During the fourth quarter of 2024, Duolingo had approximately 40.5 million daily active users (DAU) practicing their language of choice on the platform. This represents an increase of almost 51 percent year-over-year, as well as a quarterly growth of around nine percent. Between the third quarter of 2020 and the end of 2024, Duolingo's daily active users experienced a constant increase.

During the fourth quarter of 2024, Duolingo had approximately 116.7 million monthly active users (MAUs) of the app. This represented an increase of around three percent compared to the previous quarter. Between the third quarter of 2020 and the end of 2024, Duolingo's monthly active users experienced a positive growth trend. How does Duolingo make money? Duolingo’s revenue witnessed an upward trend between 2020 and 2024, reaching a value of more than 178 million U.S. dollars during the second quarter of 2024. Duolingo Inc. generates revenue through its multiple services including app subscriptions, advertising, Duolingo English test, and in-app purchases. Subscriptions contributed the largest share to Duolingo’s revenue stream as the company generated over 400 million U.S. dollars solely from user subscriptions in 2023. In contrast, in-app purchases such as those generated by the selling of “gems”, Duolingo virtual currency that allow users to buy exclusive features and hints, generated around 35 million U.S. dollars in the last examined year. While the app attracted language learners from all markets, the United States was the country with the largest share of revenue, amounting to almost 240 million U.S. dollars in 2023. Duolingo leads the language learning apps market Language learning app publishers offer apps with a variety of interactive features for users. In 2024, Duolingo led the language learning apps market both in terms of number of downloads and yearly revenues. In July 2024, the popular language learning app recorded more than 14 million monthly downloads worldwide. Lingutown and Buddy.ai followed with 1.98 and 1.63 million monthly downloads, respectively. During the examined period, Duolingo was the highest-grossing language learning app and generated a revenue of more than 33 million U.S. dollars. Babbel ranked second with a revenue of 5.4 million U.S. dollars.What primarily motivates users to access language learning platforms? In 2023, the leading reason for using language learning apps in the United States was the desire to learn, as almost one-quarter of respondents reported they engaged with apps in this category out of curiosity. To have fluency in another language and travelling followed, 23 and 17 percent of respondents reporting to use language learning apps for these reasons, respectively.

In January 2022, Duolingo mobile app counted more **** million daily active users worldwide via the Google Play Store. Duolingo is a language learning app that allows users to engage in games and short exercises to learn a foreign language. While the app has become increasingly popular in the last years, the number of daily active users of Duolingo on Android remains significantly lower than the number of users downloading the app from the Apple App Store. As of January 2022, more than **** million iOS users engaging with the app daily worldwide.

In 2021, language learning mobile app and website Duolingo registered *** million daily active users worldwide. Duolingo Inc, which was founded in 2011 and launched its mobile app the following year, allows English-speaking users to choose between ** language courses including Klingon and Esperanto. Duolingo mobile app on Google Play Store recorded a peak of more than *** million daily active users in November 2021.

In January 2022, iOS users engaging with Duolingo mobile app via iOS daily were roughly *** million worldwide. Between the first and the third quarter of 2021, the app experienced an increase in the number of its daily active users on iPhone and iPad, surpassing *** million daily active users in September 2021. Duolingo increase in DAU and MAU is due to the global outbreak of coronavirus pandemic, which prompted users to spend more time at home and rely more on their devices for diversion. Duolingo, which launched in 2011, is a language learning app with a highly gamified setting.

In January 2022, language learning app Duolingo had approximately 20.57 million monthly active users on iPhone and iPad worldwide. While in recent years language learning apps have become a popular method to learn and practice a foreign language, the sudden increase of Duolingo MAU between the first and the second quarter of 2020 is probably due to the global outbreak of coronavirus pandemic and its impact on day-to-day social activities. Between March and April 2020, monthly active users of the Duolingo mobile app on iOS jumped from 11.6 million to almost 17 million, representing an increase of 45 percent. Finding themselves with more time to be spent at home, and having to rely more heavily on their devices for entertainment and diversions, iOS Duolingo monthly users increased to almost 18 million in May 2020.

In 2024, language learning app Duolingo had the highest number of daily active users (DAU) among education apps on Android, over 24 million in the examined period. Google Classroom had approximately 16 million DAU in 2024, while the official app published by the Information Processing Department of the Ministry of National Education of Turkey had approximately eight million daily active users on Android.

Babbel is a language learning platform which has slowly but steadily grown in popularity, to the point now it is one of the top-grossing apps of its kind in the world. It was originally launched as a...

In July 2024, Duolingo was the most popular language learning app worldwide based on monthly downloads, with around 14.3 million users downloading the app to their mobile devices during the month. Lingutown was the second most popular language learning app in the examined period, with almost two million downloads. Language learning apps focusing on language acquisition for children were also popular, with children-specific app Buddy.ai: Buddy.ai: Fun Learning Games generating 1.63 million downloads worldwide. Language learning apps, which combine learning gamification with language acquisition, have become an increasingly popular method to learn and practice a foreign language for both adults and kids.