During the fourth quarter of 2024, Duolingo had approximately 116.7 million monthly active users (MAUs) of the app. This represented an increase of around three percent compared to the previous quarter. Between the third quarter of 2020 and the end of 2024, Duolingo's monthly active users experienced a positive growth trend. How does Duolingo make money? Duolingo’s revenue witnessed an upward trend between 2020 and 2024, reaching a value of more than 178 million U.S. dollars during the second quarter of 2024. Duolingo Inc. generates revenue through its multiple services including app subscriptions, advertising, Duolingo English test, and in-app purchases. Subscriptions contributed the largest share to Duolingo’s revenue stream as the company generated over 400 million U.S. dollars solely from user subscriptions in 2023. In contrast, in-app purchases such as those generated by the selling of “gems”, Duolingo virtual currency that allow users to buy exclusive features and hints, generated around 35 million U.S. dollars in the last examined year. While the app attracted language learners from all markets, the United States was the country with the largest share of revenue, amounting to almost 240 million U.S. dollars in 2023. Duolingo leads the language learning apps market Language learning app publishers offer apps with a variety of interactive features for users. In 2024, Duolingo led the language learning apps market both in terms of number of downloads and yearly revenues. In July 2024, the popular language learning app recorded more than 14 million monthly downloads worldwide. Lingutown and Buddy.ai followed with 1.98 and 1.63 million monthly downloads, respectively. During the examined period, Duolingo was the highest-grossing language learning app and generated a revenue of more than 33 million U.S. dollars. Babbel ranked second with a revenue of 5.4 million U.S. dollars.What primarily motivates users to access language learning platforms? In 2023, the leading reason for using language learning apps in the United States was the desire to learn, as almost one-quarter of respondents reported they engaged with apps in this category out of curiosity. To have fluency in another language and travelling followed, 23 and 17 percent of respondents reporting to use language learning apps for these reasons, respectively.

By the end of 2024, the number of Duolingo paid subscribers rose to 9.5 million worldwide, up by around 43 percent year-over-year. Duolingo is a language-learning website and mobile application that allows users to join language courses for free, or subscribe to gain access to premium features and functionalities. In 2023, subscriptions generated 76 percent of the company's revenues, followed by advertising revenue with a share of nine percent.

During the fourth quarter of 2024, Duolingo had approximately 40.5 million daily active users (DAU) practicing their language of choice on the platform. This represents an increase of almost 51 percent year-over-year, as well as a quarterly growth of around nine percent. Between the third quarter of 2020 and the end of 2024, Duolingo's daily active users experienced a constant increase.

Between October and November 2020, it was estimated that the number of monthly active users (MAU) of the language-learning app Duolingo on android devices amounted to more than 294 thousand in Brazil, making it the country with the highest figure among the Latin American countries analyzed. Mexico and Colombia followed, with 286 thousand and 115 thousand monthly active users, respectively.

In 2021, Duolingo surpassed 40 million monthly active users engaging with the company's language learning mobile app or the language learning section of their website. Between 2019 and the end of 2021, the number of Duolingo MAUs increased by 48.35 percent, registering a peak of 20.31 million users on iOS alone in December 2021 alone.

At the end of the fourth quarter of 2024, Duolingo Inc. registered 9.5 million paid subscribers worldwide, up by over 10 percent when compared to the previous quarter. Language learning apps tend to experience a surge in usage during the first and the third quarter of each year, due to consumers' seasonal preferences. At the end of 2023, the total number of Duolingo users who subscribed to its premium services was 6.6 million worldwide.

In January 2022, iOS users engaging with Duolingo mobile app via iOS daily were roughly 4.5 million worldwide. Between the first and the third quarter of 2021, the app experienced an increase in the number of its daily active users on iPhone and iPad, surpassing 3.4 million daily active users in September 2021. Duolingo increase in DAU and MAU is due to the global outbreak of coronavirus pandemic, which prompted users to spend more time at home and rely more on their devices for diversion. Duolingo, which launched in 2011, is a language learning app with a highly gamified setting.

In January 2022, language learning app Duolingo had approximately 20.57 million monthly active users on iPhone and iPad worldwide. While in recent years language learning apps have become a popular method to learn and practice a foreign language, the sudden increase of Duolingo MAU between the first and the second quarter of 2020 is probably due to the global outbreak of coronavirus pandemic and its impact on day-to-day social activities. Between March and April 2020, monthly active users of the Duolingo mobile app on iOS jumped from 11.6 million to almost 17 million, representing an increase of 45 percent. Finding themselves with more time to be spent at home, and having to rely more heavily on their devices for entertainment and diversions, iOS Duolingo monthly users increased to almost 18 million in May 2020.

In January 2022, Duolingo mobile app counted more 1.42 million daily active users worldwide via the Google Play Store. Duolingo is a language learning app that allows users to engage in games and short exercises to learn a foreign language. While the app has become increasingly popular in the last years, the number of daily active users of Duolingo on Android remains significantly lower than the number of users downloading the app from the Apple App Store. As of January 2022, more than 4.51 million iOS users engaging with the app daily worldwide.

During the fourth quarter of 2023, Duolingo registered almost 42 million downloads worldwide. As of the last examined quarter, language-learning app Duolingo recorded approximately 11 million downloads in the North and Latin America region. Between the first quarter of 2017 and the end of 2022, North and Latin America have consistently registered the highest number of Duolingo app downloads. However, during the third quarter of 2023, mobile downloads of Duolingo reached over 21 million in the Asia-Pacific region.

In 2021, language learning mobile app and website Duolingo registered 9.6 million daily active users worldwide. Duolingo Inc, which was founded in 2011 and launched its mobile app the following year, allows English-speaking users to choose between 37 language courses including Klingon and Esperanto. Duolingo mobile app on Google Play Store recorded a peak of more than 1.4 million daily active users in November 2021.

In January 2022, Duolingo's monthly active users via the Google Play Store surpassed 6.6 million worldwide. Duolingo is a language learning app that allows users to practice and study a foreign language in a highly gamified environment. In January 2021, the number of Duolingo monthly active users via Google Play experienced an increase of 38 percent compared to the previous year, reaching 5.11 million active users. As of the beginning of 2022, the number of Duolingo MAU remained significantly higher on iOS, with more than 20 million users engaging with the app on iPhone and iPad.

The Duolingo language-learning mobile application was downloaded in the UK more than 275,700 times in January 2020, the most of any month in this provided time period.

In the first half of 2024, Duolingo generated approximately 3.5 million downloads in Indonesia, while the popular language learning app amassed around 3.2 million downloads from users in Vietnam across the Google Play Store and the Apple App Store. Additionally, Duolingo generated 2.4 million downloads from users in Japan during the examined period. Mobile video and language learning app Cake generated over 104 thousand downloads in South Korea, the market where the app was launched first, as well as 240 thousand downloads in Vietnam.

In 2024, Duolingo Inc. generated 311.54 million U.S. dollars in revenues from users based in the United States. By comparison, revenues generated from the rest of the world reached approximately 436 million U.S. dollars in the last measured year.

In 2024, language learning and English test provider Duolingo generated more than 748 million U.S. dollars in revenues, up by 41 percent from the previous year. Language learning apps have experienced a surge in popularity during the 2020 coronavirus global outbreak, as users looked for useful ways to spend the time while respecting the stay-at-home measures. Duolingo's upward growth trend does not seem to have stopped in 2021 and 2022, with in-app purchase revenues reaching 88 million U.S. dollars in the last quarter of 2023.

In the fourth quarter of 2024, language learning app Duolingo recorded net income of approximately 14 million U.S. dollars. In the third quarter of 2024, Duolingo Inc. grossed approximately 192.6 million U.S. dollars in revenues.

The revenue of Duolingo with headquarters in the United States amounted to 531.11 million U.S. dollars in 2023. The reported fiscal year ends on December 31.Compared to the earliest depicted value from 2020 this is a total increase by approximately 369.41 million U.S. dollars. The trend from 2020 to 2023 shows, furthermore, that this increase happened continuously.

In 2024, the majority of Duolingo Inc.'s revenues came from paid subscriptions to the company's language learning mobile app and website. Revenues generated through advertising accounted for seven percent of the total, while in-app purchases of virtual goods contributed in generating over five percent of Duolingo's revenues for the year. In 2024, Duolingo paid subscribers increased by approximately 44 percent compared to the previous year, reaching 9.5 million paying users worldwide.

In the fourth quarter 2024, language learning app publisher Duolingo generated almost 209.6 million U.S. dollars in revenues, an increase of over eight percent compared to the previous quarter. Due to the coronavirus pandemic outbreak and the need for users to pass the time during the implementation of stay-at-home measures, Duolingo experienced unprecedented usage growth in 2020. The popular language learning app managed to maintain and expand its user base in 2022 and 2024, reaching more than 16.5 million downloads in the Asia-Pacific region.