In 2023, global retail e-commerce sales reached an estimated 5.8 trillion U.S. dollars. Projections indicate a 39 percent growth in this figure over the coming years, with expectations to surpass eight trillion dollars by 2027.

World players Among the key players on the world stage, the Chinese retail giant Alibaba holds the title of the largest e-commerce retailer globally, accounting for a 23 percent market share. Nevertheless, forecasts suggest that by 2027, Seattle-based e-commerce powerhouse Amazon will surpass Alibaba in estimated sales, reaching a staggering 1.2 trillion U.S. dollars in online sales.

Leading e-tailing countries The Chinese e-commerce market was the biggest worldwide in 2023, as internet sales constituted almost half of the country's retail transactions. Indonesia ranked second with the highest share of retail sales online (32 percent), closely trailed by the United Kingdom and South Korea, exceeding the 30 percent mark. That year, the up-and-coming e-commerce markets centered around Asia. The Philippines and India stood out as the swiftest-growing e-commerce markets based on online sales, anticipating a growth rate surpassing 20 percent.

In 2022, global e-commerce sales grew by 6.5 percent compared to the previous year. In that period, e-commerce accounted for approximately 19 percent of all retail sales worldwide.

Asian countries lead the way

According to a forecast, China and South Korea ranked first and third respectively on the list of countries with the greatest share of retail sales projected to take place online in 2022. Following the same trend, estimates also revealed that the four fastest-growing retail e-commerce countries in the world are all in Asia.

Amazon on top

When looking at the leading e-commerce companies worldwide, as opposed to the leading e-commerce countries, Amazon is the clear market leader with a market cap of over one trillion U.S. dollars as of June 2022. Not only that, but the Seattle-based multinational company is also by far the most visited online marketplace in the world, with approximately 5.7 billion monthly visits.

The Report Covers Global E-Commerce Industry Overview and Share. The Market is Segmented by B2C E-Commerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, Furniture and Home), B2B E-Commerce, and Geography.

The Report Covers US Ecommerce Growth & Industry Trends is Segmented by B2C ECommerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, Furniture and Home), and B2B ECommerce.

The revenue in the e-commerce market in the United States was forecast to continuously increase between 2024 and 2029 by in total 657.8 billion U.S. dollars (+53.79 percent). After the tenth consecutive increasing year, the indicator is estimated to reach 1.9 trillion U.S. dollars and therefore a new peak in 2029. Notably, the revenue of the e-commerce market was continuously increasing over the past years.Find other key market indicators concerning the average revenue per user (ARPU) and number of users. The Statista Market Insights cover a broad range of additional markets.

The e-commerce market size is projected to grow from USD 18,171.53 billion in 2024 to USD 79,972.14 billion by 2035, representing a CAGR of 14.42%, during the forecast period 2024-2035.

Cross-Border E-commerce Market size was valued at USD 1245 Billion in 2024 and is projected to reach USD 4574 Billion by 2031, growing at a CAGR of 18.7% from 2024 to 2031.

The cross-border e-commerce market is driven by the rapid globalization of trade and the increasing adoption of digital payment solutions that facilitate secure and seamless international transactions. Consumer demand for diverse and unique products, often unavailable locally, has propelled the growth of cross-border online shopping. Technological advancements in logistics and shipping, including improved last-mile delivery and real-time tracking, have reduced barriers associated with international trade. Additionally, supportive government policies and trade agreements have simplified customs procedures, while currency conversion tools and multilingual platforms have enhanced user experience. The widespread penetration of smartphones and internet connectivity, especially in emerging markets, has further expanded access to cross-border e-commerce platforms, fueling market growth.

The United states e-commerce market size is projected to exhibit a growth rate (CAGR) of 6.46% during 2025-2033. The increasing internet penetration, convenience-driven consumer preferences, widespread mobile adoption, a competitive landscape, and evolving logistics infrastructure represent some of the key factors driving the market.

IMARC Group provides an analysis of the key trends in each segment of the United States e-commerce market report, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on type and transaction.

According to Cognitive Market Research, the global cross-border e-commerce market size is USD 791542.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 30.50% from 2024 to 2031.

North America held the major market of more than 40%of the global revenue with a market size of USD 316616.88million in 2024 and will grow at a compound annual growth rate (CAGR) of 28.7%from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 237462.66million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 182054.71million in 2024 and will grow at a compound annual growth rate (CAGR) of 32.5%from 2024 to 2031.
Latin America's market will have more than 5% of the global revenue with a market size of USD 39577.11million in 2024 and will grow at a compound annual growth rate (CAGR) of 29.9%from 2024 to 2031.
Middle East and Africa are the major markets of around 2% of the global revenue with a market size of USD 15830.84 million in 2024 and will grow at a compound annual growth rate (CAGR) of 30.2%from 2024 to 2031.
The Credit/Debit Cards held the highest Cross border E commerce market revenue share in 2024.

Key Drivers of Cross border E commerce Market

Increasing Internet Penetration and Smartphone Adoption to Increase the Demand Globally

One of the key drivers in the cross-border e-commerce market is the increasing internet penetration and smartphone adoption worldwide. As more people gain access to the internet and smartphones, the potential customer base for online shopping expands, leading to a surge in cross-border e-commerce activities. The convenience of shopping online from international retailers, coupled with the availability of a wide range of products and competitive prices, has fueled the growth of cross-border e-commerce. Moreover, the ease of payment through digital wallets and online payment platforms has further facilitated cross-border transactions. This trend is expected to continue as internet infrastructure improves and smartphone technology becomes more affordable, driving the growth of cross-border e-commerce.

Growing Preference for Global Brands and Product Variety to Propel Market Growth

Another key driver in the cross-border e-commerce market is the growing preference among consumers for global brands and a wider variety of products. Cross-border e-commerce allows consumers to access products that may not be available in their local markets, giving them access to a broader selection of goods from around the world. This has led to an increase in demand for international brands and niche products that cater to specific interests and preferences. Additionally, cross-border e-commerce offers consumers the opportunity to compare prices and quality across different markets, empowering them to make informed purchasing decisions. As a result, retailers are increasingly focusing on expanding their product offerings and improving the shopping experience for cross-border shoppers, driving the growth of cross-border e-commerce.

Restraint Factors Of Cross border E commerce Market

Complex Regulatory Environment to Limit the Sales

One of the key restraints in the cross-border e-commerce market is the complex regulatory environment governing international trade and e-commerce. Different countries have varying regulations and policies regarding taxes, customs duties, import/export restrictions, and consumer protection laws, which can create barriers for cross-border e-commerce businesses. Adhering to these regulations can be challenging for e-commerce companies, especially smaller businesses that may not have the resources to navigate the complexities of international trade laws. This can result in delays, additional costs, and legal issues, limiting the growth of cross-border e-commerce.

Impact of Covid-19 on the Cross border E-commerce market

The Covid-19 pandemic has had a significant impact on the cross-border e-commerce market. With lockdowns and restrictions on movement imposed worldwide, consumers increasingly turned to online shopping for their needs. This surge in online shopping resulted in a spike in cross-border e-commerce as consumers sought products not available in their local markets or looked for better deals abroad. However, the pandemic also brought challenges such as disruptions in supply chains, logistics...

E-Commerce Market size was valued at USD 15.93 Trillion in 2024 and is projected to reach USD 88.63 Trillion by 2031, growing at a CAGR of 26.40% from 2024 to 2031.

The e-commerce market is driven by the growing penetration of the internet and smartphones, enabling greater access to online platforms. Shifting consumer preferences towards convenient and contactless shopping experiences have accelerated digital adoption, particularly following the COVID-19 pandemic.

Technological advancements such as secure payment gateways, artificial intelligence, and personalized shopping experiences are enhancing user engagement. The expansion of logistics and last-mile delivery services ensures faster and more reliable product delivery. Additionally, the proliferation of social media and influencer marketing has amplified consumer reach and brand visibility, while increasing cross-border trade and globalization are further fueling market growth.

The Mexico E-Commerce Market Report is Segmented by B2C E-Commerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, Furniture and Home, and Others) and B2B E-Commerce. The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

The Report Covers Global B2B E-Commerce Sales and the Market is Segmented by Channel (Direct Sales and Marketplace Sales) and by Geography (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

According to Cognitive Market Research, the global ECommerce Platform Market size is USD 9.3 billion in 2024 and will expand at a compound annual growth rate (CAGR) of 6.7% from 2024 to 2031. Market Dynamics of ECommerce Platform Market

Key Drivers for ECommerce Platform Market

Rapid growth in online shopping drives the demand for comprehensive e-commerce platform solutions - The rapid growth in online shopping is a significant driver for the e-commerce platform market. As consumers increasingly turn to online retail for convenience, variety, and competitive pricing, businesses are compelled to enhance their digital presence. This surge in online shopping necessitates robust and scalable e-commerce platform solutions that can handle high traffic volumes, offer seamless user experiences, and support various payment methods. Comprehensive e-commerce platforms enable businesses to manage their online stores efficiently, integrate with other digital tools, and provide personalized shopping experiences.
Increasing mobile internet penetration boosts the adoption of mobile-friendly e-commerce platforms globally.

Key Restraints for ECommerce Platform Market

Increasing cybersecurity threats pose risks to consumer data and transactions, impacting trust and adoption.
Complex integrations with existing IT systems and diverse e-commerce platforms can hinder seamless operations and scalability.

Introduction of the ECommerce Platform Market

The Ecommerce Platform serves as a digital framework facilitating online transactions, encompassing both goods and services. Its market continues to surge, driven by factors such as rising internet penetration, mobile device adoption, and evolving consumer preferences towards convenient shopping experiences. With an array of offerings including payment solutions, management platforms, and end-to-end services, the sector caters to diverse e-commerce models like B2B and B2C. Amidst rapid digitization across industries such as Beauty & Personal Care, Fashion, and Consumer Electronics, the Ecommerce Platform's dynamic evolution underscores its pivotal role in shaping modern commerce.

Automobile and auto parts was the e-commerce category with the highest expected year-over-year growth between 2021 and 2022. As of February 2022, car and auto parts retail e-commerce sales were forecast to increase over 30 percent compared to the previous year. Food and beverage was the second fastest growing segment, at around 21 percent. The average retail e-commerce growth across all categories would reach 14 percent.

Discover the booming B2C e-commerce market! Valued at USD 5.8 trillion in 2023, it's growing at 11.5% CAGR from 2024-30. Explore trends, opportunities & forecasts.

The Hong Kong E-commerce Market is segmented by B2C eCommerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, Furniture and Home), and B2B e-commerce.

The China E-Commerce Market Report is Segmented by B2C E-Commerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, and Furniture and Home) and B2B E-Commerce. The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

Supply chain professionals from developing regions are generally optimistic about the development of cross-border e-commerce sales. In a survey conducted in early 2023, no respondents from the Middle East and North Africa or Latin America and the Caribbean thought that cross-border e-commerce sales would shrink in the following 24 months. In Europe, over five percent of the industry professionals surveyed said they expected international sales to decrease slightly or substantially.

Forecasts indicate significant growth in the e-commerce sectors of Asia and America in 2023. Topping the list are Mexico and the Philippines, poised for a surge of approximately 25 percent and 24 percent in online sales, respectively. Following closely behind, Malaysia secures the third spot with an 18 percent growth rate. Meanwhile, Argentina and Brazil were expected to outpace other nations, with e-retail sales forecast to grow by over 15 percent.

A growing global e-retail market Partly fueled by a rapid increase in internet users worldwide over recent years, along with mobility constraints and the shutdown of physical stores during the COVID-19 pandemic, the global e-commerce retail market expanded fourfold from 2014 to 2022. Central to this growth has been the widespread adoption of mobile commerce, which entails online shopping through smartphones, particularly prominent in various regions of the global South. Forecasts suggested that m-commerce sales in Argentina are poised to surge by around 2.4 times between 2022 and 2026.

Fast-growing markets fueled by local players While online retail giants Amazon and Alibaba Group wield global dominance in the e-commerce landscape, they do not hold the top positions in many of the fastest-growing e-commerce markets. Based on monthly website traffic, Singaporean e-retailer Shopee is the leading e-commerce site in Singapore by a significant margin. This trend is even more pronounced in Argentina, where Mercado Libre garners nearly 50 times the traffic witnessed on Amazon's Spanish page, amazon.es.

The Middle East and Africa E-Commerce Market Report is Segmented by B2C E-Commerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, Furniture and Home, and Others), B2B E-Commerce, and Country (the United Arab Emirates, Saudi Arabia, South Africa, and Rest of Middle East and Africa). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.