Australia E-commerce Market is Segmented by B2C E-commerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, Furniture and Home), and B2B E-commerce. The market sizes and forecasts are provided in terms of value (USD) for all the above segments.

The revenue in the e-commerce market in Australia was forecast to continuously increase between 2025 and 2029 by in total 15.7 billion U.S. dollars (+37.35 percent). After the seventh consecutive increasing year, the revenue is estimated to reach 57.77 billion U.S. dollars and therefore a new peak in 2029. Find more information concerning Latvia and Russia. The Statista Market Insights cover a broad range of additional markets.

The Australia e-commerce market size was valued at USD 536.0 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 1,568.60 Billion by 2033, exhibiting a CAGR of 12.70% from 2025-2033. The market is driven by the growing reliance on smartphones for purchasing goods, as it allows users to purchase goods anytime and from anywhere, and the integration of artificial intelligence (AI) due to the capability of AI to recommend products as per the browsing history results in a customized shopping experience.

The revenue change in the e-commerce market in Australia was forecast to continuously decrease between 2025 and 2029 by in total 9.3 percentage points. According to this forecast, in 2029, the revenue change will have decreased for the fourth consecutive year to 4.37 percent. Find further information concerning the revenue in the e-commerce market in Czechia and the penetration rate in the e-commerce market in the United Kingdom. The Statista Market Insights cover a broad range of additional markets.

Australia's online shopping landscape witnessed significant growth in the online marketplaces segment in 2024, with a notable increase of over 22 percent compared to the previous year. Additionally, the books, stationery, and multimedia segment showed an increase of almost 19.5 percent. Across all other categories, online sales increased. Maintaining momentum in Australia’s e-commerce market Since 2021, Australia’s online retail market has been gradually expanding, accelerated by restrictions to in-store shopping throughout the pandemic. Now, the industry is tasked with maintaining online spending momentum through harnessing technologies, including artificial intelligence (AI), to foster consumer engagement through marketing techniques such as social media advertising. In 2024, total online spending on goods in Australia reached almost 69 billion Australian dollars. The online marketplaces category emerged as the leading segment for online spending in Australia, accounting for around 23 percent of online expenditure that year.
Is Australia’s online marketplace landscape becoming more competitive? From global marketplaces such as Amazon to local Australian retailers including Kmart and supermarket giants Coles and Woolworths, Australia’s online retail market offers diverse shopping options. In particular, online marketplaces have been a key contributor to the country’s e-commerce market expansion owing to their extensive product ranges, largely lower prices, and convenient shopping experiences. With a climbing number of site visits, Amazon emerged as the most popular online retailer or marketplace in Australia in 2024, followed closely by eBay, Kmart, and Woolworths. Nonetheless, new market entrant Temu, which entered the Australian market in early 2023, has been causing a stir due to its heavily discounted goods. The Chinese e-commerce platform has been attracting an average of 1.66 million Australian shoppers per month, according to a survey conducted in June 2024.

Online shopping has become a way of life. Once considered a novelty, much like the internet itself, the online shopping phenomenon has surpassed business and consumer expectations. It has evolved and expanded rapidly, with escalating internet and broadband uptake and changing consumer attitudes helping online shopping become a mainstream retail avenue. Greater investment in online platforms to advance website navigation, enhance security and improve delivery is fuelling a shift in consumer buying habits towards online shopping. The pandemic brought retail trading in Australia to a standstill, with lockdown periods and restrictions leading to a surge in online shopping sales. As consumers jumped online at breakneck speed, the online market was flooded with new entrants and businesses ramped up their digital sales capabilities to keep up with demand. Despite the hype and surge in sales, challenging trading conditions in the post-pandemic environment have eroded some of the earlier gains. Strong inflation and rising interest rates have combined to create a cost-of-living crisis, with consumers reassessing their online spending habits in the face of tightening purse strings. Nonetheless, revenue is anticipated to have grown at an annualised 7.4% over the five years through 2024-25 and is expected to total $58.0 billion in the current year, when revenue is set to climb by an estimated 5.2%. Going forwards, online shopping revenue is forecast to climb at an annualised 6.5% through the end of 2029-30 to total a projected $79.4 billion, aided by continued consumer demand. Greater digital connectivity will allow consumers to shop anywhere and anytime, with advances in augmented reality opening new doors for online retailers. Strong revenue prospects will entice more bricks-and-mortar retailers to launch online stores to complement their physical store network, while many online retailers will open shopfronts and flagship stores, blurring the lines between the two. Escalating competition, particularly from international low-cost retailers like Temu and Shein, will limit growth in profitability.

The Australian e-commerce market is experiencing robust growth, driven by increasing internet penetration, smartphone adoption, and a shift in consumer preferences towards online shopping convenience. With a CAGR of 13.70%, the market exhibits significant potential for expansion. The B2C segment, encompassing diverse sectors like beauty and personal care, consumer electronics, fashion and apparel, food and beverages, furniture and home, and others, dominates the overall market share. While precise market size figures for 2025 are unavailable, extrapolating from the provided CAGR and assuming a 2024 market size of approximately $50 Billion (a reasonable estimate given global trends and Australia's economy), the 2025 market size is estimated to be around $56.85 Billion. This growth is further fueled by the rise of mobile commerce and the increasing adoption of digital payment methods. Key players like Amazon, eBay, Kogan, and major retailers such as Woolworths and Coles are aggressively competing to capture market share, leading to intense innovation in logistics, customer service, and personalized shopping experiences. The B2B e-commerce segment, although smaller than B2C, is also demonstrating considerable growth, fueled by the increasing adoption of digital procurement solutions by businesses across various sectors. This segment is expected to benefit from improvements in supply chain management and digitalization efforts by businesses. However, challenges remain, including concerns around cybersecurity, data privacy, and maintaining a competitive edge in a rapidly evolving technological landscape. The ongoing expansion of high-speed internet access in regional areas and government initiatives aimed at supporting digital businesses will continue to propel the market's growth in the coming years. This indicates a promising outlook for investors and businesses looking to capitalize on the burgeoning Australian e-commerce sector. Continued innovation in areas like augmented reality and personalized recommendations are expected to further enhance the shopping experience and drive further market expansion. Recent developments include: April 2022 - Pinterest announced a strategic partnership with the E-commerce platform WooCommerce, which will enable WooCommerce's 3.6 million merchants the convert their product catalogs into Shoppable Pins on Pinterest. with this partnership, a new Pinterest app within WooCommerce would be launched, which will include various Pinterest shopping features such as tag deployment and catalog ingestion., May 2022 - Marketplacer announced the completion of a new holistic online marketplace for True Woo, offering a range of products and services targeted at individuals seeking ways to improve their wellbeing. The E-commerce platform says the marketplace it has created for True Woo features products and services designed to improve mental, emotional, physical, and spiritual health.. Key drivers for this market are: Rise in Purchase Frequency and Online Spending, Rising Adoption of Click and Collect Services. Potential restraints include: Rise in Purchase Frequency and Online Spending, Rising Adoption of Click and Collect Services. Notable trends are: Rise in Purchase Frequency and Online Spending.

The Fashion eCommerce market in Australia is predicted to reach US$10,197.5m revenue by 2025. The top online retailers in the market are shein.com, myer.com.au and theiconic.com.au.

The size of the Australia E-commerce Industry market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 13.70% during the forecast period.Electronic commerce is short for buying and selling products or services electronically using such channels as the internet and mobile phones. E-commerce has come to cover everything, from online retailers and auction sites to digital marketplaces and Internet banking.In Australia, the e-commerce industry has grown significantly over the past few years, influenced by factors such as increased internet penetration, the emergence of smartphones and mobile commerce, and changes in consumer behavior. The industry is important to the Australian economy because it creates jobs, boosts economic growth, and increases consumer choice.The online business offers lots of benefits both to the customers and the vendors. For vendors, it means a cost-effective reach to a more extensive market space and 24/7 functioning. For the customer, it means a convenient way of accessing a broader range of goods and services than ever before while comparing prices.Some of the key trends shaping the Australian e-commerce industry include mobile commerce, the growing importance of social media, cross-border e-commerce, and the use of artificial intelligence and machine learning to personalize the customer experience. Recent developments include: April 2022 - Pinterest announced a strategic partnership with the E-commerce platform WooCommerce, which will enable WooCommerce's 3.6 million merchants the convert their product catalogs into Shoppable Pins on Pinterest. with this partnership, a new Pinterest app within WooCommerce would be launched, which will include various Pinterest shopping features such as tag deployment and catalog ingestion., May 2022 - Marketplacer announced the completion of a new holistic online marketplace for True Woo, offering a range of products and services targeted at individuals seeking ways to improve their wellbeing. The E-commerce platform says the marketplace it has created for True Woo features products and services designed to improve mental, emotional, physical, and spiritual health.. Key drivers for this market are: Rise in Purchase Frequency and Online Spending, Rising Adoption of Click and Collect Services. Potential restraints include: , High Cost of Equipment than Conventional Radiography is Discouraging the Market Growth. Notable trends are: Rise in Purchase Frequency and Online Spending.

A survey conducted in the 12 months to July 2024 revealed that the most prevalent online retailer purchased from among Australian online shoppers was U.S. marketplace Amazon, with around 54 percent of respondents reportedly purchasing from this shopping site in the past 12 months. eBay followed at 41 percent of surveyed online consumers. Online marketplaces are flourishing Online marketplaces in Australia have become increasingly popular in recent years. Australian consumers have been attracted to this retail format due to their wide range of products, convenience of use, and affordable prices. The dominance of global marketplaces, such as Amazon, is evident, with the brand appreciated by Australia’s shoppers due to advantages such as fast delivery, ease of purchase, and good quality products. However, it is worth noting that local Australian retailers have also made their mark, with discount department store chain Kmart and grocery giant Woolworths remaining popular among online shoppers. The continued growth of the e-commerce industry, consumer preference for convenient and diverse shopping options, and new market entrants like Temu help marketplaces remain a vital component of the Australian retail industry. Online retail industry trends The COVID-19 pandemic led to extensive limitations to Australia's in-store shopping in 2020 and 2021. As a result, the e-commerce market experienced significant expansion during this period, with an e-commerce growth rate of about 35.8 percent in 2020 and around 34 percent in 2021. Conversely, in 2022 and 2023, market growth slowed. Nonetheless, there were still observable, long-lasting changes to consumer behavior, as evidenced by the considerable number of customers who now actively engage in online buying activities. According to a July 2024 survey, about 29 percent of Australians made at least one online purchase per week, while 83 percent of internet shoppers made an online purchase at least once per month. As the market develops, it is expected that both domestic and foreign retailers will compete for a larger share of the growing online retail market in Australia.

The Home & Living eCommerce market in Australia is predicted to reach US$2,069.4m revenue by 2025, reflecting an estimated growth rate of 9% compared to 2024.

The Apparel eCommerce market in Australia is predicted to reach US$5,203.8m revenue by 2025. The top online retailers in the market are shein.com, theiconic.com.au and asos.com.

The report covers Competitors In E-Commerce Logistics Australia, E-Commerce Logistics Company In Australia, Warehousing Clusters In The Australia, 3PL Logistics Companies In Australia, Australia E-Commerce Logistics Industry.

The Jewelry eCommerce market in Australia is predicted to reach US$538.8m revenue by 2025, reflecting an estimated growth rate of 10% compared to 2024.

Australia's online retail spending rose across all segments for both domestic and international merchants in February 2025 compared to the year prior. In the grocery and liquor category, online retail expenditure to domestic merchants increased by around 9.5 percent compared to the previous year. In comparison, international merchants in this category experienced a rise of 18.8 percent. Leading online retailers and marketplaces As of 2024, Amazon and eBay were the top online retailers and marketplaces across Australia, with more than 50 percent of online shoppers purchasing from Amazon and over 40 percent from eBay that year. Both websites attract millions of monthly site visits, with eBay at around 37.3 million visits per month as of February 2025. Australia’s supermarket giants, Woolworths and Coles, were also among the top online stores purchased from across the country, with the Woolworths Group holding the largest share of Australia’s grocery retail market. Discount department stores Kmart and BIG W were also among the leading online retailers; nonetheless, department store chains have started to lose ground to online marketplaces such as Amazon, eBay, and Temu. Unsurprisingly, books and e-books were Amazon Australia’s most popular purchase categories, largely due to the popularity of Kindle and Audible, as well as the site often offering paperback books at lower prices compared to chain or independent bookstores. Online retail trends In 2020 and 2021, widespread restrictions to in-store shopping across Australia resulting from the coronavirus pandemic drove many consumers to online shopping channels. Consequently, the country’s e-commerce market boomed during that period, with e-commerce growing by over 33.9 percent in 2020 and 2021. Market growth slowed somewhat in 2022; nevertheless, long-lasting changes to consumer behavior are noticeable, with many shoppers engaging in omnichannel shopping activities. Shopping smart is becoming essential in current times, as inflation affects household disposable income, with consumers increasingly conducting in-depth research before purchasing, shopping during sales periods, bulk buying, and purchasing items, such as birthday or Christmas gifts, in advance. Furthermore, in recent years, product sustainability has come into greater focus across Australia, with many online shoppers preferring to purchase from ethical and sustainable brands.

Australia e-commerce logistics market size reached USD 9,866.0 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 19,048.9 Million by 2033, exhibiting a growth rate (CAGR) of 7.58% during 2025-2033. The emerging popularity of various automated approaches to streamline order processing, inventory management, warehouse operations, faster delivery, etc., is primarily augmenting the market growth across the country.

In 2015, the retail e-commerce share of all retail sales in Australia was 5.9 percent. By 2019, this share was forecasted to increase to 7.2 percent. In 2018, the digital buyer penetration was forecasted to reach 81 percent, continuing a year-on-year increase from 2013. Consumers aged between 25 to 34 are the most active in the e-commerce market in the country.

E-commerce market

The net e-commerce sales of Woolworths topped the online B2C market in Australia in 2018. Coles, another Australian supermarket chain, trailed behind with the second highest online sales. Both Coles and Woolworth shoppers were equally willing to buy groceries online in this year. In terms of the electronics and media segment, Apple led the pack with net online sales amounting to almost 380 million U.S. dollars.

Market growth

In 2017, domestic media retailers experienced the largest growth, over 50 percent, for retail e-commerce sales in Australia. The number of Amazon sellers in Australia had increased over four-fold from the beginning of 2018 to August of the same year. For international retailers, department stores had the highest online sales growth. Online stores such as ASOS and The Iconic dominated the fashion segment in Australia in 2018, and look set to continue their growth in the future.

The Bedding eCommerce market in Australia is predicted to reach US$332.4m revenue by 2025, reflecting an estimated growth rate of 9% compared to 2024.

E-Commerce Transactions: Volume: Heavy Industry & Engineering: Chemical Industry data was reported at 13.000 Unit in 21 Oct 2023. This records an increase from the previous number of 1.000 Unit for 19 Oct 2023. E-Commerce Transactions: Volume: Heavy Industry & Engineering: Chemical Industry data is updated daily, averaging 1.000 Unit from Sep 2019 (Median) to 21 Oct 2023, with 19 observations. The data reached an all-time high of 47.000 Unit in 15 Oct 2023 and a record low of 1.000 Unit in 19 Oct 2023. E-Commerce Transactions: Volume: Heavy Industry & Engineering: Chemical Industry data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s Australia – Table AU.GI.EC: E-Commerce Transactions: by Category.

Australia E-Commerce Transactions: AOV: Heavy Industry & Engineering: Heavy Industry & Engineering data was reported at 157.901 USD in 14 Jan 2025. This records a decrease from the previous number of 213.183 USD for 11 Jan 2025. Australia E-Commerce Transactions: AOV: Heavy Industry & Engineering: Heavy Industry & Engineering data is updated daily, averaging 148.626 USD from Jan 2019 (Median) to 14 Jan 2025, with 274 observations. The data reached an all-time high of 719.931 USD in 13 Feb 2023 and a record low of 3.332 USD in 02 Nov 2023. Australia E-Commerce Transactions: AOV: Heavy Industry & Engineering: Heavy Industry & Engineering data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s Australia – Table AU.GI.EC: E-Commerce Transactions: by Category.