In 2024, language learning and English test provider Duolingo generated more than 748 million U.S. dollars in revenues, up by 41 percent from the previous year. Language learning apps have experienced a surge in popularity during the 2020 coronavirus global outbreak, as users looked for useful ways to spend the time while respecting the stay-at-home measures. Duolingo's upward growth trend does not seem to have stopped in 2021 and 2022, with in-app purchase revenues reaching 88 million U.S. dollars in the last quarter of 2023.

In the second quarter 2025, language learning app publisher Duolingo generated 252.3 million U.S. dollars in revenues, an increase of almost nine percent compared to the previous quarter. Due to the coronavirus pandemic outbreak and the need for users to pass the time during the implementation of stay-at-home measures, Duolingo experienced unprecedented usage growth in 2020. The popular language learning app managed to maintain and expand its user base in 2022 and 2024, reaching more than 16.5 million downloads in the Asia-Pacific region.

The revenue of Duolingo with headquarters in the United States amounted to ****** million U.S. dollars in 2024. The reported fiscal year ends on December 31.Compared to the earliest depicted value from 2020 this is a total increase by approximately ****** million U.S. dollars. The trend from 2020 to 2024 shows, furthermore, that this increase happened continuously.

In 2024, the majority of Duolingo Inc.'s revenues came from paid subscriptions to the company's language learning mobile app and website. Revenues generated through advertising accounted for seven percent of the total, while in-app purchases of virtual goods contributed in generating over five percent of Duolingo's revenues for the year. In 2024, Duolingo paid subscribers increased by approximately 44 percent compared to the previous year, reaching 9.5 million paying users worldwide.

In 2024, Duolingo Inc. generated 607.53 million U.S. dollars in revenues from subscriptions to its premium plan Duolingo Plus, more than doubling subscription revenues from 2021. Advertising represented the second-largest revenue segment for the company between 2019 and the end of 2024, but the Duolingo English Test revenues have increased to over 45 million U.S. dollars.

In the fourth quarter of 2024, language learning app Duolingo recorded net income of approximately 14 million U.S. dollars. In the third quarter of 2024, Duolingo Inc. grossed approximately 192.6 million U.S. dollars in revenues.

In 2024, Duolingo Inc. generated 311.54 million U.S. dollars in revenues from users based in the United States. By comparison, revenues generated from the rest of the world reached approximately 436 million U.S. dollars in the last measured year.

During the last quarter of 2023, Duolingo mobile app revenues for North and Latin America reached more than 48 million U.S. dollars, up by 21 percent compared to the previous quarter. Europe, Middle East, and Africa were confirmed as the second biggest regional market for the popular language learning app, with approximately 28 million U.S. dollars in IAP revenues in the same period. Between 2017 and the end of 2023, Duolingo IAP revenues in the Asia-Pacific region have experienced moderate but constant growth, reaching almost 12 million U.S. dollars in the last examined quarter.

In January 2022, revenues of Duolingo generated via the Apple App Store amounted to more than *** million U.S. dollars worldwide. Duolingo is a language learning app that operates with a freemium model, allowing users to engage with the app's basic functionalities for free, as well as offering paid subscription plans for premium features. Duolingo's revenues tend to increase at the beginning of the year and during back-to-school months.

During the fourth quarter of 2021, language learning service Duolingo generated more than *** million U.S. dollars in app revenues from the United States. The United Kingdom ranked second, with roughly **** million U.S. dollars in revenues from iOS devices for the examined period. Duolingo's revenues in Japan increased by ***** percent, surpassing *** million U.S. dollars on iOS in the examined quarter. While Duolingo offers paid subscription plans, the majority of features and functionalities on the app are available to users for free.

During the fourth quarter of 2024, Duolingo had approximately 116.7 million monthly active users (MAUs) of the app. This represented an increase of around three percent compared to the previous quarter. Between the third quarter of 2020 and the end of 2024, Duolingo's monthly active users experienced a positive growth trend. How does Duolingo make money? Duolingo’s revenue witnessed an upward trend between 2020 and 2024, reaching a value of more than 178 million U.S. dollars during the second quarter of 2024. Duolingo Inc. generates revenue through its multiple services including app subscriptions, advertising, Duolingo English test, and in-app purchases. Subscriptions contributed the largest share to Duolingo’s revenue stream as the company generated over 400 million U.S. dollars solely from user subscriptions in 2023. In contrast, in-app purchases such as those generated by the selling of “gems”, Duolingo virtual currency that allow users to buy exclusive features and hints, generated around 35 million U.S. dollars in the last examined year. While the app attracted language learners from all markets, the United States was the country with the largest share of revenue, amounting to almost 240 million U.S. dollars in 2023. Duolingo leads the language learning apps market Language learning app publishers offer apps with a variety of interactive features for users. In 2024, Duolingo led the language learning apps market both in terms of number of downloads and yearly revenues. In July 2024, the popular language learning app recorded more than 14 million monthly downloads worldwide. Lingutown and Buddy.ai followed with 1.98 and 1.63 million monthly downloads, respectively. During the examined period, Duolingo was the highest-grossing language learning app and generated a revenue of more than 33 million U.S. dollars. Babbel ranked second with a revenue of 5.4 million U.S. dollars.What primarily motivates users to access language learning platforms? In 2023, the leading reason for using language learning apps in the United States was the desire to learn, as almost one-quarter of respondents reported they engaged with apps in this category out of curiosity. To have fluency in another language and travelling followed, 23 and 17 percent of respondents reporting to use language learning apps for these reasons, respectively.

In the fourth quarter of 2021, Duolingo revenues via Google Play in the United States made up to ** percent of the total revenues for the app on the Google Play Store, with the country generating over **** million U.S. dollars in the examined period. The United Kingdom was the second leading market for app revenues generated by Duolingo on Google Play Store, with roughly **** millions U.S. dollars.

Over the period presented, the monthly Duolingo app revenue fluctuated in Poland. The language learning app reached its highest revenue in December 2022,3 amounting to over *** thousand U.S. dollars.

In January 2022, Duolingo revenues generated via the Google Play Store amounted to almost *** million U.S. dollars. Duolingo is a language learning app that operates on a freemium model, allowing users to engage with the platform for free and offering paid subscription plans for premium content. In the examined period, Duolingo revenues via Google Play Store were lower than Apple App Store revenues.

In 2024, Duolingo Inc. reported net income of roughly 88.6 million U.S. dollars. Duolingo Inc. is the owner of the popular language-learning mobile app and website Duolingo. In 2024, the company grossed 748 million U.S. dollars from subscriptions, in-app purchases, advertising, and providing users with the possibility of taking an online English language proficiency exam.

In July 2024, Duolingo was by far the leading language learning mobile app, grossing roughly 33 million U.S. dollars via in-app purchase revenues during the month. Babbel ranked second, with over 5.4 million U.S. dollars generated on the mobile app. While Duolingo adopts a freemium model and is essentially free for users, Babbel offers a limited free trial period before asking users to choose a subscription plan. iHuman, which aims to increase literacy and Chinese character-writing ability in children, generated in-app revenues of 840,000 U.S. dollars during the measured period.

During the second quarter of 2025, 85 percent of Duolingo's total bookings came from users who purchased a subscription to the platform's premium plan, Duolingo Plus, for a value of approximately 227.3 million U.S. dollars. The value of total Duolingo bookings increased by 34 percent in the second quarter of compared to the corresponding quarter in 2024, when Duolingo reported subscription revenues of 190.1 million U.S. dollars. Besides subscription plans, Duolingo Inc. offers in-app purchases of virtual goods, and an English language proficiency test valid to access higher education.

By the end of 2024, the number of Duolingo paid subscribers rose to 9.5 million worldwide, up by around 43 percent year-over-year. Duolingo is a language-learning website and mobile application that allows users to join language courses for free, or subscribe to gain access to premium features and functionalities. In 2023, subscriptions generated 76 percent of the company's revenues, followed by advertising revenue with a share of nine percent.

The gross profit of Duolingo with headquarters in the United States amounted to ****** million U.S. dollars in 2024. The reported fiscal year ends on December 31.Compared to the earliest depicted value from 2020 this is a total increase by approximately ****** million U.S. dollars. The trend from 2020 to 2024 shows, furthermore, that this increase happened continuously.

In 2024, language-learning app Duolingo reported earnings before interest, taxes, depreciation, and amortization of approximately 191.94 million U.S. dollars. In 2021, Duolingo reported a negative EBITDA, with a loss of 1.07 million U.S. dollars, down from the 3.63 million U.S. dollars recorded in the previous year.