The e-commerce market in India is experiencing substantial growth, with the overall market size reaching 138 billion U.S. dollars in 2024. The segment with the highest market size was smartphones, valued at 39 billion U.S. dollars. This underscores the increasing significance of e-commerce in the Indian retail landscape, reflecting a shift in consumer behavior and preferences toward online shopping. E-commerce sector growth The e-commerce industry is experiencing fierce competition due to the presence of domestic and international companies. The e-commerce market size was estimated to be 125 billion U.S. dollars in 2024. This growth is fuelled by the increasing smartphone penetration, internet user base, and other favorable market conditions. Notably, the revenue growth of the e-commerce market has been consistently high, with over 18 percent as of 2024. Direct-to-consumer (D2C) market trends The e-commerce sector in India is witnessing a significant transformation. Especially, the D2C market is rapidly expanding and is expected to reach 100 billion U.S. dollars by 2025. One factor contributing to the D2C boom is the convenience of establishing online stores. Additionally, a great combination of major and mid-sized investors has supported India's D2C initiative. Over four billion U.S. dollars were invested in D2C brands.

During financial year 2023, the gross merchandise value of e-commerce was 60 billion U.S. dollars. This was an increase as compared to the previous financial year when the GMV was 49 billion dollars in India.

In 2024, the e-commerce sector received a total of 203 funding deals in India. The deal count was the highest in 2022 at 300 deals. The e-commerce sector received about two billion U.S. dollars in funding during the same year.

Discover the latest eCommerce statistics in India for 2025, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in India, uncovering the distribution of stores across categories and platforms.

In 2023, social commerce in India dominated the majority of the online retail market share. However, a decline in market share by two percent is likely to occur in the future. On the other hand, quick commerce had a share of 20 percent in the online retail market and is estimated to increase to 32 percent by 2030.

The India E-Commerce Market Report is Segmented by Business Model (B2C, B2B, C2C), Device Type (Smartphone / Mobile, Desktop and Laptop, Other Device Types), Payment Method (Credit / Debit Cards, Digital Wallets, BNPL, Other Payment Method), B2C Product Category (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverages, and More). The Market Forecasts are Provided in Terms of Value (USD).

This chart illustrates the estimated sales amounts generated by stores on various platforms within India. Magento shows a significant lead, with total sales amounting to $746.45B, which constitutes 67.29% of the region's total sales on platforms. Custom Cart reports sales of $273.69B, accounting for 24.67% of the total platform sales in India. Salesforce Commerce Cloud also holds a notable share, with its sales reaching $47.69B, representing 4.30% of the overall sales amount. This data provides a comprehensive view of the market dynamics in India, highlighting which platforms are driving the most sales.

This chart provides a detailed overview of the number of India online retailers by Monthly Product Sold. Most India stores' Monthly Product Sold are Less than 100, there are 150.74K stores, which is 78.69% of total. In second place, 32.55K stores' Monthly Product Sold are 100 to 1K, which is 16.99% of total. Meanwhile, 5.95K stores' Monthly Product Sold are 1K to 10K, which is 3.10% of total. This breakdown reveals insights into India stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

The national capital, Delhi, had the highest amount of e-commerce funding valued at over 500 million U.S. dollars in India in 2024. This was followed by Bengaluru with a funding value of over 400 million dollars in the same period.

The India D2C E-Commerce Market Report is Segmented by End-User Vertical (Apparel and Footwear, Grocery and Gourmet, Personal Care, Home Décor and Household Supplies, Healthcare, and Jewelry) and City (Delhi NCR, Mumbai Metropolitan Region, Bengaluru, Hyderabad, Chennai, Kolkata, and More). The Market Forecasts are Provided in Terms of Value (USD).

India E-Commerce Transactions: Volume data was reported at 37.000 Unit in 03 Feb 2025. This records a decrease from the previous number of 765.000 Unit for 29 Jan 2025. India E-Commerce Transactions: Volume data is updated daily, averaging 6,418.000 Unit from Dec 2018 (Median) to 03 Feb 2025, with 2135 observations. The data reached an all-time high of 12,527.000 Unit in 14 May 2021 and a record low of 5.000 Unit in 13 Jan 2025. India E-Commerce Transactions: Volume data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s India – Table IN.GI.EC: E-Commerce Transactions: by Category.

The pie chart showcases the distribution of app/software spending by store category in India, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $19.59M units representing 35.58% of the overall spending. Following closely behind is Beauty & Fitness with a spend of $7.33M units, comprising 13.32% of the total. Home & Garden also contributes significantly with a spend of $6.55M units, accounting for 11.89% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.

India E-Commerce Transactions: Volume: E-Commerce & Shopping: E-Commerce & Shopping data was reported at 2.000 Unit in 03 Feb 2025. This records a decrease from the previous number of 41.000 Unit for 29 Jan 2025. India E-Commerce Transactions: Volume: E-Commerce & Shopping: E-Commerce & Shopping data is updated daily, averaging 72.000 Unit from Dec 2018 (Median) to 03 Feb 2025, with 2048 observations. The data reached an all-time high of 2,640.000 Unit in 03 Feb 2022 and a record low of 1.000 Unit in 20 Nov 2024. India E-Commerce Transactions: Volume: E-Commerce & Shopping: E-Commerce & Shopping data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s India – Table IN.GI.EC: E-Commerce Transactions: by Category.

The India E-Commerce Logistics Market Report is Segmented by Service (Transportation, Warehousing & Fulfilment, and Value-Added Services), Business Model (B2C, B2B, and C2C), Destination (Domestic and Cross-Border), Delivery Speed (Same-Day, and More), Product Category (Foods & Beverages, and More), City Tier (Tier 1, 2, and More), and Region (North, South, and More). Market Forecasts are Provided in Terms of Value (USD).

This chart offers an insightful look at the store count by category in India. Leading the way is Apparel, with 50.34K stores, which is 21.29% of the total stores in the region. Next is Home & Garden, contributing 27.79K stores, or 11.75% of the region's total. Food & Drink also has a notable presence, with 19.69K stores, making up 8.33% of the store count in India. This breakdown provides a clear picture of the diverse retail landscape in India, showcasing the variety and scale of stores across different categories.

According to a survey in 2024 on online shopping behavior among Indians, 29 percent of respondents among urban residents preferred to buy groceries online, followed by electronics and fashion items. Meanwhile, respondents from the rest of India were ahead of urban dwellers when it came to purchasing sports and fitness, home and kitchen, and health and wellness products online.

India E-Commerce Transactions: Value: E-Commerce & Shopping data was reported at 57.723 USD in 03 Feb 2025. This records a decrease from the previous number of 1,758.102 USD for 29 Jan 2025. India E-Commerce Transactions: Value: E-Commerce & Shopping data is updated daily, averaging 2,890.568 USD from Dec 2018 (Median) to 03 Feb 2025, with 2121 observations. The data reached an all-time high of 620,056.170 USD in 27 Sep 2023 and a record low of 7.583 USD in 18 Apr 2020. India E-Commerce Transactions: Value: E-Commerce & Shopping data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s India – Table IN.GI.EC: E-Commerce Transactions: by Category.

India E-Commerce Transactions: Average Order Value (AOV) data was reported at 33.080 USD in 03 Feb 2025. This records a decrease from the previous number of 46.124 USD for 29 Jan 2025. India E-Commerce Transactions: Average Order Value (AOV) data is updated daily, averaging 68.837 USD from Dec 2018 (Median) to 03 Feb 2025, with 2135 observations. The data reached an all-time high of 474.964 USD in 17 Dec 2019 and a record low of 2.670 USD in 13 Jan 2025. India E-Commerce Transactions: Average Order Value (AOV) data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s India – Table IN.GI.EC: E-Commerce Transactions: by Device.

Success.ai’s Ecommerce Store Data for the APAC E-commerce Sector provides a reliable and accurate dataset tailored for businesses aiming to connect with e-commerce professionals and organizations across the Asia-Pacific region. Covering roles and businesses involved in online retail, marketplace management, logistics, and digital commerce, this dataset includes verified business profiles, decision-maker contact details, and actionable insights.

With access to continuously updated, AI-validated data and over 700 million global profiles, Success.ai ensures your outreach, market analysis, and partnership strategies are effective and data-driven. Backed by our Best Price Guarantee, this solution helps you excel in one of the world’s fastest-growing e-commerce markets.

Why Choose Success.ai’s Ecommerce Store Data?

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2. Comprehensive Coverage of the APAC E-commerce Sector

   • Includes businesses from major e-commerce hubs such as China, India, Japan, South Korea, Australia, and Southeast Asia.
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Data Highlights:

• 700M+ Verified Global Profiles: Access business profiles for e-commerce professionals and organizations across APAC.
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• Industry Trends: Understand emerging e-commerce trends, consumer behavior, and market dynamics in the APAC region.

Key Features of the Dataset:

1. Comprehensive E-commerce Business Profiles

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2. Advanced Filters for Precision Campaigns

   • Filter businesses and professionals by industry focus (fashion, electronics, grocery), geographic location, or employee size.
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3. Regional and Sector-specific Insights

   • Leverage data on APAC’s fast-growing e-commerce markets, consumer purchasing trends, and regional challenges.
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1. Marketing Campaigns and Outreach

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   • Use verified contact data for multi-channel outreach, including email, phone, and social media campaigns.

2. Partnership Development and Vendor Collaboration

   • Build relationships with e-commerce marketplaces, logistics providers, and payment solution companies seeking strategic partnerships.
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3. Market Research and Competitive Analysis

   • Analyze regional e-commerce trends, consumer preferences, and logistics challenges to refine product offerings and business strategies.
   • Benchmark against competitors to identify growth opportunities and high-demand solutions.

4. Recruitment and Talent Acquisition

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Snapshot img

E-Commerce Retail Market Size 2025-2029

The e-commerce retail market size is forecast to increase by USD 4,833.5 billion at a CAGR of 12% between 2024 and 2029.

The market is experiencing significant growth, driven by the advent of personalized shopping experiences. Consumers increasingly expect tailored recommendations and seamless interactions, leading retailers to integrate advanced technologies such as Artificial Intelligence (AI) to enhance the shopping journey. However, this market is not without challenges. Strict regulatory policies related to compliance and customer protection pose obstacles for retailers, requiring continuous investment in technology and resources to ensure adherence.
Retailers must navigate these challenges to effectively capitalize on the market's potential and deliver value to customers. By focusing on personalization and regulatory compliance, e-commerce retailers can differentiate themselves, build customer loyalty, and ultimately thrive in this dynamic market. Balancing the need for innovation with regulatory requirements is a delicate task, necessitating strategic planning and operational agility. Fraud prevention and customer retention are crucial aspects of e-commerce, with payment gateways ensuring secure transactions.

What will be the Size of the E-Commerce Retail Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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In the dynamic market, shopping carts and checkout processes streamline transactions, while sales forecasting and marketing automation help businesses anticipate consumer demand and optimize promotions. SMS marketing and targeted advertising reach customers effectively, driving sales growth. Warranty claims and customer support chatbots ensure post-purchase satisfaction, bolstering customer loyalty. Retail technology advances, including sustainable packaging, green logistics, and mobile optimization, cater to environmentally-conscious consumers. Legal compliance, data encryption, and fraud detection safeguard businesses and consumer trust. Product reviews, search functionality, and personalized recommendations enhance the shopping experience, fostering customer engagement.
Dynamic pricing and delivery networks adapt to market fluctuations and consumer preferences, respectively. E-commerce software integrates various functionalities, from circular economy initiatives and website accessibility to email automation and real-time order tracking. Overall, the e-commerce landscape continues to evolve, with businesses adopting innovative strategies to meet the needs of diverse customer segments and stay competitive.

How is this E-Commerce Retail Industry segmented?

The e-commerce retail industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Apparel and accessories
  Groceries
  Footwear
  Personal and beauty care
  Others


Modality

  Business to business (B2B)
  Business to consumer (B2C)
  Consumer to consumer (C2C)


Device

  Mobile
  Desktop


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Product Insights

The apparel and accessories segment is estimated to witness significant growth during the forecast period. The market for apparel and accessories is experiencing significant growth, fueled by several key trends. Increasing consumer affluence and a shift toward premiumization are driving this expansion, with the organized retail sector seeing particular growth. Influenced by social media trends, the Gen Z demographic is a major contributor to this rise in online shopping. This demographic is known for their preference for the latest fashion trends and their willingness to invest in premium products, making them a valuable market segment. Machine learning and artificial intelligence are increasingly being used for returns management and personalized recommendations, enhancing the customer experience.

Ethical sourcing and supply chain optimization are also essential, as consumers demand transparency and sustainability. Cybersecurity threats continue to pose challenges, requiring robust strategies and technologies. B2C and C2C e-commerce are thriving, with influencer marketing and e-commerce analytics playing significant roles. Customer reviews are essential for building trust and brand loyalty, while reputation management and affiliate marketing help expand reach. Sustainable e-commerce and b2b e-commerce are also gaining traction, with third-party logistics and social commerce offering new opportunities. Augment