The revenue in the e-commerce market in the United States was forecast to continuously increase between 2024 and 2029 by in total 657.8 billion U.S. dollars (+53.79 percent). After the tenth consecutive increasing year, the indicator is estimated to reach 1.9 trillion U.S. dollars and therefore a new peak in 2029. Notably, the revenue of the e-commerce market was continuously increasing over the past years.Find other key market indicators concerning the average revenue per user (ARPU) and number of users. The Statista Market Insights cover a broad range of additional markets.

The Report Covers US Ecommerce Growth & Industry Trends is Segmented by B2C ECommerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, Furniture and Home), and B2B ECommerce.

In 2023, e-commerce comprised over 15.6 percent of total retail sales in the United States. Forecasts suggest that this proportion will continue to rise steadily in the coming years, reaching approximately 20.6 percent by 2027.

Fashion fever

The digital revolution has significantly changed how retail is done, impacting a wide range of product categories. Out of all e-commerce product categories, apparel and accessories are the most purchased online in the United States. As of February 2023, roughly 18 percent of all fashion retail sales took place online. Furniture and home furnishing, as well as computer and consumer electronics, ranked second, with over 15 percent of each product category purchased via the internet. The product categories that are least purchased online are office equipment and supplies (1.4 percent) and books, music, and video (5.1 percent).

Shopping hotspots

Amazon dominates the e-commerce industry in the United States, though other competitors still have significant market share. In December 2023, amazon.com was the most-visited e-commerce and shopping site in the United States. That month, around 45 percent of all visits to e-commerce sites were made to Amazon. Other popular shopping sites include ebay.com, walmart.com, etsy.com, and target.com. The staggering proportion of online retail sales in the country attributed to Amazon is quite remarkable. In 2023, Amazon's website accounted for almost half of all online computer and consumer electronics sales. Similarly, nearly one-third of online fashion purchases in the country were made on Amazon.

The United states e-commerce market size is projected to exhibit a growth rate (CAGR) of 6.46% during 2025-2033. The increasing internet penetration, convenience-driven consumer preferences, widespread mobile adoption, a competitive landscape, and evolving logistics infrastructure represent some of the key factors driving the market.

IMARC Group provides an analysis of the key trends in each segment of the United States e-commerce market report, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on type and transaction.

Graph and download economic data for E-Commerce Retail Sales as a Percent of Total Sales (ECOMPCTSA) from Q4 1999 to Q4 2024 about e-commerce, retail trade, percent, sales, retail, and USA.

In 2023, retail e-commerce sales in the United States reached an estimated 275 million U.S. dollars, up from 142 million dollars in 2019. E-commerce's growth trajectory Driven by the escalating integration of technology into daily life, e-commerce has witnessed a remarkable surge in popularity. Projections indicate a significant uptick in e-commerce users in the United States, rising from 254 million in 2023 to over 316 million by 2028. As of the outset of 2023, apparel and accessories ranked as the most sought-after e-commerce product category, comprising over 18 percent of all retail sales in the U.S. This trend persists despite inflationary pressures, positioning this category among the e-commerce segments experiencing the most significant year-on-year price changes. M-commerce users demographic While the demand for the convenience of purchasing from the palm of one's hand is also rapidly increasing, various demographic factors influence mobile commerce usage. There's a higher proportion of male online shoppers than females, with a split of 53 percent versus 47 percent. Age is another determinant. Younger consumers exhibit a greater inclination towards m-commerce, with 46 percent of mobile shoppers falling within the 18 to 24 age bracket. Furthermore, income levels also shape mobile shopping habits, with individuals earning less than 25,000 U.S. dollars annually showing the highest propensity for mobile-based purchases.

United States - E-Commerce Retail Sales was 308910.00000 Mil. of $ in October of 2024, according to the United States Federal Reserve. Historically, United States - E-Commerce Retail Sales reached a record high of 308910.00000 in October of 2024 and a record low of 4476.00000 in October of 1999. Trading Economics provides the current actual value, an historical data chart and related indicators for United States - E-Commerce Retail Sales - last updated from the United States Federal Reserve on March of 2025.

Graph and download economic data for E-Commerce Retail Sales (ECOMNSA) from Q4 1999 to Q4 2024 about e-commerce, retail trade, sales, retail, and USA.

From July to September 2024, U.S. retail e-commerce sales amounted to roughly 300 billion U.S. dollars, marking an increase compared to the previous quarter. Overall, retail e-commerce sales outdid the quarterly sales records registered in 2020. E-commerce in the post-pandemic era During the second quarter of 2020, as COVID-19 spread across the globe, the U.S.'s quarterly e-commerce revenue reached 200 billion for the first time in history. In 2021, online retail sales account for ten percent of total retail in the United States. Clothing and accessories, including footwear, is one of the largest B2C e-commerce merchandise categories. Retail e-commerce sales in the United States are estimated from samples used for the Monthly Retail Trade Survey and exclude online travel services, ticket sales agencies, and financial brokers. Latest trend? Quick commerce Shoppers expect fast delivery of their purchases, especially when it comes to grocery products. This segment of the e-commerce industry goes under quick commerce and is expected to generate increasing revenue in the next years. Major quick commerce companies like Instacart or Uber Eat operate in the United States, where the quick commerce market is forecast to hit nearly 40 billion U.S. dollars by 2027.

United States Retail Sales: E Commerce data was reported at 121.460 USD bn in Sep 2018. This records an increase from the previous number of 120.479 USD bn for Jun 2018. United States Retail Sales: E Commerce data is updated quarterly, averaging 36.097 USD bn from Dec 1999 (Median) to Sep 2018, with 76 observations. The data reached an all-time high of 141.719 USD bn in Dec 2017 and a record low of 5.241 USD bn in Dec 1999. United States Retail Sales: E Commerce data remains active status in CEIC and is reported by US Census Bureau. The data is categorized under Global Database’s United States – Table US.H002: Retail Sales: By NAIC System: Quarterly.

The number of users in the e-commerce market in the United States was forecast to continuously increase between 2024 and 2029 by in total 60 million users (+21.94 percent). After the ninth consecutive increasing year, the indicator is estimated to reach 333.5 million users and therefore a new peak in 2029. Notably, the number of users of the e-commerce market was continuously increasing over the past years.Find other key market indicators concerning the average revenue per user (ARPU) and revenue. The Statista Market Insights cover a broad range of additional markets.

The report covers E-commerce Logistics Companies in US and the market is Segmented by Service (transportation, Warehousing, and Inventory Management) and Value-Added Services (labeling, Packaging, Etc.), by Business (B2B and B2C), Destination (domestic and International/cross-Border), And by Product (fashion and Apparel, Consumer Electronics, Home Appliances, Furniture, Beauty and Personal Care Products, and Other Products (toys, Food Products, Etc. the Market Size and A Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

North America E-Commerce Watch Market is segmented by Product Type (Quartz/Mechanical and Smart); by Platform Type (Third Party Retailer and Company's Own Website); and by Geography (United States, Canada, Mexico, and the Rest of North America). The report offers the market size in value terms in USD for all the abovementioned segments.

As of January 2025, Shopify was the biggest name in the U.S. e-commerce software market, used by roughly 30 percent of websites that use e-commerce technologies. The market’s other major competitors include Wix Stores around 23 percent, WooCommerce Checkout, and Squarespace Add to Cart, each of which boasts a market share of around 15 percent. E-commerce E-commerce is the term used to describe the broad spectrum of products and services which are bought and sold over the internet. It can include everything from the sale of physical good on sites like Amazon, to the online provision of software offered by companies like Google. Often seen as the future of commerce, the market has grown rapidly, especially in the U.S., where it accounts for around 15 percent of overall retail sales in 2021. The retail e-commerce sales in the U.S. is projected to bring in 933 billion U.S. dollars in revenue in 2021. Such booming sales signals strong demand for the software support behind e-commerce platforms, and estimates suggest that the e-commerce software application market alone will be worth over 6.5 billion dollars by the end of 2021. E-commerce companies The undisputed biggest name in e-commerce internationally is Amazon.com. The company brought in more than 197 billion U.S. dollars in revenue from its online stores in 2020. Other major competitors include Chinese brands Alibaba and Jingdong. Alibaba's annual revenue amounted to more than 717 billion yuan in it's 2021 fiscal year, which translates to around 115 billion U.S. dollars. The annual sales of Jingdong (JD.com) reached a record high of 746 billion yuan in 2020, which is the equavalent of 112 billion U.S. dollars.

North America E-Commerce Industry is Segmented by B2C E-commerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, Furniture and Home), B2B E-commerce, and by Countries (US, Canada). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.

Concerning the eight selected segments, the segment Fashion has the largest revenue with 197.38 billion U.S. dollars. Contrastingly, Media is ranked last, with 13.6 billion U.S. dollars. Their difference, compared to Fashion, lies at 183.78 billion U.S. dollars. Find more statistics on other topics: a comparison of countries or regions regarding the revenue. The Statista Market Insights cover a broad range of additional markets.

United States Retail Sales: E Commerce to Total Sales data was reported at 9.100 % in Sep 2018. This records an increase from the previous number of 9.000 % for Jun 2018. United States Retail Sales: E Commerce to Total Sales data is updated quarterly, averaging 3.950 % from Dec 1999 (Median) to Sep 2018, with 76 observations. The data reached an all-time high of 10.400 % in Dec 2017 and a record low of 0.700 % in Dec 1999. United States Retail Sales: E Commerce to Total Sales data remains active status in CEIC and is reported by US Census Bureau. The data is categorized under Global Database’s United States – Table US.H002: Retail Sales: By NAIC System: Quarterly.

United States Retail Sales Nowcast: sa: YoY: Contribution: E-Commerce: E-Commerce Transactions: Volume: Finance data was reported at 0.000 % in 03 Mar 2025. This stayed constant from the previous number of 0.000 % for 24 Feb 2025. United States Retail Sales Nowcast: sa: YoY: Contribution: E-Commerce: E-Commerce Transactions: Volume: Finance data is updated weekly, averaging 0.000 % from Feb 2020 (Median) to 03 Mar 2025, with 264 observations. The data reached an all-time high of 10.519 % in 10 Oct 2022 and a record low of 0.000 % in 03 Mar 2025. United States Retail Sales Nowcast: sa: YoY: Contribution: E-Commerce: E-Commerce Transactions: Volume: Finance data remains active status in CEIC and is reported by CEIC Data. The data is categorized under Global Database’s United States – Table US.CEIC.NC: CEIC Nowcast: Retail Sales.

In 2023, the online channels' share of total retail sales reached 15.4 percent in the United States. This represented an increase compared to 2022, when it was 14.6 percent.

United States RS: ARTS: E-Commerce: Bldng Materials, Garden Equip & Supply Stores data was reported at 2.795 USD bn in 2018. This records an increase from the previous number of 2.614 USD bn for 2017. United States RS: ARTS: E-Commerce: Bldng Materials, Garden Equip & Supply Stores data is updated yearly, averaging 514.000 USD mn from Dec 1998 (Median) to 2018, with 17 observations. The data reached an all-time high of 2.795 USD bn in 2018 and a record low of 25.000 USD mn in 1998. United States RS: ARTS: E-Commerce: Bldng Materials, Garden Equip & Supply Stores data remains active status in CEIC and is reported by US Census Bureau. The data is categorized under Global Database’s United States – Table US.H003: Retail Sales: Annual Retail Trade Survey: NAICS.