Graph and download economic data for E-Commerce Retail Sales as a Percent of Total Sales (ECOMPCTSA) from Q4 1999 to Q1 2025 about e-commerce, retail trade, percent, sales, retail, and USA.

Internet sales have played an increasingly significant role in retailing. In 2024, e-commerce accounted for over ** percent of retail sales worldwide. Forecasts indicate that by 2029, the online segment will make up close to over ** percent of total global retail sales. Retail e-commerce Online shopping has grown steadily in popularity in recent years. In 2024, global e-commerce sales amounted to over ************** U.S. dollars, a figure expected to exceed **** trillion U.S. dollars by 2028. Digital development in Latin America boomed during the COVID-19 pandemic, generating unprecedented e-commerce growth in various economies across the region. So much so that Brazil and Argentina appear to lead the world's fastest-growing online retail markets. This trend correlates strongly with the constantly improving online access, especially in "mobile-first" online communities, which have long struggled with traditioe-comernal fixed broadband connections due to financial or infrastructure constraints but enjoy the advantages of cheap mobile broadband connections. M-commerce on the rise The average order value of online shopping via smartphones and tablets still lags traditional e-commerce via desktop computers. However, e-retailers around the world have caught up in mobile e-commerce sales. Online shopping via smartphones is particularly prominent in Asia. By the end of 2021, Malaysia was the top digital market based on the percentage of the population that had purchased something by phone, with nearly ** percent having made a weekly mobile purchase. South Korea, Taiwan, and the Philippines completed the top of the ranking.

In 2024, global retail e-commerce sales reached an estimated ************ U.S. dollars. Projections indicate a ** percent growth in this figure over the coming years, with expectations to come close to ************** dollars by 2028. World players Among the key players on the world stage, the American marketplace giant Amazon holds the title of the largest e-commerce player globally, with a gross merchandise value of nearly *********** U.S. dollars in 2024. Amazon was also the most valuable retail brand globally, followed by mostly American competitors such as Walmart and the Home Depot. Leading e-tailing regions E-commerce is a dormant channel globally, but nowhere has it been as successful as in Asia. In 2024, the e-commerce revenue in that continent alone was measured at nearly ************ U.S. dollars, outperforming the Americas and Europe. That year, the up-and-coming e-commerce markets also centered around Asia. The Philippines and India stood out as the swiftest-growing e-commerce markets based on online sales, anticipating a growth rate surpassing ** percent.

In 2023, the online channels' share of total retail sales reached 15.4 percent in the United States. This represented an increase compared to 2022, when it was 14.6 percent.

In the first quarter 2025, the share of e-commerce in total U.S. retail sales stood at **** percent, up from the previous quarter. From January to March 2025, retail e-commerce sales in the United States hit over *** billion U.S. dollars, the highest quarterly revenue in history. How e-commerce measures up in total U.S. retail In 2024, the reported total value of retail e-commerce sales in the United States amounted to over ****trillion U.S. dollars—impressive, but the figure pales compared to the total annual retail trade value of ******trillion U.S. dollars. Rising e-commerce segments Online shopping is popular among all age groups, though digital purchases are most common among Millennial internet users. In 2022, around ** percent of Millennials purchased items via the internet. Mobile commerce is also growing in popularity, as consumers increasingly rely on their smartphones and mobile apps for shopping activities. In the fourth quarter of 2022, m-commerce spending made up ** percent of the overall online spending in the United States.

A comprehensive dataset providing key insights into the eCommerce industry, including global retail online sales projections, number of eCommerce stores, digital buyer statistics, revenue growth in the United States, sector-wise revenue details with a focus on consumer electronics, average conversion rates, and mobile commerce sales forecasts.

E-commerce sales and total sales for retail trade in Canada, available on an annual basis.

In 2024, retail e-commerce sales in the United States reached an estimated **** billion U.S. dollars, roughly double the sales value reached in 2019. E-commerce's growth trajectory Driven by the escalating integration of technology into daily life, e-commerce has witnessed a remarkable surge in popularity. Projections indicate a significant uptick in e-commerce users in the United States, rising from *** million in 2025 to over *** million by 2029. As of 2023, apparel and accessories ranked as the most sought-after e-commerce product category, comprising over ** percent of all retail sales in the U.S. This trend persists despite inflationary pressures, positioning this category among the e-commerce segments experiencing the most significant year-on-year price changes. M-commerce users demographic While the demand for the convenience of purchasing from the palm of one's hand is also rapidly increasing, various demographic factors influence mobile commerce usage. There's a higher proportion of male online shoppers than females, with a split of ** percent versus ** percent. Age is another determinant. Younger consumers exhibit a greater inclination towards m-commerce, with ** percent of mobile shoppers falling within the ** to ** age bracket. Furthermore, income levels also shape mobile shopping habits, with individuals earning less than ****** U.S. dollars annually showing the highest propensity for mobile-based purchases.

United States - E-Commerce Retail Sales as a Percent of Total Sales was 16.20% in January of 2025, according to the United States Federal Reserve. Historically, United States - E-Commerce Retail Sales as a Percent of Total Sales reached a record high of 16.30 in April of 2020 and a record low of 0.60 in October of 1999. Trading Economics provides the current actual value, an historical data chart and related indicators for United States - E-Commerce Retail Sales as a Percent of Total Sales - last updated from the United States Federal Reserve on August of 2025.

Forecast: E-commerce Share of Retail Sales in Canada 2022 - 2026 Discover more data with ReportLinker!

United States - E-Commerce Retail Sales as a Percent of Total Sales was 17.90% in October of 2024, according to the United States Federal Reserve. Historically, United States - E-Commerce Retail Sales as a Percent of Total Sales reached a record high of 17.90 in October of 2024 and a record low of 0.70 in October of 1999. Trading Economics provides the current actual value, an historical data chart and related indicators for United States - E-Commerce Retail Sales as a Percent of Total Sales - last updated from the United States Federal Reserve on August of 2025.

This table contains 3 series, with data for years 2016 - 2017 (not all combinations necessarily have data for all years). This table contains data described by the following dimensions (Not all combinations are available): Geography (1 item: Canada); Sales (3 items: Retail trade; Electronic shopping and mail-order houses; Retail E-commerce sales).

From January to March 2025, U.S. retail e-commerce sales amounted to roughly *** billion U.S. dollars, marking a small decrease compared to the previous quarter. Overall, retail e-commerce sales outdid the quarterly sales records registered in 2020. E-commerce in the post-pandemic era During the second quarter of 2020, as COVID-19 spread across the globe, the U.S.'s quarterly e-commerce revenue reached *** billion for the first time in history. In 2021, online retail sales account for**** percent of total retail in the United States. Clothing and accessories, including footwear, is one of the largest B2C e-commerce merchandise categories. Retail e-commerce sales in the United States are estimated from samples used for the Monthly Retail Trade Survey and exclude online travel services, ticket sales agencies, and financial brokers. Latest trend? Quick commerce Shoppers expect fast delivery of their purchases, especially when it comes to grocery products. This segment of the e-commerce industry goes under quick commerce and is expected to generate increasing revenue in the next years. Major quick commerce companies like Instacart or Uber Eat operate in the United States, where the quick commerce market is forecast to hit nearly ** billion U.S. dollars by 2027.

Retail Trade, e-commerce sales, Canada, by industries based on North American Industry Classification System (NAICS), monthly.

E-commerce accounted for approximately *** percent of all retail sales in Mexico in 2020. According to forecasts, this figure is set to reach ** percent by 2023. Estimates indicate that in 2020, e-commerce sales revenue in the North American country reached about ** billion U.S. dollars.

In the fourth quarter of 2023, the share of e-commerce in total U.S. retail sales was 15.6 percent and increased from 2022, when e-commerce sales amounted to 14.9 percent of total retail sales in the holiday quarter.

E-commerce accounted for approximately *** percent of retail sales in France in 2023, decreasing slightly from ** percent achieved during the pandemic. In 2023, e-commerce sales in France amounted to about nearly *** billion euros.

Apparel and accessories was the e-commerce category with the highest share in total retail sales in the United States as of February 2023. **** percent of all retail sales in the fashion segment were generated online. The category with the second-highest percentage of retail sales in the U.S. was furniture, at **** percent. At the other end of the spectrum, office equipment and supplies had the lowest share of retail sales, below *** percent. The continuous rise of e-commerce Online shopping is on the rise in the United States. The share of all retail sales in the U.S. stemming from online shopping has increased from *** percent in the first quarter of 2010 to a record-breaking **** percent in the third quarter of 2023. Consequently, the sales of retail e-commerce have surged from ** million U.S. dollars in the first quarter of 2010 to more than *** billion U.S. dollars in the third quarter of 2023. This boom is forecast to continue over the next few years, with the estimated revenue from online sales, including digital services, reaching **** trillion U.S. dollars by 2027. The king of e-commerce In the United States, the number of online shoppers continues to grow. In 2023, there were more than a quarter of a million online shoppers, and the number is forecast to reach over *** million by 2028. The most popular online shopping destination in the U.S., Amazon, sees a surge of shoppers during certain shopping occasions, which feature appealing bargains that encourage extravagant spending. In 2023, the biggest increase in sales occurred on Black Friday, with an increase of nearly ** percent. Amazon's deal event for Prime members, Prime Day, saw ** percent more sales. As for Cyber Monday, sales went up by ** percent.

In 2024, online sales accounted for **** percent of all retail sales in Brazil. This represents an increase of almost ******percentage points compared to 2019. Even though e-commerce had gained ground in the Brazilian retail market before 2020, the COVID-19 pandemic accelerated this trend. Market expansion and job creation The Brazilian retail e-commerce market is projected to generate over ** billion U.S. dollars in revenue in 2025, with forecasts suggesting it could surpass ** billion U.S. dollars by 2027. This growth is reflected in the number of online stores, which has almost doubled from ******* in 2019 to over ******* in 2024. The e-commerce boom has also created substantial employment opportunities, with the digital market forecast to create over *** thousand jobs in 2024. Key players and market dynamics MercadoLibre, known locally as Mercado Livre, saw its gross merchandise volume (GMV) grow by *********t in the first quarter of 2025. The online marketplace has experienced double-digit growth of its quarterly GMV for more than six years. Meanwhile, Magazine Luiza, a prominent Brazilian retailer, experienced sales growth on their marketplace of *** percent in 2024 and a 1** percent increase in total e-commerce sales. Even when these growth rates of Magalu are lower than the ones in 2020, the online sector of the company keeps expanding.

In 2024, about **** percent of the total retail sales in China were made online, decreasing from **** percent in 2023. The share of e-commerce retail more than doubled compared to 2016. In that year, China remained to be the largest online retail market in the world.