In 2024, language learning and English test provider Duolingo generated more than 748 million U.S. dollars in revenues, up by 41 percent from the previous year. Language learning apps have experienced a surge in popularity during the 2020 coronavirus global outbreak, as users looked for useful ways to spend the time while respecting the stay-at-home measures. Duolingo's upward growth trend does not seem to have stopped in 2021 and 2022, with in-app purchase revenues reaching 88 million U.S. dollars in the last quarter of 2023.

In the fourth quarter 2024, language learning app publisher Duolingo generated almost 209.6 million U.S. dollars in revenues, an increase of over eight percent compared to the previous quarter. Due to the coronavirus pandemic outbreak and the need for users to pass the time during the implementation of stay-at-home measures, Duolingo experienced unprecedented usage growth in 2020. The popular language learning app managed to maintain and expand its user base in 2022 and 2024, reaching more than 16.5 million downloads in the Asia-Pacific region.

In 2024, the majority of Duolingo Inc.'s revenues came from paid subscriptions to the company's language learning mobile app and website. Revenues generated through advertising accounted for seven percent of the total, while in-app purchases of virtual goods contributed in generating over five percent of Duolingo's revenues for the year. In 2024, Duolingo paid subscribers increased by approximately 44 percent compared to the previous year, reaching 9.5 million paying users worldwide.

Introduction

Duolingo Statistics: In 2024, Duolingo, the most popular language-learning app globally, met with remarkable success. As of 2024, the platform boasts over 100 courses in 41 languages and has surpassed 950 million downloads. In 2024, Duolingo achieved a revenue of $748 million, marking a 40.8% increase from the previous year. The company reported 103 million monthly active users and 34.1 million daily active users in 2024, reflecting a 51% year-over-year growth in daily engagement.

Additionally, Duolingo had 6.6 million paid subscribers by the end of 2023 .The platform's expansion is further evidenced by its offering of new subjects such as chess and the integration of generative AI to enhance educational content. These developments underscore Duolingo's commitment to broadening its educational reach and leveraging technology to improve user experience. This article will take a deep dive into the performance of Duolingo statistics in 2024 and focus on different trends and developments that shaped its success.

In 2024, Duolingo Inc. generated 607.53 million U.S. dollars in revenues from subscriptions to its premium plan Duolingo Plus, more than doubling subscription revenues from 2021. Advertising represented the second-largest revenue segment for the company between 2019 and the end of 2024, but the Duolingo English Test revenues have increased to over 45 million U.S. dollars.

In 2024, Duolingo Inc. generated 311.54 million U.S. dollars in revenues from users based in the United States. By comparison, revenues generated from the rest of the world reached approximately 436 million U.S. dollars in the last measured year.

In the fourth quarter of 2024, language learning app Duolingo recorded net income of approximately 14 million U.S. dollars. In the third quarter of 2024, Duolingo Inc. grossed approximately 192.6 million U.S. dollars in revenues.

Duolingo pre-tax profit margin for the quarter ending March 31, 2025 was 13.67%. Duolingo average pre-tax profit margin for 2024 was 11.69%, a 353.58% increase from 2023. Duolingo average pre-tax profit margin for 2023 was -4.61%, a 76.62% decline from 2022. Duolingo average pre-tax profit margin for 2022 was -19.72%, a 8.17% decline from 2021. Pre-tax profit margin can be defined as earnings before taxes as a portion of total revenue.

During the last quarter of 2023, Duolingo mobile app revenues for North and Latin America reached more than 48 million U.S. dollars, up by 21 percent compared to the previous quarter. Europe, Middle East, and Africa were confirmed as the second biggest regional market for the popular language learning app, with approximately 28 million U.S. dollars in IAP revenues in the same period. Between 2017 and the end of 2023, Duolingo IAP revenues in the Asia-Pacific region have experienced moderate but constant growth, reaching almost 12 million U.S. dollars in the last examined quarter.

Duolingo operating margin for the quarter ending March 31, 2025 was 8.74%. Duolingo average operating margin for 2024 was 5.91%, a 163.28% increase from 2023. Duolingo average operating margin for 2023 was -9.34%, a 54.08% decline from 2022. Duolingo average operating margin for 2022 was -20.34%, a 9.41% decline from 2021. Operating margin can be defined as operating margin measurement of what proportion of a company's revenue is left over after paying for variable costs of production such as wages, raw materials, etc.

The operating profit of Duolingo with headquarters in the United States amounted to **** million U.S. dollars in 2024. The reported fiscal year ends on December 31.Compared to the earliest depicted value from 2020 this is a total increase by approximately ***** million U.S. dollars. The trend from 2020 to 2024 shows, however, that this increase did not happen continuously.

During the fourth quarter of 2021, language learning service Duolingo generated more than *** million U.S. dollars in app revenues from the United States. The United Kingdom ranked second, with roughly **** million U.S. dollars in revenues from iOS devices for the examined period. Duolingo's revenues in Japan increased by ***** percent, surpassing *** million U.S. dollars on iOS in the examined quarter. While Duolingo offers paid subscription plans, the majority of features and functionalities on the app are available to users for free.

In January 2022, revenues of Duolingo generated via the Apple App Store amounted to more than *** million U.S. dollars worldwide. Duolingo is a language learning app that operates with a freemium model, allowing users to engage with the app's basic functionalities for free, as well as offering paid subscription plans for premium features. Duolingo's revenues tend to increase at the beginning of the year and during back-to-school months.

During the fourth quarter of 2024, Duolingo had approximately 116.7 million monthly active users (MAUs) of the app. This represented an increase of around three percent compared to the previous quarter. Between the third quarter of 2020 and the end of 2024, Duolingo's monthly active users experienced a positive growth trend. How does Duolingo make money? Duolingo’s revenue witnessed an upward trend between 2020 and 2024, reaching a value of more than 178 million U.S. dollars during the second quarter of 2024. Duolingo Inc. generates revenue through its multiple services including app subscriptions, advertising, Duolingo English test, and in-app purchases. Subscriptions contributed the largest share to Duolingo’s revenue stream as the company generated over 400 million U.S. dollars solely from user subscriptions in 2023. In contrast, in-app purchases such as those generated by the selling of “gems”, Duolingo virtual currency that allow users to buy exclusive features and hints, generated around 35 million U.S. dollars in the last examined year. While the app attracted language learners from all markets, the United States was the country with the largest share of revenue, amounting to almost 240 million U.S. dollars in 2023. Duolingo leads the language learning apps market Language learning app publishers offer apps with a variety of interactive features for users. In 2024, Duolingo led the language learning apps market both in terms of number of downloads and yearly revenues. In July 2024, the popular language learning app recorded more than 14 million monthly downloads worldwide. Lingutown and Buddy.ai followed with 1.98 and 1.63 million monthly downloads, respectively. During the examined period, Duolingo was the highest-grossing language learning app and generated a revenue of more than 33 million U.S. dollars. Babbel ranked second with a revenue of 5.4 million U.S. dollars.What primarily motivates users to access language learning platforms? In 2023, the leading reason for using language learning apps in the United States was the desire to learn, as almost one-quarter of respondents reported they engaged with apps in this category out of curiosity. To have fluency in another language and travelling followed, 23 and 17 percent of respondents reporting to use language learning apps for these reasons, respectively.

The global language learning application market is experiencing robust growth, projected to reach $2314.2 million in 2025 and maintain a Compound Annual Growth Rate (CAGR) of 17.6% from 2025 to 2033. This expansion is driven by several key factors. Increasing globalization and the demand for multilingual professionals in various industries are significant contributors. Furthermore, the rising accessibility of smartphones and affordable internet access has democratized language learning, making applications a convenient and cost-effective alternative to traditional methods. The continuous improvement in AI-powered features within these apps, such as personalized learning paths and immersive virtual environments, further enhances user engagement and learning outcomes. Competitive pricing strategies and a wide range of language options offered by numerous players, including established brands like Duolingo and Rosetta Stone and newer entrants like Drops and Memrise, also fuel market growth. The market is segmented by language offered, app features (e.g., gamification, AI tutoring), pricing model (freemium vs. subscription), and target demographics (e.g., students, professionals). Regional variations exist, with North America and Europe currently holding the largest market share, although emerging economies in Asia and Latin America show considerable growth potential. However, the market also faces certain restraints. Concerns regarding data privacy and security, the effectiveness of app-based learning compared to in-person instruction, and the potential for user churn due to the availability of free alternatives are all factors influencing market dynamics. To mitigate these challenges, companies are focusing on enhancing user experience, building robust security measures, and offering personalized learning programs to improve retention rates. The future of this market hinges on continuous innovation in technology, strategic partnerships, and a focus on addressing the specific needs of diverse learner groups. The market's expansion will likely be characterized by increased competition, further development of sophisticated AI-powered features, and a shift towards subscription-based models to ensure sustainable revenue streams for application developers.

Babbel is a language learning platform which has slowly but steadily grown in popularity, to the point now it is one of the top-grossing apps of its kind in the world. It was originally launched as a...

Since 2019, language instructors have recovered from unprecedented challenges but remain under pressure from fierce external competition. The COVID-19 pandemic brought border closures that severely disrupted language instruction by cutting demand from international students and consumers preparing for travel abroad. The pandemic-induced drop in immigration weighed on language instructors more, as immigrants heavily rely on in-person language instruction to quickly learn English and find employment. The reopening of borders revitalized exchange student programs, international travel and immigration, enabling language learning centers to generate revenue growth. Still, amid the industry's recovery, a labor shortage led to skyrocketing wages that cut profit in half. Language instructors' recovery was quickly stalled by inflation and competition. Casual language learners are increasingly looking to the industry's substitutes, especially apps like Duolingo and Babbel. Inflation made consumers' essential purchases more expensive in 2022, straining discretionary budgets and making competitors' lower prices more attractive. Some language instruction companies, like Rosetta Stone, have responded by rolling out their own apps or moving to online lessons, but prerecorded and self-paced strategies give up language instructors' primary advantages over external competitors. Industry revenue has been muted by competitors, swelling at a CAGR of 0.3% to an estimated $2.0 billion over the five years through 2024, including an expected 0.4% dip in 2024 alone. Language instruction services are set to see expanding demand and stronger revenue growth through 2029. College student attendance is forecast to rise, providing opportunities for language tutors as more students struggle with foreign language courses. However, the availability of university-based language programs will reduce their dependence on external language learning centers. Disposable incomes are expected to increase as wages align with essential costs, enabling more consumers to afford premium in-person language classes. Strong immigration is expected to support English courses, but political changes post-2024 could impact immigration policies significantly. Industry revenue is set to climb at a CAGR of 0.8% to an estimated $2.1 billion through the end of 2029.

Over the period presented, the monthly Duolingo app revenue fluctuated in Poland. The language learning app reached its highest revenue in December 2022,3 amounting to over 343 thousand U.S. dollars.

In 2024, Duolingo was by far the leading language learning app in Portugal, surpassing the 679,000 U.S. dollars via in-app purchase revenues. Other language learning apps like Udemy followed, with 132,000 downloads.

In January 2022, Duolingo revenues generated via the Google Play Store amounted to almost 7.5 million U.S. dollars. Duolingo is a language learning app that operates on a freemium model, allowing users to engage with the platform for free and offering paid subscription plans for premium content. In the examined period, Duolingo revenues via Google Play Store were lower than Apple App Store revenues.