Graph and download economic data for E-Commerce Retail Sales as a Percent of Total Sales (ECOMPCTSA) from Q4 1999 to Q2 2025 about e-commerce, retail trade, percent, sales, retail, and USA.

In 2023, China had the highest e-commerce penetration in retail in the Asia-Pacific region, with a share of about ** percent. In comparison, India had an e-commerce share in total retail sales of approximately **** percent in 2023. The rise of e-commerce The Asia-Pacific region showed high penetration rates of e-commerce in the past few years. The region appears to be heading in the direction of a cashless society, with cash on delivery being one of the least used e-commerce payment methods. Furthermore, digital wallet usage was by far higher than credit or debit card usages for e-commerce payments. Unsurprisingly, e-wallet usage was forecasted to increase by 2027, which would further tighten e-commerce’s grip on the Asia Pacific retail sector. New ways of commerce The global pandemic had a monumental impact on e-commerce throughout the Asia-Pacific region. Although many industries were negatively affected, it was the shift in the e-commerce industry. Many consumers in the region prefer shopping online over physical stores, as there are more benefits and it is comfortable. As online shopping gained more traction, the industry shifted to different ways of commerce, such as social or live commerce, to continue to keep consumers on the hook.

In the second quarter of 2025, the share of e-commerce in total U.S. retail sales stood at **** percent, up from the previous quarter. From January to March 2025, retail e-commerce sales in the United States hit over *** billion U.S. dollars, the highest quarterly revenue in history. How e-commerce measures up in total U.S. retail In 2024, the reported total value of retail e-commerce sales in the United States amounted to over ****trillion U.S. dollars—impressive, but the figure pales compared to the total annual retail trade value of ******trillion U.S. dollars. Rising e-commerce segments Online shopping is popular among all age groups, though digital purchases are most common among Millennial internet users. In 2022, around ** percent of Millennials purchased items via the internet. Mobile commerce is also growing in popularity, as consumers increasingly rely on their smartphones and mobile apps for shopping activities. In the fourth quarter of 2022, m-commerce spending made up ** percent of the overall online spending in the United States.

China led in e-commerce retail sales in 2021. Of total retail sales in the country, ** percent were generated through e-commerce. In the United Kingdom (UK), ** percent of total retail sales were from online purchases. Germany's online retail sales made up ** percent of total retail sales.

This statistic shows retail e-commerce sales as a percent of total retail sales in selected Asia Pacific countries in 2017. In that year, e-retail sales accounted for around ** percent of all retail sales in China and for about *** percent of all retail sales in Singapore.

According to Cognitive Market Research, the global cross-border e-commerce market size is USD 791542.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 30.50% from 2024 to 2031.

North America held the major market of more than 40%of the global revenue with a market size of USD 316616.88million in 2024 and will grow at a compound annual growth rate (CAGR) of 28.7%from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 237462.66million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 182054.71million in 2024 and will grow at a compound annual growth rate (CAGR) of 32.5%from 2024 to 2031.
Latin America's market will have more than 5% of the global revenue with a market size of USD 39577.11million in 2024 and will grow at a compound annual growth rate (CAGR) of 29.9%from 2024 to 2031.
Middle East and Africa are the major markets of around 2% of the global revenue with a market size of USD 15830.84 million in 2024 and will grow at a compound annual growth rate (CAGR) of 30.2%from 2024 to 2031.
The Credit/Debit Cards held the highest Cross border E commerce market revenue share in 2024.

Key Drivers of Cross border E commerce Market

Increasing Internet Penetration and Smartphone Adoption to Increase the Demand Globally

One of the key drivers in the cross-border e-commerce market is the increasing internet penetration and smartphone adoption worldwide. As more people gain access to the internet and smartphones, the potential customer base for online shopping expands, leading to a surge in cross-border e-commerce activities. The convenience of shopping online from international retailers, coupled with the availability of a wide range of products and competitive prices, has fueled the growth of cross-border e-commerce. Moreover, the ease of payment through digital wallets and online payment platforms has further facilitated cross-border transactions. This trend is expected to continue as internet infrastructure improves and smartphone technology becomes more affordable, driving the growth of cross-border e-commerce.

Growing Preference for Global Brands and Product Variety to Propel Market Growth

Another key driver in the cross-border e-commerce market is the growing preference among consumers for global brands and a wider variety of products. Cross-border e-commerce allows consumers to access products that may not be available in their local markets, giving them access to a broader selection of goods from around the world. This has led to an increase in demand for international brands and niche products that cater to specific interests and preferences. Additionally, cross-border e-commerce offers consumers the opportunity to compare prices and quality across different markets, empowering them to make informed purchasing decisions. As a result, retailers are increasingly focusing on expanding their product offerings and improving the shopping experience for cross-border shoppers, driving the growth of cross-border e-commerce.

Restraint Factors Of Cross border E commerce Market

Complex Regulatory Environment to Limit the Sales

One of the key restraints in the cross-border e-commerce market is the complex regulatory environment governing international trade and e-commerce. Different countries have varying regulations and policies regarding taxes, customs duties, import/export restrictions, and consumer protection laws, which can create barriers for cross-border e-commerce businesses. Adhering to these regulations can be challenging for e-commerce companies, especially smaller businesses that may not have the resources to navigate the complexities of international trade laws. This can result in delays, additional costs, and legal issues, limiting the growth of cross-border e-commerce.

Logistics Challenges and High International Shipping Costs

A major restraint in the cross-border e-commerce market is the inefficiency and high cost of international logistics. Delivering products across borders involves dealing with multiple carriers, customs delays, varying delivery standards, and return complications—all of which increase the total shipping time and expense. For consumers, this often translates into higher prices and uncertainty around delivery timelines, which can discourage repeat purchases. For sellers...

The United Arab Emirates appeared to be the most enthusiastic Middle East and North African country in terms of e-commerce adoption, with ** percent of its total retail sales owing to e-commerce in 2022. Contrastingly, e-commerce accounted for just ***** percent of the total retail sales in Egypt during the same year.

As of January 2022, mobile commerce accounted for nearly ********** (**** percent) of all global e-commerce retail sales. Asia Pacific exceeded this proportion, where mobile sales represented about ***** out of every ten digital sales. As can be seen in this graph, the use of mobile devices for online shopping was more prevalent in regions of the global south.

Global Spend Analysis with Consumer Edge Credit & Debit Card Transaction Data

Consumer Edge is a leader in alternative consumer data for public and private investors and corporate clients. CE Vision EUR is an aggregated transaction feed that includes consumer transaction data on 6.7M+ Europe-domiciled payment accounts, including 5.3M+ active monthly users. Capturing online, offline, and 3rd-party consumer spending on public and private companies, data covers 4.4K+ brands and 620 symbols including 490 public tickers. Track detailed consumer behavior patterns, including retention, purchase frequency, and cross shop in addition to total spend, transactions, and dollars per transaction.

Consumer Edge’s consumer transaction datasets offer insights into industries across consumer and discretionary spend such as: • Apparel, Accessories, & Footwear • Automotive • Beauty • Commercial – Hardlines • Convenience / Drug / Diet • Department Stores • Discount / Club • Education • Electronics / Software • Financial Services • Full-Service Restaurants • Grocery • Ground Transportation • Health Products & Services • Home & Garden • Insurance • Leisure & Recreation • Limited-Service Restaurants • Luxury • Miscellaneous Services • Online Retail – Broadlines • Other Specialty Retail • Pet Products & Services • Sporting Goods, Hobby, Toy & Game • Telecom & Media • Travel

This data sample illustrates how Consumer Edge data can be used to understand a company’s growth by country for a specific time period (Ex: What was McDonald’s year-over-year growth by country from 2019-2020?)

Inquire about a CE subscription to perform more complex, near real-time global spend analysis functions on public tickers and private brands like: • Analyze year-over-year spend growth for a company for a subindustry by country • Analyze spend growth for a company vs. its competitors by country through most recent time

Consumer Edge offers a variety of datasets covering the US and Europe (UK, Austria, France, Germany, Italy, Spain), with subscription options serving a wide range of business needs.

Use Case: Global Spend Analysis

Problem A global retailer wants to understand company performance by geography to identify growth and expansion opportunities.

Solution Consumer Edge transaction data can be used to analyze shopper behavior across geographies and track: • Growth trends by country vs. competitors • Brand performance vs. subindustry by country • Opportunities for product and location expansion

Impact Marketing and Consumer Insights were able to: • Develop weekly reporting KPI's on key growth drivers by geography for company-wide reporting • Refine strategy in underperforming geographies, both online and offline • Identify areas for investment and expansion by country • Understand how different cohorts are performing compared to key competitors

Corporate researchers and consumer insights teams use CE Vision for:

Corporate Strategy Use Cases • Ecommerce vs. brick & mortar trends • Real estate opportunities • Economic spending shifts

Marketing & Consumer Insights • Total addressable market view • Competitive threats & opportunities • Cross-shopping trends for new partnerships • Demo and geo growth drivers • Customer loyalty & retention

Investor Relations • Shareholder perspective on brand vs. competition • Real-time market intelligence • M&A opportunities

Most popular use cases for private equity and venture capital firms include: • Deal Sourcing • Live Diligences • Portfolio Monitoring

Public and private investors can leverage insights from CE’s synthetic data to assess investment opportunities, while consumer insights, marketing, and retailers can gain visibility into transaction data’s potential for competitive analysis, understanding shopper behavior, and capturing market intelligence.

Most popular use cases among public and private investors include: • Track Key KPIs to Company-Reported Figures • Understanding TAM for Focus Industries • Competitive Analysis • Evaluating Public, Private, and Soon-to-be-Public Companies • Ability to Explore Geographic & Regional Differences • Cross-Shop & Loyalty • Drill Down to SKU Level & Full Purchase Details • Customer lifetime value • Earnings predictions • Uncovering macroeconomic trends • Analyzing market share • Performance benchmarking • Understanding share of wallet • Seeing subscription trends

Fields Include: • Day • Merchant • Subindustry • Industry • Spend • Transactions • Spend per Transaction (derivable) • Cardholder State • Cardholder CBSA • Cardholder CSA • Age • Income • Wealth • Ethnicity • Political Affiliation • Children in Household • Adults in Household • Homeowner vs. Renter • Business Owner • Retention by First-Shopped Period • Churn • Cross-Shop • Average Ticket Buckets

Mexico leads the eCommerce industry, achieving remarkable success with monthly sales of $5.49T. This solidifies its dominant market position, capturing a significant 20.01% share. Following closely behind is Nicaragua, which achieved monthly sales of $5.08T, accounting for 18.52% of the global eCommerce market. Ranking third among the top performers is United States, contributing 10.84% to the monthly eCommerce sales worldwide. Noteworthy mentions go to Italy, Canada and India, as they also hold substantial market shares.

This statistic shows retail e-commerce sales as a percent of global fast-moving consumer goods' sales in 2020, sorted by country. In 2020, e-retail sales accounted for ** percent of all retail sales in Mainland China.

Unlike the boom experienced during the COVID-19 pandemic in 2020, the e-commerce sector in Latin America suffered from global economic instability in 2022. The Brazilian e-commerce market revenue is forecast to grow by 2.8 percent in 2026. Mexico is forecast to grow by almost seven percent in 2026, and Argentina by 6.9 percent during the same period. Regional powerhouses drive market expansion Brazil currently dominates the Latin American e-commerce landscape, but Mexico is rapidly closing the gap. In 2025, Brazil's e-commerce revenue is forecast to reach approximately 48.2 billion U.S. dollars, while Mexico is expected to generate over 44 billion U.S. dollars in online sales. Argentina is also showing strong growth potential, with projections indicating revenue of over 20 billion U.S. dollars by 2025. The competition between these key markets is fueling growth across the entire region, with smaller countries like Peru and Chile also experiencing substantial increases in online retail activity. Market penetration fuels growth The overall e-commerce market penetration rate in Latin America is expected to reach 57.95 percent in 2025, reflecting a consistent upward trajectory. This trend is further supported by the important role that marketplaces like Mercado Libre Amazon play in the region. As the market continues to evolve, MercadoLibre is expected to capture a significant share, with forecasts suggesting it will account for 30 percent of all e-commerce sales in Latin America by 2026. Amazon, with an offer of over 150 million products in Brazil, pretends to remain a main player in the largest market in Latin America.

The Europe e-commerce market size was valued at USD 3.96 Trillion in 2024. Looking forward, IMARC Group estimates the market to reach USD 8.46 Trillion by 2033, exhibiting a CAGR of 8.30% from 2025-2033. The market is witnessing robust growth, driven by rising internet penetration, smartphone adoption, and demand for convenience. Advancements in secure payment options, cross-border trade, and logistics efficiency are boosting adoption. Sustainability practices and innovative technologies like AI and AR are enhancing customer experiences, positioning e-commerce as a key retail channel.

IMARC Group provides an analysis of the key trends in each segment of the Europe e-commerce market, along with forecasts at the regional and country levels from 2025-2033. The market has been categorized based on type and transaction.

During the peak of the coronavirus (COVID-19) crisis (March-April 2020) when many countries worldwide introduced lockdown measures, e-commerce share in total retail sales saw proportions that were not seen before. In the United Kingdom, where an already mature e-commerce market exists, e-commerce share saw as high as **** percent, before stabilizing in the subsequent periods. In the most current period (as of January 31, 2021), United Kingdom, United States and Canada were the leading countries where e-commerce had a higher share as a proportion of total retail, at **, **, and ** percent, respectively.

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E-Commerce Market Size 2023-2027

The e-commerce market size is forecast to increase by USD12.95 billion at a CAGR of 27.15% between 2022 and 2027.

The market is experiencing significant growth, driven by several key factors. Firstly, the advantages of e-commerce platforms, such as convenience, accessibility, and a wider product selection, continue to attract consumers. Secondly, technological advancements, including AI and machine learning, are enhancing the consumer experience by providing personalized recommendations and seamless transactions. However, regulatory issues pose challenges to market growth. Governments around the world are implementing stricter regulations on data privacy and security, which can increase compliance costs for e-commerce businesses. As the market continues to evolve, it is essential for businesses to stay informed of these trends and adapt to the changing regulatory landscape to remain competitive.

What will be the Size of the E-Commerce Market During the Forecast Period?

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The market in the United States continues to experience robust growth, fueled by the increasing adoption of smartphones among the smartphone-using population and their subsequent use for browsing digital content. This trend is particularly prominent in sectors such as travel and leisure, financial services, and e-tailing. Technological awareness and connectivity have become essential drivers of consumer behavior, leading to the widespread use of online marketing tools like Google Ads and Facebook Ads, as well as social media applications for communication and buying and selling goods and services. Established organizations and large enterprises have responded by investing in infrastructure to improve user experience, reduce operational costs through inventory management systems, and cater to the growing demand for vertical and specialized marketplaces.Overall, the market is poised for continued expansion, driven by consumer wealth, the convenience of online shopping, and the ongoing evolution of digital technology.

How is this E-Commerce Industry segmented and which is the largest segment?

The e-commerce industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2023-2027, as well as historical data from 2017-2021 for the following segments.ApplicationHome appliancesFashion productsGroceriesBooksOthersTypeB2BB2CGeographyAPACChinaJapanNorth AmericaUSEuropeGermanyUKSouth AmericaMiddle East and Africa

By Application Insights

The Home appliances segment is estimated to witness significant growth during the forecast period.

The market encompasses various retail sectors, with home appliances being a significant segment. This matured segment, which includes consumer electronics, houseware, and kitchen appliances, is experiencing a decelerating growth rate. A major challenge in this sector is the absence of a comprehensive logistics platform for the delivery of home appliances bought online. This issue arises due to the supply side constraints, particularly in developing countries, where logistical barriers pose significant challenges. Despite these hurdles, the home appliances segment is projected to remain the largest revenue generator within the market throughout the forecast period. The increasing standard of living and the resulting influence on the global online home appliance market are key drivers for this segment's growth.

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The Home appliances segment accounted for USD 1099.73 billion in 2017 and showed a gradual increase during the forecast period.

Regional Insights

APAC is estimated to contribute 48% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The Asia Pacific (APAC) region is projected to lead The market growth due to the expanding internet population and rising adoption of digital technology. With countries like Pakistan, Bangladesh, and Indonesia exhibiting significant potential, the e-commerce sector in these late-adopter nations is anticipated to experience substantial expansion. The increasing purchasing power of the middle class in APAC is another key factor fueling market growth. China, a significant contributor to the e-commerce industry, hosts prominent global companies such as Alibaba and JD. The region's the market is expected to continue its upward trajectory, making APAC a significant influence on the global market landscape.

Market Dynamics

Our e-commerce market researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of driver

The eCommerce industry develops at different stages in various regions. Among the platforms we monitor, United States stands out with the highest number of online stores, indicating the prosperity of its eCommerce economy. Additionally, both United Kingdom and Brazil have a strong presence of online shops, accounting for 6.10% and 4.87% of the global online store market.

We monitor millions of online stores across 200+ countries, ensuring that this report provides accurate and up-to-date information. This report diverse eCommerce ecosystems in various countries/regions, including market penetration, regional preferences, consumer trends, and technological investments. Stay up-to-date with the latest data and gain a comprehensive understanding of the eCommerce market dynamics on a country/region level, enabling informed business decisions and strategic planning.

Retail Sector Market Outlook

According to our latest research, the global retail sector market size reached USD 28.3 trillion in 2024, driven by robust consumer demand, digital transformation, and evolving shopping behaviors. The market is poised to grow at a CAGR of 5.7% from 2025 to 2033, reaching an estimated USD 46.9 trillion by 2033. This expansion is underpinned by significant investments in omnichannel strategies, rapid e-commerce penetration, and the increasing adoption of advanced retail technologies worldwide.

One of the primary growth factors fueling the retail sector market is the accelerated shift toward digitalization and the integration of cutting-edge technologies. Retailers are leveraging artificial intelligence, machine learning, and data analytics to enhance customer experiences, streamline operations, and personalize marketing efforts. The proliferation of smartphones and increased internet penetration have made online shopping more accessible, prompting even traditional brick-and-mortar retailers to invest heavily in digital platforms. Additionally, the adoption of contactless payment systems and advanced inventory management solutions has played a crucial role in improving operational efficiency and customer satisfaction, further propelling market growth.

Another significant growth driver is the evolution of consumer preferences and the rising demand for convenience and personalization. Modern consumers are increasingly seeking seamless, flexible, and personalized shopping experiences, both online and offline. Retailers are responding by offering a wider range of products, implementing omnichannel retail strategies, and enhancing last-mile delivery services. The growing popularity of subscription services, click-and-collect models, and same-day delivery options exemplifies this shift. Furthermore, the expansion of emerging product categories such as health and wellness, sustainable goods, and smart home devices has contributed to the diversification and growth of the retail sector market.

Globalization and the expansion of retail infrastructure in emerging economies have also played a pivotal role in driving market growth. Countries across Asia Pacific, Latin America, and the Middle East & Africa are witnessing rapid urbanization, rising disposable incomes, and an expanding middle class. These factors have led to increased consumer spending and heightened demand for diverse retail products and services. Multinational retailers are entering these markets through strategic partnerships, acquisitions, and franchise models, capitalizing on the untapped potential and contributing to the overall growth trajectory of the global retail sector.

Connected Retail is transforming the way businesses interact with consumers by seamlessly integrating online and offline channels. This approach ensures that customers enjoy a consistent shopping experience, whether they are browsing products online or visiting a physical store. By leveraging data analytics and real-time inventory management, retailers can offer personalized recommendations and ensure product availability across all platforms. This not only enhances customer satisfaction but also drives sales by providing a more engaging and convenient shopping journey. As the retail landscape continues to evolve, Connected Retail is becoming a crucial strategy for businesses aiming to stay competitive and meet the ever-changing expectations of modern consumers.

Regionally, Asia Pacific continues to dominate the global retail sector market, accounting for the largest share in 2024, driven by the robust growth of economies such as China, India, and Southeast Asian countries. North America and Europe remain mature and highly competitive markets, characterized by advanced retail infrastructure and high consumer spending. Meanwhile, Latin America and the Middle East & Africa are emerging as lucrative markets, supported by favorable demographic trends and increasing digital adoption. The regional outlook for the retail sector market remains optimistic, with all regions expected to contribute significantly to overall market expansion through 2033.

Discover the latest eCommerce statistics in Qatar for 2025, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Qatar, uncovering the distribution of stores across categories and platforms.

As of January 2022, e-commerce accounted for about 11 percent of the total retail in Latin America. While 13 percent of retail sales in Mexico came from digital channels, these accounted for 11 percent of the total in Brazil and Chile. In 2021, Chile and Mexico saw the highest growth in retail e-commerce revenue in Latin America.