In 2024, global retail e-commerce sales reached an estimated ************ U.S. dollars. Projections indicate a ** percent growth in this figure over the coming years, with expectations to come close to ************** dollars by 2028. World players Among the key players on the world stage, the American marketplace giant Amazon holds the title of the largest e-commerce player globally, with a gross merchandise value of nearly *********** U.S. dollars in 2024. Amazon was also the most valuable retail brand globally, followed by mostly American competitors such as Walmart and the Home Depot. Leading e-tailing regions E-commerce is a dormant channel globally, but nowhere has it been as successful as in Asia. In 2024, the e-commerce revenue in that continent alone was measured at nearly ************ U.S. dollars, outperforming the Americas and Europe. That year, the up-and-coming e-commerce markets also centered around Asia. The Philippines and India stood out as the swiftest-growing e-commerce markets based on online sales, anticipating a growth rate surpassing ** percent.

The revenue in the e-commerce market in the United States was forecast to continuously increase between 2025 and 2029 by in total 498.2 billion U.S. dollars (+37.16 percent). After the tenth consecutive increasing year, the revenue is estimated to reach 1.8 trillion U.S. dollars and therefore a new peak in 2029. Notably, the revenue of the e-commerce market was continuously increasing over the past years.Find other key market indicators concerning the average revenue per user (ARPU) and number of users. The Statista Market Insights cover a broad range of additional markets.

The COVID-19 pandemic led to an unprecedented increase in e-commerce sales in the United States. According to forecasts, by 2020, web sales in the U.S. will have grown by 40.3 percent over the previous year. In addition, online retail sales in the North American country were set to exceed the trillion-dollar mark by 2022.

From October to December 2024, U.S. retail e-commerce sales amounted to roughly *** billion U.S. dollars, marking an increase compared to the previous quarter. Overall, retail e-commerce sales outdid the quarterly sales records registered in 2020. E-commerce in the post-pandemic era During the second quarter of 2020, as COVID-19 spread across the globe, the U.S.'s quarterly e-commerce revenue reached *** billion for the first time in history. In 2021, online retail sales account for**** percent of total retail in the United States. Clothing and accessories, including footwear, is one of the largest B2C e-commerce merchandise categories. Retail e-commerce sales in the United States are estimated from samples used for the Monthly Retail Trade Survey and exclude online travel services, ticket sales agencies, and financial brokers. Latest trend? Quick commerce Shoppers expect fast delivery of their purchases, especially when it comes to grocery products. This segment of the e-commerce industry goes under quick commerce and is expected to generate increasing revenue in the next years. Major quick commerce companies like Instacart or Uber Eat operate in the United States, where the quick commerce market is forecast to hit nearly ** billion U.S. dollars by 2027.

This statistic provides a ranking of the leading retail e-commerce markets worldwide based on sales between in 2020 with a forecast for 2021. In 2020, retail e-commerce sales in the United States amounted to 794.5 billion U.S. dollars and are projected to grow to 843.15 billion US dollars in 2021. However, China is by far the leading e-commerce market, with 2,296.95 billion U.S. dollars sales generated in 2020.

In 2020, retail e-commerce sales in Latin America were estimated to amount to approximately 85 billion U.S. dollars, nearly 35 percent more than reported in the previous year before the COVID-19 pandemic. According to forecasts, this figure is expected to rise to about 160 billion dollars by 2025.

Major markets in the region Based on estimates from the Statista Digital Market Outlook, Brazil and Mexico would together account for about 60 percent of the e-commerce market in Latin America in 2020. In fact, forecasts for that same year indicated that retail e-commerce would represent approximately 5.5 percent of Mexico's total retail sales and 4.5 percent of Brazil’s.

COVID-19's boost to e-commerce The unexpected outbreak of the new coronavirus SARS-CoV-2 quickly impacted online commerce in Latin America. Confined to their homes, many consumers found in the web a safe way to make purchases and payments. While e-commerce revenues rose across the region, Peru stood out with an unprecedented 900 percent growth. It was foreseen that after such a boost, online sales in the Andean country would reach 3.6 billion U.S. dollars by the end of 2021.

Since a 35.63 billion U.S. dollar peak in 2018, eBay's e-retail sales have decreased annually. In 2019, eBay's retail e-commerce sales amounted to 33.33 billion U.S. dollars and are projected to continue to decline with a forecast of 31.66 billion U.S. dollars in 2020.

In 2019, the ten leading e-commerce companies in the United States had a market share of 58.2 percent. In 2020, this share is projected to increase to 60.1 percent of the online retail market. All other U.S. online retail e-commerce platforms will account for the other 39.9 percent of sales.

To reach as many potential customers as possible, many e-commerce companies implement a multichannel selling strategy, which means that they offer their products or services via different platforms (online and mobile stores, apps, social media, among others). In 2020, multichannel online retailers generated more than 350 billion U.S. dollars in e-commerce sales in the United States. The figure was expected to exceed 575 billion by 2023.

The revenue change in the e-commerce market in Mexico was forecast to continuously decrease between 2025 and 2029 by in total 14.7 percentage points. According to this forecast, in 2029, the revenue change will have decreased for the fourth consecutive year to 4.27 percent. Find further information concerning the revenue in the e-commerce market in the United States and the number of users in the e-commerce market in Slovakia. The Statista Market Insights cover a broad range of additional markets.

Since 2020, the ecommerce sales of mass merchant Costco have increased significantly. In the considered years, online sales peaked at 17.47 billion U.S. dollars in 2024.

Over the past few years, China's social commerce market has experienced rapid growth. Retail sales on Douyin, one of China's largest social commerce platforms, grew by ** percent in 2022. Comparatively, the traditional e-commerce giant Alibaba only experienced *** percent sales growth.

E-commerce accounted for approximately *** percent of all retail sales in Mexico in 2020. According to forecasts, this figure is set to reach ** percent by 2023. Estimates indicate that in 2020, e-commerce sales revenue in the North American country reached about ** billion U.S. dollars.

In 2020, the e-commerce sales reached a share of **** percent of all retail sales in the Untied Kingdom (UK). For 2025, the forecasted retail e-commerce sales as a share of total retail sales in the UK might reach **** percent, up from the previous years.

Internet sales have played an increasingly significant role in retailing. In 2024, e-commerce accounted for over ** percent of retail sales worldwide. Forecasts indicate that by 2029, the online segment will make up close to over ** percent of total global retail sales. Retail e-commerce Online shopping has grown steadily in popularity in recent years. In 2024, global e-commerce sales amounted to over ************** U.S. dollars, a figure expected to exceed **** trillion U.S. dollars by 2028. Digital development in Latin America boomed during the COVID-19 pandemic, generating unprecedented e-commerce growth in various economies across the region. So much so that Brazil and Argentina appear to lead the world's fastest-growing online retail markets. This trend correlates strongly with the constantly improving online access, especially in "mobile-first" online communities, which have long struggled with traditioe-comernal fixed broadband connections due to financial or infrastructure constraints but enjoy the advantages of cheap mobile broadband connections. M-commerce on the rise The average order value of online shopping via smartphones and tablets still lags traditional e-commerce via desktop computers. However, e-retailers around the world have caught up in mobile e-commerce sales. Online shopping via smartphones is particularly prominent in Asia. By the end of 2021, Malaysia was the top digital market based on the percentage of the population that had purchased something by phone, with nearly ** percent having made a weekly mobile purchase. South Korea, Taiwan, and the Philippines completed the top of the ranking.

The average revenue per user in the e-commerce market in Portugal was forecast to continuously increase between 2025 and 2029 by in total 320.5 U.S. dollars (+18.04 percent). After the sixth consecutive increasing year, the average revenue per user is estimated to reach 2,096.84 U.S. dollars and therefore a new peak in 2029. Find other key market indicators concerning the revenue and number of users. The Statista Market Insights cover a broad range of additional markets.

In 2023, e-commerce comprised over **** percent of total retail sales in the United States. Forecasts suggest that this proportion will continue to rise steadily in the coming years, reaching approximately **** percent by 2027. Fashion fever The digital revolution has significantly changed how retail is done, impacting a wide range of product categories. Out of all e-commerce product categories, apparel and accessories are the most purchased online in the United States. As of February 2023, roughly ** percent of all fashion retail sales took place online. Furniture and home furnishing, as well as computer and consumer electronics, ranked second, with over ** percent of each product category purchased via the internet. The product categories that are least purchased online are office equipment and supplies (*** percent) and books, music, and video (*** percent). Shopping hotspots Amazon dominates the e-commerce industry in the United States, though other competitors still have significant market share. In December 2023, amazon.com was the most-visited e-commerce and shopping site in the United States. That month, around ** percent of all visits to e-commerce sites were made to Amazon. Other popular shopping sites include ebay.com, walmart.com, etsy.com, and target.com. The staggering proportion of online retail sales in the country attributed to Amazon is quite remarkable. In 2023, Amazon's website accounted for almost half of all online computer and consumer electronics sales. Similarly, nearly one-third of online fashion purchases in the country were made on Amazon.

In 2022, e-commerce sales in Colombia generated more than 55 trillion Colombian pesos (nearly 11.4 billion U.S. dollars, based on conversion rates for December 31, 2022). That is an increase of about 38 percent compared to the 40 trillion pesos recorded in 2021, considering both the purchases made and paid for online.

The product of a perfect storm Colombia's fast-growing internet penetration over the past few years has been a key element in the evolution of the country's e-commerce market, but certainly not the only one. Both the diversification of devices enabling online shopping and an increase in the banked population have made e-commerce an accessible and attractive option for many buyers in the South American country. Ultimately, Colombia's consolidation of e-commerce in recent years has positioned it as the fourth largest revenue generating Latin American economy in this activity.

Mercado Libre: leading the pack An increasing number of brands and retailers compete to attract visitors to their e-commerce sites. However, Argentina-based marketplace Mercado Libre is hands-down the most popular online shopping and selling site in Colombia, receiving more than 170 million visits per month in 2021. This figure is almost three times higher than that recorded by second-place Amazon. In addition to leading the way on the web, Mercado Libre also stands out as the most used mobile shopping app among Colombians, ahead of the application of local retailer Éxito and the apps of Chile's Linio and Falabella.

In 2024, retail e-commerce sales in the United States reached an estimated **** billion U.S. dollars, roughly double the sales value reached in 2019. E-commerce's growth trajectory Driven by the escalating integration of technology into daily life, e-commerce has witnessed a remarkable surge in popularity. Projections indicate a significant uptick in e-commerce users in the United States, rising from *** million in 2025 to over *** million by 2029. As of 2023, apparel and accessories ranked as the most sought-after e-commerce product category, comprising over ** percent of all retail sales in the U.S. This trend persists despite inflationary pressures, positioning this category among the e-commerce segments experiencing the most significant year-on-year price changes. M-commerce users demographic While the demand for the convenience of purchasing from the palm of one's hand is also rapidly increasing, various demographic factors influence mobile commerce usage. There's a higher proportion of male online shoppers than females, with a split of ** percent versus ** percent. Age is another determinant. Younger consumers exhibit a greater inclination towards m-commerce, with ** percent of mobile shoppers falling within the ** to ** age bracket. Furthermore, income levels also shape mobile shopping habits, with individuals earning less than ****** U.S. dollars annually showing the highest propensity for mobile-based purchases.

A recent study shows that in Asia-Pacific region e-commerce comprised half of the retail sales in 2020, making this region the lead among others. E-commerce share of retail in North America and Europe followed Asia-Pacific with 20 percent and 16 percent, respectively. Share of e-commerce in retail sales in Asia-Pacific is expected to grow by ten percent by the year 2025, reaching 61 percent which is the largest expected increase among other regions. In contrast, e-commerce share of retail is forecast to grow by six percent in North America and three percent in Europe in five years.