In 2023, e-commerce sales in the United Kingdom had a growth of 4.8 percent, much higher than the negative 7.2 percent seen in the previous year. In 2028, e-commerce sales are expected to grow by 3.8 percent.

The UK E-Commerce Market Report is Segmented by B2C E-Commerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, Furniture and Home, and Others) and B2B E-Commerce. The Market Sizes and Forecasts are Provided in Terms of Value (USD) for the Above Segments.

The eCommerce industry in the United Kingdom was expected to amount to an overall revenue of 129.71 billion U.S. dollars in 2024. It is estimated to increase to 188.84 billion U.S. dollars by 2029. With 39.95 billion U.S. dollars, the fashion segment is forecast to remain the biggest segment in the market.The eCommerce market comprises the sale of physical goods via a digital channel to a private end consumer (B2C). This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.Find more key insights for the eCommerce industry such as UK: internet retail sales change y-o-y by sector 2022, UK: internet retail sales value index 2022, and UK: internet retail sales growth y-o-y by sector 2022.

The United Kingdom is the leading market in Europe when it comes to online shopping. In 2021, the revenue of e-commerce in the United Kingdom reached a total of 129 billion British pounds. This figure is almost 15 percent up from the 112.7 billion British pounds in 2020, and over triple the revenue of UK e-commerce in 2015.

Leading e-commerce sectors According to the most recent e-commerce activity reports issued by the Office for National Statistics, non-store retailing done online, followed by textile, clothing, and footwear sales were the two sectors with the highest shares of retail e-commerce sales. Internet sales in Great Britain accounted for 92.6 percent of non-store retail, and over 26 percent of textile, clothing and footwear sales.

Sales value trends

Following the spike in e-commerce growth in 2020 due to the Covid-19 pandemic, internet retail sales were up 10.8 percent in 2021 compared to 2020, which had seen a much higher increase, at 47 percent. By the month, internet retail sales dropped by 20 percent as of January 2022. This decrease is likely due to UK shoppers re-adopting in-store shopping.

The UK e-commerce market size reached USD 297.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 1,483.7 Billion by 2033, exhibiting a growth rate (CAGR) of 18.1% during ​2025-2033​. The growing online shopping activities among the masses, rising convenience-driven purchasing behaviors, competitive offerings from both established retailers and agile digital-native brands, and increasing user confidence in secure online transactions are some of the factors impelling the market growth.

The eCommerce market in the UK is predicted to reach US$173,592.8m revenue by 2025. The top online retailers in the market are amazon.co.uk, tesco.com and sainsburys.co.uk.

The UK e-commerce market, valued at £280.55 million in 2025, is experiencing robust growth, projected to expand significantly over the forecast period (2025-2033). A compound annual growth rate (CAGR) of 21.76% indicates a dynamic and rapidly evolving sector. This growth is fueled by several key factors. Increased internet and smartphone penetration across all demographics, coupled with the convenience and accessibility of online shopping, continues to drive adoption. Furthermore, the rise of omnichannel retail strategies, where businesses seamlessly integrate online and offline experiences, enhances customer engagement and boosts sales. Improved logistics and delivery infrastructure, including faster shipping options and increased same-day delivery services, also contribute to the market's expansion. The competitive landscape, with major players like Amazon, Currys PC World, and Tesco, alongside smaller businesses and specialized online retailers, fosters innovation and drives pricing competition, benefiting consumers. However, the market isn't without its challenges. Increasing competition necessitates continuous investment in technology and marketing to maintain market share. Concerns around data security and privacy, coupled with evolving consumer expectations regarding return policies and customer service, present ongoing operational hurdles. Economic fluctuations and potential shifts in consumer spending habits due to inflation or other macroeconomic factors could also impact growth trajectories. Despite these challenges, the long-term outlook for the UK e-commerce market remains positive, driven by ongoing technological advancements, evolving consumer preferences, and the persistent growth of online retail as a dominant force in the UK economy. The diverse range of products and services available online, from everyday essentials to specialized goods, fuels the market's broad appeal and contributes to its continued expansion. Recent developments include: July 2023 - Amazon has said that it invested more than 4.2 billion pounds (USD 5.4 billion) in the U.K. creative industries since 2010, spending that it claims has contributed some 4.8 billion pounds (USD 6.1 billion) of gross value. As part of its ongoing investment, the company has also announced support for more than 100 new apprenticeships in organizations.. Key drivers for this market are: Increase developments of 5G Technology, Increased Adoption of Online Payments. Potential restraints include: Privacy and security concerns. Notable trends are: The increasing ease of using alternative payment methods will propel the market.

The average revenue per user in the e-commerce market in the United Kingdom was forecast to increase between 2025 and 2029 by in total 282.3 U.S. dollars (+10.52 percent). This overall increase does not happen continuously, notably not in 2029. The average revenue per user is estimated to amount to 2,966.45 U.S. dollars in 2029. Find more information concerning Brazil and Czechia. The Statista Market Insights cover a broad range of additional markets.

This report covers UK E-Commerce Market, UK E-Commerce Industry, UK E-Commerce Market Trends, UK E-Commerce Market share, UK E-Commerce Market Revenue, UK E-Commerce Industry Growth, UK E-Commerce Market Key Players, UK E-Commerce Market Size, UK E-Commerce Market Future.

The UK E-Commerce Logistics Market report segments the industry into By Service (Transportation, Warehousing and Inventory Management, Value-Added Services (Labeling, Packaging, etc.)), By Business (B2B, B2C), By Destination (Domestic, International/Cross Border), and By Product (Fashion and Apparel, Consumer Electronics, Home Appliances, Furniture, Beauty and Personal Care, Other Products (Toys, Food Products, etc.)).

UK Fashion Ecommerce Market size is estimated to be valued US$ 44.01 billion in 2025 and is expected to a CAGR of 15.7%, reaching US$ 122.14 billion by 2032.

The Fashion eCommerce market in the UK is predicted to reach US$48,028.8m revenue by 2025. The top online retailers in the market are sainsburys.co.uk, shein.co.uk and asda.com.

The E-Commerce and Online Auctions industry has undergone considerable change over the years, switching from focusing on mail orders and direct TV and telephone sales to e-commerce, driven by the expansion and accessibility of internet services. The increasingly integrated nature of the internet and smartphones in everyday life has been pivotal in developing mobile shopping apps and driving growth. The growth of the internet has also supported online retailers’ reach; e-tailers get strong benefits from using social media platforms such as Facebook, Instagram and TikTok to build traffic effectively at low costs. Similarly, combining with tools like Google Ads allows businesses to place targeted adverts based on keyword searches, helping boost product visibility in search engines and potentially leading to higher sales. Over the five years through 2024-25, e-commerce revenue is expected to expand at a compound annual rate of 4.4% to reach £57.2 billion. E-tailers have taken off by leveraging cost advantages and offering competitive prices to an increasingly price-conscious consumer base. Expanding value-added services like monthly finance options and flexible and fast delivery methods have contributed to double-digital growth in some years. However, there have still been challenges. The cost-of-living crisis dented sales volumes in 2022-23 and 2023-24, driving a slump in revenue. However, rebounding disposable incomes will help to return the industry to growth, with revenue projected to expand by 3% in 2024-25. Over the five years through 2029-30, revenue is expected to climb at a compound annual rate of 4.2% to reach £70.3 billion. The rapid growth of m-commerce is set to continue, driven by increasing smartphone use and better internet access, especially as the 2024 Autumn Budget committed £500 million into improving broadband speed and 5G network coverage through Project Gigabit, which will start in 2025-26. Businesses that adapt quickly to customers' preferences for convenient mobile shopping are likely to be the most competitive. Expanding and adding innovative value-added and online tools like AdWords, cookies and customer service robots will also be important in helping stave off external competition from in-store retailers. Retailers could also look to improve their logistical options, including through the use of drones to reach more customers in remote areas. Lower wage costs from greater automation and AI is expected to support profitability.

The size of the UK E-Commerce Industry market was valued at USD XXX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 21.76% during the forecast period.E-commerce stands for electronic commerce. This is the buying and selling of products and services online. It includes various things, such as shopping and online marketplaces, online banking, and digital ticketing.There has been active growth of e-commerce in the UK, with most retail sales taking place online. This is now more convenient and accessible to consumers than other means of shopping since they are able to access and make purchases from their homes. It is on such bases that e-commerce websites have gained the forefront in fuelling growth within the overall industry. Local and international retailers also diversify through products and services.This has managed to see the e-commerce sector in the UK stronger as it provides a better trust to consumers who will want to use internet-based transactions as well as more internet penetration in the population at large.Actually, further innovations within the areas of mobile commerce, augmented reality shopping, and artificial intelligence-enabled personalized recommendations will push e-commerce to newer heights in the UK with further technological advancement. Recent developments include: July 2023 - Amazon has said that it invested more than 4.2 billion pounds (USD 5.4 billion) in the U.K. creative industries since 2010, spending that it claims has contributed some 4.8 billion pounds (USD 6.1 billion) of gross value. As part of its ongoing investment, the company has also announced support for more than 100 new apprenticeships in organizations.. Key drivers for this market are: Increase developments of 5G Technology, Increased Adoption of Online Payments. Potential restraints include: Privacy and security concerns. Notable trends are: The increasing ease of using alternative payment methods will propel the market.

The UK e-commerce market, a significant player in the global landscape, exhibits robust growth potential. With a 2025 market size estimated at £280.55 million (based on the provided global value and adjusting for the UK's share of the global market—a reasonable assumption considering the UK's advanced digital infrastructure and consumer behavior), the sector is projected to maintain a strong Compound Annual Growth Rate (CAGR) of approximately 21.76%. This growth is fueled by several key drivers. Increased internet penetration and smartphone usage continue to expand the addressable market, providing convenient access to online shopping for a broader demographic. The rising popularity of online marketplaces like Amazon and eBay, coupled with the aggressive expansion of omnichannel strategies by traditional retailers, fosters competition and innovation, ultimately benefiting consumers with greater choice and value. Furthermore, evolving consumer preferences towards convenience, personalized experiences, and seamless delivery options further fuel this expansion. However, challenges remain. While the market enjoys high growth, potential restraints include concerns surrounding data privacy and security, increasing competition, and the fluctuating economic climate. Specifically, the segments driving growth include fashion and apparel, beauty and personal care, and consumer electronics. These sectors benefit from strong online presence, visual merchandising opportunities, and the ability to target specific demographics effectively. The B2B e-commerce sector is also anticipated to experience considerable growth, fueled by the increasing adoption of digital procurement solutions by businesses. Key players like Amazon, eBay, Asos, and others are aggressively vying for market share, utilizing advanced technologies and strategic partnerships to consolidate their positions and capture opportunities within the diverse segments of the UK e-commerce landscape. Geographical distribution within the UK itself displays strong regional variations, with London and other major urban centers exhibiting higher penetration rates compared to rural areas. This necessitates tailored strategies and targeted investment for sustained market expansion. Recent developments include: May 2024 - Metapack, a prominent player in e-commerce delivery technology, announced that Mountain Warehouse, a significant outdoor clothing company in the United Kingdom, extended its partnership with Metapack to enhance its delivery capabilities and support its growth strategy. Already utilizing Metapack Delivery Manager, Mountain Warehouse incorporated Metapack’s Delivery Options and Metapack Intelligence solutions into its operations. This investment in shipping infrastructure aims to deliver superior e-commerce experiences to customers across the United Kingdom and Canada., March 2024 - Kin + Carta, a global player in digital transformation consulting, introduced an advanced generative AI and large language model (LLM) tool for the UK retailer Matalan. This innovative tool enables Matalan to efficiently generate comprehensive product descriptions for new items as they are added to its online inventory.. Key drivers for this market are: Increase Developments of 5G Technology, Increased Adoption of Online Payments. Potential restraints include: Increase Developments of 5G Technology, Increased Adoption of Online Payments. Notable trends are: Innovations in 5G Technology is Driving the Market Growth.

The penetration rate in the e-commerce market in the United Kingdom was forecast to continuously increase between 2025 and 2029 by in total 12.5 percentage points. After the eighth consecutive increasing year, the penetration rate is estimated to reach 97.25 percent and therefore a new peak in 2029. Find more information concerning Singapore and China. The Statista Market Insights cover a broad range of additional markets.

The Sweets & Chocolate eCommerce market in the UK is predicted to reach US$1,155.4m revenue by 2025, reflecting an estimated growth rate of 10% compared to 2024.

The United Kingdom e-commerce market size reached approximately USD 234.37 Billion in 2024. The market is projected to grow at a CAGR of 7.90% between 2025 and 2034, reaching a value of around USD 501.32 Billion by 2034.

The United Kingdom e-commerce logistics market is experiencing robust growth, projected to reach £28.04 billion in 2025 and maintain a Compound Annual Growth Rate (CAGR) of 6.94% from 2025 to 2033. This expansion is fueled by several key factors. The surging popularity of online shopping, particularly within segments like fashion and apparel, consumer electronics, and home appliances, is a primary driver. Furthermore, the increasing demand for faster and more reliable delivery options, including same-day and next-day services, is pushing logistics providers to invest in advanced technologies and infrastructure. The rise of omnichannel retail strategies, requiring seamless integration between online and offline channels, further fuels this growth. B2C e-commerce continues to dominate, although B2B logistics is also seeing significant expansion, driven by the increasing reliance on online procurement within businesses. Growth is also propelled by the expansion of cross-border e-commerce, catering to the increasing global reach of UK businesses. However, challenges remain, such as the increasing complexity of regulations surrounding international shipping and the ongoing pressure to maintain sustainable and cost-effective operations. The competitive landscape is characterized by established players like DHL, FedEx, and Hermes, alongside emerging players focusing on niche services and specialized technologies. The market segmentation reveals significant opportunities. While transportation and warehousing remain core components, value-added services like labeling and packaging are gaining traction, reflecting consumer demand for a premium, personalized experience. Geographical distribution shows strong domestic demand, although international e-commerce logistics is a rapidly expanding segment within the UK market. The projected growth trajectory indicates continued market expansion throughout the forecast period, driven by evolving consumer expectations and technological advancements. The significant investment in automation, improved route optimization, and data analytics within the industry suggests a path towards greater efficiency and scalability. This trend will further enhance the market's ability to manage the growing volume of e-commerce shipments while maintaining cost-effectiveness and competitive pricing. This report provides a detailed analysis of the dynamic United Kingdom e-commerce logistics market, encompassing the period from 2019 to 2033. With a base year of 2025 and an estimated market value exceeding £XXX million, this study offers invaluable insights for businesses operating within or intending to enter this rapidly evolving sector. We examine key trends, challenges, and growth opportunities, equipping stakeholders with the knowledge to make informed strategic decisions. This report leverages data from the historical period (2019-2024) and forecasts market performance until 2033. Recent developments include: January 2024: DHL Supply chain announced a strategic alliance with robotics company Robust.ai to create and deploy a cutting-edge robotic warehouse fleet. This strategic alliance brought together the DHL Supply chain’s extensive knowledge of logistics issues, track record in implementing automated solutions, and Robust.ai’s experience in AI and advanced robotics., May 2023: Flexport, a leading technology-driven logistics platform, acquired Shopify Logistics assets, including Deliverr, Inc.. Key drivers for this market are: Increasing E-commerce Penetration, Surge in Cross-Border Trade Activities. Potential restraints include: Infrastructure Challenges, Regulatory Complexities. Notable trends are: Immense Growth Projection for the Domestic Segment.

The food and drink market in the United Kingdom saw its e-commerce user penetration rate significantly increase after December 2019, as the COVID-19 pandemic led more consumers to purchase online. That month, the share of the UK population buying food and drinks online was approximately 13 percent. By December 2020, that figure had increased nine percentage points. As of March 2024, around a fifth of the UK population purchased food and drinks online. Online food delivery market in the UK With an estimated 48 billion U.S. dollars in revenues, the United Kingdom ranked third among the leading online food delivery markets worldwide in 2024. China held the top spot, with a market size of nearly 450 billion dollars, followed by the United States with an estimated 350 billion U.S. dollars. In terms of retailers, Tesco was the uncontested market leader, generating more than four billion U.S. dollars in e-commerce net sales in the UK in 2023. Fresh commerce Order fulfillment for fresh food and beverages may be the most challenging aspect of online food delivery for both retailers and consumers alike. It is of utmost importance for fresh fruits and vegetables to arrive at customers' doorstep without being damaged or without going bad on the way. In 2022, approximately 52 percent of UK consumers reported purchasing fresh food and beverages online, making the United Kingdom the only European market with such a high user adoption of fresh e-commerce. Additionally, around 36 percent of UK shoppers reported ordering fresh food online at least once a week, indicating that this practice is not only widely adopted in the country, but it is also done on a very frequent basis.