In 2024, retail e-commerce in Canada was forecast to generate over **** billion U.S. dollars in revenues. According to estimates, this figure is projected to increase to *** billion U.S. dollars by 2029. Successful e-commerce segments in Canada Canada's booming e-commerce sector owes more than half of its retail sales to two particularly lucrative segments: fashion and electronics, which captured ** and ** percent of all e-commerce retail sales in Canada in 2022, respectively. With nearly ** billion U.S. dollars in e-commerce net sales, Amazon was the leading online store in Canada in 2021, outperforming competitors like Walmart and Costco by an impressive margin. Ranking second, walmart.ca generated around **** billion U.S. dollars in e-commerce net sales that year. Fashion leads the way Fashion proved to be a successful e-commerce segment in many countries around the world, and Canada was no exception, as the most popular online stores in the fashion segment raked in millions of dollars in e-commerce net sales, led by gapcanada.ca with *** million U.S. dollars in 2021. Like many other countries in the world, Canada's fashion e-commerce sector was also disrupted by a Chinese newcomer that catapulted itself to the centerstage of the fast fashion world: Shein was the most downloaded fashion and beauty shopping app in Canada in June 2022, with its ******* monthly downloads overshadowing those of competitors. In comparison, long-established fast fashion titan Zara only amassed ****** downloads that same month.

Retail Trade, e-commerce sales, Canada, by industries based on North American Industry Classification System (NAICS), monthly.

This table contains 3 series, with data for years 2016 - 2017 (not all combinations necessarily have data for all years). This table contains data described by the following dimensions (Not all combinations are available): Geography (1 item: Canada); Sales (3 items: Retail trade; Electronic shopping and mail-order houses; Retail E-commerce sales).

Discover the latest eCommerce statistics in Canada for 2025, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Canada, uncovering the distribution of stores across categories and platforms.

A March 2023 survey found that 61 percent of responding Canadian online shoppers preferred making online purchases from domestic businesses, as compared to just two percent who chose shop online from U.S. American e-tailers.

E-commerce sales and total sales for retail trade in Canada, available on an annual basis.

Canada Retail E-Commerce Sales data was reported at 4,425,564.000 CAD th in Dec 2022. This records a decrease from the previous number of 4,499,923.000 CAD th for Nov 2022. Canada Retail E-Commerce Sales data is updated monthly, averaging 1,878,200.500 CAD th from Jan 2016 (Median) to Dec 2022, with 84 observations. The data reached an all-time high of 4,943,411.000 CAD th in Dec 2020 and a record low of 789,553.000 CAD th in Feb 2016. Canada Retail E-Commerce Sales data remains active status in CEIC and is reported by Statistics Canada. The data is categorized under Global Database’s Canada – Table CA.H021: Retail E-Commerce Sales.

The revenue change in the e-commerce market in Canada was forecast to continuously decrease between 2025 and 2029 by in total 9.5 percentage points. According to this forecast, in 2029, the revenue change will have decreased for the fourth consecutive year to 4.65 percent. Find other key market indicators concerning the user penetration and number of users. The Statista Market Insights cover a broad range of additional markets.

In Canada, the distribution of stores across different platforms presents a dynamic picture of the market. Shopify, as a leading platform, hosts 163.33K stores, accounting for 45.67% of the total store count in the region. This is closely followed by WooCommerce, which supports 75.97K stores, representing 21.24% of the region's total. Wix makes a significant contribution with 31.46K stores, or 8.80% of the total. The chart underscores the diversity and preferences of store owners in Canada regarding their choice of platform.

This chart provides a detailed overview of the number of Canada online retailers by Monthly Views. Most Canada stores' Monthly Views are Less than 100, there are 71.95K stores, which is 38.77% of total. In second place, 60.79K stores' Monthly Views are 100 to 1K, which is 32.75% of total. Meanwhile, 37.95K stores' Monthly Views are 1K to 10K, which is 20.45% of total. This breakdown reveals insights into Canada stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

The pie chart showcases the distribution of app/software spending by store category in Canada, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $46.41M units representing 22.64% of the overall spending. Following closely behind is Home & Garden with a spend of $24.95M units, comprising 12.18% of the total. Beauty & Fitness also contributes significantly with a spend of $22.15M units, accounting for 10.81% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.

Forecasts suggest, that in 2023, online retail sales in Canada amounted to nearly *** billion Canadian dollars. Furthermore, by 2027, e-commerce retail sales in the North American country would be more than *** billion Canadian dollars. Canada’s online shopper specs In 2021, Canada was home to over*** million digital buyers, and the figure is expected to surpass ** million by mid-decade. Among Canadians who shop online, the majority tend to make their online purchases on desktops rather than mobile devices, with desktop e-shopping generating an estimated ** billion U.S. dollars in 2021. Additionally, chain retail generates a significant portion of Canada’s total e-commerce sales, making up a forecasted total of ** billion U.S. dollars by the end of 2022. Even though most of these sales are first-party, third-party sellers are set to double sales in the next 5 years. Amazon in Canada With its massive global success, Amazon is unsurprisingly one of Canada’s biggest e-commerce players and is responsible for a significant portion of third-party e-commerce sales. On Amazon’s Canadian site, amazon.ca, the company is expected to complete 2022 with a sales value of almost ** billion U.S. dollars, roughly one-tenth of the country’s forecasted retail e-commerce sales for the same year. Amazon also ranked as Canada’s leading e-commerce grocery site in 2021. The platform offered approximately ****** different packaged food products, boasting a much larger inventory than other Canadian-native grocery e-retailers.

This chart illustrates the estimated sales amounts generated by stores on various platforms within Canada. Custom Cart shows a significant lead, with total sales amounting to $1.11T, which constitutes 78.27% of the region's total sales on platforms. SAP Commerce Cloud reports sales of $139.57B, accounting for 9.80% of the total platform sales in Canada. Sitecore Commerce also holds a notable share, with its sales reaching $103.37B, representing 7.26% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Canada, highlighting which platforms are driving the most sales.

E-commerce sales for North American Industry Classification System (NAICS) Advertising, public relations, and related services, includes all members under sales, for Canada, for one year of data.

This chart provides a detailed overview of the number of Canada online retailers by Monthly Visitors. Most Canada stores' Monthly Visitors are Less than 100, there are 104.86K stores, which is 56.50% of total. In second place, 50.13K stores' Monthly Visitors are 100 to 1K, which is 27.01% of total. Meanwhile, 24.37K stores' Monthly Visitors are 1K to 10K, which is 13.13% of total. This breakdown reveals insights into Canada stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

The Consumer goods rental, e-commerce sales, by North American Industry Classification System (NAICS) 5322 Consumer goods rental, 5323 General rental centres, which include all members under Sales, (dollars X 1,000,000), annual (percent), for five years of data.

Canada E-Commerce Transactions: Average Order Value (AOV) data was reported at 79.230 USD in 10 May 2025. This records an increase from the previous number of 78.695 USD for 09 May 2025. Canada E-Commerce Transactions: Average Order Value (AOV) data is updated daily, averaging 98.563 USD from Dec 2018 (Median) to 10 May 2025, with 2324 observations. The data reached an all-time high of 188.510 USD in 16 Sep 2020 and a record low of 66.411 USD in 02 Jun 2020. Canada E-Commerce Transactions: Average Order Value (AOV) data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s Canada – Table CA.GI.EC: E-Commerce Transactions: by Category.

E-commerce sales by North American Industry Classification System (NAICS), includes all members under sales, for Canada, for one year of data.

In 2010, the Canadian Internet Use Survey (CIUS) was redesigned to better measure the type and speed of household Internet connections. The CIUS consists of a household component that measures home access, and an individual component that measures online behaviours, including the use of e-commerce. These infographics describe some results of the Canadian Internet Use and e-Commerce survey of 2010.

Amusement and recreation, e-commerce sales, by North American Industry Classification System (NAICS) 7131 Amusement parks and arcades, (NAICS) 7139 Other amusement and recreation industries, which includes all members under Sales, (dollars X 1,000,000), annual (percent), for five years of data.