Owing to the increasing internet user base and favorable market conditions, India has a lot of potential in the e-commerce industry. Growing at an exponential rate, the market value of the e-commerce industry in India was 125 billion U.S dollars in 2024. This number was estimated to reach 550 billion U.S. dollars by 2035. E-commerce platforms The competition in the e-commerce business in India is fierce. The market is filled with many local and foreign companies trying to hold the maximum market share. Flipkart and Amazon were the leading ecommerce retailers in the country. Moreover, electronics and apparel are the most popular shopping categories among Indian consumers. Growing trend of e-commerce Increasing growth in the e-commerce industry is attributed to several reasons. Digitizing the economy and the provision of affordable internet are a few of many reasons that boosted the growth of digital sales in India. In 2024, the e-commerce sales across India were estimated to increase by over 19 percent. Consequently, the revenue-generating potential has also increased. The average retail e-commerce revenue collected per user was more than 85 U.S dollars.

The e-commerce market in India is experiencing substantial growth, with the overall market size reaching *** billion U.S. dollars in 2024. The segment with the highest market size was smartphones, valued at ** billion U.S. dollars. This underscores the increasing significance of e-commerce in the Indian retail landscape, reflecting a shift in consumer behavior and preferences toward online shopping. E-commerce sector growth The e-commerce industry is experiencing fierce competition due to the presence of domestic and international companies. The e-commerce market size was estimated to be *** billion U.S. dollars in 2024. This growth is fuelled by the increasing smartphone penetration, internet user base, and other favorable market conditions. Notably, the revenue growth of the e-commerce market has been consistently high, with over ** percent as of 2024. Direct-to-consumer (D2C) market trends The e-commerce sector in India is witnessing a significant transformation. Especially, the D2C market is rapidly expanding and is expected to reach *** billion U.S. dollars by 2025. One factor contributing to the D2C boom is the convenience of establishing online stores. Additionally, a great combination of major and mid-sized investors has supported India's D2C initiative. Over **** billion U.S. dollars were invested in D2C brands.

Discover the latest eCommerce statistics in India for 2025, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in India, uncovering the distribution of stores across categories and platforms.

Online shopping sales across India amounted to around ** billion U.S. dollars in 2021. The e-commerce market is likely to grow to over *** billion U.S. dollars by 2025. The e-commerce market in India is the fastest-growing market in the world. Online retail segments In fiscal year 2017, the retail market was led by electronics with a penetration rate of about ** percent. However, in terms of groceries, local offline vendors or kiranas continued to be the preferred choice for daily groceries due the ease of bargaining and benefitting from the ‘old-customer’ designation with extra rations as a gesture from the vendor. Nevertheless, the number of online shoppers in the country was estimated to increase to over *** million in 2025, up from around ** million in 2017. Impact of COVID-19 on the marketThe coronavirus outbreak in March 2020 caused a surge in prices across e-commerce platforms. Panic purchasing resulted in the shortage of sanitary and food items online as well as in physical stores across the country. As the online consumption continued to increase, unscrupulous sellers jacked up the prices on certain items. Amazon and Flipkart, the two e-commerce market leaders in India urged sellers and even blocked certain products to exercise responsible pricing. Manufacturers increased production in order to keep up with the supply of fast-moving items. With the uncertainty surrounding the impact of COVID-19, manufacturers and retailers will presumably have to work in unison to keep track of an unprecedented demand and supply scenario.

In India, the estimated sales amount across various store categories provides key insights into the market's dynamics. Gifts & Special Events, as a prominent category, generates significant sales, totaling $745.32B, which is 64.10% of the region's total sales in this sector. Home & Garden follows with robust sales figures, achieving $210.62B in sales and comprising 18.11% of the region's total. Beauty & Fitness contributes a considerable amount to the regional market, with sales of $66.50B, accounting for 5.72% of the total sales in India. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.

The India E-Commerce Market Report is Segmented by Business Model (B2C, B2B, C2C), Device Type (Smartphone / Mobile, Desktop and Laptop, Other Device Types), Payment Method (Credit / Debit Cards, Digital Wallets, BNPL, Other Payment Method), B2C Product Category (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverages, and More). The Market Forecasts are Provided in Terms of Value (USD).

This chart provides a detailed overview of the number of India online retailers by Monthly Sales. Most India stores' Monthly Sales are Less than $100.00, there are 70.38K stores, which is 97.36% of total. In second place, 1.21K stores' Monthly Sales are $10.00M to $100.00M, which is 1.67% of total. Meanwhile, 392 stores' Monthly Sales are $100.00K to $1.00M, which is 0.54% of total. This breakdown reveals insights into India stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

In India, the distribution of stores across different platforms presents a dynamic picture of the market. WooCommerce, as a leading platform, hosts 120.58K stores, accounting for 45.14% of the total store count in the region. This is closely followed by Shopify, which supports 76.43K stores, representing 28.61% of the region's total. Custom Cart makes a significant contribution with 33.56K stores, or 12.56% of the total. The chart underscores the diversity and preferences of store owners in India regarding their choice of platform.

India E-Commerce Transactions: Volume: E-Commerce & Shopping: E-Commerce & Shopping data was reported at 2.000 Unit in 03 Feb 2025. This records a decrease from the previous number of 41.000 Unit for 29 Jan 2025. India E-Commerce Transactions: Volume: E-Commerce & Shopping: E-Commerce & Shopping data is updated daily, averaging 72.000 Unit from Dec 2018 (Median) to 03 Feb 2025, with 2048 observations. The data reached an all-time high of 2,640.000 Unit in 03 Feb 2022 and a record low of 1.000 Unit in 20 Nov 2024. India E-Commerce Transactions: Volume: E-Commerce & Shopping: E-Commerce & Shopping data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s India – Table IN.GI.EC: E-Commerce Transactions: by Category.

The pie chart showcases the distribution of app/software spending by store category in India, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $19.58M units representing 35.56% of the overall spending. Following closely behind is Beauty & Fitness with a spend of $7.33M units, comprising 13.32% of the total. Home & Garden also contributes significantly with a spend of $6.55M units, accounting for 11.89% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.

Home, living, health, and others comprised the highest share of ** percent of e-commerce retail sales across India in 2022. This was followed by consumer electronics and apparel and footwear with a share of ** percent and ** percent, respectively.

This chart illustrates the estimated sales amounts generated by stores on various platforms within India. Magento shows a significant lead, with total sales amounting to $746.56B, which constitutes 64.20% of the region's total sales on platforms. Custom Cart reports sales of $326.98B, accounting for 28.12% of the total platform sales in India. Salesforce Commerce Cloud also holds a notable share, with its sales reaching $47.72B, representing 4.10% of the overall sales amount. This data provides a comprehensive view of the market dynamics in India, highlighting which platforms are driving the most sales.

India E-Commerce Transactions: Average Order Value (AOV) data was reported at 33.080 USD in 03 Feb 2025. This records a decrease from the previous number of 46.124 USD for 29 Jan 2025. India E-Commerce Transactions: Average Order Value (AOV) data is updated daily, averaging 68.837 USD from Dec 2018 (Median) to 03 Feb 2025, with 2135 observations. The data reached an all-time high of 474.964 USD in 17 Dec 2019 and a record low of 2.670 USD in 13 Jan 2025. India E-Commerce Transactions: Average Order Value (AOV) data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s India – Table IN.GI.EC: E-Commerce Transactions: by Device.

India E-Commerce Transactions: Value: E-Commerce & Shopping data was reported at 57.723 USD in 03 Feb 2025. This records a decrease from the previous number of 1,758.102 USD for 29 Jan 2025. India E-Commerce Transactions: Value: E-Commerce & Shopping data is updated daily, averaging 2,890.568 USD from Dec 2018 (Median) to 03 Feb 2025, with 2121 observations. The data reached an all-time high of 620,056.170 USD in 27 Sep 2023 and a record low of 7.583 USD in 18 Apr 2020. India E-Commerce Transactions: Value: E-Commerce & Shopping data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s India – Table IN.GI.EC: E-Commerce Transactions: by Category.

In 2022, the ********** segment of the Indian e-commerce retail market accounted for ** percent of the total market share in India. This was followed by electronics and appliances with a market share of just over ** percent. The internet boom Reliance Retail leads the telecommunication revolution. Supported by its subsidiary, Jio, founded in 2007, which offers very cheap packages for mobile internet and SIM cards. Competitors like Bharti Airtel could hardly keep up, but finally adapted, offering similarly cheap packages. Affordable internet made it attractive for all social groups to explore the possibilities of the World Wide Web. The digitalization of government services through the Indian government’s initiative for a digital India further pushed the usage of the internet in India. From internet user to online shopper The triumphant advance of the internet in India entailed not only a new means of communication but also new opportunities for the market. Alongside the expansion of internet usage, the penetration of online shoppers increased. Although cash-on-delivery was a popular means of payment for online shoppers, digital payment methods expanded. Another expansion was pushed by the coronavirus pandemic in 2020. Due to the nationwide lockdowns, contactless online shopping appeared to be a safe alternative.

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The Other Household Appliances eCommerce market in India is predicted to reach US$722.6m revenue by 2025, reflecting an estimated growth rate of 18% compared to 2024.

India E-Commerce Transactions: Value: E-Commerce & Shopping: Price Comparison data was reported at 25.955 USD in 18 Nov 2023. This records a decrease from the previous number of 346.631 USD for 15 Nov 2023. India E-Commerce Transactions: Value: E-Commerce & Shopping: Price Comparison data is updated daily, averaging 1,218.403 USD from Jan 2019 (Median) to 18 Nov 2023, with 47 observations. The data reached an all-time high of 618,643.391 USD in 27 Sep 2023 and a record low of 10.030 USD in 10 Jan 2020. India E-Commerce Transactions: Value: E-Commerce & Shopping: Price Comparison data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s India – Table IN.GI.EC: E-Commerce Transactions: by Category.

India E-Commerce Transactions: AOV: E-Commerce & Shopping: Tickets data was reported at 90.537 USD in 01 Sep 2024. This records an increase from the previous number of 23.550 USD for 29 Aug 2024. India E-Commerce Transactions: AOV: E-Commerce & Shopping: Tickets data is updated daily, averaging 61.571 USD from Jan 2019 (Median) to 01 Sep 2024, with 203 observations. The data reached an all-time high of 1,297.298 USD in 01 Dec 2019 and a record low of 0.628 USD in 21 May 2024. India E-Commerce Transactions: AOV: E-Commerce & Shopping: Tickets data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s India – Table IN.GI.EC: E-Commerce Transactions: by Category.

This chart offers an insightful look at the store count by category in India. Leading the way is Apparel, with 50.34K stores, which is 21.29% of the total stores in the region. Next is Home & Garden, contributing 27.79K stores, or 11.75% of the region's total. Food & Drink also has a notable presence, with 19.69K stores, making up 8.33% of the store count in India. This breakdown provides a clear picture of the diverse retail landscape in India, showcasing the variety and scale of stores across different categories.