According to estimates, Amazon claimed the top spot among online retailers in the United States in 2023, capturing 37.6 percent of the market. Second place was occupied by the e-commerce site of the retail chain Walmart, with a 6.4 percent market share, followed in third place by Apple, with 3.6 percent.

Amazon’s continued success

Amazon has long dominated the e-commerce market as the world’s favorite online marketplace. In 2022, company hit over half a trillion U.S. dollars in net sales. The United States is by far Amazon’s most profitable market, as the U.S. branch generated over 356 billion U.S. dollars in sales in 2022. Germany ranked second, with 33 billion dollars, followed closely by the United Kingdom with 30 billion dollars.

Online shopping on the rise

Online shopping has grown significantly over the past decade, with more people turning to the internet for their shopping needs. The proof is in the numbers: the U.S. e-commerce industry was worth almost a trillion dollars in 2023. By 2027, forecasts show that the online market will grow to more than 50 percent. U.S. online shoppers purchase fashion and food and beverages the most via the internet.

WooCommerce was the worldwide leading e-commerce software platform in 2024, with a market share of ** percent. Squarespace Online Stores and Woo Themes ranked second and third, with shares of ***** and ***** percent, respectively. E-commerce software E-commerce software is the technology that manages the online store processes, from managing inventory, to adding or removing products, to calculating taxes and fulfilling orders. The e-commerce software application market had an estimated value of around *** U.S. dollars in 2018 and is forecast to grow to approximately *** billion U.S. dollars by 2023. Given the fast growth of e-commerce sales – global retail e-commerce sales are forecast to reach *** trillion U.S. dollars by 2025 – it is hardly surprising that the e-commerce software market is also expanding. Online shopping Smartphone is the device that consumers use the most when shopping online: ** percent of retail website traffic comes from the mobile device. China and South Korea are the countries with the highest online shopping penetration rate: in both countries, ** percent of the consumers are used to shopping online. Given the size of the Chinese consumer market, it is no surprise that Chinese companies are the leading e-retailers worldwide – Alibaba, ranked first with a market share of ** percent in 2021. With ** percent market share, the American e-retailer giant Amazon came as a second.

E-Commerce Market size was valued at USD 3.76 Trillion in 2023 and is poised to grow from USD 4.12 Trillion in 2024 to USD 8.5 Trillion by 2032, growing at a CAGR of 0.0949 during the forecast period (2025-2032).

Alibaba was the top company worldwide in terms of gross merchandise volume (GMV) share across the web. The Chinese e-retail giant which provides consumers business-to-business (B2B), consumer-to-consumer (C2C), and business-to-consumer (B2C) e-commerce accounted for ** percent of the overall online GMV in 2023. Amazon ranked second, accounting for ** percent of overall online GMV.

The France E-Commerce Market Report is Segmented by Business Model (B2C, B2B), Device Type (Smartphone / Mobile, Desktop and Laptop, Other Device Types), Payment Method (Credit / Debit Cards, Digital Wallets, BNPL, Other Payment Method), B2C Product Category (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverages, and More). The Market Forecasts are Provided in Terms of Value (USD).

North America B2B E-Commerce Market is Segmented by Channel (Direct Sales, Marketplace Sales), Transaction Model (Domestic, Cross-Border), Payment Method (Bank Transfers and ACH, Credit and Debit Cards, and More), Industry Vertical (Manufacturing, Retail and Wholesale, Healthcare and Life Sciences, Automotive, and More), and Country (United States, Canada, Mexico). The Market Forecasts are Provided in Terms of Value (USD).

The Turkey E-Commerce Market Report is Segmented by Business Model (B2C, B2B, C2C), Device Type (Smartphone / Mobile, Desktop and Laptop, Other Device Types), Payment Method (Credit / Debit Cards, Digital Wallets, BNPL, Other Payment Method), B2C Product Category (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverages, and More). The Market Forecasts are Provided in Terms of Value (USD).

The global e-commerce market size reached USD 26.8 Trillion in 2024. Looking forward, IMARC Group expects the market to reach USD 214.5 Trillion by 2033, exhibiting a growth rate (CAGR) of 25.83% during 2025-2033. Rising need for AI-powered features, notable expansion in cross-border trade opportunities, and innovations of secure digital payment systems are contributing to the market growth.

The E-Commerce Market Report is Segmented by Business Model (B2C, B2B), Device Type (Smartphone / Mobile, Desktop and Laptop, Other Device Types), Payment Method (Credit / Debit Cards, Digital Wallets, BNPL, Other Payment Method), B2C Product Category (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverages, and More) and Geography. The Market Forecasts are Provided in Terms of Value (USD).

The US e-commerce market, a significant segment of the global landscape, exhibits robust growth, driven by increasing internet penetration, smartphone adoption, and a shift in consumer preferences towards online shopping convenience. The market's Compound Annual Growth Rate (CAGR) of 14.70% suggests a substantial expansion, with a projected market value significantly exceeding its 2025 valuation within the forecast period (2025-2033). Key drivers include the rise of mobile commerce, the expansion of logistics and delivery infrastructure, and the increasing adoption of digital payment methods. Furthermore, the diversification of e-commerce offerings across various segments like beauty & personal care, consumer electronics, fashion & apparel, and food & beverage fuels this growth. The presence of major players like Amazon, Walmart, and Target underscores the market's competitiveness and maturity. However, challenges such as cybersecurity concerns, rising logistics costs, and the need for effective customer service strategies remain. The market segmentation reveals significant opportunities within specific categories; for instance, the beauty & personal care sector is expected to witness strong growth due to increasing demand for convenient online purchasing and personalized experiences. The US e-commerce market is geographically concentrated, with North America holding a substantial market share. However, regional variations exist, influenced by factors like consumer spending habits, digital infrastructure, and regulatory frameworks. Growth in regions beyond the core North American market will likely contribute significantly to the overall CAGR. The B2B e-commerce segment is also experiencing substantial growth, driven by businesses seeking streamlined procurement processes and improved supply chain efficiency. While precise figures for specific segments and regions are unavailable from the given information, it's evident that the overall market trajectory is positive, with promising prospects for both established and emerging players across diverse product categories. The future success within this dynamic landscape will depend on factors such as adapting to evolving consumer expectations, leveraging innovative technologies, and effectively navigating the complexities of the digital marketplace. Comprehensive Coverage USA Ecommerce Market Report (2019-2033) This in-depth report provides a comprehensive analysis of the USA ecommerce market, covering the period from 2019 to 2033. With a focus on the B2C ecommerce market size (GMV) and B2B ecommerce market size, this study delves into key market segments like Beauty & Personal Care, Consumer Electronics, Fashion & Apparel, Food & Beverage, Furniture & Home, and Others (Toys, DIY, Media, etc.). We analyze market trends, growth drivers, challenges, and emerging opportunities, providing valuable insights for businesses operating in or planning to enter this dynamic market. The report uses 2025 as the base year and forecasts the market's trajectory until 2033, incorporating data from the historical period (2019-2024). Recent developments include: May 2022- Home Depot announced the formation of Home Depot Ventures, a venture capital fund to promote early-stage startups that improve customer experience and home renovation. Furthermore, the $150 million funds will evaluate investments in businesses at various stages of development, emphasizing early and growth-stage startups that assist Home Depot customers and can scale., April 2022- In the United States, Apple finally offers the tools and accessories needed for self-servicing select iPhones. The company is now selling parts and components for the iPhone 12 series, iPhone 13 series, and the newly released 3rd Generation iPhone SE 2022 smartphones., April 2022- Amazon announced on Wednesday that it will build a solar park in Kent County as one of 37 new renewable energy projects worldwide to use renewable energy to power all of its activities by 2025, five years ahead of schedule., April 2022- Walmart honored Igloo's ancient legacy and commitment to "Made in the USA" with elected officials and prominent executives from both companies in attendance. In honor of this praise, Igloo designed the new Overland Series of coolers exclusively for Walmart, made in the United States., March 2022- Walmart Inc plans to hire more than 5,000 new associates for its tech hubs worldwide during the current fiscal year. Walmart Global Tech, the company's technology division, would be hiring for positions such as cybersecurity professional, product manager, and data scientist., June 2020- Apple's announcements and developments enhance the Apple platform and product experience. From macOS Big Sur, which boasts the most significant design overhaul since the launch of Mac OS X, to watchOS 7, iOS 14's new App Library, and iPadOS 14's expanded handwriting capabilities with Apple Pencil.. Key drivers for this market are: Growing Demand from Apparel and Footwear Industry., Rising Adoption of technologies (IOT,ML); Penetration of Internet and Smartphone Usage. Potential restraints include: Operational Compatibility Due to Growing Brand Value. Notable trends are: Increasing adoption of technologies.

The Indonesia E-Commerce Market Report is Segmented by Business Model (B2C, B2B), Device Type (Smartphone / Mobile, Desktop and Laptop, Other Device Types), Payment Method (Credit / Debit Cards, Digital Wallets, BNPL, Other Payment Method), B2C Product Category (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverages, and More). The Market Forecasts are Provided in Terms of Value (USD).

The North America E-Commerce Market Report is Segmented by Business Model (B2C, B2B, C2C), Device Type (Smartphone / Mobile, Desktop and Laptop, Other Device Types), Payment Method (Credit / Debit Cards, Digital Wallets, BNPL, Other Payment Method), B2C Product Category (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, and More), and Country. The Market Forecasts are Provided in Terms of Value (USD).

The Europe e-commerce market size was valued at USD 3.96 Trillion in 2024. Looking forward, IMARC Group estimates the market to reach USD 8.46 Trillion by 2033, exhibiting a CAGR of 8.30% from 2025-2033. The market is witnessing robust growth, driven by rising internet penetration, smartphone adoption, and demand for convenience. Advancements in secure payment options, cross-border trade, and logistics efficiency are boosting adoption. Sustainability practices and innovative technologies like AI and AR are enhancing customer experiences, positioning e-commerce as a key retail channel.

IMARC Group provides an analysis of the key trends in each segment of the Europe e-commerce market, along with forecasts at the regional and country levels from 2025-2033. The market has been categorized based on type and transaction.

According to Cognitive Market Research, the global cross-border e-commerce market size is USD 791542.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 30.50% from 2024 to 2031.

North America held the major market of more than 40%of the global revenue with a market size of USD 316616.88million in 2024 and will grow at a compound annual growth rate (CAGR) of 28.7%from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 237462.66million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 182054.71million in 2024 and will grow at a compound annual growth rate (CAGR) of 32.5%from 2024 to 2031.
Latin America's market will have more than 5% of the global revenue with a market size of USD 39577.11million in 2024 and will grow at a compound annual growth rate (CAGR) of 29.9%from 2024 to 2031.
Middle East and Africa are the major markets of around 2% of the global revenue with a market size of USD 15830.84 million in 2024 and will grow at a compound annual growth rate (CAGR) of 30.2%from 2024 to 2031.
The Credit/Debit Cards held the highest Cross border E commerce market revenue share in 2024.

Key Drivers of Cross border E commerce Market

Increasing Internet Penetration and Smartphone Adoption to Increase the Demand Globally

One of the key drivers in the cross-border e-commerce market is the increasing internet penetration and smartphone adoption worldwide. As more people gain access to the internet and smartphones, the potential customer base for online shopping expands, leading to a surge in cross-border e-commerce activities. The convenience of shopping online from international retailers, coupled with the availability of a wide range of products and competitive prices, has fueled the growth of cross-border e-commerce. Moreover, the ease of payment through digital wallets and online payment platforms has further facilitated cross-border transactions. This trend is expected to continue as internet infrastructure improves and smartphone technology becomes more affordable, driving the growth of cross-border e-commerce.

Growing Preference for Global Brands and Product Variety to Propel Market Growth

Another key driver in the cross-border e-commerce market is the growing preference among consumers for global brands and a wider variety of products. Cross-border e-commerce allows consumers to access products that may not be available in their local markets, giving them access to a broader selection of goods from around the world. This has led to an increase in demand for international brands and niche products that cater to specific interests and preferences. Additionally, cross-border e-commerce offers consumers the opportunity to compare prices and quality across different markets, empowering them to make informed purchasing decisions. As a result, retailers are increasingly focusing on expanding their product offerings and improving the shopping experience for cross-border shoppers, driving the growth of cross-border e-commerce.

Restraint Factors Of Cross border E commerce Market

Complex Regulatory Environment to Limit the Sales

One of the key restraints in the cross-border e-commerce market is the complex regulatory environment governing international trade and e-commerce. Different countries have varying regulations and policies regarding taxes, customs duties, import/export restrictions, and consumer protection laws, which can create barriers for cross-border e-commerce businesses. Adhering to these regulations can be challenging for e-commerce companies, especially smaller businesses that may not have the resources to navigate the complexities of international trade laws. This can result in delays, additional costs, and legal issues, limiting the growth of cross-border e-commerce.

Logistics Challenges and High International Shipping Costs

A major restraint in the cross-border e-commerce market is the inefficiency and high cost of international logistics. Delivering products across borders involves dealing with multiple carriers, customs delays, varying delivery standards, and return complications—all of which increase the total shipping time and expense. For consumers, this often translates into higher prices and uncertainty around delivery timelines, which can discourage repeat purchases. For sellers...

E-commerce Market is set to grow at a CAGR of 8.1% (2025 to 2032) with market value of USD 7,583.50 Billion by 2032 from a value of USD 4,067.04 Billion in 2024.

Graph and download economic data for E-Commerce Retail Sales as a Percent of Total Sales (ECOMPCTSA) from Q4 1999 to Q1 2025 about e-commerce, retail trade, percent, sales, retail, and USA.

The Italy E-Commerce Market Report is Segmented by Business Model (B2C, B2B, C2C), Device Type (Smartphone / Mobile, Desktop and Laptop, Other Device Types), Payment Method (Credit / Debit Cards, Digital Wallets, BNPL, Other Payment Method), B2C Product Category (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverages, and More). The Market Forecasts are Provided in Terms of Value (USD).

Global Quick E-Commerce (Quick Commerce) Market estimated to grow at a CAGR of 34.3%.

In 2022, the online shopping business with the largest market share in e-commerce was Coupang, with **** percent. Following was NAVER Shopping with a share of around **** percent in the e-commerce market.

The E-commerce App Market is segmented by Type (In-app Purchases, Advertisement), by Platform (Android and iPhone), and Geography (North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa). The market sizes and forecasts are provided in terms of value (USD million) for all the above segments.