In the third quarter of 2024, the online shopping transactions in South Korea grew by 3 percent compared to the same period in the previous year. Over the years, online shopping sales have majorly increased, only recently slowing down.

In 2020, the estimated annual growth rate of e-commerce in Indonesia was at 37.4 percent, indicating an increase from the previous year. The growing interest in e-commerce among Indonesian consumers became more prevalent during the coronavirus (COVID-19) pandemic due to social distancing restrictions enforced by the government.

In 2018, online transactions during El Buen Fin in Mexico showed a 201 percent growth in sales compared to a normal week. This is however a considerable decrease in comparison to the previous year, where e-commerce sales grew 820 percent on that period in contrast to on any other week of the year.

In 2019, Black Friday online transactions in Chile showed a 199 percent growth in sales compared to a normal day. This represents a decrease in comparison to the previous year, where e-commerce sales grew by 369 percent on that day in contrast to any other day of the year.

In 2024, global retail e-commerce sales reached an estimated six trillion U.S. dollars. Projections indicate a 31 percent growth in this figure over the coming years, with expectations to come close to eight trillion dollars by 2028. World players Among the key players on the world stage, the American marketplace giant Amazon holds the title of the largest e-commerce player globally, with a gross merchandise value of nearly 800 billion U.S. dollars in 2024. Amazon was also the most valuable retail brand globally, followed by mostly American competitors such as Walmart and the Home Depot. Leading e-tailing regions E-commerce is a dormant channel globally, but nowhere has it been as successful as in Asia. In 2024, the e-commerce revenue in that continent alone was measured at nearly two trillion U.S. dollars, outperforming the Americas and Europe. That year, the up-and-coming e-commerce markets also centered around Asia. The Philippines and India stood out as the swiftest-growing e-commerce markets based on online sales, anticipating a growth rate surpassing 20 percent.

Graph and download economic data for E-Commerce Retail Sales as a Percent of Total Sales (ECOMPCTSA) from Q4 1999 to Q1 2025 about e-commerce, retail trade, percent, sales, retail, and USA.

In 2021, the market size of the adult product e-commerce market in China surpassed 76.6 billion yuan, up from 62.5 billion yuan in the previous year. The “world’s factory” has been the largest sex toy producer since 2010, with around 70 percent of the world’s sex toys being manufactured in this country.

Adult product industry in China In 2016, the market size of adult products in China amounted to 44 billion yuan and would quadruple by 2023. One of the driving forces behind the market growth was online purchasing, which accounted for over 40 percent of the sex product retail in the country. Not surprisingly, more Chinese consumers prefer ordering sex products from e-commerce platforms to avoid embarrassment. The bestselling items on these shopping sites like Tmall and Taobao varied by gender. Masturbators were the top sales among male consumers, whereas lingerie was popular among females.

Adult product e-retailers China has been one of the largest B2C e-commerce markets worldwide, followed by the United States since 2015. Among the top e-retailers tackling China’s sex wellness industry were franchises such as Zui Qing Feng, Touch, and Orange.

In 2023, the social commerce industry in China saw a year-on-year growth of approximately 19.7 percent, reaching a gross merchandise volume (GMV) of over three trillion yuan. China's social commerce sector has been proliferating over the past decade.

In 2022, e-commerce revenue in Vietnam grew by ** percent compared to the previous year. The highest annual growth recorded in the observed period was in 2018, reaching ** percent. The revenue of the e-commerce sector amounted to **** billion U.S. dollars in 2022.

According to 2024 data, more than one-thirds of e-commerce users in Spain preferred to pay for their purchases via wallet. Debit and prepaid cards ranked as Spain's second-most popular e-commerce payment method, ahead of account-to-account (A2A) transactions. Cryptocurrency was not used whatsoever for e-commerce payments in Spain. e-Commerce in Spain and its most successful sectors Electronic commerce has begun to see growth over the past decade, with its sales volume reaching figures of approximately 41.5 billion euros in 2018, differing greatly from the volume registered in 2007, which amounted to a mere 5.9 billion euros. The tourism industry was the business sector that most benefited from e-commerce services in 2018, with travel agencies and tour operators registering revenues of over 5.6 billion euros and air travel generating approximately 4 billion euros that year. Other important sectors that generated the highest web-based revenues in Spain included clothing and gambling, with sales totals approximately 2.3 billion euros and 1.6 billion euros respectively. e-Commerce expenditure in Spain According to the latest records, the average Spaniard increased their expenditure on products purchased online in the last decade, rising from 739 euros a year in 2007 to 1.36 thousand in 2017. The most common amount spent per purchase was 25 to 30 euros. Insurance and financial services ranked as the service that Spaniards spent most money on, with average spending amounting to nearly 3.6 thousand euros in 2017. Electronics also arose as one of the most common items that Spaniards spent their money on, with an annual expenditure of 785.2 euros that year.

In fiscal year 2023, the cross-border e-commerce market in Japan with the United States and China was valued at around 420.8 billion Japanese yen. The two trade partners were the main markets for cross-border business-to-consumer (B2C) transactions from Japan. In contrast, the domestic B2C e-commerce market was valued at over 24 trillion yen. Where do Japanese order? Major Chinese and American e-commerce platforms such as Alibaba and Amazon are heading the cross-border market. Although the online trade with overseas market showed continuous growth in the past years, domestic trade takes precedence. Untransparent order processes and return policies, as well as the risk of counterfeits, are troubles making shoppers hesitate to order from overseas. Around five thousand cases of troubles with cross-border retail are reported annually to the Cross-border Consumer Center Japan, which offers consultations and help to consumers encountering trouble in this e-commerce segment. What do Japanese order? Despite the high internet penetration rate and a large variety of purchase options in Japan, consumers are reluctant to shift all transactions to the online market. While leisure products and services, such as books, and electronics, were popular consumer goods purchased online, food and daily necessities remained the strongholds of store-based and multichannel retail strategies.

In 2023, the revenue from e-commerce in Taiwan reached approximately 6.88 trillion New Taiwan dollars. This showcased a year-over-year growth of 1.4 percent.

The market size of e-commerce in Turkey showed a significant increase, especially after 2018. Between 2016 and 2020, the market size showed a ********** inflation-adjusted growth. In 2024, the market size reached ************** Turkish lira, having grown by 61.7 percent from the previous year. According to Ömer Faruk Ergün, Senior E-Commerce Expert at the Turkish Ministry of Trade, the market expanded by roughly ** percent in U.S. dollar terms once adjusted for currency effects. The rapid growth of e-commerce in the country The development of modern technologies in line with the widespread use of the internet has widely contributed to the e-commerce market growth. In 2022, e-commerce made up over ** percent of total retail sales, showing an apparent change in people’s shopping behavior. Additionally, the number of e-commerce transactions in the country increased rapidly in the last few years, reaching a record number of ***** million in the third quarter of 2024. A significant shift in shopping behavior Fast consumption practices and the changing demands of the consumers, together with the unique conditions of the coronavirus (COVID-19) pandemic, paved the way for the e-commerce market to grow immensely. The competition among thousands of sellers and their efforts to improve customer experience resulted in more reasonable prices and a time-saving shopping experience, which were the consumers’ main motivations to shop online. Overall, nearly ** percent of the internet users purchased a product or service online, which indicated that Turkish consumers have adapted to shopping online.

Context:

Target is a globally renowned brand and a prominent retailer in the United States. Target makes itself a preferred shopping destination by offering outstanding value, inspiration, innovation and an exceptional guest experience that no other retailer can deliver.

This particular business case focuses on the operations of Target in Brazil and provides insightful information about 100,000 orders placed between 2016 and 2018. The dataset offers a comprehensive view of various dimensions including the order status, price, payment and freight performance, customer location, product attributes, and customer reviews.

By analyzing this extensive dataset, it becomes possible to gain valuable insights into Target's operations in Brazil. The information can shed light on various aspects of the business, such as order processing, pricing strategies, payment and shipping efficiency, customer demographics, product characteristics, and customer satisfaction levels.

Dataset: https://drive.google.com/drive/folders/1TGEc66YKbD443nslRi1bWgVd238gJCnb

The data is available in 8 csv files:

• customers.csv
• sellers.csv
• order_items.csv
• geolocation.csv
• payments.csv
• reviews.csv
• orders.csv
• products.csv

The column description for these csv files is given below. Certainly! Here are separate tables for each CSV file:

customers.csv:

sellers.csv:

order_items.csv:

geolocations.csv:

payments.csv:

**orders.csv:...

The online food and grocery shopping market in the United Kingdom recorded an annual decrease of 12 percent in 2022. That is well down on the previous year when e-shopping for food and groceries rose to popularity due to the COVID-19 pandemic. A slight increase in growth was forecast for 2023 as UK consumers become accustomed again to buying groceries online again.

This statistic shows the regional breakdown of HelloFresh's global revenues. In 2023, the meal kit delivery service company generated just over five billion euros in North America (United States and Canada.).*Until December 31, 2022, HelloFresh included revenues generated in Canada in the International segment.

A Berlin-based brand takes over the U.S.

Blue Apron, the New York-based meal kit company, has led the U.S. market for a few years after 2012, and it is well-known by consumers, with over 50 percent of them recognizing it. Yet, despite this, Berlin-based HelloFresh has inserted itself strongly in the U.S. market and has gained major space, achieving a whopping 74 percent of the market share in the country by 2022. The success of the brand was impressive globally, and by the same year the company reached 7.6 billion euros in revenue worldwide.

Is there still room for growth?

Many e-commerce segments have experienced exceptional growth during the pandemic, and online grocery was no exception. Since then, growth has slowed down, at least in the meal kit industry. Yet, the U.S. market is more promising, reaching an estimated seven billion U.S. dollars in revenues by 2028.

This timeline shows the projected year-on-year B2C e-commerce sales growth in China from 2016 to 2021. In 2016, B2C e-commerce sales revenues in China increased 25.9 percent compared to the previous year.

The digital advertising industry across India grew to a market size of just under 500 billion Indian rupees in the year 2024, a considerable leap from the market size in 2016. Owing to the progressive growth of the digital media market in India, digital advertising was projected to expand to well over 600 million Indian rupees by 2026, reflecting the rising trend that developed over the past years. Social media advertising As internet accessibility in India continues to expand, content consumption has seen a significant shift toward online platforms. Notably, India boasts the highest number of YouTube users worldwide. Given the potential of social media to reach a wider audience, it is expected to remain a prevailing trend in India’s digital advertising landscape. In March 2023, YouTube emerged as a frontrunner, with an advertising reach of around 460 million users across the country. Meta platforms such as Facebook and Instagram also demonstrated substantial reach. Digital advertising revenue In 2022, the revenue from digital advertising in India surged to almost half a trillion Indian rupees and is expected to continue growing in the future. This can be attributed to businesses' increasing dependence on digital advertising to connect with their target audiences and capitalize on technology and data-driven strategies. Some of the leading industries that invest heavily in digital advertising include the FMCG and e-commerce sectors.

Snapshot img { margin: 10px !important; } Overview of the global clickstream analytics market

Research analysis on the global clickstream analytics market identifies that benefits such as the availability of detailed customer segmentation will be one of the major factors that will have a positive impact on the growth of the market. A detailed segmentation of the customers will help businesses customize their offerings according to the services and advertisements that a customer prefers. This will provide a better quality of user interaction, will increase conversion rates, and lead to high customer loyalty. Clickstream analytics will provide the necessary data, which, when used on mapping or predictive models, allows for detailed customer segmentation. Technavio’s market research analysts predict that this market will grow at a CAGR of almost 14% by 2021.

In terms of geography, Americas accounted for the major shares of the clickstream analytics market during 2016. The growth in the penetration of the Internet is major factor driving the clickstream analytics market growth in this region. The access to large amounts of data gives businesses a higher chance of monetizing their advertisements with clickstream data. The demand of clickstream analytics will continue to increase in the region with the rise in accuracy of the data and rise in user registrations.

Competitive landscape and key vendors

This market appears to be highly fragmented, owing to the presence of numerous vendors. According to the clickstream analytics market outlook, the increasing adoption of clickstream analytics will increase the number of vendors who enter the market, which in turn, will intensify the level of competition among the players. Though the competition is intense among the players in the developed markets such as North America and Europe, the rising adoption of clickstream analytics in the emerging markets will strengthen the competitive environment among the players in these regions as well.

The leading vendors in the market are -

Google
IBM
Microsoft
Oracle

The other prominent vendors in the market are Adobe Systems, AT INTERNET, SAP, Splunk, Talend, Verto Analytics, Vlocity, and webtrends.

Segmentation by data type and analysis of the clickstream analytics market

Master
Transaction

Master data is mainly essential in e-commerce platforms since it provides vendors with information on the kind of customers who refer the website or customer segments that are interested in buying certain products. During 2016, the master data segment accounted for major shares of the clickstream analytics market. It has been expected that the clickstream analytics market size & share will grow in the forthcoming years.

Segmentation by source and analysis of the clickstream analytics market

Host server
Third- party agreements
Network topology
Tracking host computer

Based on the clickstream analytics market forecast, the host server segment accounted for major share of this market during 2016. When a user requests a web page, the server records information such as the user’s IP address, history of URLs visited, and the type of browser in the server log. Organizations are entering into partnerships with companies that provide products to analyze these logs. They are also partnering with companies that provide consulting services to process clickstream data and aggregate them with e-mail data or online sales data to have a comprehensive view of their clients.

Key questions answered in the report include

What will the market size and the growth rate be in 2021?
What are the key factors driving the global clickstream analytics market?
What are the key market trends impacting the growth of the global clickstream analytics market?
What are the challenges to market growth?
Who are the key vendors in the global clickstream analytics market?
What are the market opportunities and threats faced by the vendors in the global clickstream analytics market?
Trending factors influencing the market shares of the Americas, APAC, and EMEA.
What are the key outcomes of the five forces analysis of the global clickstream analytics market? 

Technavio also offers customization on reports based on specific client requirement.

This statistic shows the annual growth rate of the online luxury market in China between 2011 and 2016. In 2016, Chinese consumers' spending on luxury goods on e-commerce platforms grew by 43 percent compared to the previous year.