Introduction

Duolingo Statistics: In 2024, Duolingo, the most popular language-learning app globally, met with remarkable success. As of 2024, the platform boasts over 100 courses in 41 languages and has surpassed 950 million downloads. In 2024, Duolingo achieved a revenue of $748 million, marking a 40.8% increase from the previous year. The company reported 103 million monthly active users and 34.1 million daily active users in 2024, reflecting a 51% year-over-year growth in daily engagement.

Additionally, Duolingo had 6.6 million paid subscribers by the end of 2023 .The platform's expansion is further evidenced by its offering of new subjects such as chess and the integration of generative AI to enhance educational content. These developments underscore Duolingo's commitment to broadening its educational reach and leveraging technology to improve user experience. This article will take a deep dive into the performance of Duolingo statistics in 2024 and focus on different trends and developments that shaped its success.

During the fourth quarter of 2024, Duolingo had approximately 116.7 million monthly active users (MAUs) of the app. This represented an increase of around three percent compared to the previous quarter. Between the third quarter of 2020 and the end of 2024, Duolingo's monthly active users experienced a positive growth trend. How does Duolingo make money? Duolingo’s revenue witnessed an upward trend between 2020 and 2024, reaching a value of more than 178 million U.S. dollars during the second quarter of 2024. Duolingo Inc. generates revenue through its multiple services including app subscriptions, advertising, Duolingo English test, and in-app purchases. Subscriptions contributed the largest share to Duolingo’s revenue stream as the company generated over 400 million U.S. dollars solely from user subscriptions in 2023. In contrast, in-app purchases such as those generated by the selling of “gems”, Duolingo virtual currency that allow users to buy exclusive features and hints, generated around 35 million U.S. dollars in the last examined year. While the app attracted language learners from all markets, the United States was the country with the largest share of revenue, amounting to almost 240 million U.S. dollars in 2023. Duolingo leads the language learning apps market Language learning app publishers offer apps with a variety of interactive features for users. In 2024, Duolingo led the language learning apps market both in terms of number of downloads and yearly revenues. In July 2024, the popular language learning app recorded more than 14 million monthly downloads worldwide. Lingutown and Buddy.ai followed with 1.98 and 1.63 million monthly downloads, respectively. During the examined period, Duolingo was the highest-grossing language learning app and generated a revenue of more than 33 million U.S. dollars. Babbel ranked second with a revenue of 5.4 million U.S. dollars.What primarily motivates users to access language learning platforms? In 2023, the leading reason for using language learning apps in the United States was the desire to learn, as almost one-quarter of respondents reported they engaged with apps in this category out of curiosity. To have fluency in another language and travelling followed, 23 and 17 percent of respondents reporting to use language learning apps for these reasons, respectively.

Babbel is a language learning platform which has slowly but steadily grown in popularity, to the point now it is one of the top-grossing apps of its kind in the world. It was originally launched as a...