In 2024, next to an add-to-cart rate of 9.2%, a cart abandonment rate of 79.4%, and a conversion rate of 1.9%, the eCommerce Benchmark KPIs in Vietnam also consist of an AOV of US$80.2, a discount rate of 14.2%, and a return rate of 4.7%.

In 2024, next to an add-to-cart rate of 10.4%, a cart abandonment rate of 82.8%, and a conversion rate of 1.8%, the eCommerce Benchmark KPIs for Apparel in Vietnam also consist of an AOV of US$83.1, a discount rate of 21.1%, and a return rate of 12.5%.

In 2024, next to an add-to-cart rate of 11.5%, a cart abandonment rate of 75.5%, and a conversion rate of 2.8%, the eCommerce Benchmark KPIs for Beverages in Vietnam also consist of an AOV of US$75.5, a discount rate of 12.5%, and a return rate of 1.8%.

In 2024, next to an add-to-cart rate of 9.6%, a cart abandonment rate of 76.7%, and a conversion rate of 2.2%, the eCommerce Benchmark KPIs for Media in Vietnam also consist of an AOV of US$21.5, a discount rate of 11.2%, and a return rate of 2.8%.

In 2024, next to an add-to-cart rate of 10.3%, a cart abandonment rate of 83.2%, and a conversion rate of 1.7%, the eCommerce Benchmark KPIs for Fashion in Vietnam also consist of an AOV of US$85.1, a discount rate of 17.4%, and a return rate of 9.8%.

In 2024, next to an add-to-cart rate of 12%, a cart abandonment rate of 71.8%, and a conversion rate of 3.4%, the eCommerce Benchmark KPIs for Food in Vietnam also consist of an AOV of US$57.6, a discount rate of 14.5%, and a return rate of 4.4%.

The Asia-Pacific battery e-commerce market is experiencing significant growth, with a CAGR of 11.60% from 2025 to 2033. The market was valued at $7.48 million in 2025 and is projected to reach $18.95 million by 2033. The market growth is driven by several factors, including the increasing demand for e-bikes, the expansion of the e-commerce industry, and government initiatives promoting the adoption of electric vehicles. Key market trends include the growing popularity of lithium-ion batteries due to their superior performance and longer lifespan. Additionally, the rise of smart batteries, wireless charging technology, and battery swapping services is expected to further fuel market growth. In terms of regional distribution, China holds a significant market share due to its vast battery manufacturing industry and the government's supportive policies for electric vehicle adoption. India and Southeast Asian countries are also expected to witness considerable growth due to their rapidly expanding e-commerce markets and increasing demand for electric mobility solutions. Recent developments include: June 2023: Tata Group signed an outline deal for building a lithium-ion cell factory with an investment of about USD 1.58 billion. The EV battery plant will help the nation create its electric vehicle supply chain rather than rely on imports. The plant will be located in Gujarat and have an initial manufacturing capacity of 20 gigawatt hours (GWh). Similarly, state-owned companies such as BHEL are establishing a lithium-ion battery production facility near Bangalore, Karnataka., May 2023: Pan Asia Metals signed a non-binding memorandum of understanding (MoU) with VinES Energy Solutions to explore a standalone lithium conversion project in Vietnam. Under the terms of the agreement, Pan Asia and VinES will collaborate to assess the viability of a standalone lithium conversion facility near VinES' Vietnamese battery plant. The study will consider an initial capacity of 20,000 to 25,000 tonnes of lithium carbonate or hydroxide per year.. Key drivers for this market are: 4., Increasing Adoption of Electric Vehicles4.; Declining Lithium-Ion Battery Prices. Potential restraints include: 4., Increasing Adoption of Electric Vehicles4.; Declining Lithium-Ion Battery Prices. Notable trends are: The Lithium-Ion Battery Segment is Expected to Dominate the Market.

In 2024, next to an add-to-cart rate of 7%, a cart abandonment rate of 73.9%, and a conversion rate of 1.8%, the eCommerce Benchmark KPIs for Consumer Electronics in Vietnam also consist of an AOV of US$71.3, a discount rate of 15.5%, and a return rate of 4.9%.

In 2024, next to an add-to-cart rate of 11.8%, a cart abandonment rate of 73%, and a conversion rate of 3.2%, the eCommerce Benchmark KPIs for Grocery in Vietnam also consist of an AOV of US$60.8, a discount rate of 13.8%, and a return rate of 3.5%.

In 2024, next to an add-to-cart rate of 6.8%, a cart abandonment rate of 79.4%, and a conversion rate of 1.4%, the eCommerce Benchmark KPIs for DIY in Vietnam also consist of an AOV of US$137.4, a discount rate of 10.3%, and a return rate of 4.7%.

In 2024, next to an add-to-cart rate of 10.9%, a cart abandonment rate of 81%, and a conversion rate of 2.1%, the eCommerce Benchmark KPIs for Health Care in Vietnam also consist of an AOV of US$55.7, a discount rate of 16.4%, and a return rate of 2.1%.

In 2024, next to an add-to-cart rate of 9.1%, a cart abandonment rate of 76.8%, and a conversion rate of 2.1%, the eCommerce Benchmark KPIs for Other Hobby & Leisure in Vietnam also consist of an AOV of US$39.9, a discount rate of 11.7%, and a return rate of 1.2%.

In 2024, next to an add-to-cart rate of 11.4%, a cart abandonment rate of 81.2%, and a conversion rate of 2.1%, the eCommerce Benchmark KPIs for Personal Care in Vietnam also consist of an AOV of US$55.4, a discount rate of 16.1%, and a return rate of 3.3%.

In 2024, next to an add-to-cart rate of 7.3%, a cart abandonment rate of 76.1%, and a conversion rate of 1.7%, the eCommerce Benchmark KPIs for Erotic & Adult in Vietnam also consist of an AOV of US$52.1, a discount rate of 13%, and a return rate of 0.9%.

In 2024, next to an add-to-cart rate of 6.1%, a cart abandonment rate of 79.4%, and a conversion rate of 1.3%, the eCommerce Benchmark KPIs for Garden in Vietnam also consist of an AOV of US$147.5, a discount rate of 10.4%, and a return rate of 2%.

In 2024, next to an add-to-cart rate of 11.3%, a cart abandonment rate of 80.8%, and a conversion rate of 2.2%, the eCommerce Benchmark KPIs for Care Products in Vietnam also consist of an AOV of US$47.3, a discount rate of 15.9%, and a return rate of 2.7%.

In 2024, next to an add-to-cart rate of 11.7%, a cart abandonment rate of 78.4%, and a conversion rate of 2.5%, the eCommerce Benchmark KPIs for Household Care in Vietnam also consist of an AOV of US$27.7, a discount rate of 15.4%, and a return rate of 1.8%.

In 2024, next to an add-to-cart rate of 9%, a cart abandonment rate of 81.9%, and a conversion rate of 1.6%, the eCommerce Benchmark KPIs for Sports Equipment in Vietnam also consist of an AOV of US$74.1, a discount rate of 12.2%, and a return rate of 2.5%.

In 2024, next to an add-to-cart rate of 10.3%, a cart abandonment rate of 79.3%, and a conversion rate of 2.1%, the eCommerce Benchmark KPIs for Toys in Vietnam also consist of an AOV of US$55.5, a discount rate of 9.1%, and a return rate of 2.5%.

In 2024, next to an add-to-cart rate of 11.3%, a cart abandonment rate of 82.2%, and a conversion rate of 2%, the eCommerce Benchmark KPIs for Footwear in Vietnam also consist of an AOV of US$77.3, a discount rate of 10.7%, and a return rate of 8.1%.