser Market Share: Mobile: DuckDuckGo data was reported at 0.000 % in 22 Sep 2023. This stayed constant from the previous number of 0.000 % for 21 Sep 2023. United Arab Emirates Internet Usage: Browser Market Share: Mobile: DuckDuckGo data is updated daily, averaging 0.025 % from Sep 2023 (Median) to 22 Sep 2023, with 16 observations. The data reached an all-time high of 0.140 % in 13 Sep 2023 and a record low of 0.000 % in 22 Sep 2023. United Arab Emirates Internet Usage: Browser Market Share: Mobile: DuckDuckGo data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s United Arab Emirates – Table AE.SC.IU: Internet Usage: Browser Market Share.

In April 2025, Google accounted for over ** percent of the mobile search market in the United States. With approximately ** percent reach among mobile audiences, Google Search is also one of the most popular mobile apps in the United States. DuckDuckGo and Yahoo! followed as the leading mobile search providers in the United States during the last examined month, with shares of around *** percent each.

Internet Usage: Browser Market Share: Mobile: DuckDuckGo data was reported at 0.010 % in 26 Oct 2024. This records a decrease from the previous number of 0.020 % for 25 Oct 2024. Internet Usage: Browser Market Share: Mobile: DuckDuckGo data is updated daily, averaging 0.000 % from Jun 2023 (Median) to 26 Oct 2024, with 249 observations. The data reached an all-time high of 0.360 % in 16 Sep 2023 and a record low of 0.000 % in 24 Dec 2023. Internet Usage: Browser Market Share: Mobile: DuckDuckGo data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Singapore – Table SG.SC.IU: Internet Usage: Browser Market Share.

The global search engine market, valued at $171.85 billion in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 10.5% from 2025 to 2033. This expansion is fueled by several key drivers. The increasing penetration of internet and mobile devices globally continues to broaden the user base for search engines. Furthermore, the escalating demand for advanced search functionalities, including AI-powered search, voice search, and personalized results, is driving innovation and market growth. The rise of e-commerce and the increasing reliance on online information for various aspects of life further solidify the importance of search engines as a critical gateway to the digital world. Market segmentation reveals significant opportunities in both crawler-based and meta-search engines, particularly within large enterprises and SMEs seeking efficient information retrieval and targeted marketing solutions. Competition is fierce, with established players like Google, Baidu, and Microsoft dominating the landscape alongside emerging players focusing on niche markets or innovative search technologies. Geographic expansion continues to be a significant area of focus, with regions like Asia-Pacific showing particularly strong growth potential due to rising internet adoption rates and expanding digital economies. Despite the positive outlook, certain restraining factors exist. Concerns about data privacy and user security continue to impact user trust and influence regulatory pressures. The ever-evolving search engine optimization (SEO) landscape poses challenges for both businesses and search engine providers alike. Maintaining a competitive edge in the face of constant technological advancements and evolving user expectations necessitates significant investments in research and development. The market also faces challenges from increasing competition and the rise of alternative information retrieval methods. However, the overall market trajectory suggests a continued upward trend driven by innovation, expanding digital infrastructure, and the fundamental role search engines play in the modern digital economy. The forecast period of 2025-2033 anticipates substantial market expansion, driven by ongoing technological advancements and increasing global internet adoption.

Spain Internet Usage: Browser Market Share: All Platforms: DuckDuckGo data was reported at 0.000 % in 21 Dec 2023. This stayed constant from the previous number of 0.000 % for 20 Dec 2023. Spain Internet Usage: Browser Market Share: All Platforms: DuckDuckGo data is updated daily, averaging 0.000 % from Jun 2023 (Median) to 21 Dec 2023, with 197 observations. The data reached an all-time high of 0.240 % in 17 Sep 2023 and a record low of 0.000 % in 21 Dec 2023. Spain Internet Usage: Browser Market Share: All Platforms: DuckDuckGo data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Spain – Table ES.SC.IU: Internet Usage: Browser Market Share.

The share of DuckDuckGo in the desktop search market across India was **** percent in the month of April 2023. This was a increase from the market share in April 2022 of about **** percent.

The privacy-focused search engine market is experiencing robust growth, driven by increasing concerns over data privacy and online surveillance. While precise market sizing data is unavailable, considering the rising demand for secure browsing and the expanding user base of privacy-conscious individuals and businesses, we can reasonably estimate the 2025 market size to be around $500 million. This segment is characterized by a Compound Annual Growth Rate (CAGR) that reflects the rapid adoption of privacy-enhancing technologies. A conservative estimate for the CAGR would be 25% for the forecast period (2025-2033), projecting significant expansion in the coming years. Key drivers include heightened awareness of data breaches, stringent data privacy regulations (like GDPR and CCPA), and the increasing sophistication of online tracking techniques. Market trends include the integration of advanced encryption methods, the development of decentralized search technologies, and a growing preference for ethical and transparent search practices. However, the market faces restraints such as limited indexing compared to mainstream search engines, potential limitations in search result accuracy, and challenges in achieving widespread user adoption. Segmentation reveals a diverse user base, comprising individual users, businesses (seeking to protect sensitive data and comply with regulations), and government entities. Search engine types include no-tracking and encrypted search engines, with the former gaining considerable traction. Leading players like DuckDuckGo, Search Encrypt, and Gibiru are actively shaping market dynamics through innovation and strategic partnerships. The market's future hinges on continued technological advancements, effective advocacy for online privacy, and regulatory support. The competitive landscape involves established players and emerging startups, each vying for market share. DuckDuckGo, with its extensive user base and brand recognition, maintains a leading position. However, competitors like Search Encrypt and Gibiru are actively innovating to differentiate themselves, with features like enhanced encryption and specialized functionalities for specific user segments. The market's regional distribution is likely skewed towards North America and Europe, given the higher awareness and stricter regulations around data privacy in these regions. However, rapid growth is anticipated in other regions as awareness of online privacy issues expands. Future growth depends on successful expansion into new markets, the integration of Artificial Intelligence for personalized and secure search results, and the development of trust and transparency mechanisms to address user concerns about data handling. Successful companies will need to effectively balance user privacy with search performance and usability.

Global Non tracking Search market size 2025 was XX Million. Non tracking Search Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

Hungary Internet Usage: Browser Market Share: All Platforms: DuckDuckGo data was reported at 0.000 % in 21 Sep 2023. This stayed constant from the previous number of 0.000 % for 20 Sep 2023. Hungary Internet Usage: Browser Market Share: All Platforms: DuckDuckGo data is updated daily, averaging 0.030 % from Sep 2023 (Median) to 21 Sep 2023, with 14 observations. The data reached an all-time high of 0.310 % in 16 Sep 2023 and a record low of 0.000 % in 21 Sep 2023. Hungary Internet Usage: Browser Market Share: All Platforms: DuckDuckGo data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Hungary – Table HU.SC.IU: Internet Usage: Browser Market Share.

The Next Generation Search Engine (NGSE) market is poised for significant growth, with a projected CAGR of 20.43% during the forecast period (2025-2033). In 2025, the market size was estimated at $7.68 billion, indicating a high demand for NGSEs. The growth is driven by a confluence of factors, including the rise of mobile devices, the increasing use of voice search, the emergence of artificial intelligence (AI) and machine learning (ML), and the growing need for personalized and contextualized search experiences. The NGSE market is segmented based on device type, deployment model, business function, vertical, search modality, and region. The major players in the market include Google, Microsoft Bing, Amazon Alexa, Siri, Baidu, DuckDuckGo, and Neeva. North America and Asia Pacific are the leading regions in terms of market share, with North America accounting for the largest share due to the high adoption of NGSEs in the United States. The growing adoption of NGSEs in China and India is driving the growth in the Asia Pacific region. Major trends in the NGSE market include the increasing use of AI and ML for personalized search experiences, the integration of NGSEs with various devices and platforms, and the growing demand for enterprise search solutions. Key drivers for this market are: AIpowered search Semantic search Personalized search Voice search Visual search. Potential restraints include: AIdriven personalization Enhanced user experience Semantic search capabilities Increased competition Growing adoption in emerging markets.