Brazil E-Commerce Market is Segmented by Business Model (B2C, B2B), Device Type (Smartphone / Mobile, Desktop and Laptop, and More), Payment Method (Credit / Debit Cards, Digital Wallets, and More), B2C Product Category (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverages, and More). The Market Forecasts are Provided in Terms of Value (USD).

Forecasts predict that the Brazilian retail e-commerce market will generate nearly ** billion U.S. dollars in revenue in 2025. Statista's Digital Market Insights estimates that this revenue will surpass ** billion U.S. dollars by 2029. Statista’s Digital Market Insights offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the Digital Economy, including various digital goods and services for 150 countries worldwide.

In 2024, e-commerce in Brazil generated around *** billion Brazilian reals in revenue, marking a ** percent increase from the previous year's total of approximately ***** billion. The online shopping sector experienced significant growth in 2020, driven by the COVID-19 pandemic, with revenues expanding by ** percent. Consumer behavior In 2023, more than ********* of online shoppers in Brazil were between 35 and 44 years old, signaling a significant participation of middle-aged consumers in e-commerce. Regarding the most popular categories, fragrances and cosmetics led online sales during the first half of 2023, accounting for ** percent of total purchases, closely followed by home decor, which made up ** percent. A battle of giants Mercado Libre and Amazon are ranked as Brazil's most visited online retailers. While the Argentine-born online marketplace Mercado Libre derives over half of its revenue from Brazil, the U.S. giant Amazon has significantly intensified its presence in the country. Amazon currently operates ** fulfillment centers and ** delivery stations, with plans to expand to *** delivery stations by 2024.

The Brazilian e-commerce market, valued at $52.87 billion in 2025, is experiencing robust growth, projected to expand at a Compound Annual Growth Rate (CAGR) of 18.91% from 2025 to 2033. This expansion is fueled by several factors. Rising internet and smartphone penetration across the country have significantly broadened the consumer base accessing online marketplaces. A young and increasingly digitally savvy population readily embraces online shopping, further driving market growth. The burgeoning middle class with increased disposable income contributes significantly to the spending power within the e-commerce sector. Moreover, significant investments in logistics infrastructure, including improved delivery networks and payment systems, enhance consumer trust and experience, reducing a significant barrier to online adoption. Competitive pricing strategies from established players like Magazine Luiza, Amazon, and Casas Bahia, alongside the rise of innovative smaller e-commerce businesses, ensures a dynamic and competitive market landscape benefiting consumers. Segment-wise, the growth is spread across categories, with Beauty & Personal Care, Fashion & Apparel, and Consumer Electronics showing particularly strong performance, driven by both increased purchasing power and convenience-seeking behaviors. However, challenges persist. Economic volatility and inflation can impact consumer spending, potentially slowing growth. Concerns about data security and online fraud can deter some potential online shoppers. Furthermore, the significant regional disparities in internet access and digital literacy across Brazil necessitate sustained efforts in infrastructure development and digital inclusion initiatives to unlock the full potential of the market. Competition is fierce, necessitating continuous innovation in technology, logistics, and customer service to maintain market share. Future growth hinges on addressing these challenges while leveraging Brazil's significant growth potential in its expanding digital economy. The forecast period of 2025-2033 anticipates continued growth based on these underlying trends. Recent developments include: June 2024: Podean, an award-winning marketplace marketing agency, launched in Brazil. With a team of over 140 specialists, Podean boasts a robust history of propelling brands into new territories. Their expertise spans retail management, advanced media planning, and content optimization., December 2023: Shopee, an eCommerce firm under the umbrella of Singapore's Sea, is bolstering its foothold in Latin America by acquiring the local credit division of Brazilian FinTech, Blu. With Brazil’s antitrust regulator CADE giving its preliminary nod, this strategic move positions Shopee to extend direct credit offerings to its customers in Brazil.. Key drivers for this market are: Growing Contactless Forms of Payment, Penetration of Internet and Smartphone Usage. Potential restraints include: Growing Contactless Forms of Payment, Penetration of Internet and Smartphone Usage. Notable trends are: Penetration of Internet and Smartphone Usage is Expected to Drive Brazil E-commerce Market.

Brazil E-Commerce Transactions: Average Order Value (AOV) data was reported at 244.807 USD in 10 May 2025. This records an increase from the previous number of 243.539 USD for 09 May 2025. Brazil E-Commerce Transactions: Average Order Value (AOV) data is updated daily, averaging 158.782 USD from Dec 2018 (Median) to 10 May 2025, with 2324 observations. The data reached an all-time high of 718.941 USD in 30 Apr 2022 and a record low of 56.929 USD in 31 Mar 2020. Brazil E-Commerce Transactions: Average Order Value (AOV) data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s Brazil – Table BR.GI.EC: E-Commerce Transactions: by Category.

The number of e-commerce users in Brazil has increased consistently in recent years. According to estimates, online shoppers in the South American country will exceed 130 million by 2023. According to Digital Market Insights, forecasts suggest this figure will grow to 147.5 million by 2027.

Brazil Revenue: E-Commerce Categories: Electronics data was reported at 10.400 % in 2024. This records a decrease from the previous number of 10.530 % for 2023. Brazil Revenue: E-Commerce Categories: Electronics data is updated yearly, averaging 11.450 % from Dec 2000 (Median) to 2024, with 25 observations. The data reached an all-time high of 17.300 % in 2009 and a record low of 7.480 % in 2004. Brazil Revenue: E-Commerce Categories: Electronics data remains active status in CEIC and is reported by Brazilian Association of Eletronic Commerce. The data is categorized under Brazil Premium Database’s Domestic Trade – Table BR.HF001: E-commerce: Revenue.

In April 2025, Mercado Livre's website (known in the rest of Latin America as Mercado Libre) received around *** million visits in Brazil, making it the most visited e-commerce portal in the country. Amazon's Brazilian site (amazon.com.br) came in second with about *** million visits. Regional e-commerce powerhouses While Mercado Livre maintains its stronghold in Brazil, the company faces stiff competition across Latin America. In Mexico, for instance, Amazon's local site outperforms Mercado Libre with ***** million monthly visits compared to Mercado Libre's *** million. This regional competition has contributed to Mercado Libre's brand value soaring to ***** billion U.S. dollars in 2024, a ** percent increase from the previous year. However, the company has experienced a decline in unique active users, dropping to *** million in 2024 from *** million the year before. Shifting retail landscape The rise of e-commerce is reshaping Brazil's retail sector, with traditional brick-and-mortar stores adapting to the digital era. In the first half of 2024, pure online players generated over ** percent of e-commerce revenue in Brazil, while brick-and-click stores accounted for more than a quarter of sales.

The Grocery eCommerce market in Brazil is predicted to reach US$2,146.8m revenue by 2025. The top online retailers in the market are carrefour.com.br, mercadolivre.com.br and casasbahia.com.br.

The Food eCommerce market in Brazil is predicted to reach US$1,290.6m revenue by 2025. The top online retailers in the market are carrefour.com.br, mercadolivre.com.br and casasbahia.com.br.

Brazil E-Commerce Transactions: Value data was reported at 49,195,626.526 USD in 10 May 2025. This records a decrease from the previous number of 58,409,219.174 USD for 09 May 2025. Brazil E-Commerce Transactions: Value data is updated daily, averaging 29,064,876.048 USD from Dec 2018 (Median) to 10 May 2025, with 2324 observations. The data reached an all-time high of 338,114,503.738 USD in 05 Jan 2024 and a record low of 1,285,533.534 USD in 01 Jan 2019. Brazil E-Commerce Transactions: Value data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s Brazil – Table BR.GI.EC: E-Commerce Transactions: by Category.

The Fashion eCommerce market in Brazil is predicted to reach US$11,592.2m revenue by 2025. The top online retailers in the market are shein.com, magazineluiza.com.br and nike.com.br.

The Apparel eCommerce market in Brazil is predicted to reach US$6,958.8m revenue by 2025. The top online retailers in the market are shein.com, magazineluiza.com.br and nike.com.br.

Comprehensive dataset of 4,280 E commerce agencies in Brazil as of June, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

The Pants eCommerce market in Brazil is predicted to reach US$2,785.5m revenue by 2025, reflecting an estimated growth rate of 18% compared to 2024.

Comprehensive dataset of 468 E-commerce services in State of Rio Grande do Sul, Brazil as of July, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

Brazil Pet Care E-Commerce Market is driven by increasing pet ownership, the shift to online shopping, and the growing demand for premium pet care products.

Comprehensive dataset of 3,647 E-commerce services in State of São Paulo, Brazil as of July, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

Comprehensive dataset of 193 E-commerce services in Ceará, Brazil as of July, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

The Consumer Electronics eCommerce market in Brazil is predicted to reach US$11,877.3m revenue by 2025. The top online retailers in the market are apple.com, amazon.com.br and casasbahia.com.br.