Graph and download economic data for E-Commerce Retail Sales as a Percent of Total Sales (ECOMPCTSA) from Q4 1999 to Q1 2025 about e-commerce, retail trade, percent, sales, retail, and USA.

Internet sales have played an increasingly significant role in retailing. In 2024, e-commerce accounted for over ** percent of retail sales worldwide. Forecasts indicate that by 2029, the online segment will make up close to over ** percent of total global retail sales. Retail e-commerce Online shopping has grown steadily in popularity in recent years. In 2024, global e-commerce sales amounted to over ************** U.S. dollars, a figure expected to exceed **** trillion U.S. dollars by 2028. Digital development in Latin America boomed during the COVID-19 pandemic, generating unprecedented e-commerce growth in various economies across the region. So much so that Brazil and Argentina appear to lead the world's fastest-growing online retail markets. This trend correlates strongly with the constantly improving online access, especially in "mobile-first" online communities, which have long struggled with traditioe-comernal fixed broadband connections due to financial or infrastructure constraints but enjoy the advantages of cheap mobile broadband connections. M-commerce on the rise The average order value of online shopping via smartphones and tablets still lags traditional e-commerce via desktop computers. However, e-retailers around the world have caught up in mobile e-commerce sales. Online shopping via smartphones is particularly prominent in Asia. By the end of 2021, Malaysia was the top digital market based on the percentage of the population that had purchased something by phone, with nearly ** percent having made a weekly mobile purchase. South Korea, Taiwan, and the Philippines completed the top of the ranking.

In 2023, the online channels' share of total retail sales reached 15.4 percent in the United States. This represented an increase compared to 2022, when it was 14.6 percent.

In the first quarter 2025, the share of e-commerce in total U.S. retail sales stood at **** percent, up from the previous quarter. From January to March 2025, retail e-commerce sales in the United States hit over *** billion U.S. dollars, the highest quarterly revenue in history. How e-commerce measures up in total U.S. retail In 2024, the reported total value of retail e-commerce sales in the United States amounted to over ****trillion U.S. dollars—impressive, but the figure pales compared to the total annual retail trade value of ******trillion U.S. dollars. Rising e-commerce segments Online shopping is popular among all age groups, though digital purchases are most common among Millennial internet users. In 2022, around ** percent of Millennials purchased items via the internet. Mobile commerce is also growing in popularity, as consumers increasingly rely on their smartphones and mobile apps for shopping activities. In the fourth quarter of 2022, m-commerce spending made up ** percent of the overall online spending in the United States.

Forecast: E-commerce Share of Retail Sales in Canada 2022 - 2026 Discover more data with ReportLinker!

E-commerce accounted for approximately *** percent of retail sales in France in 2023, decreasing slightly from ** percent achieved during the pandemic. In 2023, e-commerce sales in France amounted to about nearly *** billion euros.

E-commerce sales and total sales for retail trade in Canada, available on an annual basis.

In 2022, e-commerce sales accounted for ***** percent of the total retail sales in Vietnam. In that year, the value of retail sales of goods and services amounted to over ***** trillion Vietnamese dong. Since 2015, the e-commerce share of total retail sales has doubled in the country. B2C e-commerce landscape in Vietnam The revenue of the B2C e-commerce sector in Vietnam has been growing year on year, reaching approximately **** billion U.S. dollars in 2022. Shopee, owned by the Singaporean multinational technology company Sea, has been the leading e-commerce marketplace in Vietnam, accounting for ** percent of the total market share. Meanwhile, when it comes to electronics products, Vietnamese consumers have often opted for domestic e-commerce companies such as The Gioi Di Dong and Dien May Xanh. Vietnam's e-commerce growth post-COVID-19 recovery The COVID-19 pandemic has given rise to an increase in the usage of online shopping among Vietnamese consumers. While categories such as travel, mobility, and accommodation were already popular among online shoppers before the pandemic; today, consumers have shifted their preference to purchasing food and personal care online as individuals become more conscious of their health and personal lifestyles. As a result, food and personal care saw the highest growth of all e-commerce categories, as consumers place a higher priority on convenience and safety. In the future, this newly adopted shopping habit is expected to become another revenue stream of the e-commerce sector in Vietnam.

In 2024, about **** percent of the total retail sales in China were made online, decreasing from **** percent in 2023. The share of e-commerce retail more than doubled compared to 2016. In that year, China remained to be the largest online retail market in the world.

Forecast: Health and Personal Care Stores E-Commerce Share of Retail Sales in Canada 2023 - 2027 Discover more data with ReportLinker!

Forecast: Electronic Shopping and Mail-Order Houses E-Commerce Share of Retail Sales in Canada 2022 - 2026 Discover more data with ReportLinker!

Forecast: Electronics and Appliance Stores E-Commerce Share of Retail Sales in Canada 2022 - 2026 Discover more data with ReportLinker!

E-commerce accounted for approximately *** percent of all retail sales in Mexico in 2020. According to forecasts, this figure is set to reach ** percent by 2023. Estimates indicate that in 2020, e-commerce sales revenue in the North American country reached about ** billion U.S. dollars.

Retail Trade, e-commerce sales, Canada, by industries based on North American Industry Classification System (NAICS), monthly.

Forecast: Clothing and Clothing Accessories Stores E-Commerce Share of Retail Sales in Canada 2022 - 2026 Discover more data with ReportLinker!

In 2020, the e-commerce sales reached a share of **** percent of all retail sales in the Untied Kingdom (UK). For 2025, the forecasted retail e-commerce sales as a share of total retail sales in the UK might reach **** percent, up from the previous years.

Forecast: Motor Vehicle and Parts Dealers E-Commerce Share of Retail Sales in Canada 2022 - 2026 Discover more data with ReportLinker!

Apparel and accessories was the e-commerce category with the highest share in total retail sales in the United States as of February 2023. **** percent of all retail sales in the fashion segment were generated online. The category with the second-highest percentage of retail sales in the U.S. was furniture, at **** percent. At the other end of the spectrum, office equipment and supplies had the lowest share of retail sales, below *** percent. The continuous rise of e-commerce Online shopping is on the rise in the United States. The share of all retail sales in the U.S. stemming from online shopping has increased from *** percent in the first quarter of 2010 to a record-breaking **** percent in the third quarter of 2023. Consequently, the sales of retail e-commerce have surged from ** million U.S. dollars in the first quarter of 2010 to more than *** billion U.S. dollars in the third quarter of 2023. This boom is forecast to continue over the next few years, with the estimated revenue from online sales, including digital services, reaching **** trillion U.S. dollars by 2027. The king of e-commerce In the United States, the number of online shoppers continues to grow. In 2023, there were more than a quarter of a million online shoppers, and the number is forecast to reach over *** million by 2028. The most popular online shopping destination in the U.S., Amazon, sees a surge of shoppers during certain shopping occasions, which feature appealing bargains that encourage extravagant spending. In 2023, the biggest increase in sales occurred on Black Friday, with an increase of nearly ** percent. Amazon's deal event for Prime members, Prime Day, saw ** percent more sales. As for Cyber Monday, sales went up by ** percent.

In 2023, e-retail sales accounted for over ** percent of the total retail sales in South Korea. This indicated an increase from the **** percent recorded in 2020. Online shopping has become prevalent in South Korea, and its growth was only accelerated by the COVID-19 pandemic.

In 2021, e-commerce sales constituted approximately **** percent of total chain retail sales in Germany. A further **** percent of total chain retail sales was generated by discounters in that year. According to the forecast, share of e-commerce sales as a proportion of total chain retail sales in Germany will increase to **** percent by 2026, while the shares of other distribution channels are expected to experience a decrease.